A fin ed program for farmers. KITA Mo Na! highlights real-life situations farmers face—a conscious effort of BDO Foundation and its partners to ensure that the shared knowledge resonates with its target communities.
BDO Foundation’s financial education program, KITA (Kapital at Ipon Tungo sa Asenso) Mo Na!, has been named Financial Inclusion Initiative of the Year at the 2025 Asian Banking & Finance (ABF) Retail Banking Awards.
This recognition shines a spotlight on the program’s mission: to help Filipino farmers gain better control over their finances, become more productive, and find more ways to earn. By focusing on financial literacy, KITA Mo Na! is empowering those in the agricultural sector to improve not just their livelihoods, but also their futures.
The program is a collaboration between BDO Foundation, the Bangko Sentral ng Pilipinas (BSP), and the Agricultural Credit Policy Council (ACPC). What makes it stand out? It uses a fun and interactive approach to learning. Through a gamified setup led by a “game master,” farmers go through realistic, day-to-day financial scenarios to help them make wiser decisions when it comes to saving, budgeting, borrowing, and more.
“The recognition serves as an inspiration for us to keep moving forward as we support national efforts toward financial inclusion. We share this award to our partners that share the same mission of empowering farming communities with the right knowledge to pursue a more secure future,” shared BDO Foundation president Mario Deriquito.
Recognized at the Retail Banking Awards 2025. BDO Capital & Investment Corporation president Eduardo Francisco received the award on behalf of BDO Foundation (Photo courtesy of Asian Banking & Finance)
Real impact, real stories
As of the end of 2024, the program has reached 870 farmers and livestock raisers across the country. Participants learn essential topics like personal finance management, debt handling, choosing the right financial products, earning extra income, and spotting financial scams.
But the efforts don’t stop there.
Passing it forward
To ensure the program grows and lasts, BDO Foundation and its partners have also trained 49 individuals from different regions to become official KITA Mo Na! trainers. These trainers bring the program to their own communities, equipped with special guides and game kits to make sure the quality and message remain consistent.
Trainers gear up to cascade the program. Regular training of trainers sessions are held to ensure that more individuals are equipped to teach farming communities nationwide.
Tracking the difference
“We are hopeful that through the shared efforts of the foundation, our partners, and the trainers, more and more farmers are equipped with the right knowledge and tools to make sound financial decisions—that no one is left behind in rebuilding a financially literate citizenry,” shared Marikit Naguiat, BDO Foundation’s manager for financial inclusion.
To measure how much of a difference KITA Mo Na! is making, the foundation and its partners also built a strong monitoring and evaluation system. This helps them understand the program’s impact and continually improve it.
BDO Foundation remains deeply committed to helping Filipinos build a better financial future. KITA Mo Na! is just one of the many ways they support the BSP’s National Strategy for Financial Inclusion and contribute to the country’s Sustainable Development Goals.
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