Friday, November 30, 2018



November 27, 2018- GRAVITY INTERACTIVE, an online and mobile games publisher based in North America, revealed today the launch of a Closed Beta Test event for an upcoming release of Ragnarok Online 2 PH in the Philippines and additional regions within South East Asia.




Details regarding the ongoing Closed Beta Test can be found at http://playragnarok2ph.com/


Ragnarok Online 2 transports players back to the familiar yet dangerous world of Rune-Midgard. Players can play as familiar classic RO classes such as Swordsman, Wizard, Thief, Priest and more. Choose between Humans or the cute but cursed Noels and begin exploring the depths of Rune-Midgard! Players can brave the journey on their own or choose to team up with allies or a guild to take on the challenges together!




Ragnarok Online 2 features areas made famous by its predecessor including Prontera and Morroc as well as all new maps and dungeons! Ragnarok Online 2 PH also includes unique features not previously available in Ragnarok Online 2 such as a revamped Pet System and updated MVP World Bosses! Additionally, characters have access to even further customization with the all new Kafra Surgeon and Costume Rune Exchange along with new costumes and accessories!




Players who participate in the Closed Beta Test will be credited with 5000 Kafra Points as well as other rewards that can be used during the Closed Beta Test!




An FAQ with further information is available at:

https://www.facebook.com/PlayRagnarok2PH/photos/a.322438961246726/1192248354265778/?type=3&theater




Ragnarok Online 2 PH Closed Beta Test will take place from November 26th to December 3rd for the Philippines and South East Asia regions.



SM Kids celebrates the holidays with key fashion trends put together with a lot of attitude.





At SM Kids, the holidays are all about fashion fun! And this means putting pieces from key trends together and letting young imaginations work.



Julia Concio is energized wearing her ruffled knitted top with denim jumper pants.




With celebrity children and young Royals like Harper Beckham, North West, Blue Ivy, Prince George and Princess Charlotte of Cambridge leading the way, fashion for kids has never been more exciting. And they’ve influenced young fashion not only in trends, but in attitude.
Love that layering. Gummy Carlos looks radiant in a red sleeveless dress worn over a blue long sleeved top with colorful polka dots; while Dara Rubin wears an oversized denim jacket over a plaid dress.



There is a return to classicism, traditional children’s clothes that are elegant and timeless as influenced by Prince George and Princess Charlotte of Cambridge. For girls, there are romantic details, delicate floral prints, and full voluminous skirts, as well as fun and festive ruffles that add volume and dimension, and have a dramatic flair. For boys, there are checkered fabrics, corduroy making a comeback, and classic shirts.

Color and pattern overload. Danielle Krystina in a tricolor metallic pleated skirt, t-shirt with pompoms, and a floral jacket; Dara Rubin matches a pink bomber jacket with a white sleeveless top, and blue pinstripe culottes; while Talia Concio is all feminine in a tutu skirt, pink t-shirt with pompoms, and a dark jacket


And this is where the fashion fun begins with layering, which takes young style to a whole new level, while being functional and fashionable. The look is slightly mismatched, delightfully over the top, but strong on young independent style.

Let the little missy wear an oversized denim jacket, corduroy or coat over a statement tee or a printed top with a metallic skirt or a denim bottoms. Little guys, on the other hand, can layer sleeveless hoodie over a chambray polo and knit jogger or match an oversized hoodie over a printed polo and a colored trouser.
Over the top style. Ethan Suyo wears a black and white jacket with neon green details over a fatigue green shirt and dark denim pants; Talia Concio in a borrowed from the boys denim jacket, statement tee, and two-tone metallic pleated skirt, and Noah Alcaraz in a color play with his multi-color jacket, yellow statement shirt and black tone jeans.


Joining in the fashion fun are celebrity kids Noah Lamar Alcaraz, Gummy Carlos and the Concio sisters Julia and Talia together with young fashion influencer Danielle Krystina and the winners of SM Kids Casting Call 2018 Dara Rubin, Raven Nielson and Ethan Suyo.

Visit SM City San Jose del Monte, SM City Marilao and SM City Baliwag and check out the holiday fashion for kids available at the SM Kids section of The SM Store.

Thursday, November 29, 2018



The newest episode of Jollibee’s 14/29 Petsa de Peligro JolliSerye Series brings these two iconic performers together for a special holiday episode




‘Tis the season for Christmas parties—and impressive production numbers to liven up the festivities.



In the latest episode of 14/29 Petsa de Peligro JolliSerye—Jollibee’s pioneering digital web series—the Happy Calendar House barkada is faced with another challenge that’s seemingly impossible to conquer during Petsa de Peligro. With VIP guests coming to the company’s Christmas party, and with all the party’s budget spent on decorations and lights and sounds, it got the barkada scrambling to find the best performers for the night’s entertainment.






Good thing that Nina, the “kikay-diva ng Accounting” and the person in charge of planning the party, knows two singers who fit the bill: Christina Aguilar and Britney Fierce, friends from her college singing group. Played by Sarah Geronimo and Anne Curtis respectively, these two characters bring next-level star power through memorable comedic and musical performances to Jollibee’s first-of-its-kind branded digital series.






“Sobrang nakakaaliw ang characters namin ni Anne dito sa JolliSerye,” shared Sarah. “First time ‘to na we got to work together, and I’m so thankful na sa ganitong project na very light, positive, and masaya.”




“Ang tagal ko nang gusto ma-invite as a guest star in JolliSerye! After seeing so many icons like Janno Gibbs, Jolina Magdangal, Gary Valenciano., Eugene Domingo, Cherie Gil, and James Reid play such hilarious characters that’s super well-written talaga, at the back of my mind I was wishing na sana ako naman,” Anne, who had a couple of hit online videos with Jollibee for her Linamnam Burger Steak endorsement, said. “And super swerte ko pa that I got to share an episode with the one and only Sarah Geronimo!”





From ads to longer-form content that expands brand stories


The 14/29 Petsa de Peligro JolliSerye is the first branded content series that the fast-food giant introduced online. With a sitcom structure, this series features various storylines that get resolved with the help of special guest stars and Jollibee’s delicious and value-for-money offering, JolliSavers.




From iconic TV ads featuring some of the nation’s brightest celebrities, Jollibee has embraced the digital revolution with longer-form content that tells compelling, heartwarming stories. Its newest digital content arm, Jollibee Studios, was recently launched officially with the promise of innovative storytelling delivered online.





“Masayang maging bahagi ng Jollibee family,” Sarah said. “Through the years, masarap sa puso na marami akong napapasaya kasama si Jollibee. At ngayon naman na may Jollibee Studios na, kasali pa rin ang mga endorsers tulad namin ni Anne.”






“It’s such a wonderful experience to film a music-related episode with Sarah, who’s really my idol pagdating sa kantahan. But not only that, the whole crew and the cast made it super fun!” Anne said.






“We’re so happy that both Sarah and Anne have been very enthusiastic about our last episode for Season 2 and gave their 100% best,” said Cathleen Capati, Jollibee’s AVP for Flagship Category. “Guest stars like these two icons and beloved Jollibee family members truly empower us to create and bring entertaining, relatable digital content to Pinoy netizens.”






Sarap ng Payday, sa Presyong Everyday






At the heart of every 14/29 Petsa de Peligro JolliSerye episode is the strong friendship of the Happy Calendar House barkada and the undeniable value delivered by their favorite JolliSavers.






With JolliSavers, enjoying the satisfyingly delicious meals you love is possible every day even when it’s Petsa de Peligro! For only P50.00* or less, indulge in your favorite Jollibee best-sellers such as the Cheesiest, Meatiest, Sweet-Sarap Jolly Spaghetti (P50.00*), the beefy-saucy Linamnam Ulam Burger Steak (P50.00*), the extra beefy and extra cheesy Jolly Hotdog (P50.00*) and ang nag-iisang Langhap-Sarap Yumburger (P35.00*).






Catch the latest episode of 14/29 Petsa de Peligro JolliSerye by subscribing to Jollibee Studios (youtube.com/JollibeeStudios), liking Jollibee Philippines on Facebook, and following @Jollibee on Twitter and Instagram.






* Prices may vary across different locations.








Wednesday, November 28, 2018

Living and Dining Areas - Signature One Bedroom Suite Bedroom - Signature Two Bedroom Suite 



Following an extended hiatus brought about by the closure and rehabilitation of Boracay Island, Discovery Shores Boracay, the award-winning resort that offers the finest in island hospitality, is raring to reopen its doors once more this October. Waiting in the wings is a warm homecoming for our dear friends and guests—with a special treat in store!

Enjoy a special and irresistible homecoming rate—valid until 31 December 2018, with a stay period of 30 October 2018 to 31 March 2019—of PHP 11,000++ per night in a Junior Suite inclusive of breakfast buffet at Sands Restaurant and round trip Caticlan Airport transfers for two.

Also, for the past couple of months, Discovery Shores Boracay has been quite busy sprucing up the property, with refurbishments done in all guest rooms for a fresher, modern, yet inviting look that is sure to delight guests. Similarly, the popular dining outlets of Discovery Shores Boracay—Sands and Indigo—were also given a makeover, along with the front office reception area.



Now if you think that that’s all there is to it, then you’re in for something extra special: the Signature Suites, offering new levels of luxury never before seen or experienced on the island, bringing unique services and unparalleled experiences to the island’s most discerning visitors.




And it does not end there. Discovery Shores Boracay is also thrilled to introduce an all-new dining outlet called Forno Osteria that serves scrumptious Italian fare in a friendly, relaxed atmosphere as well as a rooftop lounge that offers breathtaking views.




Return guests and loyal patrons will also be pleased to know that the warm, familiar, and attentive staff that has taken extra care of them each time will all be there upon reopening, after they were momentarily reassigned to other Discovery properties to allow them continuous employment. The Discovery Group is proud that no jobs were lost throughout the island’s closure, with staff all eager to be of service again.




Discovery Shores Boracay is accepting reservations for stays in November 2018 onwards. For more details, call the Manila Sales and Reservations Office at (632) 720.8888, 719.6692 to 6695 and 6697 or email reservations@dsb.discovery.com.ph.





KTM Philippines recently treated motorcycle riders of varying stripes—novice, advanced, and experienced—to KTM track day that allowed them to experience the ready-to-race DNA of the iconic Austrian bikes.




Held at the Batangas Racing Circuit in Rosario, Batangas, a whole line of KTM demo bikes were made available to participants for a test ride, including the 390 Duke, the 690 Duke, the 790 Duke, and the 1290 Super Duke GT. Participants were able to feel the full power and performance of the bikes in a safe and controlled environment.




Aside from the test rides, Joey Rivero, a former Philippine Superbike Championship Factor Racer, shared his biking know-how and riding skills, participants. Rivero conducts precision riding training classes for every type of motorcycle rider – on the track, on tour or on the street.


KTM Asia Motorcycle Manufacturing, Inc. (KAMMI), the proud local manufacturer of KTM motorcycles in the country, is a joint-venture partnership between Adventure Cycle Philippines and KTM AG of Austria.




Mandaue City, Cebu – November 24, 2018 – Honda Philippines, Inc. (HPI,) the number one motorcycle manufacturer in the Philippines, holds the third and final leg of the Honda Riders Convention 2018 at the Tent, Mandani Bay, F.E. Zuellig Avenue, Mandaue City, Cebu, where motorcycle riders and enthusiasts gathered for a day of fun-filled activities that celebrates the camaraderie and support of Honda riders to HPI. It is one of the many activities HPI holds under the ONE DREAM campaign, which imparts the accomplishment of the Filipino’s dreams through their products.



One of the highlights of the event is the launching of Honda’s latest models in various categories –such as the CRF150L and RS150R for the Sports category, the the New XRM125 Motard for the Cub category, and finally for the Scooters, the All-New PCX150, CLICK125i and CLICK150i. These have exciting new designs and features that are suited to the various Filipinos’ riding needs.



Thrill seekers looking for fearless outdoor adventures were excited with the unveiling of the New CRF150L’s newest color variant Black. It is built for maximum handling performance and powered by the same powerful 150cc engine, complete with a PGM-Fi system that delivers a high off-road performance.



For the sportier riders, Honda unveiled the new color variants of the RS150R— Valiant Red and Matte Gunpowder Black Metallic—with refreshed sporty racing image. It maintains its body design that is agile at high speeds and easy to maneuver for daily commutes, as well as its MotoGP DNA, 6-speed, Dual Overhead Camshaft (DOHC,) 150cc, liquid-cooled, engine.



Fans of Honda’s XRM125 series—the legendary underbone model that has been a best seller through the years— were pleased with the refreshed stripes design of the XRM125 Motard type in both Fighting Red and Tangerine Orange color variants for more style on the streets.



HPI also boasts of the All-New PCX150, which exudes class and style while delivering a premium performance and having an economic fuel consumption of 51.3km/L. This high-end scooter was built to be sophisticated to the smallest details with its advanced features, such as the keyless ignition, Anti-Theft Alarm, and Answer Back System, Full LCD Dashboard, All-LED Lighting equipment with Hazard Lamp, Anti-Lock Braking System (ABS,) ACG Starter and Idling Stop System, and more.



Finally, Honda unleashed the recently launched game changing scooters, starting with the All-New CLICK125i which is powered by a 125cc Liquid-Cooled, PGM-FI engine with Enhanced Smart Power and an ACG starter, making the model fuel efficient at 53 km/L. It also has the Combi Brake System (CBS)for added safety. Its new design makes a bold statement with its modern bold decals and All LED Lighting System. It comes at an affordable price of PHP74,900.


Following it is the All-New CLICK150i, powered by a 150cc, Liquid-cooled, PGM-FI engine with Enhanced Smart Power, ACG Starter and Idling Stop System, which gives the bike a fuel economy of 52km/L. Like the All-New CLICK125i, it also has the CBS. For more convenience and added security, the model also brims with advanced features namely the keyless ignition, Anti-Theft Alarm, and Answer Back System. This premium scooter is priced at PHP95,900.



“The support [of Honda Riders] reminds us that we must continue to create the best products and latest innovations to continuously support your lifestyle,” said Hervic Villa, Department Manager of Motorcycle Sales Office about the latest models launched during the convention. “It motivates us to bring you best products, services and events.




Other activities for the convention include test ride activity, Riders Skills Challenge, Motor Show, “Riders Got Talent” competition and the “Miss Honda Riders Con 2018” segment. With this, Honda concludes its series of Riders Conventions throughout the year, having previously held legs in Luzon and Mindanao which similarly gathered thousands of riders in celebration of the ever-growing Honda family.



For more updates, visit www.hondaph.com and stay updated with the latest in the world of Honda motorcycles by going to facebook.com/hondaph.








From November 29 to December 11, all proceeds from the sale of Jose Mari Chan’s Going Home to Christmas album will go towards the funding for San Juan Nepomuceno School 






In line with Shopee 12.12 Big Christmas Sale, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, together with its Christmas Ambassador, Jose Mari Chan, invites everyone to join in giving back this Christmas season.




From November 29 to December 11, users can do their part for charity by purchasing Jose Mari Chan’s Going Home to Christmas album via the JMC Music Official Store on Shopee. All proceeds from the album sale will go towards funding the renovation and educational programs of the San Juan Nepomuceno School. In addition, as a token of appreciation for users’ contribution, those who purchase the album will also be in the running to win two roundtrip tickets to Macau, Brunei, or Cambodia.




Terence Pang, Chief Operating Officer, Shopee, said, “Youth are key drivers of the Philippines’ digital economy, and it is important that we do our part to improve the quality of education they receive in the Philippines. In line with our Shopee 12.12 Big Christmas Sale, and together with our Christmas Ambassador, Jose Mari Chan, we hope to be able to make a difference and to give back to the community this festive season. We invite our users to join us in this meaningful cause.”




“I am thrilled to partner Shopee to raise funds for the San Juan Nepomuceno School which holds a special place in my heart. Christmas is a time for us to not only celebrate and spend time with our friends and family but to also give back to our fellow Filipinos. I hope that everyone will enjoy the brand-new Going Home to Christmas album and will join Shopee and I in doing something special this year-end holiday,” said Jose Mari Chan.




Ongoing till December 12, the Shopee 12.12 Big Christmas Sale features deals up to 99% off from leading brands including P&G, Maybelline, Vivo, SM Store, Silverworks, Unilever, Lactum, and Platinum Karaoke. Users can enjoy daily free shipping promotions, flash sales as low as ₱12, Shopee Shake worth 12 million, and the launch of a brand new in-app game, Shopee Quiz. Leading industry players including Smart, Viber, and Mini Stop, will also be joining in the celebrations with exciting promotions this Shopee 12.12 Big Christmas Sale.




Purchase Jose Mari Chan’s Going Home to Christmas album from the JMC Music Official Store at https://shopee.ph/jmcmusic

For more information on the Shopee 12.12 Big Christmas Sale, visit http://shopee.ph/12-12




Download the Shopee app for free via the App Store or Google Play.




MANILA, Philippines – FPG Insurance, a major player in the non-life insurance industry and leader in motor insurance coverage, inks a partnership agreement with I-Pay MYEG Philippines, Inc., a partnership of two fin-tech companies, I-Pay and MyEG, championing online automation for government services.





The partnership forms a gateway to bring insurance closer to the general public. With over 20,000 OTC payment channels and point-of-sale locations across the country, this secures I-Pay MYEG Philippines’ place in the market as one of the leading e-payment services provider.





“Expanding our distribution channels in the country is one of FPG Insurance’s strategic courses to empower and enable consumers towards safety and peace of mind. This partnership with MYEG Philippines will definitely provide a concrete support to contribute towards this goal,” said Ramon Yap Dimacali, FPG Insurance President and CEO.





In 2010, I-Pay has won the “Asia Pacific Best Newcomer”, and the “Asia Pacific Fastest Expanding Network” the year after. MyEG on the other hand is a publicly-listed company in Kuala Lumpur Stock Exchange (KLSE) with over US$1.3 Billion in total market capitalization.





“We are very happy to have FPG Insurance Philippines as one of our insurance partners and to be able to provide the market with reliable insurance offerings fit according to their need,” said MYEG Philippines President Ronald Allan Aquino.





Also present during the contract signing are FPG Insurance Channels Marketing Group Vice President Michael Del Moral and MYEG Philippines Chief Technology Officer JC Principe.





MYEG Philippines has also been servicing key government clients such as the National Bureau of Investigation, the Philippine Overseas Employment Agency, and Landbank of the Philippines among others.





FPG Insurance offers a comprehensive suite of insurance products from motor insurance, property insurance, to travel and personal accident coverages.


Breakthrough lung cancer pill Osimertinib shows promise at stopping disease progression and improving patient survival

The fight against lung cancer doesn’t have to be a solo battle.

To help Filipino patients and their loved ones rise above this challenging condition, biopharmaceutical company AstraZeneca has partnered with the Philippine Society of Medical Oncology (PSMO), along with local support groups such as the Cancer Coalition Philippines (CCP), and the Philippine Alliance of Patient Organizations (PAPO) to launch LVNG With Lung Cancer, an online resource portal for patients across all stages of the disease.





Being diagnosed with lung cancer can make patients feel anxious and hopeless, which is why support is vital,” explains Dr. Donald Ray Josue, Medical Affairs Head of AstraZeneca Philippines. “LVNG With provides support by forming a community of patients and their loved ones so they can inspire one another and exchange helpful information about their treatment. Through the network, patients may realize that while lung cancer is not yet curable, it is very treatable. There’s still so much more for them to look forward to in their lives.”

Struggling with stigma

Lung cancer is the top cancer killer worldwide, with 2.09 million incidences and 1.76 million fatalities this year alone according to the GLOBOCAN 2018 report by the International Agency for Research on Cancer (IARC).[1] But while a majority of lung cancer deaths involve tobacco use,[2] non-smokers are also at serious risk.

“‘Are you a smoker?’ Many lung cancer patients get this question, but the truth is, different factors cause the disease,” said Dr. Denky Shoji Dela Rosa, a medical oncologist from the University of the East Ramon Magsaysay Memorial Medical Center and St. Luke’s Medical Center . “Lack of awareness has been a source of stigma because people often put the blame on the individual. This makes it difficult for lung cancer patients to find support and form communities.”

A 2015 study on the European Respiratory Journal notes that about 25 percent of lung cancer incidences are not linked to smoking, and that the rate of never-smokers diagnosed with the disease has been increasing.[3] The American Cancer Society identifies several causes, such as exposure to second-hand smoke, diesel exhaust, asbestos, radioactive radon gas, and chemicals released by burning coal products.[4]

Adding to the stigma, new patients tend to think that their illness is a hopeless case. This leaves them with a sense of isolation that worsens their anxiety over their diagnosis.

LVNG With addresses these stigmas by dispelling myths that prevent lung cancer patients from seeking proper treatment and seeing hope in their condition. The community also empowers patients with information that enable them to reach out to medical professionals so they can learn more about treatment options.

Dr. Mary Claire Soliman, president of the Philippine Society of Medical Oncology and member of Cancer Coalition Philippines also emphasizes that, “Standard evidence-based medicine is the way to go in treatment. I understand how the promise of alternative medicines (‘natural”, “herbal” or “nutraceutical medicine”) may be tempting, especially with their claims that they do not have side effects. The fact of the matter is that there is very little evidence to support these claims.

A recently published study by Skyler B Johnson at the Journal of the National Cancer Institute this January 2018 revealed that patients who initially chose alternative medicine over conventional lung cancer treatment had a more than twofold increase
risk of dying. At the end of the day, alternative treatments should not replace standard evidence-based medicine.” 

From left: Dr. Mary Claire Vega-Soliman, President of the Philippine Society of Medical Oncology and Head of the Tumor Clinic of East Avenue Medical Center; Carla Comendador Britanico, a patient living with Stage IV lung cancer for more than 6 years; Dr. Ma. Luisa T. Abesamis-Tiambeng, Director of the Cancer Center at the Cardinal Santos Medical Center; and Dr. Paolo dela Rosa, Medical Advisor and Medical Oncologist at AstraZeneca Philippines.


Breakthrough treatment

Chemotherapy—or the use of drugs to kill and stunt malignant tumors—is usually thought of as the only treatment for cancer. “The fact is, various options are now available depending on the patient’s diagnosis, preference, and recommendations from the healthcare team. Among these include surgery to remove affected lung tissues, radiation therapy that use high doses of radiation to destroy cancer cells, and targeted drug therapy.”, Dr. Maria Luisa Abesamis-Tiambeng of Cardinal Santos Medical Center emphasized.
.

Targeted drug therapy may be recommended based on biopsy findings. Through biomarker testing, the biopsy can reveal genetic mutations in cancer cells that can be targeted by drugs designed to zero in on those cellular abnormalities.

Therapeutic advances have made targeted drug therapy the standard of care for personalized medicine in the fight against certain lung cancers. One breakthrough is Tagrisso (Osimertinib), an oral tablet from a class of drugs called tyrosine kinase inhibitors (TKI) that target tumors with epidermal growth factor receptor (EGFR) mutations.

Tagrisso (Osimertinib) is a third-generation EGFR TKI that has shown better precision and power at stopping lung cancer growth and improving patient survival. A double-blind FLAURA study shows that Tagrisso delivers 18.9 months of median progression-free survival, nearly twice as long as older drugs that deliver a median of 10.2 months. Tagrisso (Osimertinib) also reduces the risk of lung cancer metastasis on the central nervous system by 52 percent, and lowers the risk of death by 37 percent based on its preliminary data.

These results have made Tagrisso (Osimertinib) the recommended and preferred first-line treatment by international guidelines for advanced and metastatic non-small cell lung cancer—the most prevalent type of lung cancer—that tested positive for EGFR,” Dr. Josue adds.

EGFR biomarker testing is available across laboratories and hospitals nationwide including the Chong Hua Hospital, Hi-Precision Diagnostics, Lung Center of the Philippines, Manila HealthTek Inc., National Kidney and Transplant Institute, St. Luke’s Medical Center Global City, and The Medical City.

Learn more about LVNG With Lung Cancer at www.lvngwithphilippines.com or www.lvngph.com.



This article is published as part of the celebration of November as Lung Cancer
Month. It is not intended to replace the advice of a healthcare professional.
Always consult your doctor.


Osimertinib is a prescription medicine. Patients should consult their physicians
regarding their condition and their treatment.



References:

[1] Globacan 2018, International Agency for Research on Cancer, http://gco.iarc.fr/today/data/factsheets/cancers/15-Lung-fact-sheet.pdf.

[2] “What are the Risk Factors for Lung Cancer?” Centers for Disease Control and Prevention, https://www.cdc.gov/cancer/lung/basic_info/risk_factors.htm.

[3] “Lung cancer in never-smokers,” European Respiratory Journal, http://erj.ersjournals.com/content/erj/45/5/1214.full.pdf.

[4] “What Causes Non-Small Cell Lung Cancer?” American Cancer Society, https://www.cancer.org/cancer/non-small-cell-lung-cancer/causes-risks-prevention/what-causes.html.

[5] Soria J-C, Ohe Y, Vansteenkiste J, et al; FLAURA Investigators. Osimertinib in untreated EGFR-mutated advanced non–small-cell lung cancer. N Engl J Med. 2018;378(2):113-125.

[6] NCCN Clinical Practice Guidelines in Oncology (NCCN Guidelines®) for NSCLC v6.2018. ©National Comprehensive Cancer Network, Inc. 2018. To view the most recent and complete version of the guideline, go online to NCCN.org.
[1][1] Globacan 2018, International Agency for Research on Cancer, http://gco.iarc.fr/today/data/factsheets/cancers/15-Lung-fact-sheet.pdf.

[2][2] “What are the Risk Factors for Lung Cancer?” Centers for Disease Control and Prevention, https://www.cdc.gov/cancer/lung/basic_info/risk_factors.htm.

[3][3] “Lung cancer in never-smokers,” European Respiratory Journal, http://erj.ersjournals.com/content/erj/45/5/1214.full.pdf.

[4][4] “What Causes Non-Small Cell Lung Cancer?” American Cancer Society, https://www.cancer.org/cancer/non-small-cell-lung-cancer/causes-risks-prevention/what-causes.html.




The Philippines is expected to move further towards urbanization as it grows and develops. Unfortunately, its solid waste infrastructure is unable to keep pace with the economic and population growth. Inadequate, over-filled dumpsites and landfills are causing various health and environmental problems.

Some of the serious environmental risks caused by waste overflow landfills are ground and surface water contamination, flooding, greenhouse gas production, air pollution, exposure to toxins and spread of disease. Many disposal sites across the country contain infectious material, threatening sanitation workers and waste pickers and, eventually the general public.


Tests of liquid runoff or leachate from Rodriguez and Payatas dump sites were found to contain high levels of contaminants. Most of the leachate seeps untreated into groundwatersources of drinking water and flows to the Marikina and Pasig River systems and Manila Bay. Landfills and dump sites, despite government’s efforts to situate them in areas far from population centers, still pose a threat to the health and the environment.

A lot of wastes, about one-third of solid waste generated in the cities, are often dumped indiscriminately and often end up clogging the drains, causing flooding and increase in the populations of rodents and other pests. The urban poor suffer most from life-threatening conditions resulting from uncollected garbage.

In this age of digitalization and technology, one of the innovative solutions for solid waste management is decentralization using pyrolysis technology. Pyrolysis is coined from the Greek terms pyro or fire and lysis or separating. It is the industrial process of breaking down large molecules of waste such as agricultural residues, scraps, tires, and non-recyclable materials into smaller molecules of gas, oil and carbon black. One of the by-product of pyrolysis technology is ash which can be mixed with aggregates for construction purposes.

Most importantly, people should realize that they play a huge role in solving the massive garbage problem in the Philippines. It should be the country’s goal to create an environment free of garbage, minimizing of waste disposal to landfill, educating the community and make them aware of their roles and responsibilities, and to involve the business community in solid waste management.






Manila, Philippines – Make way for an epic game-streaming app as NiMO TV officially launches in the Philippines bringing in exclusive partnership with Rules of Survival and TNC Pro Team Dota 2.



NiMO TV, a game streaming app focusing on community interactivity through chat and virtual gifts expands in the Philippines following its successful launch in other Southeast Asian countries like Malaysia, Indonesia, Thailand, and Vietnam.



NiMO TV features a user interface (UI) that streams top-trending games like PlayerUnknown’s Battlegrounds (PUBG), Mobile Legends, Dota 2, Rules of Survival and live online access to esports events and tournaments through its front-page listing. It also allows game streamers and viewers to chat with one another in its live chatting platform, with this feature NiMO TV aims to create an ecosystem, which involves streamers, viewers, brand sponsors, and celebrity players with hopes to build the streaming experience more interactive and fan-friendly.



NiMO TV continuously strengthens its pool of streamers in both novice and veteran gamers. One testament is an exclusive partnership with the Philippines’ Pride TNC Pro Team Dota 2, a globally recognized squad who cemented its legacy by consistently qualifying and winning different Dota 2 Championships in the World with total earnings of more than 126 Million Pesos throughout their professional career.



One exciting event in the pipeline is the upcoming Rules of Survival – NiMO TV - Philippine Champions League tagged as one of the country’s biggest esports league with a combined pool prize of Php 325,000. A cash prize ranging from Php 25,000 to Php 100,000 awaits the sixth to the first place winners of the event.



With NiMO TV’s expansion to the Philippines, they aim to make a solid presence in the rapidly growing world of esports and game streaming.



Download the NiMO TV app at Apple app store and Google Play store. Click link here. https://nimotv.onelink.me/B6cW/d16e7349



Manila, Philippines – With the overwhelming number of squads who joined and tried to outwit one another, 45 Teams will advance to the Playoffs of the biggest Rules of Survival Tournament in the country hosted by NIMO TV.




The 2-Day qualifiers happened in 3 venues around the metro, with over 300 squads from different caliber showed up to prove their worth and secure a slot in the playoffs.




“The qualifier brought out the best among the best this is just a preview of what will happen in the coming playoffs and finals“ Henry Zhao, NIMO TV Overseas Executive. “We want to discover squads who have the grit to compete on a professional level, “ Zhao added.




The 15 qualified squads of each venue will compete in the playoffs this December 1 & 2, 2018. The top 4 squads per branch will move to the finals together with the top 2 squads of the whole tournament. The crowd favorite will also earn a slot and will complete the 15 squads who will compete in the finals.




Winners of the Rules of Survival - NIMO TV- Philippine Champions League can bring home Php 100,000 for the 1st Prize, Php 80,000 for 2nd Prize and Php 50,000 for 3rd Prize. Aside from the Cash Prizes and in-games items, the Top 5 teams will also represent the country in the Rules of Survival Southeast Asia tournament to battle and claim supremacy.




Watch the exclusive broadcast of the tournament on NIMO TV.




Full tournament info here: https://goo.gl/e9vZEB




Download the NIMO TV app at Apple app store and Google Play store. Click link here. https://nimotv.onelink.me/B6cW/25ba46b7

Tuesday, November 27, 2018

LexMeet President/Founder Atty Marlon P. Valderama and Former Solicitor General - Atty. Florin “Pilo” Hilbay

Seeking legal advice on lawyers is now made more convenient and affordable as LexMeet (www.lexmeet.com), a real-time on-demand online legal consultation webspace where lawyers and clients meet to solve legal problems is now launching its mobile application.



Starting November 2018, the LexMeet App can now be downloaded in Google Play (http://bit.ly/LexMeetbeta) and its IOS version will be soon available for download in App Store.

The LexMeet Team and Guest Speakers. (L-R) President of Development - Gino Carlo Cortez, AIM Dado-Banatao Incubator Executive Director - Prim Paypon, Vice President of Design - Redg Fernandez, Vice President of Marketing - Mel Jamero, President/Founder - Atty Marlon P. Valderama, Former Solicitor General - Atty. Florin “Pilo” Hilbay, and Ako OFW Chairman - Dr. Chie Umandap


LexMeet solves difficulties on clients getting proper guidance on their problems that need legal remedies. Aside from fake attorneys lurking in the web as well as the nuances of Philippine law, there are also the rampant misinterpretations of common legal issues that just add unnecessary confusion to a prospective client seeking legal advice. In addition, the lack of access—physical or online—to a lawyer also compounds the issue, especially for Filipinos working overseas. All these concerns are what LexMeet wants to address - lawyer and legal service accessibility to the masses - by making online legal consultations readily available for Filipinos everywhere without breaking the bank.

Lexmeet Founder Atty. Marlon Valderama

Using the LexMeet app couldn’t be any simpler. After the client registered their personal details for free, they can purchase credits—for as low as P500- via Paypal, Dragonpay, Coins.Ph and later on Google Pay payment gateways. Clients can initiate a legal consultation request where LexMeet will match their legal problem with a lawyer specialists that meets their requirements. Example, when a client submits his/her legal problem about the title of his/her condominium unit, LexMeet gives him/her a lawyers list with specialisation in Condominium Law. Clients have to submit in advance their legal inquiries and provide their stories, objectives and questions as well as supporting documents through LexMeet sign-up forms. All consultations are conducted over video or voice call— possibly imposing for non-tech-savvy folk, but nevertheless more effective than a lifeless chat window. Their credits are automatically paid to their matched lawyer after the meeting ends. Ratings and feedback mechanism help ensure that LexMeet’s crowdsourced network of 250 lawyers provide quality consults, which seems to be the case as it boasts over 7,500 clients and counting.



LexMeet, a wordplay on the Latin word for “law” and workplace verbatim for setting office meetings is founded by Atty. Marlon Valderama, Managing Partner of Valderama Law Office and the country's pioneer when it comes to e-lawyering. He introduced the e-lawyering concept as early as 2010 in his law office website, E-Lawyers Online.



“LexMeet serves as the Uber of lawyers, where client can seek lawyer’s advice by a mere click. Instead of a Uber vehicle matching with the nearest rider, LexMeet is where client’s legal problem is matched with the lawyer’s expertise, location and language and we serve as a bridge for them to meet via video or call conference,” Atty. Valderama said.

Since its inception in 2017, Lexmeet serves as the online go-to-place by OFWs and SMEs.



“As we all know, Philippines have more than 10.23 million migrant workers scattered all over the world. With Filipino diaspora, there is a demand for legal services for the legal issues left behind by our migrant workers such as marriage, support and custody issues, inheritance, investments, among others. Also, we have so many SMEs, almost 1M now, who are needing legal guidance from lawyers. The lack of online facility to help our OFWs and SMEs in solving their legal problems is our prime motivation on establishing a primary hub of e-lawyering, ” Atty. Valderama explained.


LexMeet has been recently awarded as the Best Life Helper in 2018 ASEAN Rice Bowl Startup Awards as it was recognize in its promising goal in making legal consultations inclusive for all Filipinos.



Fore more information, visit www.lexmeet.com.











4.


Wenphil Corp. President and COO Michael Christian Kho (left) and COO Jay Alcantara (right) together with SM City Baliwag Mall Manager Andrew Cristobal (2nd from right) led the grand opening of Wendy’s SM City Baliwag. Joining the honors are Baliwag Mayor Ferdinand Estrella (4th from right), Councilor Joel Pascual (3rd from right) with special guests Letty Mapoy, Demetrio Bajet and Agustina Pancho. 



The famous taste loved by generations of Filipinos is now a few steps away to Bulakenyos as Wendy’s — the home of “Old Fashioned Hamburgers” finally made its way to SM City Baliwag.
Known to bring only the real and fresh dining experience, Wendy’s welcome everyone into their store’s modern look perfect for group of family and friends. More so, the brightly colored interiors creates an enticing ambience that adds joy to the much-anticipated menus the store has to offer.

To spin off the holiday, Wendy’s bring in the real deal with the maple chicken croissant that combines the sweet and salty taste in one bite.

Of course, their signature burgers is total knockout when it comes to tickling the taste buds of every foodie—bacon mushroom melt, cheeseburger deluxe, among many others. Name it, they have.

There comes their tasteful salads for health buffs- garden mix salad, caesar salad, chunky chicken salad and macaroni side salad.
The long wait is certainly over! Wendy’s is now open to serve real delicious deals to Bulakenyos. Visit them now at the Ground Level, Mall Atrium of SM City Baliwag. 


Moreover, who would dare to resist their classic frosty, a soft-served enjoyed by millions of Wendy’s fans everywhere.

When in search for more options to satisfy your craving, you’ll never go wrong with some of their yummy treats - the waffle cut fries or Baked Potato with Cheese & Bacon. Alas! Don’t miss their biggie Iced tea that comes in new refreshing flavors.

Wendy’s also offer rice meals options for the hungry bunch such as Soy Garlic Chicken, Crunchy Spring Rolls and Salisbury Steak. 

There is more to these mouthwatering menus awaiting at the newly opened Wendy’s located at the Ground Level, Mall Atrium of SM City Baliwag.

Come bring the squad, relive the classic taste and let the delicious happen today at Wendy’s SM City Baliwag.








Coca-Cola returns to Bacolod with music and a vision of a World Without Waste



This year’s Masskara Festival in Negros Occidental celebrated more color and more music as Coke Studio brought together the Negrenses and the artists of this year’s Coke Studio in one special stage, hyping up the volume and heat along Lacson Street.



The Coke Studio stage was headlined by singer and heartthrob Sam Concepcion, and local bands Cali Island and Aire Band. But more than the music festival, Coca-Cola Philippines also brought to the city of smiles its World Without Waste campaign which seeks to collect every bottle and can that it will produce by 2030, while also including recycled materials into its packaging.



Specially designed trash bins were distributed around key festival areas to help the public segregate recyclables from other wastes, and in the process, help partners Philippine Reef and Rainforest Conservation Foundation, Inc., Masskara Foundation, IPM-Construction and Development Corporation Waste Management, and the Department of Public Service Local Waste Management in keeping the streets clean and litter-free despite the large volume of people. Throughout the five days of festivities, almost 80 kilograms of PET bottles were collected for recycling.



“There is so much to be done in order to effectively reduce the waste that we produce, and every small action makes a difference. By helping the public in segregating recyclables from trash, we are slowly making them see that recyclables like PET bottles are readily accessible resources that can and should be given second life and not just end up in our landfills and oceans after one use,” said Jonah de Lumen-Pernia, Coca-Cola Philippines Director for Public Affairs and Communications.



The main streets of Bacolod City were painted with the ubiquitous red banners bearing the iconic Spencerian script font that spells out the well-loved beverage. The heart of Lacson Street was cordoned off Friday afternoon as the huge Coke Studio stage took shape for the night’s festivities.



“The Masskara Festival is an important occasion for us at Coca-Cola Philippines as it is an opportunity to strengthen our partnerships with various stakeholders in Negros as well as give back to our consumers by joining the festivities,” de Lumen-Pernia said.



The beverage brand, through its social responsibility arm, Coca-Cola Foundation Philippines, inked several partnerships with government and non-government organizations to help improve the sugar production of small sugar farmers. The partnerships include providing irrigation, high-yielding variety, and technical training for the farmer beneficiaries.




Bounty Agro Ventures, Inc. (BAVI), operator of the country’s largest rotisserie chicken chain, has been recognized as the Most Innovative Company of the Year during the Asia CEO Awards 2018, held recently at the Marriott Grand Ballroom in Pasay City.




As the grand winner in the category, BAVI was cited for its efforts in innovating both the quality and variety in the way its chicken products are roasted and presented to the Filipino market.




In 2017, BAVI became the country’s first and only poultry integrator to introduce an all-natural, antibiotics-free chicken through its pioneering No Antibiotics Ever system. This eliminates the use of any antibiotics throughout the entire poultry production to ensure chickens are naturally healthy and safer to eat.




It was also through innovation that BAVI was able to expand its customer base, becoming the dominant market leader in the roasted chicken industry with more than 1,200 rotisserie stores nationwide.




In 2009, BAVI ventured into the food retail industry through its Chooks-to-Go oven-roasted chicken. With the brand promise of litson manok na ‘masarap kahit walang sauce’, the company introduced a new way to enjoy cooked chicken without the traditional sauce or gravy.




BAVI also introduced Uling Roasters Litson Manok, a fresh take on traditional charcoal-roasted chicken in 2013. This was followed by the launch of Reyal Litson Manok which boasts of unique butterfly-cut chickens and flavorful sweet-spicy sauces.




“We are honored with this prestigious recognition especially since innovation has always been at the heart of BAVI operations ever since we started as a poultry integrator company in Cebu and Davao. Like in most markets, our leadership in the local poultry industry relies mostly on how we innovate our manufacturing and operations systems and how we present our products to consumers. More importantly, innovation has been our way of ensuring that more Filipinos will enjoy our quality, healthy and affordable chicken products,” said Ronald Mascariñas, BAVI president and general manager.




The Asia CEO Awards is the largest business awards event in the Philippines and Southeast Asia, representing the grandest alliance of local and international business people ever created to promote the Philippines and recognize business achievers on the world stage.







RCBC Savings Bank (RSB) has reaffirmed its commitment to support Filipino entrepreneurs at the AFFINITY 1st Franchise and Business Summit 2018.



Organized by the Association of Filipino Franchisers Inc. (AFFI) and co-presented by RSB, the summit invited start-up business owners, franchisors and franchisees to a series of coaching sessions and sharing of best practices featuring well-known industry experts.



“RCBC Savings Bank and AFFI share the same vision of building up SMEs, more importantly Filipino entrepreneurs, and ensuring their success. That is why it is important to have all the good mentors you can get to help you in this journey. RSB is one of them,” said Elmer Aquino, RSB national product head for SMEs. Aside from supporting the business summit, RSB will also collaborate with AFFI to develop an SME loan geared towards the entrepreneurs’ unmet needs.



Since January 2018, RSB has been conducting a series of Grow SME forums nationwide, aimed to empower and mentor aspiring entrepreneurs and small business owners with the right entrepreneurial mindset and financial management.



RCBC Savings Bank (RSB) is the consumer banking arm of Rizal Commercial Banking Corporation and a member of the Yuchengco Group of Companies. It is one of the country’s leading thrift banks, with over 150 business and lending centers nationwide. Retail financing services include deposit and investment products, as well as auto and housing loans. For more information on RCBC Savings Bank, visit www.rcbcsavings.com.



RSB vice president and national product head for SMEs Elmer Aquino receives a plaque of appreciation from AFFI president Marie-Joyce Co Yu during the AFFINITY 1st Franchise and Business Summit 2018. Joining them are (from right) AFFI chairman Enrique Pablo Caeg, corporate secretary Jelyn Chung, and vice president for Education Jose Carlos Martinez.

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