Get ready for a basketful of joy and excitement this Easter Sunday, April 20, 2025, as SM Supermalls in the East burst with festive fun for the whole family! From thrilling egg hunts to creative costume contests and exciting pocket activities, there’s an egg-stra special treat waiting for everyone. So, gather your loved ones and hop on over to your nearest SM mall in the East for an unforgettable Easter celebration!

Here’s a peek at the egg-citing activities lined up just for you:

SM City East Ortigas: Prepare for a delightful Egg-Hunting adventure at the Main Atrium. Join the fun at 3:00 PM and see how many colorful treasures you can find!

SM City Marikina: Experience the full Easter spectacle at SM City Marikina! Join their grand Easter Parade, showcase your best attire in the Easter Costume Contest, and participate in the thrilling Egg Hunt all happening at the Mall Atrium Ground Level.

SM City Taytay: The hunt is on at SM City Taytay! Head to the Bldg A Ground Level at 3:00 PM for their special Easter Egg-Hunting event. Get ready to scamper and discover hidden surprises!

SM City Masinag: The Easter fun never stops at SM City Masinag! Be part of their vibrant Easter Parade, flaunt your creativity in the Easter Costume Contest, and join the exciting Egg Hunt. Plus, enjoy an engaging Easter pocket activity including a colorful coloring activity at the Mall Atrium.

SM City San Mateo: Head to the 4th Level of SM City San Mateo for a day filled with Easter cheer! Witness their festive Easter Parade, join the adorable participants in the Easter Costume Contest, and embark on a fun-filled Egg Hunt. Don’t miss their engaging Easter pocket activity too!

SM Center Angono: Get your creative costumes ready! SM Center Angono is hosting an exciting Easter Costume Contest at the Upper Ground Level (in front of BDO) starting at 2:00 PM. Show off your most imaginative Easter-themed outfits and win fantastic prizes!

SM Antipolo Downtown: Celebrate Easter in style at SM Antipolo Downtown! Join their exciting Easter Parade, participate in the thrilling Egg Hunt, and unleash your creativity with their Easter pocket activity which includes delightful Easter egg painting at the 2nd Level.

Don’t miss out on these fantastic Easter celebrations happening across SM Supermalls in the East! It’s the perfect opportunity to create cherished memories with your family and friends.

Join the fun and share your egg-stra special moments with us using the hashtag #ExtraExcitingEast! We can’t wait to celebrate Easter with you!

Spirits enthusiasts and culinary professionals were treated to an elevated beverage experience as Tanduay, the world’s number one rum, took center stage at this year’s World Food Expo (WOFEX), held from March 27 to 29 at the World Trade Center in Pasay City.

“We aimed to highlight the rich heritage of Philippine rum-making and the many delightful ways to enjoy our products at the country’s premier platform for food and beverage innovation,” said a Tanduay spokesperson.

At booths 716 and 717, visitors explored a curated selection of Tanduay’s beloved local products and sought-after export brands—available at exclusive event-only deals. The brand’s featured lineup included Asian Rum Gold, Asian Rum Silver, Especia Spiced Rum, Double Rum, Heritage Rum, Ginto, Embassy, Flavored Mixes, and Tanduay Select—showcasing both its heritage offerings and contemporary innovations.

A key highlight of Tanduay’s WOFEX 2025 presence was the daily mixology demonstrations featuring three of the country’s most talented mixologists, who each brought unique flair and creativity to the brand’s versatile spirits.

On March 27, mixologist RJ Ramirez captivated attendees with his signature creations—KALABASA HIGH, MAIS CON YELO, and GINTONIC—highlighting the versatility of Tanduay's Especia Spiced Rum, Asian Gold, and Ginto Barrel Aged Gin.

The excitement continued on March 28 as Dondz Bolante took the stage with his refreshing takes on the classics: WATERMELON HIGHBALL, ESPECIA SOUR, and GINTO MULE, using Asian Rum Gold, Especia Spiced Rum, and Ginto Barrel Aged Gin as his base spirits.

Capping off the mixology showcase on March 29, Paulo Layao impressed the crowd with his inventive drinks—GINTO POMELO, BAYABUZZ, and RUMCHATTA—crafted with Ginto Barrel Aged Gin, Asian Rum Gold, and Especia Spiced Rum.

Tanduay’s presence at WOFEX 2025 not only reaffirmed its leadership in the global spirits industry but also celebrated Filipino excellence in craftsmanship and innovation, further strengthening the brand’s connection with both local and international audiences.

WOFEX remains the Philippines’ largest food and beverage trade show, serving as a dynamic platform for industry leaders, emerging trends, and potential business partnerships.

Summer is in full swing, ushering a season of relaxing vacations and exciting getaways. While we all have our dream summer bucket lists, we could all use a tip or two to make it the best season yet. Count on no less than international fashion and lifestyle icon Heart Evangelista on how to make it your best summer ever. Heart, who was just launched as the face of the summer campaign of GCash, shares stories and snippets of how she plans to live out her dream summer. From the perfect day in one of her favorite cities, her tried and tested travel hacks, and even her newest discovery on the best way to pay when traveling, Heart spills it all.

“Summers are always so special to me. Ever since I was a kid, it’s the season I look forward to the most because summer basically meant traveling and making new memories,” she shares.

The actress, who recently dominated Paris and Milan Fashion Weeks, reveals that her dream summer destination this year is not that far from home: “Japan—I love it this season. It’s also a special place that I love visiting with my husband and our kids. My sisters and I also have a lot of great memories there.”

Heart fondly recalls all the trips she’s had in Tokyo, and she has already created the perfect itinerary in the city that she wants everyone to experience: “I’ll start with sushi in Omotesando, then coffee in a quaint cafe in the area, followed by hours of vintage designer shopping. I’ve found so many treasures at great prices over the years—from bags, shoes, jackets, and jewelry. I’ll end the day getting lost in Don Quijote buying anik-anik, then eat snacks at a convenience store before calling it a day. I’m getting excited just thinking about it!”

Photo taken by: Nikko Mendoza

Heart Evangelista on a night out in Paris during Fashion Week 2025

As someone who travels so often, jet-setting between Manila and wherever the world calls her, we can already assume Heart already has her pre-travel preps down pat. And, of course, she does. Weeks prior to a trip, she has the important things—we’re talking outfits and shopping—planned out in her head. Depending on her mood for the season, she’ll put together looks ahead of time and spend at least a day packing and planning, shopping budget included, of course. “I’m better at budgeting now! I’ll set a budget for the trip, transfer it to my GCash account, and use my GCash Card for the trip. That way, I have better control of my spending. It’s so convenient,” she shares.

In the recently launched GCash film starring the actress, Heart dreams up a summer trip that feels like a montage of her travels in real life. One minute, she’s shopping for a bag in Japan, and the next thing, she was ordering a meyngo shake in sunny Boracay, all with her trusty travel companion, her GCash Card.

Heart recalls a time when GCash proved its convenience even more during one of her trips: “I was shopping in an airport abroad when I found a lipstick that I knew a dear friend had been looking for. It was so late already in Manila but I called her and she got so excited and asked me to buy all the stocks they had, nag-GCash na lang siya on the spot, and that was it! I tapped my GCash Card na, and the exchange rate was also really good.” She also added that she and her team rely heavily on their GCash Card when abroad to be stress-free: “Cabs, booking cars, snacks, shopping, everything!”

For a fuss-free trip, Heart encourages GCash users to maximize the features and services on the app they could be missing out on. While most users are only familiar with the convenience of sending money and paying basic bills on the app, GCash actually has a wealth of services that can save you precious time and money, especially when traveling. For one, you don’t have to worry about finding money changers abroad, as your GCash Card can be used to withdraw money from ATMs at competitive exchange rates and functions as a debit card for ease of transactions. “The GCash Card is the best way to pay abroad for me. Low forex and service fees plus no hidden charges—life-changing, really,” Heart says.

TheGlobalPay feature of GCash also provides another perk, allowing users to easily pay via QR in selected merchants and unlocking rewards and discounts abroad. (Tip: You can score 10% off in Japan when you use Scan To Pay in select stores until April 30, 2025.)

One other feature Heart strongly recommends is GInsure: “Travel insurance is truly important—you never know what’s going to happen. A lot of people forget about this, but this is a tip I always give for a stress-free trip. Once you have insurance, you can have the best summer,” she says. With GInsure, users can seamlessly purchase travel insurance for international trips on the spot – covering trip cancellations, lost baggage, flight delays, medical emergencies, and more – for as low as P350 and with coverage of up to P2.5 million.

When asked how she thinks summer trips can be both memorable and rewarding, Heart says not to forget to live in the moment. “Enjoy the moment when you’re finally on the trip you planned and saved up for. Remember, it’s a summer trip to make memories and milestones—take lots of photos and yes, reward yourself with good food and indulge in a bit of shopping with GCash, I’m serious!”

The world is truly Heart’s runway, and she’s ready to make her dream summer a reality. “Elevated basics, understated elegance is my mood board for this summer trip. I’ll pair my neutral outfits with an interesting bag in tow—with my GCash Card inside, of course,” she quips.

Just like Heart, we can all make our dream summers happen with a little help from GCash. Whether you’re traveling locally, abroad or just cozying up in hotels for staycations, GCash can be your reliable companion. Enjoy cashless transactions with your GCash Card, unlock perks with Global Pay, and stay safe and secure with GInsure. Indulging in some summer shopping? Make payments lighter with GGives. The possibilities are endless.

Check out Heart’s dream summer film on GCash’s social media pages here, and download the GCash app to discover how you can make it a summer to remember.