Monday, May 11, 2026
Summer mall days hit differently. One minute you are window shopping, the next you are chasing the smell of freshly baked pretzels, craving something icy sweet, or splitting sushi platters with friends between shopping stops. At SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, snack breaks are becoming part of the adventure itself.
This season, SM invites everyone to GALA to the MAX with food stops designed for easy cravings, spontaneous merienda dates, and well-earned treats after long strolls around the mall.
SWEET STOPS AT SM CITY GRAND CENTRAL
Dessert lovers have a new reason to linger at SM City Grand Central with the arrival of Los Churreros. Known for its freshly made churros and indulgent churro ice cream creations, the shop delivers the kind of comfort food that instantly turns a quick stop into a full snack moment.
Expect golden churros with a crisp bite and warm center, paired with creamy ice cream and refreshing cold brews perfect for cooling down after a long day of mall hopping. Whether you are sharing cups with friends or treating yourself solo, this sweet spot easily becomes the highlight of the stroll.
SLOW SNACKING AT SM CITY VALENZUELA
At SM City Valenzuela, Pretzels & Cinnamon adds warmth to the mall’s growing food lineup with soft-baked pretzels, sweet rolls, and coffee pairings made for laid-back afternoons.
A must-try is the Lotus Biscoff Cinnamon Roll with a Caramel Cold Brew Latte, a rich pairing that feels equal parts indulgent and comforting. It is the kind of snack combo you enjoy while taking a break from shopping bags and endless browsing.
For something savory and quick, Tori Takoyaki at the SM Foodcourt delivers crowd favorites that are crispy outside, soft inside, and easy to enjoy on the go. Perfect for shoppers squeezing in a quick bite before the next stop.
SUSHI CRAVINGS AT SM CENTER SANGANDAAN
Meanwhile, SM Center Sangandaan serves up colorful flavors at Kanzen Sushi Roll on the second level. From crowd-pleasers like the Flaming Roll and Crabby Mango to generous sushi platters made for sharing, the spot brings fun and flavor to casual mall dining.
Whether you are grabbing a bite with family or bonding over sushi after a shopping spree, the menu offers easy choices for both quick meals and spontaneous celebrations.
From sweet treats to savory comfort food, these food stops turn ordinary mall strolls into flavorful summer moments. So, call the group chat, wear your comfiest shoes, and snack, stroll, and repeat your way through SM’s GALA to the MAX season. Fuel your adventures at your most loved SM Supermalls.
Sunday, May 10, 2026
1. Strike a Pose at the All for Moms Photo Spots
Start your day by capturing a memory that lasts forever. Each mall has a specially designed Mother’s Day Floral Installation in the main atrium. These beautiful, flower-adorned photo spots are the perfect backdrop for a family portrait.
2. Game On: Pickleball at SM City East Ortigas
If your mom is the active type, skip the traditional brunch and head to the newly opened Pink Paddle Club at the SM Active Hub in SM City East Ortigas. Having opened just this April, it’s the trendiest way to bond. You can book a court via the SM Malls Online app and enjoy a high-energy morning before hitting the shops.
3. A Sweet Family Feast
Nothing says "family bonding" like a shared meal.
- SM City Taytay: Check out La Casetta de Britt for exclusive "Mom’s Day" food deals.
- SM City East Ortigas: Visit Yappari for a steak break for Mom or Du Hsiao Yueh for a "Family Feast" designed specifically for groups of 5 to 6.
- SM Center Angono: For a cozy coffee date, visit Zullo and get your sweet treats for Mom.
4. Movie Date with a Stylish Twist
Take Mom to SM Cinema for a relaxed afternoon. This year, you can grab the The Devil Wears Prada 2 Limited Edition Snack Combo for only ₱250. It includes a collectible popcorn bucket—a perfect keepsake for a movie-loving mom.
5. Show your Gratitude with a Gift
Give her the gift of convenience. Get her an Iphone at Powermac Center -- more than just a gift, it’s a way to make her daily life more convenient and help her capture beautiful memories through photos and videos with family.
6. Grab the Sweetest treat
End the day by picking up a Caramia’s new Caramella Bella cake or the Max’s Bouquet Vanilla Cream Cake. These are designed to look like floral bouquets, making them the perfect centerpiece for your family photos before heading home.
Whatever your plans may be, make this year's celebration truly "mom-umental" by bringing her a maxed-out Mom's Day experience, only at your most-loved SM Supermalls in the East.
Friday, May 8, 2026
This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.
Dive into Summer Play with the SM Active Hub
The SM Active Hub brings the community together, where every step, sprint, and shared moment lets you Gala To The Max with a maxed-out experience at SM Supermalls.
The SM Active Hub sets the tone for a season filled with movement, connection, and fun. Fresh from celebrating its first anniversary with a series of activities across select SM malls last April 11 to 12, the community continues to build momentum with even more ways to stay active all summer long.
Whether you're picking up a new sport or leveling up your routine, the SM Active Hub brings together experiences that make every visit more dynamic and engaging—giving you more ways to Gala To The Max this summer.
Join the Pickleball Mania
Rally, compete, and connect at the SM Active Hub’s pickleball courts, where every match is a chance to Gala To The Max.
Pickleball takes center stage with a lineup of activities at SM Supermalls, from beginner-friendly clinics to regular tournaments and free-play sessions. Step onto the court, rally with fellow players, and enjoy the fast-growing sport in a lively and welcoming environment.
With guidance from experienced coaches, even first-timers can quickly get into the game, making every match an exciting way to connect and compete.
Dash into Summer Runs
From first-timers to seasoned runners, every stride hits differently at SM Supermalls, bringing you closer to a maxed-out experience this summer.
From first-timers to seasoned runners, SM Supermalls’ summer runs offer something for everyone. With categories for all ages and skill levels, each event is a chance to stay active, celebrate milestones, and be part of a vibrant running community.
Finish strong and look forward to exciting rewards waiting at the finish line.
Play it your way this summer
Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.
From courts to open spaces, SM Supermalls brings even more ways to stay active and in the moment. Jump into games of basketball, volleyball, badminton, or table tennis, or take your skills further with karate, taekwondo, arnis, and gymnastics sessions happening across select malls.Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.
For those looking for something different, you can hit strikes at the bowling lanes, glide into skating sessions, or sharpen your aim with archery and billiards. Cycling enthusiasts can take on biking activities, while football and soccer matches keep the energy going across the field. Even e-sports fans can get in on the action with competitive gaming experiences.
Whether you're trying something new or sticking to your sport, it’s all part of a summer where you can move freely, play fully, and Gala To The Max.
Level up the fun at SM Game Park
From shooting hoops to bowling strikes and trying your hand at archery, every corner of SM Game Park brings a new way to bond, compete, and have fun with your barkada.
Step into a world of non-stop action at SM Game Park, where friendly competition meets feel-good moments. From bowling and billiards to arcade favorites, it is the perfect spot to challenge your barkada or take a break in between activities. Whether you are aiming for a strike or chasing a new high score, every visit brings a reason to celebrate small wins together.
Rock your best Summer Fits
From workouts to weekend galas, find activewear that keeps up with your pace so you can move in style all season long at SM Supermalls.
From workouts to weekend galas, SM Supermalls makes it easy to stay stylish and comfortable all season long. Discover activewear and essentials from Sports Central, Wilson, and Decathlon, perfect for keeping up with your summer plans.
Complete your look at the Summer Bazaar, where sweat-friendly gear, bucket hats, and must-have accessories come with exciting deals and promos.
The Groove Dance Showdown
For those who love to move, SM Supermalls transforms into a vibrant dance space filled with rhythm and energy. Join workshops, learn new routines, and take the spotlight as you bring your best moves to the floor.
Refresh your senses with Summer Coolers
Cool down and recharge with refreshing treats, from milk tea to halo-halo favorites, perfect for a well-earned break in your maxed-out summer.
After a full day of activities, cool down with refreshing treats that hit just right. Indulge in creamy gelato from Caramia or rich chocolate creations from Venchi, perfect for a well-earned break.
For something lighter, enjoy freshly brewed milk tea from Chi Cha San Chen or delicate Japanese treats from Warabi Mochi Kamakura. You can also go for a Filipino favorite with a twist at Bebang’s Halo-Halo or recharge with handcrafted drinks from Super Matcha.
The summer experience gets even better with the SM Coolers Fest 2026, happening from May 15 to 31 across participating SM malls. From halo-halo and fruit shakes to iced coffee and specialty beverages, the festival brings together a wide selection of refreshing treats from mall tenants and MSMEs.
Customers can also explore these favorites through SM Malls Online, making it easy to enjoy coolers anytime, anywhere. In select malls, Coolers Fest Market booths offer an expanded and vibrant on-ground experience.
From active moments at the SM Active Hub to refreshing breaks and everyday discoveries, everything comes together for a maxed-out experience made for kids, families, and barkadas.
Make it a summer to play, move, and chill—only at your most-loved SM Supermalls.
Thursday, May 7, 2026
Hired on the Spot through SM's Nationwide Network of most-loved Supermalls: From application to employment—real outcomes happen in just one day at SM.
This Labor Day, SM continued empowering community opportunities as multiple Job Fairs were mounted across 15 venues nationwide. This brought together 650 employers and 17,400 jobseekers, with more than 1,000 Filipinos hired on the spot—a powerful reflection of how accessible, community-based platforms can deliver real employment outcomes.
But beyond the numbers are real stories—of courage, determination, and new beginnings.
Across multiple SM malls, thousands of Filipinos walked in carrying resumes—and walked out with something more: real opportunities, renewed confidence, and for many, a fresh start. The SM Job Fair once again served as a platform for employment, connecting jobseekers, employers, and government partners in one convenient, community-centered space at their most-loved SM Supermalls.
For jobseekers like France Barcial and Mark Andrei Jimenez the experience was life changing.
“Hindi ko po expected na ngayon din ako matatanggap, bakasakali lang po” he shared, holding back tears. “Meron na po akong pang-suporta sa college ko sa PUP.”
“Malaking tulong po ito sa pamilya namin. kung sa iba po, baka nag-antay pako kung kailan ako tatawagan. dito po hired agad.”
Moments like these echoed throughout the day, as hiring booths became spaces of possibility—where interviews led to immediate job offers, and uncertainty turned into hope.
SM Job Fairs continue to stand out for their accessibility and efficiency. From application to interview—and even the processing of government requirements—everything is made available in one place, allowing jobseekers to focus on what matters most: securing their future.
Miss Rea Amata, a representative from the Labor Relations and Public Employment Service Office of Marikina emphasized the impact of such initiatives:
Rea Amata
“Malaking bagay ito para sa mga Pilipino, sa mga constituents namin sa Marikina. Bringing opportunities closer to communities is key—and SM provides that platform. Isipin mo, hindi ka na dadayo at gagastos para maghanap ng trabaho.”
Employers also highlighted the value of direct, face-to-face engagement, as attested by Noelle Tupas of Work Makers Manpower Corporation.
“We’re able to meet qualified candidates faster and more efficiently, second time we joined this job fair and some of our previous hires have stayed in our company, the others found other opportunities. Here, you can see the potential immediately, and that makes hiring more meaningful.”
Beyond employment, SM continues to strengthen its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as the Department Information and Communications Technology. These initiatives aim to help jobseekers stay competitive in an evolving job market, reinforcing the shift from job access to job readiness.
Erika Zamora
“We have certificate trainings and seminars na nagdadagdag ng value at knowledge sa ating mga applicants. In fact, we have ready data and information ng mga trainees natin previously na na-hire or lumawak ang freelancing expertise dahil sa programs natin,” said Erika Zamora, trainer from DICT.
Many jobseekers felt the significance of the initiative.
Alberto Eder shared, “Hindi lang po ito para sa IT professionals, AI age na po talaga tayo. Lahat po ng gusto magtrabaho, makikinabang po dito sa upskilling.”
Through strong collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to demonstrate how public-private partnerships can drive meaningful, real-world impact.
As the day came to a close, what remained were not just filled job positions—but stories of resilience, determination, and new beginnings.
Because at SM Supermalls, it’s not just about bringing people together—it’s about helping them move forward.
SM Supermalls released its newest anthem, “Gala To The Max,” performed by the rising girl group DNA.
Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today.
The message is clear: SM isn't just a place to buy things. It’s your "third space." It’s where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall.
More Than a Destination, It’s a Mood. “Gala To The Max” captures the essence of what it means to visit SM. Whether you’re there for a fitness milestone, a deep dive into your favorite fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture.
SM Supermalls Executive Vice President for Marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers' identity, "At SM, we’ve always been about creating spaces where memories are made. With ‘Gala To The Max,’ we’re celebrating that unique energy our shoppers bring. It’s about your vibe and your tribe. Whether you're here to play, shop, or just hang out, we want you to feel that this is your space, the most loved mall that truly fits your lifestyle."
The Soundtrack to Your Next LSS
Produced alongside StarPop, the track features the high-energy vocals of DNA, a trio of sisters composed of Ezri, Julia, and Tasha. The song is designed to be the definitive background score for every TikTok transition and weekend hangout.
DNA members and real-life sisters (from left) Ezri, Tasha, and Julia could not hide their excitement as they brought to life (and ears) SM Supermalls’ newest jingle.
Join the Movement
The official rollout begins this weekend across all SM malls nationwide. With more music and more reasons to stay longer than you planned, SM is officially calling on the community to show off their moves. Come as you are, bring your tribe, and show the world how you gala to the max
In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan, and more to vibe check the ultimate summer hangouts here at your most loved SM!
Rooted in the idea that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer fun no matter where they are as creators invited audiences to tag along as they explored and discovered their next move LIVE.
This new interactive experience set the tone for a new era of malling. One where discovery, connection, and community seamlessly come together both on-ground and on-screen here in your most-loved mall, SM Supermalls–All For You!
Play All Day, LIVE!
The ultimate weekend plan finally turned into reality as creators brought their audiences straight into the action, turning SM North EDSA into an interactive playground in real time! With spontaneous challenges, audiences dictated the next move. Iñigo Jose joined in the fun as he experienced different summer activities that’s both enjoyable and certified barkada-ready within the mall!
The livestream seamlessly blended on-ground action into real-time audience interaction.
Iñigo’s competitive energy kicked things off at SM Bowling until Space & Time Cube at The Block, where every throw came with a daring twist thanks to dares from viewers and players he met along the way. Safe to say, the whole end-to-end SM North EDSA run felt like one big barkada hang—with the audience calling the shots every step of the way!
Fit Check, LIVE!
Summer style took center stage with Sean Tristan as our LIVE audience became his main stylist for the day.
Moving through the SM Store, Decathlon, and a quick pass through Toby Sport’s Pickleball Super Series, Sean Tristan invited viewers to curate his looks in real time, from brunch-ready fits to sporty looks with gear perfect for the season.
Summer Fun That’s All For You
It wasn’t just a livestream, it was fully interactive, both online and on-ground. As comments and reactions rolled in, viewers became part of the action, with game passes and SM Malls Online vouchers dropping throughout. Every interaction became a chance to win, turning viewers into active participants.
This marks one of many collaborations between SM Supermalls and TikTok LIVE, bringing malling into a more dynamic digital space. By turning everyday moments into livestream experiences, SM is redefining how audiences engage with mall culture, now accessible anytime, anywhere.
As the partnership grows, mall events continue to evolve into livestream experiences where creators spotlight top tenants and viewers shape the experience in real time.
As your most loved mall, SM Supermalls continues to be a space where people connect, discover, and share authentic moments, bringing the energy of malling into the digital world.
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
Thousands of participants gather at SM Mall of Asia Arena for the ASP Angels Walk for Autism 2026, demonstrating nationwide support for autism acceptance, accommodation and appreciation.
The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide together at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines.
For close to two decades, SM hosted the ASP Angels Walk as a celebration that aims to turn a long-standing advocacy into a meaningful celebration of inclusion, dignity, and hope. This year's celebration further expanded this advocacy by empowering communities through simultaneous walks across SM's most-loved malls nationwide.
“ASP Angels Walk reminds us that inclusion is about creating space, and more importantly, making people feel that they truly belong. At SM, we are honored to walk united with the autism community—their families and fellow advocates who have long shown us the power of courage and perseverance. This commitment is about pursuing transformative inclusivity: empowering communities until every person is seen, supported, and given the opportunity to thrive,” said Steven Tan, President, SM Supermalls.
Barrier-free inclusion and transformative action
This year's theme “Aumbitious. Aarangkada. Aangat.”, encouraged like-minded advocates to turn aspirations and conversations on impactful inclusivity into actions that are not only felt but are transformative.
To prepare for the event the SM Mall of Asia Arena’s venue team underwent specialized training from the Department of Tourism called "Barrier-Free Tourism Kaya Natin." The comprehensive session focused on enhancing accessibility and inclusivity for customers on the spectrum ensuring their safety and wellbeing while in the premises.
This year’s event was also made special through the recognition of meaningful partners in the advocacy, including SM Book Nook, which was honored as ASP Autism Works Partner of the Year. The distinction reflects how inclusive community spaces can help open more opportunities for learning, engagement, and belonging. Quezon City Mayor Joy Belmonte was also recognized with the Hans T. Sy Leadership Award for Autism Inclusion and Welfare, honoring leadership that supports the autism community in meaningful and lasting ways.
Collaborative Advocacy
Since its inception, the ASP Angels Walk has grown into a long-standing movement that champions inclusion and advances the vision of an Autism-OK Philippines. The movement is reinforced by SM's pursuit of becoming a truly inclusive Mall for All—accepting, accommodating, and appreciative of customers no matter what their needs may be.
As a continuing partner of ASP, SM Cares remains committed to building spaces and programs that support the autism community throughout the year. With sustained initiatives in inclusion, accessibility, and community engagement, SM continues to stand with individuals on the spectrum and their families—always working toward a future where no one is left behind.
Held at the SM Mall of Asia Arena in Pasay City and simultaneously in SM City Bacolod, SM City Baguio, SM City Butuan, SM Seaside City Cebu, SM City Davao, SM City Iloilo, SM City Lipa, SM City Lucena, SM City Olongapo Central, SM City Tuguegarao, and Virac Town Plaza, this year’s ASP Angels Walk continued to unite communities across the country in support of individuals on the autism spectrum and their families
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