Monday, October 21, 2024



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John Racoma, General Manager of Mars Pet Nutrition Philippines, shared that “these efforts are crucial to our mission of ending pet homelessness and promoting responsible pet ownership by gathering data on pet ownership trends, helping to identify patterns and preferences across different countries, including the Philippines.”






Manila, Philippines, October 19, 2024 – Mars, Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world’s most-loved brands, has partnered with animal welfare NGO, Animal Kingdom Foundation (AKF) and Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Pet Fair in Ayala Malls Circuit Makati, Manila.





This is part of the biggest ever global initiative that spans from Mexico and US to Europe and Asia, covering a total of 12 countries around the world. It addresses the issue of pet homelessness by promoting pet adoption. In partnership with local pet shelters, Mars has digitalized adoption experience making it simple and responsible with focus on compatibility via an innovative adoption portal, WeR4HappyTails. Since its launch in the Philippines, this portal alone helped over 160 shelter pets find their forever homes and educated thousands of potential pet parents on responsible pet ownership.

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The Global Adoption Weekend suggests commitment to compatibility as key in building beneficial companionship between a pet parent and a pet. Undoubtedly it is better if they are a good match emotionally and also in terms of personality, lifestyle, energy levels and living environments.





A highlight of the WeR4HappyTails portal is the Compatibility Quiz that matches adopters with their prospective pets that are available for adoption in real time in the nearest shelters. Commitment to compatibility helps reduce pet abandonment and increases the likelihood of long-lasting, healthy and happy relationships between pets and pet parents and ensuring that both parties thrive in their new environment.



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First Mars Global Adoption Weekend held in the Philippines. Mars has partnered with animal welfare NGO, Animal Kingdom Foundation (AKF) and Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Furventure Pet Fair in Ayala Malls Circuit Makati, Manila. In photo, from left: Diosamia Sevilla, Director, Bureau of Animal Industry; Anastasia Timoshina, Corporate Affairs Director, Mars Pet Nutrition, Southeast Asia; Atty. Heidi Marquez-Caguioa, President and Program Director, AKF; Brian Poe-Llamanzares, National Chairman, FPJ Panday Bayanihan; Rosemarie Vierneza, Merchandising Director, Shopwise and The Marketplace; John Racoma, General Manager, Mars Pet Nutrition Philippines; Jennie Yap, Chief Commercial Officer, Benby; and Yin Praxedes, Commercial Excellence Director, Benby.




Mr. John Racoma, General Manager for Mars Pet Nutrition Philippines emphasized the importance of the company’s commitment to living the purpose of “A Better World for Pets” by bringing in partners who share the same advocacy in promoting responsible pet ownership while addressing pet homelessness.

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Mars partners with Animal Kingdom Foundation and Shopwise Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Furventure Pet Fair in Ayala Malls Circuit Makati, Manila. In photo: pet parents receive goodies from Pedigree.


“With the availability of the online portal, we have unlocked accessibility for many more Filipinos to find a loving companion to bring to their homes and give local shelters such as Animal Kingdom Foundation a fighting chance to help more local breeds, Aspin and Puspin, get the life they deserve. We also commend partners like Shopwise who bring efforts on the ground and allow communities to see the impact of getting together or bayanihan in establishing a neighborhood that is full of responsible pet-owners and an animal-loving society,” shares Mr. Racoma.

Advocates for responsible pet ownership unite at Mars Global Pet Adoption Weekend to drive pet shelter adoptions. Mars has partnered with animal welfare NGO, Animal Kingdom Foundation (AKF) and Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Pet Fair in Ayala Malls Circuit Makati, Manila. In photo, from left: Diosamia Sevilla, Director, Bureau of Animal Industry; Anastasia Timoshina, Corporate Affairs Director, Mars Pet Nutrition, Southeast Asia; Atty. Heidi Marquez-Caguioa, President and Program Director, AKF; Brian Poe-Llamanzares, National Chairman, FPJ Panday Bayanihan; and John Racoma, General Manager, Mars Pet Nutrition Philippines.




Pet20Parents20with20FreebiesMars partners with Animal Kingdom Foundation and Shopwise Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Furventure Pet Fair in Ayala Malls Circuit Makati, Manila. In photo: pet parents receive goodies from Pedigree.








Mr. Brian Poe-Llamanzares, National Chairman of FPJ Panday Bayanihan and Former Chief-of-Staff at the Office of Senator Grace Poe, who attended the event, commended Mars’ timely and meaningful initiative to advocate responsible pet ownership in relation to the motion of Sen. Poe’s office to revise the Animal Welfare Act.




“As an advocate of animal welfare, we seek a revised Animal Welfare Act to strengthen animal welfare standards, policies, rules and regulations, implementation and enforcement. Much is to be done, but I thank our partners such as Mars Petcare who continue to fight for the rights and welfare of the most underrepresented sector— the animals and our pets”.


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According to the Mars Global Pet Parent Study, only 4% of puppies and kittens in the Philippines are adopted from shelters. Aiming to drive more shelter adoptions, Mars has partnered with animal welfare NGO, Animal Kingdom Foundation (AKF) and Shopwise for the first-ever Mars Global Adoption Weekend. In photo (from left), Anastasia




Atty. Heidi Marquez-Caguioa, President of Animal Kingdom Foundation, shared her gratitude about the partnership: “Animal Kingdom Foundation has always been committed to finding loving homes for our rescues, but even more so for our very own breeds. This year has opened a lot of doors for Filipinos to take pride in our own Aspin and Puspin, and our team is grateful for consistent advocates such as Mars who walk with us in sending this message.”

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Pet Compatibility Quiz highlighted at Mars Global Adoption Weekend. Mars, in partnership with local shelters, has digitalized the adoption process through the WeR4HappyTails portal, making it easier and more responsible by focusing on compatibility. Since launching in the Philippines, the portal has helped over 160 shelter pets find homes and educated thousands on responsible pet ownership. A key feature of the WeR4HappyTails portal is the Compatibility Quiz, which matches adopters with pets in real time at nearby shelters, reducing abandonment and fostering long-lasting relationships.




“One of the findings of the recent Mars Pet Parent Study in the Philippines showed that only 4% of Filipino pet parents got their pets through shelter adoption, though it may be one of the most beneficial sources for getting a pet. Their personality and health status would be clearer, as they would already be spayed/neutered and vaccinated, which is a clear plus for a pet parent. We should join efforts for raising awareness around pet adoption as well as responsible pet ownership.” concluded Mr. John Racoma.

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Mars partners with Animal Kingdom Foundation and Shopwise Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Furventure Pet Fair in Ayala Malls Circuit Makati, Manila. In photo: a pet parent receives goodies from Pedigree.




As part of the Global Adoption Weekend, Mars is inviting pet parents to play their part in supporting shelter pets by participating in a social media campaign to share their compatibility stories about their adoption experience. For each social media post within this weekend with the hashtags #MarsPetAdoption #MarsPetAdotionSEA and #CommitToCompatibilitySEA, Mars will donate petfood to Filipino shelters. The post with the most likes will also win 1 month’s free supply of pet food, and two lucky runners-up will receive a special box of Pedigree goodies.


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In today’s fast-paced world where Filipinos need to stay ready for whatever that may come their way, it is essential to have a smartphone that can help them win their battles.

The OPPO A3, OPPO’s latest A Series device that boasts durability and reliability, fits this billing for being a device that empowers Filipinos, rain or shine.

Designed to weather life’s wettest mishaps, the OPPO A3 lives up to OPPO’s #OPPOLangSakalam reputation with its ability to take unexpected splashes to accidental spills in stride and power you through the day.

Get things done despite the unpredictable weather

If your job requires constant travel in the busy streets, there is an unavoidable risk of getting wet in case of a heavy downpour. In moments like these, your phone is also in danger of being damaged but with OPPO A3 and its Splash Touch technology, you can still make an urgent call or send that important message even with your OPPO A3’s screen getting damped from unexpected rains because its screen will work perfectly fine with precision.

Be at ease from potential water damage

For Filipinos who work in restaurants or for those who made it a habit to watch their favorite TV series while cleaning the dishes or washing clothes, the OPPO A3 is their ideal companion.

This smartphone will ease your worries in case it gets drenched in water, softdrinks, hot coffee or soup with its Multiple Liquid Resistance. All you need to do is quickly rinse your OPPO A3 with water and you’ll be able to pick up right where you left off without any worries of your phone malfunctioning.

 

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Be brave in your indoor and outdoor battles

Leave it to OPPO A3 to provide you with peace of mind with its durability and reliability. The OPPO A3 comes in multiple variants and colorways, giving users free reign on their choice of capacity and design.

  • The OPPO A3 6GB RAM and 128GB ROM variant is priced at Php 8,999, available in Starry Purple and Starry Black

  • The OPPO A3 8GB ROM and 128GB RAM is priced at PHP 9,999 while the OPPOA3 8GB ROM and 256GB RAM is priced at PHP 11,999, available in Starlight White and Sparkle Black.

OPPO A Series’ newest smartphone can be purchased in all OPPO stores nationwide and online via OPPO’s e-commerce platforms on ShopeeLazada, and TikTok Shop.

You can get either of the higher OPPO A3 variants via Home Credit for as low as PHP 509 per month for up to 18 months installment payment.

For more information on the OPPO A3, visit OPPO’s official website at www.oppo.com/ph/ or OPPO Philippines’ official Facebook page.

Sunday, October 20, 2024


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Sigma Corporation, a global leader in optical innovation, proudly announced the launch of four new lens models at a special event held at Studio J 2.0 in Sta. Mesa, Manila. The newly introduced lenses include the 28-45mm F1.8 DG DN Art, 28-105mm F2.8 DG DN Art, 10-18mm F2.8 DC DN Contemporary, and 18-50mm F2.8 DC DN Contemporary.
 
Kazuto Yamaki

The event was graced by Kazuto Yamaki, CEO of Sigma Corporation, who traveled to the Philippines to personally present the latest products. He was joined by key representatives from JT Photoworld, Sigma’s official distributor in the Philippines, including General Manager Natty Tan, Managing Director Jerome Tan, Sales Manager Kenny Ryan Tabut, and Marketing Manager Dundee Asuncion.
 
In her opening remarks, Natty Tan expressed enthusiasm for the collaboration with Sigma, emphasizing the company’s dedication to innovation. “Sigma has always been at the forefront of delivering cutting-edge technology for photographers,” said Tan. “These new lenses are designed to elevate the artistic expression of photographers in the Philippines.”
 
Kazuto Yamaki expressed his gratitude for the warm reception and reiterated Sigma’s commitment to the local market. “We believe in the potential of Filipino photographers and aim to provide them with the best tools possible,” Yamaki stated. “Every lens is meticulously crafted in Japan to ensure the highest quality standards while remaining affordable. Our focus is solely on the imaging business, enabling us to lead in optical innovation.”
 
Sigma Lens

Introducing Sigma’s New Lens Lineup:
 
28-45mm F1.8 DG DN Art
 
A high-performance zoom lens designed for full-frame mirrorless cameras, offering a bright F1.8 aperture, making it ideal for professional portraits, landscape, and video production.
Price: ₱88,990.00
 
28-105mm F2.8 DG DN Art
 
A versatile zoom lens for full-frame mirrorless cameras, featuring a constant F2.8 aperture, perfect for events, portraits, and everyday photography.
Price: ₱94,990.00
 
10-18mm F2.8 DC DN Contemporary
 
An ultra-wide zoom lens designed for APS-C mirrorless cameras, featuring a constant F2.8 aperture, offering superior low-light performance and wide-angle creative freedom.
Price: ₱42,990.00
 
18-50mm F2.8 DC DN Contemporary
 
A compact standard zoom lens for Canon RF-mount APS-C mirrorless cameras, with a bright F2.8 aperture, ideal for versatile shooting from street photography to portraits.
Price: ₱35,990.00
 
The launch event included a hands-on experience for attendees to test the new lenses, showcasing their exceptional sharpness and performance. Participants were also treated to exciting raffle draws, with prizes including subscriptions to Radiant Photo, Sigma’s partner brand known for its powerful photo editing software.
 
Expert Insights on the New Lenses:
 
Prominent photographers shared their insights on Sigma’s new lenses:
 
Vlad de Leon presented the 10-18mm F2.8 DC DN Contemporary, highlighting its versatility for landscape and architectural photography.
 
 
Claire Sadanguel discussed the 28-105mm F2.8 DG DN Art, emphasizing its suitability for professional portrait and event photography.
 
Jack Borja showcased the 28-45mm F1.8 DG DN Art, focusing on its capabilities for both stills and video production.
 
Commitment to the Photography Community:
 
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Sigma Philippines, in collaboration with JT Photoworld, is dedicated to supporting the local photography community and fostering creativity. The company plans to roll out promotions and initiatives to make Sigma lenses accessible to a broader audience, along with future workshops aimed at further educating photographers about the new lens lineup.
 
For more information about the new lenses and upcoming events, follow Sigma Philippines on social media or visit their official website.

Friday, October 18, 2024


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TCL, a global leader in consumer electronics, has officially unveiled its groundbreaking launch of its revolutionary NXTFRAME TV A300 Series, where “art meets technology”. This innovative TV is more than just a home entertainment — it’s a masterpiece that brings high-tech features and aesthetic appeal into any living space. TCL, redefines how we interact with both art and entertainment.

 

The TCL NXTFRAME TV is like a beautiful piece of art hanging on your wall, enhancing the aesthetic appeal of your space with its slim design. Inspired by nature, this innovative TV brings a bright and artistic touch to your home interior, offering a relaxed and casual product experience.

We are excited to unveil TCL’s latest innovation: the TCL NXTFRAME TV. Experience the beauty of simplicity with its ultra-slim design that seamlessly integrates into any modern living space, adding a touch of sophistication to your home.,” says TCL Philippines Brand Manager Joseph Cernitchez.

The Next Level of TV Entertainment

The TCL NXTFRAME A300 Series is more than just a TV; it’s a stylish, customizable centerpiece designed to enhance your living space. Available in two models—the A300W and the A300 Pro—each offers cutting-edge features to elevate your home experience.



 

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Sleek Design and Multiple Mounting Options

Drawing inspiration from nature, integrating art into life and letting tranquility and joy define your moments, the NXTFRAME seamlessly integrates into any dĂ©cor featuring a slim, 27.9mm frame. The included magnetic “Dawn birch” frame can be easily swapped out for a personalized look. Choose from three mounting options: the “Seamless Wall Mount” for a picture-frame-like appearance, the “Adjustable Cabinet Stand” for flexible placement, or the “Movable Floor Stand”, which is sold separately, have detachable casters for easy relocation.

Unleash Your Creativity with AI Art

The A300 series lets you explore unlimited creative inspiration in as little as three seconds, producing both static and dynamic artwork. This feature transforms your TV into a dynamic, creative hub. With the NXTFRAME’s innovative “AI” Art Generator, you can choose from over 1,000 keywords groups generate unique pieces that reflect your personal style. Additionally, you can explore the Art Gallery mode, which lets you display famous masterpieces from across the centuries when the TV is off, transforming your living space into a curated art gallery.



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Immersive Viewing Experience

The NXTFRAME’s Matte Screen minimizes reflections ​​for realistic artistic effects, providing a truly art-like viewing experience. QLED Pro technology with 144Hz VRR that delivers professional-grade color accuracy, bringing your content to life. The A300 Pro takes audio to the next level with a Bang & Olufsen 3.1.2CH Ultra-Slim Wireless Soundbar, offering a premium audio experience to complement the stunning visuals.

Celebrate Art and Technology

To commemorate the launch of the NXTFRAME A300 Series, TCL is partnering with the Ronac Art Museum for the exclusive exhibit, “Seamless Art, Beyond Space.” Running from October 20-31, this collaboration showcases how the NXTFRAME bridges the gap between pop art and technology, offering an immersive experience for art enthusiasts and tech-savvy individuals alike.

Get to know more about TCL NXTFRAME TV, log on to https://www.tcl.com/ph/en or check out TCL Philippines on Facebook and Instagram.

Thursday, October 17, 2024





Manila, Philippines – As the holiday season approaches and the joy of giving fills the air, it’s time to think about gifts that are meaningful, thoughtful, and long-lasting. Big Bad Wolf Books believes that books are the ultimate timeless gift, one that holds infinite value for both the giver and the recipient

1.Meaningful and Thoughtful

A book is more than just a gift—it’s a reflection of thoughtfulness. Choosing a book that speaks to your loved one’s needs or interests makes your gift feel extra special. Do they need a good laugh? A little inspiration? Or maybe a thrilling adventure? A well-chosen book shows that you truly know and care about them and that you’ve put real thought into their gift, making it that much more special.

Furthermore, when you give someone a book, you’re not just giving them an object—you’re offering them an experience, a journey, and a chance to connect with the stories and lessons inside. Books allow you to share something meaningful, whether it’s a childhood favorite that shaped who you are or a powerful story that touched your heart. The joy of giving a book comes from knowing that you’re giving more than a present—you’re giving the gift of imagination, knowledge, and adventure.

2. Timeless Eco-friendly Treasure

Books have a timeless quality, never losing their value or relevance. They aren’t disposable items; instead, they are treasures to collect, or share. Always ready to be picked up, revisited, and appreciated, they leave lasting imprints on our hearts and minds.

For both children and adults, books are gifts that become cherished treasures, offering knowledge, wisdom, and inspiration that last for years. Whether it’s an epic adventure, an inspiring biography, or a guide to personal growth., books open up endless possibilities. When you give a book, you give a gift that never stops giving.

3. Universal Appeal

With so many genres to choose from, books are a gift for all ages and tastes. From young readers to adults, books are a gift that spans generations. For kids, books spark imagination and teach valuable lessons. For young professionals, they can offer career inspiration, while adults can find wisdom and joy in books that help improve their lives and relationships. Imaginative stories for children, swoon-worthy romances for your besties, empowering self-help books for your go-getter friends—there’s a book for everyone on your list! Plus, Big Bad Wolf Books has over two million titles, so you’re bound to find the perfect match.

4. Big Bad Wolf’s Mission to Spread the Joy of Reading

Driven by a strong belief in the power of books, Big Bad Wolf Books is committed to spreading the joy of reading to as many people as possible. Beyond selling books, the organization aspires to make books accessible to everyone, regardless of their background or economic status.

The goal is to promote literacy and foster a love of reading in communities around the world. Big Bad Wolf Books seeks to create a world where books open doors to new opportunities, learning, and growth for all. By partnering with various organizations, Big Bad Wolf Books supports educational programs, donates books to schools and libraries, and empowers readers of all ages.

5. A Gift with Purpose: Books That Change Lives

Shopping at Big Bad Wolf Books means more than just buying a gift, it’s supporting a movement to make reading accessible for all. Every purchase helps further their mission to provide books to underprivileged communities, promote literacy, and encourage lifelong learning. It’s a gift that delights your loved ones while contributing to a larger cause: nurturing a new generation of readers.

6. Celebrate the Season of Giving with Big Bad Wolf Books

This Christmas, give gifts that last a lifetime. With Big Bad Wolf’s amazing book sales, finding the perfect gift has never been easier. Whether it’s a magical tale for a child, a motivational read for a friend, or a timeless classic for a family member, there’s a book waiting to make this holiday season truly special. Fill this season of giving with purpose, joy, and the magic of books.

This Christmas, don’t hesitate! Fill your totes with books that will bring joy, wonder, and lasting memories to everyone on your nice list.

Not sure what books to get your loved ones? Check out our list below!







Disney Storybook Collection ADVENT CALENDAR






The Wish by Nicholas Sparks






Badass Habits by Jen Sincero





Think and Grow Rich by Napoleon Hill





The Nutcracker Illustrated by Margarida Esteves


Drop by the Big Bad Wolf’s Book Sale at the Veranza Activity Center, KCC Mall of GenSan, until October 26. Doors open at 10:00 AM to 9:00 PM daily. As always, admission is free!

Happy gifting from Big Bad Wolf Books!

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)

Whether you’re running for fitness or just for fun, there’s no ‘right’ way to run—there’s only your way


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Photo Courtesy of New Balance

MANILA, PHILIPPINES (October 17, 2024) – Global athletic leader New Balance proudly unveils the latest installation to its ‘Run Your Way’ campaign to empower the individuality of runners everywhere. This initiative emphasizes that there is no one-size-fits-all approach to running – whether for fitness, fun, or mental well-being; there’s no right way to run, only your way.

Embracing all levels and styles

Running is often viewed through the lens of competition – fast times, distance goals, and the relentless pursuit of improvement. While these aspects have their place, this campaign shifts the focus to inclusivity and self-empowerment. Whether someone is running to maintain fitness, manage stress, or simply for fun, all runners are celebrated equally.

With ‘Run Your Way,’ New Balance aims to break down barriers to entry, removing the pressure of comparison. It speaks to beginners who may feel intimidated by the culture of speed or distance, as well as seasoned athletes who find joy in setting their own pace. At its core, this initiative reminds everyone that running should be an expression of personal freedom, not conformity.

The gear for your run

New Balance is renowned for its extensive lineup of running shoes, championed not only for their unmatched comfort and durability but also for catering to runners of all kinds—even those with flat feet or arch issues. From the first-time jogger to the seasoned marathoner, the goal is to ensure that every runner feels confident and ready to hit the ground running.

As part of the campaign, New Balance is highlighting featured products – designed to empower runners at every level and support them in making their journey truly their own.

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LR: New Balance Fresh Foam X 1080v14
 

Ready to run your way? Explore the new collection by visiting any New Balance store and find the perfect gear that suits your unique running journey. It’s time to lace up, hit your stride, and embrace your run—your way.


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When the daily grind leads to exhaustion and tension, you need a refreshing boost to power your mind and body and feel positively energized throughout the day. For that quick rush of energy, you can now pop open a delicious can of Sting Energy Drink.



Sting Energy Drink now comes in a 240ml can, providing hardworking Filipinos with that satisfying grab-and-go energy to get through the day. With its refreshingly energizing taste, Sting Energy Drink makes you feel like “Hataw ang Energy sa Mind at Body.”



“There’s no stopping someone who is energized both in body and mind, to achieve their goals in life. But there will be moments when exhaustion takes over. This is where Sting comes in,” said Lyndon Cuadra, Chief Commercial Oicer of Pepsi-Cola Products Philippines, Inc. (PCPPI). PCPPI is the exclusive manufacturer and distributor of Sting Energy Drink, as well as other beloved beverage brands in the country such as Pepsi, Mountain Dew, and Gatorade.



Sting Energy Drink has caeine, ginseng extract, taurine, and B-Vitamins for mental focus and physical energy. For that maximum energy boost, Filipinos may partner this energizing drink with proper diet and exercise.



“Sting Energy Drink gives you that mind and body energy that feels so good, you can’t stop it,” Cuadra added.



The new Sting Energy Drink 240ml can is available in select convenience stores and retail outlets nationwide. For more information on Sting Energy Drink and Pepsi-Cola Products Philippines, Inc., visit www.pepsiphilippines.com.

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