Friday, March 31, 2023





MANILA, Philippines—RedDoorz, one of the fastest-growing hotel chains in Southeast Asia, is proud to announce the latest milestone to its accolade of impressive accomplishments. The company has expanded its services and reach in the Philippines, adding a considerable amount of hotel properties and bringing a total of 528 accessible hotels to guests nationwide.

This momentous development marks a vital step for the company as it establishes itself as one of the leaders in the hospitality industry in the Philippines. RedDoorz’s continuous expansion is a testament to the company’s commitment to providing quality and affordable accommodations to travelers across the country. The company’s incorporation of innovative technology, combined with its expertise in the hospitality industry, played a considerable role in establishing strong partnerships with local property owners and operators.



“Our team here at RedDoorz is very thrilled to reach this milestone. Despite the challenges we had to overcome with the pandemic, we’ve been able to produce such aggressive growth by growing our hotels from 200 to 500 plus in the last 2 years,” said Sarah Pante, the Country Manager of RedDoorz Philippines.


“This achievement will only motivate us further to provide affordable and accessible accommodations nationwide to Filipinos, whatever the budget is,” she added.

The challenge Pante referred to was RedDoorz Philippines’ achievement of breaking even despite the hindrance the pandemic presented to all businesses worldwide. Along with RedDoorz Indonesia, both branches contributed 95 percent of the company’s total revenue.

Following the expansion, RedDoorz is now officially present in 95 cities nationwide, including in major areas such as Metro Manila, Cebu, and Davao. The new hotel properties under the latest development will offer all guests clean, comfortable rooms and enjoyable amenities. Each hotel comes with the excellent customer service that RedDoorz is known for, and business travelers or families can expect a pleasant experience throughout their stay.

With this outstanding achievement, RedDoorz remains motivated to provide every traveler with accessible and excellent accommodations, regardless of budget. Travelers can now experience the future of the hospitality industry with a wide range of quality accommodations accompanied by RedDoorz’s excellent service.

Thursday, March 30, 2023

LBC Business Solutions partners with Gencys Digital Trading. In the image are (left to right) Recolle Delos Reyes: Account Manager, Business Solutions; Jerome S. Santos: Senior Vice President, Business Solutions; Nadine Ann Luceña: President; Hernani Razon: CEO; Charlie Gos: CMO




Manila, Philippines – As the internet and mobile selling platforms continue to expand, e-commerce has become increasingly popular. By transitioning to this platform, traditional businesses can reach a wider audience, reduce overhead costs, and offer customers the convenience of shopping anytime, anywhere. LBC continues to support the growth of the e-commerce industry and is committed to helping businesses succeed in this exciting and dynamic marketplace.




LBC, the premier logistics company in the Philippines, has always been at the forefront of innovation in the industry. Recognizing the growing importance of e-commerce for businesses, LBC has been proactively diversifying its capabilities to address the unique needs of online retailers. With a dedicated Business Solutions arm, LBC has crafted a suite of e-commerce delivery solutions that cater to the global Filipino market.




To ensure the success of these solutions, LBC has partnered with Gencys Digital Trading, a company that shares LBC's passion for helping e-ComPreneurs build sustainable systems while maximizing their profitability. This partnership has leveraged the latest e-commerce platforms and services, providing customers with a seamless end-to-end delivery experience.




“By partnering with a dependable end-to-end logistics provider like LBC Business Solutions, we have e-commerce solutions on-call ready to be tailor-fitted to make doing business so much easier for the Filipino of today,” Jerome Santos, Sr. Vice President of LBC Business Solutions said. “From cross border, first mile up to last mile order fulfilment – we can work hand in hand to mix and match our services to give our customers exactly what they need to succeed.”




“As a specialist in this industry, we aspire to achieve the level LBC reached in making their name synonymous to logistics, in the sense that e-commerce would equate to Gencys. We plan to do this by continuously improving our systems, tapping Six Sigma to continually improve our processes, become efficient in helping fellow eComPreneurs build their business,” Hermani Razon, Gency’s Chief Executive Officer elaborated.




“With LBC, all the tools in e-commerce, such as the chatbot, the payment method, ERP, virtual cards, and all that, in the end, it all boils down to matching the tool to what the enterprise needs. The e-commerce industry won’t be successful now if the courier is not organized. LBC is number one in the courier business; they have the system; they have the processes. They have already transitioned from traditional to full e-commerce,” said Nads Lucena, President of Gencys.




Santos revealed that LBC provides their partners with the strength of its network reach and ability to bring products even to areas that are difficult to access. “We have never failed on that commitment,” he said.




This could be the first step to your dream of becoming a real estate agent? Maybe we have the first step toward your dream job!

Lumina Homes is actively hiring for over 50 digital marketing associates who would help our offices specifically in Tarlac; Pampanga; Cabanatuan; Tuguegarao; Subic; San Miguel and Baliwag in Bulacan; Tanza in Cavite; Bauan and Lipa in Batangas; Sariaya, Quezon; Sorsogon; Iloilo; Pagadian; Malabalay, Bukidnon; Ozamiz; and Tagum in Davao.

The company has been serious in its digital platforms even before the pandemic, so the year 2020 only confirmed Lumina’s innovative attitude in its marketing and sales efforts.


The past few years entailed active engagement in its own online reservation portal. Lumina is also one of the first housing brands to offer digital home reservation vouchers in online shopping platforms like Shopee, Lazada, and GLife via GCash.

The next phase for Lumina’s marketing team is to maximize its wide presence in the digital world, and reach more aspiring homeowners local and abroad. Therefore, by hiring more digital sales associates, the team can strengthen its force.




While there are chatbots in place, many clients still prefer talking to a live agent—because home owning is considered a major investment.




The perks of the job

The digital marketing associate position welcomes hopefuls into a program with free digital sales modules, so they can gain an in-depth understanding on best real estate digital practices, digital selling trends, and many more.

This is on top of promo incentives and additional earning opportunities in one of the country’s fastest-growing affordable housing developers.

Lumina is inviting graduates of any four-year course for this job opening. Applicants must be at least 25 years old, team player and willing to be trained, with excellent negotiation and presentation skills. Sales experience is an advantage, but fresh graduates are also welcome to apply.

Being a digital entrepreneur is a growing passion nowadays. Achieve it by joining the digital pioneer Lumina Homes and its umbrella company, Vista Land and Lifescapes, and this could be one of your best decisions in life.



For more information or to check more careers in Lumina Homes, visit https://www.lumina.com.ph/careers/apply-for-digital-sales-associate/.

Tuesday, March 28, 2023

Pursues a career in SPED

Teaching surpasses the realms of jobs or professions. It encompasses service, vocation, and life mission.

Proving this day and night are millions of Filipino teachers who stand as second mothers to students. One of them is Rosalie Macaspac, an SM scholar alumna who chose to pursue a career in Special Education (SPED).

Life’s work

Choosing to teach, especially pursue SPED, is a path less travelled. Out of over 800,000 public school teachers, only about 4,000 are in SPED, and Rosalie is one of the few who took the path. For 21 years now, the SM scholar alumna has dedicated her life to teaching SPED students. She wanted to empower and give special children a voice by advocating the welfare of deaf learners.

Rosalie Macaspac (left) interprets the contents of the program for her students.

With much dedication and determination to have the right skills for her students, she pursued graduate studies in special education and Filipino sign language at the Philippine National University and De La Salle-College of Saint Benilde, respectively.

She currently teaches at the Philippine School for the Deaf in Pasay, the only government-owned institution for the deaf in the country. Here, she spearheaded the numeracy skills training program for deaf learners.

Embedding grit, greatness

Her journey to becoming an educator was not easy. Her parents separated when she was three years old, and her mother became the breadwinner.

"In the early years of my life as a three year old, awareness of how hard life is became a part of my growing up. I grew up with a mindset that whatever happens, I will not abandon my studies. Sensing my determination, my mother earned a living by washing and ironing clothes of our neighbors. I came to realize my mom had to wash and press thousands and thousands of clothes so I could finish my studies. But I did not pity myself. Instead, I kept a strong determination to battle on and promised my mother that she will not grow old and die as a laundry woman," she said.

The weight on their shoulder became heavier when her mother became bedridden for half a year. Instead of slowing her down, it did the opposite. She continued her studies with much determination. With the help of her uncle, the Missionaries of Charity, and the puto bigas she sold, they could get by.

She finished primary school with good grades, and was a consistent honor student in high school, despite having one centavo allowance and rice and coffee as meals. With good standing, she had her mind set on her next goal: going to college.

"Giving up or surrendering wasn’t in my vocabulary. The strong heart of my mother was passed on to me as she was my inspiration to strive to get us out of the predicament we were in," she stressed.

"When I was in fourth year high school, I was deep in thought of what to do to support my college education. Then, God in all His goodness, stepped in again. The Guidance Office in our school announced that the SM Foundation was offering scholarships for qualified students. I knew at that very moment that He was with me. All I had to do is to apply for the scholarship," she recalled.

Rosalie (fifth from left) and her fellow scholar alumni take a photo with SMIC Executive Director Harley Sy (third from left)

She vividly remembers sending her SM College Scholarship program application at the Customer Service of the SM in Quiapo and how she learned on May 9, 1995 that she would be interviewed for the scholarship in room 214 of the MSE Bldg. The three-digit number has since become unforgettable for her. By June 1995, Macaspac was among the SM scholars who had started their college education under the scholarship program.

According to her, the scholarship helped her become a well-rounded individual. It was the key to the realization of her dreams and paved the way to success. The activities provided by SM Foundation, such as the scholars’ assembly, the orientation, leadership training, sports fest and annual retreat, were very memorable for her.

"Looking back, the retreats, monthly meetings and being able to work in SM as an employee, followed up by our project director boosted my self-esteem and opened my world to service," she said.


Rosalie at the School for the deaf











Before teaching, she first worked as a Merchandise and Planning Control-Clerk at the SM Head Office, which was then located in Calle Echague, Manila. She was hired immediately after college.

Working in DepEd has always been her dream, and she is proud of where she is today. "Since day one of my college days, I aimed to be a public-school teacher. I am happy with my work now as a High School Teacher for Deaf learners. I am so privileged that I am in this community and my heart is entwined with my students."

"I am not ashamed to tell my colleagues that I had a humble beginning and I thank SM Foundation for putting me where I am now. I owe these blessings to SM, Henry 'Tatang' Sy, SM Foundation, Ma’am Nilda Bernaldez, and my fellow SM-Scholars, most especially, my mother. They are all the instruments to why I chose to give back to a special community and dedicate my life to being an effective SPED teacher."

Stability is the foundation of a well-lived life. With basic needs fulfilled, people have the opportunity to develop themselves, explore various facets of life, and contribute to the welfare of the community.

When aspiring youth, especially those from low-income households, are given the chance to stand on solid ground, they readily take the chance. They utilize it as a seedbed where they can cultivate their dreams and aspirations.

One testament to this is SM scholar alumna Jonnah Jane Sacamay, who grew up in a family where stability seemed like an uncharted territory. Years back, Jonnah’s family’s main source of living was flower farming. This made them walk on a thin line as the demand for flowers was seasonal, and they were also often affected by unpredictable weather disturbances.

But while they had journeyed through life with uncertainty, they had always planted in her mind the power of education.

“Given that the nature of farming is very seasonal, our income is not stable. Aside from augmenting our daily needs, we also had to ensure that my education is secured,” Jonnah recalled.

Holding on to the power of education

And so, to help her family, she studied hard in grade school as soon as she learned about others who had the opportunity to pursue college through the SM College Scholarship Program. With her whole heart dedicated to learning and her eyes set on the SM scholarship, she finished high school as the class valedictorian. Once the forms were available, she immediately processed her application at the SM Store in Cebu.

“I was informed that I got accepted as an SM Scholar. From then on, a huge weight was lifted off my parents' shoulders. I could pursue my chosen degree in my chosen university,” she added.

Through the scholarship offered by the SM group through SM Foundation, she was able to focus on the development of her skills and knowledge not only in accountancy but especially in life. She became a Magna Cum Laude graduate of BS Accountancy at the University of San Carlos.

Jonnah (center) with her parents during her graduation

“The SM Scholarship helped me reach my dream of becoming a CPA, and this opened doors for me, enabling me to land a job that empowered me to help my family,” she said.

“My experience in retail has given me wide knowledge in different areas. With this, I always make sure that my family makes informed decisions in all aspects of life. One thing that has become a tradition among SM Cebu scholars during my time was to have an outreach program. In our own way, we were able to pay forward the help that we received from SM. It was a fulfilling experience that we could share our blessings in our own little way,” she added.



SM scholar alumna Jonnah Sacamay now serves as a Senior Accounting Manager at the SM Store in Cebu.

Jonnah currently serves as a Senior Accounting Manager at the SM Store, Cebu. Aside from financial security, she currently takes care of her parents’ medical expenses and lets them enjoy vibrant life experiences after retiring as flower farmers.

“Having a degree enabled me and my family to experience more in life. It paved the way for me to secure a stable job, which allowed me to travel, treat my family to a nice meal, take them shopping on special occasions, and most importantly, support my parents and their medical expenses. Aside from providing me with a scholarship grant, working in SM has provided a sense of security for my me and my family,” she shared.

Jonnah (center) with her colleagues at the sidelines of a training hosted by SM.

Opening doors to more

SM Foundation made it its goal to help create an environment where low-income families can thrive and achieve stability, just like how the SM College Scholarship Program paved ways for Jonnah and her family.

For the school year 2023-2024, the application period is open from February 1-March 31, 2023. The selected scholars may specialize in accounting, information technology, engineering, and education with full tuition and monthly allowance, including enrichment programs and activities.

For more information about the SM College Scholarship program, visit https://www.sm-foundation.org/what_we_do/college-scholarship-program.


SM Supermalls, together with its corporate social responsibility arm SM Cares, is joining the rest of the world in observing Earth Hour this coming March 25 as the company renews its commitment to environmental stewardship.

This year’s Earth Hour is all about “creating the Biggest Hour for Earth,” and those who want to participate in the global activity are encouraged to spend 60 minutes doing something positive for the planet, in addition to switching off their lights.

SM Supermalls has been supporting Earth Hour and the WWF since the initiative was first held in the Philippines in 2008. This year, customers, tenants and employees at SM malls nationwide are once again encouraged to “Give an Hour for Earth” as SM Supermalls joins the annual Global Lights Switch Off from 8:30 PM to 9:30PM on March 25.

This day also marks the start of the World Wildlife Fund’s Virtual Earth Hour Run, a self-paced run supported by SM Cares, to be held from March 25 to April 30, 2023. The run aligns with SM Supermalls’ bid to make “Earth Hour, Any Hour” as participants are encouraged to adopt an eco-friendly lifestyle by running and win prizes along the way. Joiners may register here and tag SM Cares and WWF as they post their stopovers at SM malls with hashtag #BiggestHourForEarth and #EarthHourVirtualRun.

Aside from these, SM Supermalls has been pushing to minimize its carbon footprint in support of the global green movement through various programs ranging from responsible energy consumption to investing in renewable energy.


For instance, more than 50 percent of the energy consumed by SM malls all over the country now come from renewable sources. In terms of solar energy usage, SM now has 12 malls equipped with energized solar panels, with SM Mall of Asia as the latest mall to receive a solar panel installation, which has a capacity of 2.003 MWp.

SM has also been recognized for exceeding compliance with RA7920 or the New Electrical Engineering Law, which regulates the practice, licensing, and registration of electrical engineers and electricians. This is proof that SM is operated and maintained only by highly qualified engineers.

SM Cares’ sustainability initiatives include the Trash-To-Cash Market and the Plastic Waste Collection program, which encourage responsible solid waste disposal among Filipinos; the annual Green Film Festival which promotes environmental awareness among students and the youth; and the International Coastal Cleanup which encourages stakeholders to do their part in keeping our seas and oceans clean.

SM Cares is the corporate social responsibility arm of SM Supermalls, the country’s biggest chain of malls built by one of Southeast Asia’s leading real estate developer, SM Prime Holdings. It is responsible for initiatives that promote sustainability and the development of the community, including programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

To learn more, visit www.smsupermalls.com/smcares.

In solidarity with earthquake-hit countries Türkiye and Syria, SM Foundation Inc. (SMFI) sent aid through the Philippine Red Cross (PRC) last Feb. 27, 2023.

Represented by SM Foundation Health and Medical Programs Executive Director Connie Angeles, SMFI handed 200 units of gasoline generators to PRC to provide power to the quake-stricken Türkiye and Syria.

Additionally, the social good arm of SM also donated Php5 million to help address the needs of earthquake victims.

The aid comes after a 7.8 magnitude earthquake hit southeast Türkiye and northwest Syria. The disaster was followed by a magnitude 6.3 earthquake, hitting southern Turkiye, which led to additional casualties and damages.

SMFI’s Connie Angeles (second from left) hands the donation to PRC chairperson Dick Gordon (third from left). Joining the turnover are PRC Governor Ernesto Isla and PRC Secretary General Dr. Gwen Pang (first and fourth from left, respectively).


PRC volunteers prepare to ship 200 units of gasoline generators donated by SM Foundation for quake-hit Türkiye and Syria.

To learn more about SM Foundation’s social good programs, visit www.sm-foundation.org or follow its social media accounts (Facebook, Twitter, Instagram, and YouTube): @SMFoundationInc.

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