The iconic red stiletto towering at the mall atrium of SM City Marikina for The Devil Wears Prada 2.

MARIKINA CITY, Philippines — In celebration of the highly anticipated screening of The Devil Wears Prada 2, SM City Marikina turns up the fashion energy with a show-stopping Stiletto Walk that brought Gala To The Max to life.

More than a hundred models and fashion enthusiasts maxed out their fiercest fits and sky-high heels, ready to own the runway. The walk began at the mall’s atrium and extended across two hallways, transforming everyday spaces into a striking fashion runway inside the most loved mall in the East. Each stride captured confidence, individuality, and a shared love for fashion inspired by the iconic film.

Drag performers with giant shopping bags strut down to the mall atrium as part of the Stiletto Walk.

Drag performer Sofia Trazona (center) and Gianna Lianes (front right) lead the Stiletto Walk opening at SM City Marikina for The Devil Wears Prada 2. 

More than a hundred models and fashion enthusiasts sashayed along a long runway for the Stiletto Walk at SM City Marikina.

Adding to the excitement was a special appearance from drag performer Sofia Trazona, while Miss Philippines Earth – Water 2020 Gianna Lianes hosted the Stiletto Walk, guiding the program with poise and energy. Their presence brought vibrance and inclusivity to the runway, making the celebration both stylish and meaningful.

Following the Stiletto Walk, participants and guests headed straight to SM Cinema Marikina to continue the experience with a special movie screening, seamlessly blending fashion and film in one unforgettable event.

Stiletto Walk participants get to enjoy The Devil Wears Prada 2 at SM Cinema Marikina.

Catch The Devil Wears Prada 2, now on its second week, at SM Cinema Marikina, SM Cinema Masinag, and SM Cinema San Mateo. Step into a world of fashion, ambition, and iconic style—only at SM Supermalls.

SM Supermalls brings a new flavor to summer as SM City Marilao, SM City Baliwag, and SM Center Pulilan turn into colorful play havens where shoppers can enjoy engaging activities, vibrant installations, and cool indoor and outdoor comfort all in one place—for a certified Gala To the Max getaway.

Introducing “Summer Play,” SM Bulacan malls welcome shoppers into lively, sports-themed spaces that encourage movement and creativity. These spaces allow guests to discover, relax, and capture fun moments with friends and family.

Beyond being an attraction, “Summer Play” is designed to allow families to find time to bond, while groups of friends enjoy spontaneous hangout spots, proving that even a quick trip to the mall can transform into an unforgettable Gala To The Max experience.

For both indoor and outdoor fun, places like SM City Marilao, SM City Baliwag, and SM Center Pulilan offer the best of both worlds—sunny photo spots outside plus refreshing play areas inside!

With engaging spaces and a lively atmosphere, SM Bulacan malls remain a go-to destination for fun, connection, and remarkable Gala To the Max moments.

(L–R) Fuse Financing Inc. president & CEO Tony Isidro with ACEN group general counsel Dodjie Lagazo; and president & CEO Eric Francia; Ilocos Norte governor Cecilia Araneta-Marcos and vice governor Matthew Marcos Manotoc; Ilocos Norte Electric Cooperative general manager Perry Martinez III; and Solaric Philippines president Miguel Angelo De Guzman

The Provincial Government of Ilocos Norte (PGIN), in partnership with ACEN and GCash of the Ayala group, has launched the Ilocos Norte Solar Rooftop Campaign, the first local government-led initiative in the Philippines to enable households to access clean energy through solar rooftops and net metering under affordable and accessible terms.

The campaign brings together the government, financing partner, renewable energy providers, and key enablers—including Solaric Philippines and the Ilocos Norte Electric Cooperative (INEC)—to deliver an integrated model that makes solar power practical for everyday households.

At a time when energy affordability and security are becoming increasingly urgent, the initiative provides Ilocano families with a viable pathway to reduce electricity costs while contributing to the country’s clean energy transition.

“This initiative reflects how strong collaboration between the public and private sectors can bring the benefits of renewable energy directly to communities,” said Eric Francia, ACEN CEO. “By combining solar technology, accessible financing, and local engagement, we are making clean energy more inclusive and within reach of Filipino households.”

Building on Ilocos Norte’s legacy as a pioneer in renewable energy—home to some of the country’s earliest wind and solar developments—the campaign shifts the focus from utility-scale projects to household-level adoption.

Through the program, participating households can install solar rooftop systems with flexible financing options, without the need for traditional bank collateral. Financing is made accessible through Fuse Financing Inc., the lending arm of GCash, offering convenient digital application and payment terms via its installment feature, GGives, with terms ranging from 3 to 10 years for as low as ₱1,300 only per month.

Households will also benefit from net metering, enabled through INEC, allowing excess electricity generated from their solar systems to be exported to the grid in exchange for bill credits—helping further reduce monthly electricity expenses. Solaric Philippines will support the supply and installation of solar rooftop systems for participating households.

“This initiative reaffirms Ilocos Norte’s status as the renewable energy capital of the Philippines. Now is the time that we lessen our energy dependence on fossil fuel,” said Gov. Cecilia Araneta-Marcos.

“We’re proud to introduce this as the first-of-its-kind project in the entire Philippines, where we have all these parties come together to spread the benefits of solar energy for everyone. This is just the start of a great and impactful project, and one that we will continue to work on and make sure that we’re able to scale up for the benefit of all in our province,” said Vice Governor Matthew Marcos Manotoc.

Key features of the campaign include:

·        Accessible, low-barrier financing options for households

·        Flexible payment structures via GGives, the installment payment feature of GCash, aligned with household needs

·        Meaningful reduction in electricity costs through solar and net metering

·        Efficient and streamlined installation process

“What makes this framework meaningful is that the financing is designed to be accessible for all. It offers a competitive rate, has a simple online application process, and no lengthy documentary requirements needed, and more importantly, it opens opportunities even for households that may not have access to traditional financing or credit cards. This is how we’re expanding access to green financing and making the shift to clean energy more inclusive,” said Tony Isidro, President and CEO of Fuse Financing.

The campaign will initially prioritize households with average consumption of 4 kWh per day and above, where solar installations can deliver the most meaningful savings.

The Ilocos Norte Solar Rooftop Campaign demonstrates a scalable model for accelerating residential renewable energy adoption through coordinated action.

The initial rollout will cover pilot areas including Laoag City, Dingras, and Pagudpud, with limited slots available to participating households.

Beyond lowering electricity bills, the campaign supports broader sustainability goals by reducing reliance on conventional energy sources and enabling households to generate clean power directly from their rooftops.

The initiative also reinforces Ilocos Norte’s position as a leader in renewable energy—demonstrating how clean energy can move beyond large-scale projects and become part of everyday life.

The campaign was formally launched with the signing of a Memorandum of Agreement (MOA) among key partners at the Ilocos Norte Provincial Capitol, marking the start of the campaign’s awareness and enrollment phase.

Summer mall days hit differently. One minute you are window shopping, the next you are chasing the smell of freshly baked pretzels, craving something icy sweet, or splitting sushi platters with friends between shopping stops. At SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, snack breaks are becoming part of the adventure itself.

This season, SM invites everyone to GALA to the MAX with food stops designed for easy cravings, spontaneous merienda dates, and well-earned treats after long strolls around the mall.

SWEET STOPS AT SM CITY GRAND CENTRAL

Dessert lovers have a new reason to linger at SM City Grand Central with the arrival of Los Churreros. Known for its freshly made churros and indulgent churro ice cream creations, the shop delivers the kind of comfort food that instantly turns a quick stop into a full snack moment.

Expect golden churros with a crisp bite and warm center, paired with creamy ice cream and refreshing cold brews perfect for cooling down after a long day of mall hopping. Whether you are sharing cups with friends or treating yourself solo, this sweet spot easily becomes the highlight of the stroll.

SLOW SNACKING AT SM CITY VALENZUELA

At SM City Valenzuela, Pretzels & Cinnamon adds warmth to the mall’s growing food lineup with soft-baked pretzels, sweet rolls, and coffee pairings made for laid-back afternoons.

A must-try is the Lotus Biscoff Cinnamon Roll with a Caramel Cold Brew Latte, a rich pairing that feels equal parts indulgent and comforting. It is the kind of snack combo you enjoy while taking a break from shopping bags and endless browsing.

For something savory and quick, Tori Takoyaki at the SM Foodcourt delivers crowd favorites that are crispy outside, soft inside, and easy to enjoy on the go. Perfect for shoppers squeezing in a quick bite before the next stop.

SUSHI CRAVINGS AT SM CENTER SANGANDAAN

Meanwhile, SM Center Sangandaan serves up colorful flavors at Kanzen Sushi Roll on the second level. From crowd-pleasers like the Flaming Roll and Crabby Mango to generous sushi platters made for sharing, the spot brings fun and flavor to casual mall dining.

Whether you are grabbing a bite with family or bonding over sushi after a shopping spree, the menu offers easy choices for both quick meals and spontaneous celebrations.

From sweet treats to savory comfort food, these food stops turn ordinary mall strolls into flavorful summer moments. So, call the group chat, wear your comfiest shoes, and snack, stroll, and repeat your way through SM’s GALA to the MAX season. Fuel your adventures at your most loved SM Supermalls.

1. Strike a Pose at the All for Moms Photo Spots

Start your day by capturing a memory that lasts forever. Each mall has a specially designed Mother’s Day Floral Installation in the main atrium. These beautiful, flower-adorned photo spots are the perfect backdrop for a family portrait.

2. Game On: Pickleball at SM City East Ortigas

If your mom is the active type, skip the traditional brunch and head to the newly opened Pink Paddle Club at the SM Active Hub in SM City East Ortigas. Having opened just this April, it’s the trendiest way to bond. You can book a court via the SM Malls Online app and enjoy a high-energy morning before hitting the shops.

3. A Sweet Family Feast

Nothing says "family bonding" like a shared meal.

• SM City Taytay: Check out La Casetta de Britt for exclusive "Mom’s Day" food deals.

• SM City East Ortigas: Visit Yappari for a steak break for Mom or Du Hsiao Yueh for a "Family Feast" designed specifically for groups of 5 to 6.

• SM Center Angono: For a cozy coffee date, visit Zullo and get your sweet treats for Mom.

4. Movie Date with a Stylish Twist

Take Mom to SM Cinema for a relaxed afternoon. This year, you can grab the The Devil Wears Prada 2 Limited Edition Snack Combo for only ₱250. It includes a collectible popcorn bucket—a perfect keepsake for a movie-loving mom.

5. Show your Gratitude with a Gift

Give her the gift of convenience. Get her an Iphone at Powermac Center  -- more than just a gift, it’s a way to make her daily life more convenient and help her capture beautiful memories through photos and videos with family.

6. Grab the Sweetest treat

End the day by picking up a Caramia’s new Caramella Bella cake or the Max’s Bouquet Vanilla Cream Cake. These are designed to look like floral bouquets, making them the perfect centerpiece for your family photos before heading home.

 Whatever your plans may be, make this year's celebration truly "mom-umental" by bringing her a maxed-out Mom's Day experience, only at your most-loved SM Supermalls in the East.  

 This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.

Dive into Summer Play with the SM Active Hub

The SM Active Hub brings the community together, where every step, sprint, and shared moment lets you Gala To The Max with a maxed-out experience at SM Supermalls.

The SM Active Hub sets the tone for a season filled with movement, connection, and fun. Fresh from celebrating its first anniversary with a series of activities across select SM malls last April 11 to 12, the community continues to build momentum with even more ways to stay active all summer long.

Whether you're picking up a new sport or leveling up your routine, the SM Active Hub brings together experiences that make every visit more dynamic and engaging—giving you more ways to Gala To The Max this summer.

Join the Pickleball Mania

Rally, compete, and connect at the SM Active Hub’s pickleball courts, where every match is a chance to Gala To The Max.

Pickleball takes center stage with a lineup of activities at SM Supermalls, from beginner-friendly clinics to regular tournaments and free-play sessions. Step onto the court, rally with fellow players, and enjoy the fast-growing sport in a lively and welcoming environment.

With guidance from experienced coaches, even first-timers can quickly get into the game, making every match an exciting way to connect and compete.

Dash into Summer Runs

From first-timers to seasoned runners, every stride hits differently at SM Supermalls, bringing you closer to a maxed-out experience this summer.

From first-timers to seasoned runners, SM Supermalls’ summer runs offer something for everyone. With categories for all ages and skill levels, each event is a chance to stay active, celebrate milestones, and be part of a vibrant running community.

Finish strong and look forward to exciting rewards waiting at the finish line.

Play it your way this summer

Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

From courts to open spaces, SM Supermalls brings even more ways to stay active and in the moment. Jump into games of basketball, volleyball, badminton, or table tennis, or take your skills further with karate, taekwondo, arnis, and gymnastics sessions happening across select malls.Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

For those looking for something different, you can hit strikes at the bowling lanes, glide into skating sessions, or sharpen your aim with archery and billiards. Cycling enthusiasts can take on biking activities, while football and soccer matches keep the energy going across the field. Even e-sports fans can get in on the action with competitive gaming experiences.

Whether you're trying something new or sticking to your sport, it’s all part of a summer where you can move freely, play fully, and Gala To The Max.

Level up the fun at SM Game Park

From shooting hoops to bowling strikes and trying your hand at archery, every corner of SM Game Park brings a new way to bond, compete, and have fun with your barkada.

Step into a world of non-stop action at SM Game Park, where friendly competition meets feel-good moments. From bowling and billiards to arcade favorites, it is the perfect spot to challenge your barkada or take a break in between activities. Whether you are aiming for a strike or chasing a new high score, every visit brings a reason to celebrate small wins together.

Rock your best Summer Fits

From workouts to weekend galas, find activewear that keeps up with your pace so you can move in style all season long at SM Supermalls.

From workouts to weekend galas, SM Supermalls makes it easy to stay stylish and comfortable all season long. Discover activewear and essentials from Sports Central, Wilson, and Decathlon, perfect for keeping up with your summer plans.

Complete your look at the Summer Bazaar, where sweat-friendly gear, bucket hats, and must-have accessories come with exciting deals and promos.

The Groove Dance Showdown

For those who love to move, SM Supermalls transforms into a vibrant dance space filled with rhythm and energy. Join workshops, learn new routines, and take the spotlight as you bring your best moves to the floor.

Refresh your senses with Summer Coolers

Cool down and recharge with refreshing treats, from milk tea to halo-halo favorites, perfect for a well-earned break in your maxed-out summer.

After a full day of activities, cool down with refreshing treats that hit just right. Indulge in creamy gelato from Caramia or rich chocolate creations from Venchi, perfect for a well-earned break.

For something lighter, enjoy freshly brewed milk tea from Chi Cha San Chen or delicate Japanese treats from Warabi Mochi Kamakura. You can also go for a Filipino favorite with a twist at Bebang’s Halo-Halo or recharge with handcrafted drinks from Super Matcha.

The summer experience gets even better with the SM Coolers Fest 2026, happening from May 15 to 31 across participating SM malls. From halo-halo and fruit shakes to iced coffee and specialty beverages, the festival brings together a wide selection of refreshing treats from mall tenants and MSMEs.

Customers can also explore these favorites through SM Malls Online, making it easy to enjoy coolers anytime, anywhere. In select malls, Coolers Fest Market booths offer an expanded and vibrant on-ground experience.

From active moments at the SM Active Hub to refreshing breaks and everyday discoveries, everything comes together for a maxed-out experience made for kids, families, and barkadas.

Make it a summer to play, move, and chill—only at your most-loved SM Supermalls.