Shopee wraps up a record-breaking 2018 with over 12 million orders on 12.12 Big Christmas Sale

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up a record-breaking year with its highly successful Shopee 12.12 Big Christmas Sale. On 12 December, Shopee saw over 12 million orders across the region, surpassing all past records including the recent Shopee 11.11 Big Sale.

Supported by more than 450,000 brands and merchants, Shopee recorded 48 million visits as users shopped 60 million deals across all categories. Shopee’s in-app games were also highly popular; Shopee Shake was played 46 million times throughout the campaign, while the newly launched Shopee Quiz saw 11 million participants tuning in from across the region.

In the Philippines, Mobile and Accessories, Health and Personal Care, and Women’s Apparel were the top three most popular categories. Leading brands, including Maybelline, the SM Store, Xiaomi, and Pampers emerged as favourites amongst users.

Terence Pang, Chief Operating Officer, Shopee, said, “Shopee 12.12 Big Christmas Sale marks another significant milestone as we celebrate a year of exponential growth. Following the success of Shopee 11.11 Big Christmas Sale in November and Shopee 9.9 Super Shopping Day in September, it has been an exciting and fulfilling quarter for us as we surpass past records and set new benchmarks to reach next year. As we wrap up 2018, we would like to thank our loyal users, sellers, and partners for their continued support; and we look forward to having everyone join us in attaining even greater heights in 2019.”

Shopee’s achievements in Southeast Asia and Taiwan

Since launching in 2015, Shopee has seen tremendous growth across its seven markets, achieving over 195 million downloads across Southeast Asia and Taiwan[1]. In the third quarter of 2018, Shopee saw 158.8 million gross orders and US$2.7 billion in gross merchandise value (GMV), a respective 24.0% and 21.1% increase from last quarter.

Shopee Philippines’ key milestones in 2018

2018 has proven to be an exciting year for Shopee Philippines. Key highlights include:

  • Scaled up partnerships with leading brands: To date, Shopee has widened its product assortment to around 800 leading brands and retail partners on Shopee Mall; including Maybelline, Platinum Karaoke, Vivo, The SM Store, Head and Shoulders, Asus, Robinsons Appliances, Bosch, and Xiaomi. This year, Shopee also partnered with top brands to hold major events; including a beauty workshop in partnership with Maybelline and Palmolive to celebrate female empowerment, and an exclusive fashion show with Avel x Matteo in line with the launch of Shopee Celebrity Club.

  • Deepened engagement with users: Launched popular in-app games to drive user engagement, including the iconic Shopee Shake; and the latest in-app game, Shopee Quiz, which saw 400,000 participants throughout the entire Shopee 12.12 Big Christmas Sale.

  • Extended reach across the Philippines: Worked closely with top Filipino celebrities including Anne Curtis, Shopee Philippines’ first brand ambassador; and Jose Mari Chan, Shopee’s Christmas ambassador; to reach out to even more users and fans across the country.

To round off Shopee’s Christmas celebrations, users can shop one final round of Christmas treats at the Shopee 12.12 Thank You Sale happening from December 13 to 14.

Shop the Shopee 12.12 Thank You Sale at

For more information,
Download the Shopee app for free via the App Store or Google Play.

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