HONOR Philippines Sets Global Benchmark, Celebrates 3 Years of Phenomenal Growth at HONOR SEA & Middle East Summit

From local triumph to global inspiration. Global leading technology brand recognized for its remarkable performance held last August 10-12, at Grand Hyatt, BGC, Taguig City.

HONOR Global Execs reunite. (L-R)  Mr. Stephen Cheng, Vice President, HONOR Philippines; Mr. Wang Ban, President of Sales, Marketing, and Service Department; and Mr. George Zheng, CEO, Southeast Asia Business Department.

Manila, Philippines, August 13, 2025 – In just three short years, HONOR Philippines has gone from market re-entry to becoming one of the most recognized, fastest-growing and thriving technology brand in the entire HONOR global network. This success story took center stage at the HONOR SEA & Middle East Summit, where leaders from 35 countries gathered to exchange strategies, celebrate milestones, and learn from each other’s journeys.

At the summit, HONOR Philippines presented its phenomenal rise since August 2022, sharing the winning formula that led to its rapid growth—strategic product launches, strong partnerships, and a deep understanding of Filipino consumers. The team also engaged in an interactive Q&A session, gaining valuable insights from other countries while offering their own strategies for navigating the highly competitive smartphone landscape.

From day one, our mission has been clear: to bring the best technology and experiences to the Filipino people,” said Stephen Cheng, Vice President of HONOR Philippines. “Being recognized on a global stage and sharing our story with over 35 countries is a proud moment for us. It validates our hard work and fuels our drive to keep pushing boundaries—not just to lead locally, but to inspire globally.”

Mr. Stephen Bryan Cheng, Vice President of HONOR Philippines, presented the growth and big milestones of the HONOR Philippines in front of the 35 markets from Southeast Asia and Middle East.

HONOR Philippines’ 3-Year Key Milestones:

·    40+ devices launched to meet diverse consumer needs across price segments.

·    No. 1 Hero Product ranking for three consecutive years

·    Consistent 100%+ year-on-year sales growth, with record-breakers like HONOR X9b, HONOR X9c, and HONOR 400.

·    Multiple sold-out launches, including HONOR 400 selling out in just 3 days

·    Grew 2,500+ Retail Stores with 2,000+ Regional Sales Advisor

Q&A with HONOR Global Leaders. Mr. Tony Ran, Director of Sales Support Department, and Mr. Alex Huang, President of Strategy Planning and Director of Global GTM, shared valuable insights and strategic plans aimed at strengthening HONOR’s goals and unlocking new opportunities across global markets.

A Local Success Story with Global Impact

HONOR Philippines’ trajectory has become a blueprint for success within the HONOR global network. Its story proves that with the right combination of innovation, customer connection, and strategic execution, a brand can rise to the top—even in a highly competitive market.

With this recognition, HONOR Philippines is poised to further expand its influence, delivering world-class technology to Filipino consumers while contributing to HONOR’s mission of becoming a global leader in smart devices.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.honor.com/ph/retailers/