Everyday grooming just got an upgrade. AXE is
dropping its first-ever Fine Fragrance Collection deo sticks and roll-ons –
premium formats that set the base for a scent routine that fits effortlessly
into Gen Z lifestyles.
Inspired by luxury scents and crafted by
world-renowned fragrance experts, the new deo sticks and roll-ons don’t just
perform, they elevate. With up to 72-hour deo protection, each one is built to
move with you from class to work to nights out, proving that grooming is more
than staying fresh — it’s style, confidence, and self-expression.
The new formats come in two scents:
●
Blue Lavender – Smooth, versatile,
and quietly confident. An icy blend of lavender with crisp freshness that
adapts from day to night.
●
Aqua Bergamot – Bright, bold, and
full of energy. A vibrant mix of zesty citrus and cool aquatic notes for a refreshing kick.
Already a fan
favorite, Blue Lavender is now available not just as a body spray but also in
deo stick and roll-on, making it easier to layer into a full routine.
With this launch, AXE brings fine fragrance quality
into everyday routines — helping Gen Z guys lock in confidence, rack up aura
points, and Layer Like a Legend.
A Legendary Layering System
For years, AXE has been helping guys smell fresh
and feel confident. Now, the brand makes it even easier with a simple two-step
system that provides maximum impact with minimal effort.
Start strong with a deo stick or roll-on
for your underarms. AXE’s new deodorant-antiperspirant stick doesn’t just
perform — it smells and looks premium too, with a smooth glide and quick-dry
formula. Finish legendary with the AXE Fine Fragrance Collection’s body spray
in Blue Lavender or Aqua Bergamot.
Layering isn’t
just about clothes anymore — it’s a trend Gen Z has embraced across fashion,
music, and now fragrance. AXE’s 2-step system taps into this same energy,
giving guys an easy way to build a scent that feels richer, lasts longer, and
adapts to every part of their day.
Layer Like a Legend with the new AXE deo sticks and
roll-ons in Blue Lavender and Aqua Bergamot. Available for SRP Php165 for
roll-on, Php265 for deo sticks, and Php315 for body spray at online stores and
in all leading supermarkets, convenience stores, and drugstores
nationwide.
Learn more about AXE when you visit @axe_ph on Tiktok, @axephilippines on Facebook, @axe_philippines on Instagram and @axelabphilippines on YouTube.
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