AIA-led Auction Raises Over a Million Pesos for ICanserve Foundation

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MANILA, PHILIPPINES; 08 May 2024 – AIA Philippines (formerly AIA Philam Life), in partnership with their parent company AIA Group, the largest independent publicly listed pan-Asian life insurance group, and English Premier League professional football club Tottenham Hotspur, recently auctioned off signed team shirts which were worn by team members during their #AIAGoalForGood charity matchup against Luton Town.

The shirt, which featured a bespoke ICanServe Foundation emblem instead of the AIA logo, fetched over PHP1 million for the benefit of ICanServe Foundation, an advocacy group of breast cancer survivors and volunteers in the Philippines. The foundation was chosen by AIA Philippines as the auction beneficiary.

We’re proud to have raised over a million pesos that will benefit the ICanServe Foundation’s programs. Our support for this organization and their efforts brings to life our Purpose of helping people live Healthier, Longer, Better Lives,” shared Melissa Henson, the Chief Marketing Officer of AIA Philippines who also oversees the company’s Environmental, Social, and Governance (ESG) efforts.

AIA Philippines has a long-standing partnership with the ICanServe Foundation. Among its initiatives are breast cancer control programs co-created with local governments, the promotion of early breast cancer detection, access to accurate diagnosis and timely treatment, survivorship care, palliative care, hospice care, and patient navigation.

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Thank you, AIA Philippines, for your continued support for ICanServe,” said Nikoy De Guzman, the President of ICanServe Foundation. “These funds will go a long way in supporting the various initiatives of the foundation, giving us much-needed resources to spread information and hope in the fight against breast cancer.”

Aside from supporting the ICanServe Foundation, AIA Philippines is also leading its own breast cancer initiative through the Hope for the Breast program, which offers free breast cancer screening to various communities in Metro Manila.

FOR ONLINE PUB: Click here for more information about AIA Philippines, or here to visit the AIA Philippines Facebook page, email or call (02) 8528-2000 to know more.

FOR PRINT PUB: Know more about AIA Philippines by visiting their website at or Facebook page at, emailing or calling (02) 8528-2000.

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