Peter Liu -
Director of Flagship Handsets GTM
Manila, Philippines (July 22, 2025) — HUAWEI introduced a new generation of innovative products last July 22
at a major Asia-Pacific launch event in Bangkok themed “Fashion Next.” Among
the latest lineup of devices were the HUAWEI Pura 80 Series, which redefines
mobile photography with its industry-first switchable dual telephoto system and
ultra-large sensor technology[1],
and the HUAWEI MatePad 11.5-inch PaperMatte Edition (2025), a PC-like tablet
designed for seamless productivity on the go.
As part of the
event, XMAGE APAC was also held in Bangkok, showcasing outstanding photography
from across the region and celebrating the power of visual storytelling. It was
also officially announced that XMAGE will return to Paris later this year, with
the global “The World, You and Me” XMAGE Awards Ceremony and Exhibition.
A New Benchmark for Mobile Imaging
Held at One
Bangkok Forum, the launch event brought together industry partners, media,
HUAWEI fans, and key opinion leaders to witness HUAWEI’s latest advancements in
smartphone imaging and mobile innovation with the debut of the HUAWEI Pura 80
Series.
“Huawei never
stops pushing the boundaries of mobile technology, not just to lead in
innovation, but to create meaningful experiences that serve human expression,”
said Peter Liu, Flagship Handsets GTM Director at HUAWEI. “From foldables to
imaging, we believe the best camera is the one you have with you, not only to
capture images, but to tell stories, stir emotions, and connect lives. This
philosophy guides everything we do, inspiring new ways of seeing, working, and creating.”
At the APAC launch event, HUAWEI demonstrated the
newest evolution of mobile photography
through an immersive low-light experience zone. The HUAWEI Pura 80 Ultra
delivered impressively sharp and vivid images even from a distance, a testament
to its breakthrough Night Zoom capability and the Ultra Lighting HDR. These
allow the HUAWEI Pura 80 Ultra to capture scenes with exceptional clarity
across challenging lighting conditions.
The HUAWEI Pura
80 Ultra also introduces the industry’s first Switchable Dual Telephoto Camera,
which combines 3.7x and 9.4x optical zoom within a shared 1/1.28-inch
ultra-large sensor. Enabled by a precision-engineered optical path and
switching mechanism, the system ensures seamless transitions across focal
lengths with consistent color and detail. This solves the long-standing
limitation of traditional telephoto designs.
The HUAWEI Pura
80 Pro, which inherits the legendary 1-inch sensor of the HUAWEI Pura 80 Ultra,
also delivers exceptional low-light performance and image sharpness. Its Ultra
Lighting Macro Telephoto Camera unlocks fine textures at close range, while the
Ultra Chroma Camera enhances color fidelity across the imaging system.
Precision
Engineering: Redefining Optical Architecture with Device Durability and
Advanced AI Experience
The HUAWEI Pura
80 Ultra holds one of HUAWEI’s most advanced camera modules. This custom unit
has 143 components, assembled through more than 150 precision manufacturing
steps, nearly three times more than a conventional periscope camera. It
integrates dual prisms and a four-lens group to deliver seamless optical
transitions and outstanding clarity across zoom ranges, rivaling the
capabilities of a professional DSLR.
The HUAWEI Pura
80 Ultra’s engineering brilliance doesn’t stop at photography. From screen to
lens, the HUAWEI Pura 80 Ultra is protected by 2nd-Gen Crystal Armour Kunlun
Glass with 25× improved drop resistance and 16× scratch resistance. New and
Advanced AI-powered features like AI Messaging, AI Gesture Control, and AI Best
Expression push the boundaries of how naturally and securely, users interact
with their devices. Precision hardware meets intelligent software, bringing a
flagship experience built to perform, to understand, and to endure.
HUAWEI will also
soon introduce an AI Remove feature, which enables users to effortlessly
eliminate bystanders and unwanted objects from their photos. Powered by
generative fill technology, the background is intelligently restored for a
clean, natural result that looks as if the distractions were never there.
HUAWEI MatePad
11.5: PC-like Experience, Office On The Go
Also unveiled at
the event, the new HUAWEI MatePad 11.5-inch (2025) brings a PC-like experience
in a sleek, portable form. Equipped with HUAWEI’s PaperMatte Display for clear,
low-reflection viewing and the latest Magnetic Keyboard for smooth, stable typing,
the tablet is built for students and young professionals on the move. With
access to PC-level WPS Office, the HUAWEI MatePad 11.5-inch (2025) delivers
full-function editing and seamless compatibility to make mobile work as
effortless as it is efficient.
AppGallery: Everything You Need, All in One Place
HUAWEI’s
AppGallery brings together a rich ecosystem of high-quality apps across
lifestyle, travel, finance, entertainment, and productivity. Whether for work
or leisure, AppGallery is a one-stop hub for daily convenience and discovery.
For more
information on the latest lineup of HUAWEI devices, visit Huawei’s official
website or social media accounts (Facebook | Instagram).
Post a Comment