Celebrity chef Tatung Sarthou to release two new books

Tuesday, December 28, 2021

 

Two new cookbooks from Chef Tatung!


Celebrity chef Tatung Sarthou rings in the holiday season bearing gifts for everyone. The author-restaurateur is releasing not one but two follow-ups to his bestselling Simpol The Cookbook.

First in the back-to-back release is Simpol Kitchen Secrets, a guidebook on cooking skills and techniques. Here, Chef Tatung breaks down the fundamentals of culinary arts for everyone’s easy reference. It is told through over 100 recipes, 200 kitchen tips, and 600 colored photos and artwork.


The second is Baking Simpol, a cookbook with 100 recipes for desserts, breads, and pastries. Chef Tatung, who has earned praises for his innovative takes on dessert classics such as bibingka cheesecake, tsok-Nut cake, and pichi-pichi with torched queso de bola topping, lays down the art, crumb by crumb, to satisfy your sweet tooth any time, any day.

“’Yung culinary knowledge natin it belongs to the people. Kasi hindi naman orihinal na ideya na nanggaling sa akin. Hindi naman siya kaalaman na ako ‘yung nakadiskubre,” says Chef Tatung.

“Kung ako natutunan ko siya dahil may mga taong nagturo sa akin, may mga taong nag-share sa akin, bakit ko ipagkakait sa tao na matuto din?”

So, for those who are looking to elevate their Christmas feast or just searching for the perfect Secret Santa gift, Chef Tatung has you covered just in time.

A perfect gift for loved ones who love to cook, or for yourself!

Simpol Kitchen Secrets will be out by November 30. This shall be followed by Baking Simpol two weeks later. Both books will be available locally and abroad through Lazada, Shopee, Amazon US, Amazon Canada, Amazon SG, and eBay.

The two titles shall be published under Vertikal Books, a boutique press specializing in the creative nonfiction genre, specifically culinary content.

Simpol Kitchen Secrets and Baking Simpol shall be the fifth and sixth books penned by Chef Tatung. His previous works have won the prestigious World Gourmand Awards in Paris, France. Last October, two of his bestselling books, Rice to the Occasion: Kanin to Kakanin and Simpol: The Cookbook, were also featured in the Frankfurt Book Fair, one of the largest and oldest trade fairs for books and content in the world.

Want Exclusive Perks and Discounts from Pampers? Join Shopee Mom's Club Now!

Monday, December 27, 2021



Dianne Medina with son Joaquin


For over 60 years, Power Parents have trusted Pampers to help provide care for their babies. The healthy development of your baby is a responsibility that the brand takes to heart. Your baby’s safety also drives us to continue making better products to help keep your baby comfortable, happy, and active.

Endorsed by The Skin Health Alliance and approved by Smart Parenting Moms worldwide, Pampers keeps your baby protected from the threat of rashes all throughout different seasons. Even on colder months, your baby can still experience kulob due to trapped heat in their diaper. To help ease Power Parents with their baby’s skin health worries, Pampers has released the NEW 2-in-1 Rash Shield earlier this year that has provided long-lasting protection to babies nationwide.

Only Pampers Pants can keep babies all-around protected from rashes, now that the NEW Pampers Rash Shield protection is powered by Lotion with Aloe. This new variant of Pampers Pants with Rash Shield with ALOE has improved leak and skin protection cues, wider diaper perception, and new fresh aloe scent. Happy babies have since danced and moved freely without signs of discomfort with Pampers’ improved protection from rashes and leaks.

To further help you provide your baby the quality care and safety they deserve, Pampers is also offering day and night protection deals for baby’s all-year round through the Shopee Mom’s Club!

Dani Barretto with daughter Millie

Join Shopee Mom’s Club Now!

Who doesn’t love great deals, discounts, gifts, and an encouraging community? Now, Power Parents like you can enjoy all of these through the Shopee Mom’s Club! Shopee Mom’s Club is a membership-based one-stop shop for Mom buyers, and mom and child skewed brands where you can enjoy welcome gifts and samples from Pampers through Mom’s Club. On top of this, you can also access exclusive vouchers, deals, and product launches from Pampers.

Join and be part of the growing community in Shopee Mom’s Club, where everyone can also participate in webinars and livestreams centered on topics for moms, kids and babies.
Pampers continues to find ways to make better products for your baby while continuing with the promise to also lessen your worries as a Power Parent.

Don’t miss out on the great deals and exclusive perks when you join the Shopee Mom’s Club now where you can purchase Pampers products with discounts! Stay posted for more announcements on exclusive activities and limited deals from Pampers.

The Pandemic and How it is Making us All Better Cooks

Saturday, December 25, 2021





How did the pandemic impact my life? I was forced to work from home, but I'm not complaining. The benefits are far more than you can imagine: more time for sleeping, for house repairs, for loved ones, for learning new skills, and the list goes on and on. Like millions of folks, I polished a skill needed for survival and that is cooking. There's now plenty of time in the kitchen which means I get to learn new dishes and master the old ones I know. It may be a hit and miss but it doesn't matter because I still get to enjoy the process. And now I even have more blog content and photos to share.


Hold your horses! It's not as easy as it sounds. Working a 9-hour shift doesn't give you many opportunities to do the groceries, wash the dishes, and most of all cook. Living alone isn't a walk in the park either. It would be more convenient if I order food online which will last me the whole day, however, the budget restricts me from doing so. A home-cooked meal is practical and the trick I found is to pick easy-to-cook recipes. As I scrolled through web pages for local dishes and got tired from tasting the same ones, I figured I could also try foreign ones. I will soon try my hand at baking, out of curiosity and when I probably get bored. 

Cooking and baking also opened up opportunities. It served as a side hustle for many while some rely on it as their main source of income. After all, food is a necessity. Who wouldn't give in to the temptation of ordering food rather than preparing your own? Due to the overwhelming number of sellers, competition made the prices even more affordable. It's a win-win situation for the buyer and the seller.

As I search the net for various options regarding my next meal, I found some sites about body fat, weight loss and work out calculator which I found useful. All that eating has caused me to gain some weight. In addition, not being able to go out often and ride my bicycle made it even worse. I rarely even see the sun for some vitamin D. 


Whenever I cook, I see to to it that I follow the instructions to a T. I'm particular with the amount and the cooking time. That being said, googling converters landed me on an ingredient conversion tool and using it is as easy as pie. When using an air fryer to make hardboiled eggs for instance, some sites will tell you to set it to 270 F while your appliance indicates Celsius. Or maybe the recipe says 1/4 cup when all you have is a tablespoon. I know, I was also completely flabbergasted that it's possible to hardboil eggs in the air fryer. I use the tool mostly for converting ounces to grams. 


Health buffs would definitely dig the workout calculator. You'll need to input your height, weight, age, and exercise type. And there are lots of options to choose from which include bicycling, running, and walking among others. It even has video games like Wii Fit and Dance Dance Revolution in the list. Talk about the 2000s! Choose between imperial or metric system and male or female. 







As stated on the page, before using the data obtained in the calculator, you should consult with your doctor just to be safe. Countless of advice are also found on the page.








You got to try these games as well. It may look like something made for kids but it's surprisingly challenging. I've seen my nephew play Penguin cafe before and I found myself playing it for a long time after my first try. Open restaurant, on the other hand, is a little bit different and is much more difficult due to the time limit. Before the game starts, it shows you six straightforward instructions but it's challenging. It's a one-man-job and you gotta keep your cool! As the number of customers increases, the level of difficulty does too. The objective of the game is to earn a specific amount of money in a specified deadline. You have to work smart and not hard.


Aside from getting people more interested in cooking, playing these games will surely bring out the competitor in you! I guarantee it'll drive you nuts as you figure it out at first. And if you're like me, you won't get far into the game if you're not so good at these things. Nonetheless, you'll have fun.


Try them at your own risk, haha! Don't say I didn't warn you. I practically have to set a time limit to restrict myself from playing too much.


If you think kids' games are not for you, think again! I just found out they're so simple that they can ease away your stress so easily. Try Plumber soda for instance and you'll know what I mean. It's plain and simple, just spin the pipes clockwise and connect them. It's oddly satisfying to watch the soda flow through the pipes once they are all connected to each other. Take a break from those complicated online games and indulge in this one. You may want to try the other ones from the same site.





I actually tried a lot of games from the site and this other one caught my attention because I love fruits and how uncomplicated this game is. To play Onet Fruit Classic, simply match two fruits from the selection, whether they're near or far from each other until you eliminate all of them. Make sure there's a clear path for a line to connect the two items. For clues, click on the magnifying glass to find the right fruit to click on and hit the shuffle button to well, shuffle them all. They're easy on the eyes as they're colorful.






If you find them entertaining and helpful, leave a comment down below. I'd also love to hear your thoughts about the ingredient conversion tool. Bon Appetit!

Donate to Typhoon Odette Victims via Shopee App and Shopee Will Match It Up to ₱1M

Thursday, December 23, 2021


To help the thousands of devastated Filipinos in Visayas and Mindanao grappling with the aftermath of super typhoon Odette, Shopee launches its
Shopee Bayanihan: Typhoon Odette Support initiative wherein users can buy donation vouchers through the app, with the commitment to match up to 1,000,000 worth of total donations made to Shopee’s partner charities for this initiative. 


From December 23, 2021, to January 4, 2022, Shopee users can purchase the donation e-vouchers that will be used for water kits, health, and sanitation stations, and other essentials such as food and clothes from partner charities UNICEF, World Vision, and GMA Kapuso Foundation. Users can view and purchase these Typhoon Odette Support vouchers through https://shopee.ph/m/odette-support via Shopee’s integrated mobile wallet, ShopeePay.


1. Head to the microsite https://shopee.ph/m/odette-support.

2. Choose the e-voucher of your preferred charity.

3. Click “Buy Now” to purchase the donation vouchers using ShopeePay.


Martin Yu, Director at Shopee Philippines, said, “We are saddened to see the devastation brought by Typhoon Odette to our kababayans in Visayas and Mindanao. As we are committed to using our platform to serve and give back to communities, we are working to provide immediate assistance to aid the speedy recovery of those affected by this natural disaster. We send our thoughts and prayers to everyone affected and we will help as much as we can.”


Shopee remains steadfast in its commitment to be a force for good especially in times when Filipinos need help the most. Typhoon Odette is the 15th and strongest typhoon to hit the Philippines this 2021 and has wreaked havoc in major areas in Visayas and Mindanao including Surigao, Cebu, Southern Leyte, Negros Occidental, Bohol, and the CARAGA region. Through this initiative, Shopee hopes to be able to give help to the affected communities who are reeling from the aftermath as part of its Shopee Bayanihan program.


To know more about Shopee Bayanihan: Typhoon Odette Support, visit https://shopee.ph/m/odette-support

Healthy, Hassle-Free Holiday Bundles from The Goodwill Market

Wednesday, December 22, 2021





'Tis the season to show you care by sending healthy goodies from The Goodwill Market to family and friends. The gift baskets have been carefully curated to fit different lifestyles, filled with wholesome products that focus on health and wellbeing.


What’s more, they can be delivered safely and conveniently to your loved ones doorstep via orders on The Goodwill Market website. You don’t have to leave the comfort and safety of your home to send out healthy and high-quality gifts this Christmas.


The Goodwill Market is an online shop owned and operated by Dygen Pharma Distribution Corporation (DPDC), a subsidiary of Dyna Drug Corporation. Its mission is to make premium brands more accessible to Filipino consumers with online orders and fuss-free delivery. “This is a very valuable e-commerce service especially as everyone stays safe inside their homes” says DPDC General Manager May Panganiban. “Our gift packages contain a wide selection of health and wellness products that are sure to add a spark of joy to the holidays.”


Here are some of the gift selections that you can send as corporate giveaways, or as personalized gifts to your loved ones.


1. The Holiday Flavor Pack delivers goodies that are fit for the season’s feasts. It contains a selection of imported pasta sauces for easy meals made special.

2. Work from Home (WFH) is a healthy spread of snacks and ingredients that are perfect for who like to bond over good food while working. Wholesome meals and snacks are more accessible with tasty treats and premium ingredients.

3. The Lunch Box Buddies is the perfect gift for parents who shower this kids with love and care. It’s got everything they need to make bath time fun while taking care of baby’s sensitive skin. It’s also got kiddie vitamins for that extra boost of protection.
 
Make your Christmas list and check it twice. Find out which gift sets from The Goodwill Market will fit your friends and family members best, or check out the other items that are available at www.goodwill.market and its official social media pages on Facebook and Instagram and have these wholesome gift packs delivered directly to your recipient hassle-free. Book your corporate giveaways, customized orders and special requests through customer@goodwillmarket.ph

Christmas Feast Ideas That You'll Love


There are two traditional feasts that Filipino families often look forward to during Christmastime: the Christmas Eve Noche Buena and the one that follows on the 25th itself, which is often held as part of a festive family reunion. Either way, expect those in charge of preparing the dishes to pull out all the stops to serve the most delectable food on the table for everyone to enjoy.


And if that happens to be you, chances are high that you already have some recipes in mind to make each of these feasts a gastronomic delight to remember. They might even be all-time family favorites, or even hand-me-downs from your great-great grandparents. Having said that, it certainly wouldn’t hurt to learn a few more recipes just to keep things fresh and put something different on the table for Christmas. Two that are guaranteed to make you look like Master Chef are Meatballs in Black Truffle Sauce and Three-Cheese Truffle Macaroni and Cheese.
The recipes are as follows:




Meatballs in Black Truffle Sauce
Ingredients
• 2 slices white bread crusts removed, broken into pieces
• scant 2/3 cup whole milk
• 2 1/4 cups finely minced ground beef (or a mixture of meats, such as pork, chicken or turkey)
• 1/2 cup meat pâté
• Salt and freshly ground black pepper
• Plain all-purpose flour, for dusting
• Olive oil for frying
FOR THE BLACK TRUFFLE SAUCE
• 1 tablespoon + 2 tsp butter
• A drizzle of olive oil
• 1 bunch spring onions scallions, finely chopped
• 1 carrot finely chopped
• 1 heaped cup button or oyster mushrooms finely chopped
• 3 1/2 tablespoon plain all-purpose flour
• 1/4 cup white wine
• 2 cups beef chicken or vegetable stock
• 1 teaspoon salt
• 1 teaspoon finely chopped rosemary
• 1/2 cup double heavy cream
• 1/2 teaspoon Umbria Black Truffle Sauce
Instructions
1. Place the bread in a bowl and pour over the milk. Set aside to soak.
2. In a separate bowl, mix together the meat and the pâté. Add the soaked bread and season with salt and freshly ground black pepper. Mix until smooth and well combined. Form meatballs by rolling walnut-sized pieces of the mixture between your hands. They should be about 1oz each. Dust the meatballs in flour.
3. Heat some oil in a shallow pan over a medium-high heat and fry the meatballs just until they are golden. Do not overcook at this stage as we are going to finish them in the sauce. Set aside.
4. To make the sauce, heat the butter and olive oil in a pan over a medium-low heat and add the finely chopped spring onions, carrot and mushrooms. Cook for about 10 minutes, until the onion is transparent. Reduce the temperature to low and add the flour to the pan, stirring with a wooden spoon to make a roux. Cook for about 4 minutes and then add the wine, continuing to stir until you get a paste and the alcohol has evaporated, then add the stock with the salt and rosemary. Keep stirring and cooking until the sauce thickens, then add the cream, stirring so that the mixture doesn’t split or curdle. Add the meatballs to the sauce and cook for a further 5 minutes.
5. Put Umbria Black Truffle Sauce into the sauce, mix and fold and serve hot.

Three-Cheese Truffle Macaroni and Cheese
Ingredients:
1 tablespoon butter, divided
1 cup mushroom (75 g), sliced
1 pinch salt
1 pinch pepper
2 tablespoons flour
1 cup milk (240 mL)
1 cup shredded parmesan cheese (110 g)
1 cup shredded cheddar cheese (100 g)
2 cups shell pasta (400 g), cooked
TOPPINGS
½ teaspoon Umbria truffle oil
1 tablespoon fresh chives, chopped
Preparation
1. Melt 1 tablespoon of butter in a medium pot over medium heat. Add the mushrooms, salt, and pepper and cook until the mushrooms are softened. Remove from the pot.
2. Add the remaining 2 tablespoons of butter and the flour to the pot. Whisk until the flour is toasted, approximately 2 minutes.
3. Add the milk while whisking continuously to avoid lumps. Cook until the sauce is thickened.
4. Whisk in the Parmesan and cheddar cheeses and season with salt and pepper.
5. Add the cooked pasta and mushrooms. Mix until the sauce coats the pasta well.
6. Top with Umbria truffle oil, fold and add chives.
Of course, it’s understandable that you’d stop at nothing to make these year’s Christmas celebrations as grand as possible. After all, last year’s Holidays were mostly muted due to the pandemic. Now, the scourge that is COVID-19 is still here, but the country is showing signs of recovery and the quarantine restrictions are easing as a result.
However, that doesn’t mean you and your family should be letting your guard down. Rather, continue to be vigilant even as you think of ways to gather everyone this Christmastime—ideally, sharing some sumptuous Meatballs in Umbria Black Truffle Sauce and servings of mouthwatering Three-Cheese Umbria White Truffle Macaroni and Cheese.

Merry Christmas!

Essential workers, enjoy exclusive vouchers and discounts with the Shopee Bayanihan: Frontliner Holiday Package



The noche buena and gift-giving traditions are both huge parts of the Pinoy Christmas. However, let’s face it: the holidays can get costly. 


Since every peso counts, we always keep an eye out for exclusive deals to get the most out of our holiday budget. If you’re a frontliner, here’s a special treat—a way of saying "thank you" for your hard work. The Shopee Bayanihan: Frontliner Holiday Package offers an exclusive digital package that includes Shopee discount and free shipping vouchers, ShopeePay bills cashback vouchers, and discounts from participating merchants such as Ultra Mega Supermarket, Shawarma Shack, Moonleaf, Tapa King, and National Book Store until January 9, 2022. 


Eligible frontliners include: Health Care Workers (hospital admin and janitorial services, health and service personnel in LGU facilities); Medical Professionals (doctors, nurses, medical technicians); Policemen, Military Personnel, Coast Guards; Hospitality Sector Workers (restaurants, hotels, bars, travel Agencies); Government Agencies (LGU workers, admin staff); Delivery and Logistics Providers (food, restaurant, medicine, and logistics company drivers and riders); and Security Guards and Mortuary Services Personnel. Don’t forget to sign up here to qualify: https://shopee.ph/m/frontliner-holiday-package


Here are some ways to make the most of your holiday celebration:


Feast like royalty because you deserve it

After a year of hard work, reward yourself with great food and good company. Treat your loved ones to Filipino comfort food at Tapa King or meet up with your colleagues and bond over delicious snacks at Shawarma Shack. Once you’ve gotten your fill, head over to Moonleaf and indulge your sweet tooth with their Okinawa or Wintermelon Milk Teas.


Surprise your family this noche buena 

Elevate your dinner table by preparing traditional handaan favorites with a twist. Instead of the usual mango float, take your dessert game up a notch and impress your family with no-bake queso de bola cheesecake topped with chocolate shavings. Ultra Mega provides a selection for every budgetperfect for anyone looking for the best grocery finds without breaking the bank. 


Score deals as you wrap up your holiday shopping

Still looking for holiday presents? Take your pick from National Book Store’s bestsellers list, where you’re bound to find the perfect match for every literary taste, or scout their school and office essentials. 


Add to cart and enjoy discounts, cashback, and free shipping vouchers with the Bayanihan package. As an additional treat, new Shopee users will also receive a free shipping voucher and an additional discount voucher for their first Shopee purchase. 


Activate and cash in ShopeePay to avail the Frontliner Package at https://shopee.ph/m/frontliner-holiday-package. With ShopeePay, you can also get daily exclusive deals on load, bills and ShopeePay P1 Deals. Enjoy free cash ins and bank transfers via InstaPay, when you get up to P25 cashback on your InstaPay fee after cashing in. Additionally, if you haven’t had the chance to go Christmas shopping for your loved ones, why not pay for their next Shopee purchase? Send money for free to any ShopeePay user with ShopeePay, and personalize your transfers with a themed virtual card. Stay updated on the latest ShopeePay promos at https://shopee.ph/m/shopee-pay 

Lumina Homes' Race to 1 Million Facebook Page Likes

Tuesday, December 21, 2021







The Christmas season reminds us to be joyous and grateful, and Lumina Homes is thankful to the 1 million people who have liked its Facebook page.


Even before the pandemic, social media—taking the good with the bad—has been helping Lumina become the most innovative real estate brand for the digitally savvy Filipino.


As promised, Lumina gave away exciting prizes as soon as it reached its 1,000,000 milestone. The lucky raffle draw winners were Stella Velasco who received an iPhone 13 (1st prize), Leigh Placio (Android Tablet, 2nd prize), and Lhai Reales (TWS earbuds, 3rd prize).



Keep visiting Lumina’s official Facebook page and watch out exciting announcements, informative posts, and latest promos and deals regarding your dream house and lot.



‘Kapag 5 p.m. na, Juan Hour na!’


Welcome the new normal habit, every-Juan! Every Wednesday at around 5 p.m., Lumina Facebook followers can win P1,000 AllEasy Load. All they have to do is just watch and like the featured social media account during Juan Hour! Learn more about real estate business, Lumina Homes as a company, and the step-by-step process on becoming a Lumina Homes owner.

Here are other helpful features from Lumina’s Facebook page:


  • Make home reservations through Facebook shopping cart

  • Chat with a Lumina Representative 24/7 for various inquiries, such as how to avail of a Lumina house and lot

  • Learn about payment guides (like new payment channels and online bank partners how-tos) and exclusive deals for discounts (like Piso Deals via Shopeepay)

  • Hiring or career announcements


The Facebook page channels news and important content from the official website, thus followers and homeseekers can expect more project launches and unboxing of bigger and better Lumina spaces on one single app.


For more information, visit https://www.lumina.com.ph/ or contact 0917-629- 6523.


The Goodwill Market Delivers Perfect Presents This Season of Giving






Gift-giving is made simpler with the goodies that have been bundled up for easy delivery by The Goodwill Market. Choose from a wide array of wholesome treats that have been packed into perfect presents to fit any lifestyle. Delivery is also hassle-free as your orders can be delivered directly to friends and family, to help you stay safe at home as you shop for the holidays.

The Goodwill Market is an online shop owned and operated by Dygen Pharma Distribution Corporation (DPDC), a subsidiary of Dyna Drug Corporation. Its mission is to make premium brands more accessible to Filipino consumers with online orders and fuss-free delivery. DPDC General Manager May Panganiban says, ““This is a very valuable e-commerce service especially as everyone stays safe inside their homes. We have carefully curated our gift packages, which contain a wide selection of health and wellness products. You can also curate your own gift boxes from our selection of products that are on the website, for your corporate giveaways or for more personalized gifts for your loved ones.”


Check out these premium gift baskets that are made to share joy this season:
1. The Holiday Fitspiration package is for the health-conscious eater who pays special attention to their diet. It’s packed with wholesome snacks that are heart-healthy and guilt free.
2. Coffee, Tea, and Message From Me is a sweet way to show you care for their health and wellbeing, with yummy treats that are great for snack time or movie nights.
Find out more about these festive gift packs from The Goodwill Market through their website www.goodwill.market and its official social media pages on Facebook and Instagram. Have these wholesome gift packs delivered directly to your recipient hassle-free this holiday. To book your corporate giveaways, customized orders and special requests email customer@goodwillmarket.ph

Top Brands Share Their E-Commerce Success on Shopee

Thursday, December 16, 2021

The Philippines is the fastest-growing market in the SEA region, with an overall internet economy likely to reach $40 billion in value by 2025 — and e-commerce greatly contributes to this significant surge. More consumers now heavily rely on online platforms like Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, for their needs. With this,  brands shifted online to better connect with their customers and tap into new and unreached markets. Five brands shared how they took advantage of Shopee’s various programs and enhanced marketing solutions to remain top-of-mind while establishing themselves as a strong player in the digital space. 


  1. Johnson & Johnson wins big during big sales

Johnson & Johnson grew its brand through Shopee’s innovative solutions and services. The recently concluded 11.11 Big Christmas Sale campaign was their most successful one to date with multiple basket-building strategies, such as co-sponsored vouchers, aimed at  driving conversion. Denise Peralta, Head of E-Commerce at Johnson & Johnson Philippines, Inc, said, “We are able to extend J&J’s presence on Shopee with its category-focused programs (Mom’s Club & Shopee Beauty). Through Shopee’s Brand Memberships Program, we are also able to offer our shoppers exclusive perks & privileges like vouchers and gifts.” 


  1. vivo surpassed target sales with exclusive launches  

vivo also saw significant growth during their Super Brand Days (SBD) on Shopee, as well as the platform’s double-double campaigns and payday sales. Shopee’s extensive marketing solutions also played a big role in the success of vivo’s Y series launch, which saw ₱150 million in sales for 2021. He Zhuopeng (Chris) vivo E-Commerce Manager, said,Shopee has helped us expand and grow our business through partnered campaigns every month. It gave us the opportunity to be known in the e-commerce industry. We are looking forward to many more years of strong partnership with Shopee.” 


  1. Crocs won customers with curated pages during campaigns

Through their Shopee store, Crocs created curated pages for campaigns and collections easily. In the recent 11.11 Big Christmas Sale, the brand achieved a 65x uplift in orders compared to the usual, alongside Shopee’s marketing solutions such as Flash Deals and Rush Hour sales. John Darryl Bonifacio, E-Commerce Manager at Crocs, said, “At Crocs, we think of people first at every step and during the pandemic, safety was every Filipino’s priority. Retail store closures were inevitable with the lockdown measures but Shopee has allowed us to reach customers across the country.” 


  1. SM Online boosted sales after first-ever Super Brand Day

In 2021, SM attained many e-commerce milestones through Shopee, including a successful first-ever Super Brand Day that helped increase sales, and an all-time spike in orders during the 11.11 Big Christmas Sale. In the recent 7.7 Mid-Year Sale and 8.8 Mega Flash Sale campaigns, The SM Store’s participation in the TV Flash segment resulted in a significant increase of their 2021 orders and GMV. Nicole Villanueva, AVP of SM Online, said, “This year has been about how to sustain the massive growth of online from 2020.  Shopee has provided The SM Store prime avenues on which we can serve our customer’s essential and non-essential needs.”


  1. NIVEA tapped into a new target market through new initiatives

Through weekly in-app visibility and pushes highlighting their best-sellers, NIVEA achieved tremendous growth with Shopee. The brand regularly joined campaigns such as Shopee Beauty and activated their own Brand Days, monthly Grand Launches, and Shopee Live during new product launches. Kitz Literal, E-Commerce Sales Manager at NIVEA, said, “We are happy to share that we achieved record-breaking sales during this year’s 11.11 Big Christmas Sale. Together with our partners in Shopee, we were able to generate a sales uplift of 50x and a traffic uplift of 8x. Another win for NIVEA is securing the third spot in the Personal Care Category last 12.12. Following this momentum, we are looking into finishing this year strong.”


Shopee’s brand partners are a driving force for the platform’s success. With the new year approaching, Shopee will adapt quickly to meet user needs and support businesses of all sizes to maximize the full potential of e-commerce.