Saturday, May 25, 2024

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Sharp (Philippines) once again showcased their comprehensive product line at Conrad Manila Hotel during their Media Conference and Dealers’ Appreciation Night. This event served as a testament to Sharp’s enduring presence in the market, reassuring consumers that they continue to offer a wide range of products to enhance and elevate the modern home.


Mr. Robert Wu

President, Chief Executive Officer of Sharp Corporation

In today’s fast-paced and competitive world, innovation plays a crucial role in driving progress and success. Sharp prioritizes innovation to be able to stay ahead of the curve, adapt to changing market trends, and meet evolving customer needs. By fostering a culture of innovation, businesses can develop new products, services, and processes that improve efficiency, effectiveness, and competitiveness. “Innovation is improving the products based on the fast-changing lifestyle of Filipinos to make their lives easier and be readily available and competitive in the market,” said Mr. Kito, Sharp Philippines President. As we navigate the constantly evolving landscape of technology and consumer preferences, maintaining a focus on innovation is key to staying relevant and thriving in the modern business environment.


Ms. Amor Golifardo

Senior Manager for Marketing of Sharp Philippines

Sharp innovative products, such as AQUOS TVs, Plasmacluster Ion, J-Tech Inverter, and Holeless Tub, are only a few that have a positive impact on the market. The Sharp commitment to innovation has contributed to reducing carbon emissions, improving energy efficiency, enhancing experiences, and advancing outcomes.

Sharp is consistently enhancing its product line to cater to local needs and investing in their AIoT products to stay aligned with market demands, ultimately making Filipino lives better. Their dedication to innovation highlights how they envision their products and customers, giving the brand a truly heartwarming appeal.

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Cleaning Solution

  • From manual washers to fully automatic washing machines, Sharp innovation redefines the standard of cleanliness. Enjoy a hassle-free laundry process that delivers impeccable results with every cycle. The new ES-FLC15BV-DS front-load washing machine is for effortless cleaning, and it features advanced technology to enhance your cleaning experience. It also includes a unique dry air wash with Plasmacluster Ion technology, which effectively eliminates odors and bacteria from clothes and surfaces. Upgrade your cleaning routine with the convenience of ES-FLC15BV-DS models and say goodbye to traditional cleaning methods. Pair them with the heat pump tumble dryer KD-HTOJP-G (10 kg) for wrinkle-free results.
  • The EC-WE77P-B will be a real game-changer in the world of home cleaning! With its innovative self-cleaning system, you can say goodbye to manually cleaning of the brush. Experience convenience and efficiency—making your cleaning routine a breeze and leaving you with more time to enjoy the things you love. 
  • When it comes to cleaner air, nobody beats the trusted brand for air purifiers. The Sharp Purefit Plasmacluster Air Purifiers use various unique technologies in harmony with people’s lifestyles. With the new “Dual Suction” structure, it realizes an obvious compact body size (333 mm x 330 mm x 578 mm) for its coverage area (84 m2/JEMA standard), and combined with SHARP’s unique COANDA air flow technology as well as the triple filtering system, it provides authentic air purification performance and user experiences. Moreover, SHARP’s one-of-a-kind Plasmacluster Ion technology (PCI 25000) elevates the purification efficiency against both airborne and adhered substances such as viruses, mold, and bacteria.

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Cooking Solution

  • The innovation of the kitchen solution, particularly the refrigerator, can significantly impact our daily lives, from direct cool to no frost to added features, even by making food storage and organization more convenient and efficient. Sharp refrigerators feature advanced technologies such as temperature-controlled compartments, prolonging food shelf life, and energy-saving modes. The functionality of the Sharp refrigerator is truly remarkable, with its numerous technologies equipped in the unit. It is also equipped with a 7-Shield feature that is proven to have safe operation and high endurance under various circumstances. Moreover, our refrigerator offers wide storage that can perfectly fit food for all occasions. Aside from functionality, Sharp also prioritizes style, adding a touch of elegance to your home. Such as the new model for the 4-Door No Frost Inverter (SJ- FTF525BVP-DS), which gained recognition in the IF Design Award 2021. This innovation can not only improve the freshness and longevity of our food but also streamline meal planning and grocery shopping. Sharp multi-door refrigerator categories are available in 18 cu.ft. to 27 cu.ft.
  • Talking about healthy cooking, Sharp, which is never late in innovating home appliances, has released its latest innovation in healthy cooking technology with the introduction of the Low Sugar Rice Cooker combined with the Healsio series. These cutting-edge kitchen appliances are designed to cater to health-conscious consumers who are looking to maintain a balanced diet without compromising on taste. The Low-Sugar Rice Cooker (KS-L18SP-BK) from Sharp features advanced technology that allows users to enjoy delicious and fluffy rice with significantly reduced sugar content. By incorporating innovative cooking techniques, this rice cooker helps lower sugar levels while preserving the essential nutrients in the rice. Be healthier when cooking your favorite recipe with a Healsio water oven (KN-H24FA), as it uses superheated steam to cook food, which helps to retain nutrients and flavors in your dishes.

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Entertainment Solution

  • Singing is part of Filipino culture and this prompted Sharp to release another locally fit product that is not just a karaoke, but a multimedia system (HK-L3223SP BR) which has multimedia input. This has 2,700 built-in licensed songs and still upgradable, USB playback for music and videos, HDMI connection for use of another device and video output for bigger screen viewing. Sharp added the YouTube app as a smart feature to instantly access the latest or trending songs. Sharp recently concluded its search for the next SAMMbassador Season 2 through a Videoke contest held in different key cities nationwide. This aims to promote their SAMM System by allowing consumers in various areas to experience the product, firsthand.
  • Consumers will enjoy the very best viewing experience with the 2nd generation range of AQUOS

XLED TVs that was first introduced last 2023, in the Philippines. The Xtreme Mini LED technology combines the best features of both LCD and OLED TVs. It features an Advanced Backlight Control that drives dimming zones for superb contrast and visual brightness. In addition, the Deep Chroma QD produces more than 1 billion colours for high colour purity and rich, vibrant colour contrast. The latest model GU8500X is set to showcase a new generation of intelligent TVs that are equipped with the revolutionary X6X Revelation Processor. This Processor powers innovative AI Super Resolution (AISR) that enables intelligent upscale of images to produce much richer images, giving users a “True-to-Life” viewing experience, as never before. The new GU8500X will be more affordable compared to its earlier flagship model.

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Business Solution

  • Even Business Innovation gets better as it involves the introduction of new ideas, products, processes, and services that lead to significant improvement in the business or company. Just like what laptops can do, the ultraportable Sharp Satellite Pro C-40-K will be ahead as if you unlock a new era of seamless work performance equipped with fully loaded features, including the latest USB Type-C™ port to provide a one-click connection to your most-used peripherals, making multitasking easier than before. Coated with a special anti-bacterial dark blue finish to inhibit bacterial growth, this ultra-slim, narrow-bezel laptop is ready to take on any business task you throw its way, so you can work in style.
  • From common white board to Interactive White Board (IWB), communication will be sharper with the PN-LC range of smart interactive displays which combines genuine 4K Ultra-HD resolution and an intuitive “Pen-on-Paper” user experience. The single USB-C connector makes it so simple to walk into a room, plug in your device, and start working together right away. This new model of interactive displays also features an integrated controller with whiteboard, overlay, and wireless functionality to help enhance your productivity. Perfect choice for busy office environments, boardrooms, classrooms, and training sessions that require quick, responsive operation and smart integrated collaboration tools.
  • Innovation is also present in products for big or small-scale businesses. Sharp’s beverage cooler (SCH-315AS) and inverter type chest freezer – available in 5/7/9 cu.ft (FRV 142X/199X/254X), will definitely solve your woes in preserving food and keeping your beverages chilled.


Cooling Solution

  • The Sharp line-up now includes cassette-type, floor-standing, and split-type air conditioners that are packed with added features such as J-Tech Inverter, AIoT and Plasmacluster Ion. Experience superior cooling, whether you are at home or in the office. These units are perfect for you and even larger spaces, as they are designed to distribute cool air evenly throughout the room. With advanced technology and energy efficiency, it provides powerful cooling without compromising on comfort. Sharp air conditioners not only provide the finest cooling solutions, they are designed to keep you comfortable as well. 

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AIoT Smart Home

  • AIoT is where AI (Artificial Intelligence) meets the IoT (Internet of Things). Appliances like AQUOS TV, Plasmacluster Air Purifier, Split-Type Air Conditioner and other smart devices with AIoT connect to a cloud-based AI and get in sync with your daily life. SHARP AIoT senses, thinks, and suggests the operation that will provide the utmost comfort for your individual lifestyle.


Sharp’s vision for continued innovation and growth emphasizes its commitment in staying at the forefront of industry advancements. Sharp ensures that it not only meets but exceeds the evolving needs of its customers. For more information, please visit Sharp’s official website

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The Insular Life (InLife) Makati Building recently received the WELL Health-Safety Rating through the International WELL Building Institute (IWBI). This seal is a testament to InLife’s commitment to protect the health and safety of its employees, tenants, guests, and other stakeholders. 


The WELL Health-Safety Rating is an evidence-based, third-party verified rating focusing on operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment. 


InLife’s WELL Health-Safety Achievements are in the areas of cleaning and sanitization procedures, emergency preparedness programs, health service resources, air and water quality management, stakeholder engagement and communication, and innovation.


InLife’s Senior Vice President and Real Property Division Head Hector A. Caunan said the company chose its Makati Building as the pilot for the WELL Health-Safety Rating since it already earned the Leadership for Energy and Environmental Design (LEED) Gold Certification in 2018. 


“The WELL Health-Safety Rating, along with the LEED Gold Certification, shows that InLife follows best practices and established standards to ensure the health and safety of our employees, tenants, and guests. Our strong focus on people’s health and safety and environment-friendly operations is anchored on our Environmental, Social and Governance (ESG) Program,” Caunan said. 


The InLife Makati Building, built in 1962 at the heart of the Makati Central Business District, features 22,528 square meters of gross leasable space, a 300-seater grand ballroom, and brand-new systems and equipment. The iconic 14-storey modern building uses non-ozone-depleting air-conditioning substances, as well as energy-efficient light loads, lifts, and escalators. Also, the building can harvest rainwater for its custodial use and recycle over 90 percent of its construction waste. 

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25 May 2024 – BingoPlus, your comprehensive entertainment platform in the country and provider of your favorite online tongits, bingo, and perya games, delivered a fun-filled and truly entertaining year for the pageant scene in the country as the brand successfully presented Miss Universe Philippines (MUPH) 2024.

This year, BingoPlus stands as the MUPH lead presentor, which gives the brand the opportunity to bring in significant events for the pageant throughout the whole competition, making it enjoyable not only for the queens and the organizations but for all supporters across Filipino communities. Among these activities were the press conference held at LimaPark Hotel Batangas City, the MUPH house visit to BingoPlus at Bonifacio Global City and BingoPlus Studio in Quezon City, Sponsors Night and the Preliminary Night at the Manila Hotel, and the Grand Coronation Night at the Mall of Asia Arena.

For BingoPlus, the partnership with Empireph Holdings Inc. has been monumental in promoting its advocacies in nurturing culture and communities, expanding efforts in the protection of rich biodiversity, and creating safe spaces and opportunities for wellness. The brand also ensured that its programs empowered women by launching its #GandaPlus campaign, which aimed to provide a platform for queens and fans to express their definition of beauty and purpose, ensuring a diverse and limitless meaning of beauty.
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BingoPlus in the Grand Coronation Night

BingoPlus and MUPH made this year’s competition more fun and exciting with the titles and special awards given to the queens, while recognizing their pillars above to advocate social and community growth.

Joining the panel of judges this year was DigiPlus Interactive Corporation Chairman Eusebio Tanco. Meanwhile, DigiPlus Interactive Corporation President Andy Tsui and AB Leisure Exponent Inc. President Rafael Jasper Vicencio awarded BingoPlus’ Miss BingoPlus Universe 2024 to Miss Nueva Ecija Maica Martinez with a cash prize of PHP 250,000.00.

The night also highlighted the works and programs of the BingoPlus Foundation, providing significant insight into the pivotal impact of the foundation on communities through its programs in education and technology, access to healthcare, community safety and resilience, and responsible digitalization.

Winning the night was Miss Bulacan Chelsea Anne Manalo who was crowned Miss Universe 2024, followed by 1st runner-up Miss Cainta Stacey Daniella Gabriel, 2nd runner-up Miss Quezon Province Maria Ahtisa Manalo, who was also crowned Miss Philippines Cosmo International 2024, 3rd runner-up and Miss Philippines Supranational 2025 Justine Tarah Marie Valencia from Baguio, and 4th runner-up Christi Lynn McGarry from Taguig.

Additionally, Alexie Mae Brooks of Iloilo City was appointed as Miss Philippines Eco International 2025, while Miss Pampanga Cyrille Payumo was named Miss Philippines Charm 2025. Miss Universe Philippines 2024 Chelsea Manalo

In an exclusive interview, Miss Universe 2024 Chelsea Manalo shared her excitement after winning the title.

“Right now, I feel really ecstatic; it’s still surreal to me that I have actually won Miss Universe Philippines 2024. But I know that there are so many great things that will come my way. And because of this, I’m ready to take the opportunity to work well with the organization and, of course, to better work with the purpose that is really close to my heart.”

Manalo also shared the importance of the Miss Universe Philippines platform in pursuit of her advocacy for youth empowerment and education.
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“It’s really important to be Miss Universe Philippines 2024 because this will open so many opportunities for me to work with the purpose that is close to my heart, which is youth empowerment through education of the indigenous people. And I know I can better help them reach a little bit closer to their dreams.”

She also shared her fond memory with BingoPlus, “This was when we went to shoot in Batangas. It was a little bit of a time to get away as a candidate, but you know, to be with my sisters and to shoot with the brand.”

Manalo also described her BingoPlus journey with 3-bingo letters. “B, beautiful. You know that experience is really, really beautiful. I don’t think there’s anything else I would ever trade at this moment right now. I, I know I have come a long way through so many things that have happened in my life, and because of that, I can really see how independent I have become to be where I am right now. And O, because I know that this is the opportunity that I am waiting for in my life.”

Meanwhile, Miss Universe Philippines 1st runner-up Stacey Gabriel gave advice to the aspiring queens. “Know that you have everything that you need within you to conquer the universe. I believe in you, so I hope you believe in you too.”

Miss Universe 2nd runner-up Maria Ahtisa Manalo added that knowing your purpose is your core to surviving the competition.

“I think you know the purpose of why you are joining a beauty pageant. It is very important for you to know your purpose and the reason why you are doing it. It is very important to know your core so that you’d be able to stick by that and survive the pageant world.”

Manalo ended the interview after expressing her gratitude to BingoPlus and said, “Thank you so much BingoPlus for bringing this opportunity. I know that this will commend me and all of the other ladies here. It doesn’t stop here. Thank you so much!” Miss BingoPlus Universe 2024

BingoPlus ensures a fun-filled and truly entertaining experience for MUPH. This year, BingoPlus awarded the title of Miss Universe BingoPlus 2024, a special title given to the queen with the most online votes an express ticket to the final 20 and a cash prize of Php250,000.00. The title was given to Miss Universe Nueva Ecija Maica Martinez.
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In an exclusive interview, Martinez expressed her gratitude after knowing she had won the award. “I am so grateful because, technically, I won the first title tonight, and I’m so proud to be Miss BingoPlus Universe 2024. And I’m so grateful to all who supported me all throughout this year.” Martinez also recalled her experience with BingoPlus, “My memorable experience with BingoPlus was when we visited the BingoPlus office. I’m so happy because I received so much love and support from my BingoPlus family. We received flowers and messages from them that helped us boost our morale and really pump up our journey to the universe.”

In addition, Martinez described her MUPH journey as inspiring, empowering, and transformational. Her journey with MUPH made her realize that dreaming is limitless, and so we must continue to dream bigger.

She also expressed her gratitude for the support from her hometown and to BingoPlus. “To my family and friends all around the world, thank you very much! This is not only my success; this is the success of the entire Nueva Ecija.

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To BingoPlus, thank you so much for this wonderful title. I can’t wait to contribute to the BingoPlus family and, at the same time, to work hand-in-hand, especially with the BingoPlus foundation. Laging panalo at masaya sa BingoPlus! ”

BingoPlus #PurpleLuckPurpleLove and #GandaPlus

The MUPH excitement extended not only to the candidates but also to everyone. BingoPlus launched the #PurpleLuckPurleLove summer campaign, wherein the brand gave away prizes like MUPH VIP tickets, an iPhone 15 Plus, and cash prizes. This is to ensure that, aside from quality and top-tier entertainment, the brand provides everyone with a chance to win prizes that add fun and enjoyment anytime and anywhere.

Along with this, BingoPlus launched the #GandaPlus online campaign, which aimed to provide a platform for queens and fans to express their definition of beauty and purpose, ensuring a diverse and limitless meaning of beauty. Fans were encouraged to share their #GandaPlus stories through video stitching and uploads posted to their social media accounts on Facebook, TikTok, and Instagram. Netizens were also encouraged to mark their #GandaPlus traits on our customized #GandaPlus bingo card. Ten (10) winners of Php 20,000.00 were given away, plus an exclusive dinner with Miss Universe winners.
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The success of Miss Universe Philippines 2024 is part of BingoPlus’ commitment to the entertainment and leisure industry of the Philippines, embracing all forms of enjoyment that have become important fixtures in Philippine culture. The brand’s partnership with MUPH is an opportunity for it to operate on a level that encompasses a wider range of what “leisure and enjoyment” mean to Filipinos, ensuring the experience is both accessible and memorable. DigiPlus is the fastest-growing digital entertainment company in the country. It operates the country’s leading digital platforms BingoPlus, ArenaPlus, PeryaGame, Tongits+, and BingoPlus Poker, with more to come. BingoPlus is a leading platform for various forms of entertainment for Filipinos where players can explore tongits, bingo, perya games and many other game choices to have fun at home. For more information, visit: or download the app now from App store and Google Play.

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BingoPlus, your comprehensive entertainment platform in the country and provider of your favorite online tongits, bingo, and perya games, served a warm house welcome to the diverse and stunning Miss Universe Philippines 2024 (MUPH) queens last Monday, May 13.

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As this year’s lead presentor, BingoPlus opened its door to the MUPH candidates for a house visit in Bonifacio Global City and BingoPlus Studio in Quezon City. This is along the brand’s pursuit to create and bring a truly entertaining and enjoyable MUPH experience for everyone. The visit started with a courtesy call with DigiPlus President Andy Tsui and AB Leisure Exponent Inc., President Raphael Jasper Vicencio. The candidates got the opportunity to tour around the DigiPlus offices and were able to meet and interact with its employees, welcoming them with smiles and flowers.
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Joining the visit were the country’s top social media influencers, such as DJ Jaiho, “Poca”, Christy “Ms. Deliciousness” Tabayag, Super Sereyna Queen Francine Gracia, “Queen Dura”, Prince Adrian Dagdag, and more. The influencers got the chance to meet and converse with the MUPH candidates and create content with them. The queens also visited the BingoPlus Studio in Quezon City and joined the livestreaming show hosted by the BingoPlus host with special guest host “Kaladkaren” and a song performance by Markki Stroem.
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BingoPlus upholds its core mission based on the foundation of home and community. Its warm house welcome resonates with the values fostered in the desire to elevate the Filipino people’s experience when it comes to leisure and enjoyment. The brand sees its partnership with MUPH as an opportunity to operate on a level that can encompass a wider range of what “leisure and enjoyment” mean to Filipinos, especially with how beauty contests and pageantry have become a big aspect of Philippine culture.
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This year, BingoPlus brings the MUPH excitement not only to the candidates but also to fans and supporters. BingoPlus is hosting a voting page for fans to vote for their favorite candidate and help them secure a spot in the Top 20 and win various giveaways like MUPH VIP tickets, an iPhone 15 Plus, and cash prizes. For more information about the campaign, visit BingoPlus’ social media pages and website at
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Watch the coronation night live on May 22 at the Mall of Asia Arena.
BingoPlus and ArenaPlus proudly stand as flagship brands under Digiplus Interactive Corp., solidifying its position as a leading gaming and leisure provider in the country with its newest product, GamePlus.

Friday, May 24, 2024

Commits to Help Restore the Country’s Mangrove Ecosystem

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Protecting shorelines. Last year, 212 employee volunteers participated in a string of tree-planting activities. The photo shows some Jollibee employees who volunteered planting mangrove propagules in Lemery, Batangas. 


MANILA, Philippines. – The Jollibee Foods Corporation (JFC) continues to drive change through its corporate social responsibility arm, the Jollibee Group Foundation, Inc. (JGF), as it spearheaded a mangrove reforestation program with a string of tree-planting activities held in three coastal provinces.

Close to 4,000 mangrove trees have been planted by JFC employees: 2,250 mangrove propagules along the coastlines of Alaminos, Pangasinan and Carmen, Cebu; and 1,700 seedlings in Lemery, Batangas.

JGF President Gisela Tiongson emphasized that the reforestation initiative is part of JFC’s increased efforts to advance its global sustainability agenda called Joy for Tomorrow in line with the objective under the Planet pillar to help treat the planet responsibly.


JFC’s 45th anniversary last year marked a special milestone that inspired us to step up our effort in creating value for our stakeholders and in giving back to the environment,” said Tiongson. “Through this mangrove reforestation program, we aim to help restore the mangrove ecosystem and build a more resilient future for our fellow Filipinos living in coastal communities.”

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Treating the Planet Responsibly. Zenith Foods Corporation and Red Ribbon – Mandaue City employee volunteers plant mangrove propagules in Carmen, Cebu.

Strengthening collaboration


JGF has collaborated with national agencies and local community partners to ensure that the mangrove planting activities are done correctly using the right species that are planted in the right site and in the right season—all these considerations are crucial in ensuring mangrove survival and propagation.


Tiongson recognized the support provided by DENR SCIS-Strategic Alliance and Environmental Partnership Division, DENR-Environmental Management Bureau, DENR Region 7, City Environment & Natural Resources Office (CENRO) of Cebu City and Carmen, and CENRO Calaca, Batangas. “We are grateful for their assistance and for guiding us throughout the activities, as well as the People’s Organization in Cebu for the mangrove seedlings,” she said.

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Fostering employee engagement


The reforestation program was started in 2023, with over 200 employee-volunteers from Jollibee, Greenwich, Red Ribbon, Zenith Foods Corporation, and Jollibee Worldwide Services Logistics. This also formed part of the Company’s engagement program for its employees and JFC’s 45th anniversary activities.


To bolster the project, JFC’s President and CEO Ernesto Tanmantiong and JGF’s Tiongson, signed a Memorandum of Understanding with DENR Secretary Maria Antonia Yulo Loyzaga on April 19.

Tanmantiong emphasized, “We are cognizant of the climate emergency we are in, and hence, we are taking steps to contribute to climate mitigation in the work of JGF, together with the company. To this end, we will be investing in mangrove reforestation initiatives with the help of our employee volunteers. And we will be supporting communities in mangrove management.”

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Employee Volunteerism. Employees from Jollibee North Luzon District 1 participate in a mangrove tree planting project in Alaminos City, Pangasinan.


Under the MOU, JGF has committed to “mobilize volunteer employees to participate in the conduct of environmental programs and activities in mangrove reforestation and extend its support to community-based mangrove protection and reforestation activities.”

This year, JGF will also be working on establishing the project as a sustained program in a move to further broaden the skill set, experience, and knowledge of JFC employees beyond their work. To further increase the area of mangrove habitat in the country, JGF is also planning to conduct mangrove planting activities in Visayas and Mindanao under strong community management.

“Big Bad Tour: Mission 1 New Million Readers” to Parqal!


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Manila, Philippines — Calling all Manila bookworms! The Big Bad Wolf Book Sale, the world’s biggest book sale, has landed back in our homeland! Big Bad Wolf Books’ much-anticipated return to Manila also marks the official launch of the “Big Bad Tour: Mission 1 New Million Readers” campaign that will take the renowned book sale to six cities in the Philippines, kicking off at Parqal, Aseana City from May 24 to June 2, 2024. 


The book sale offers a collection of over two million budget-friendly books across various titles, including children’s literature, educational reads, and Filipino titles. That’s not all! To make the books accessible to a wider audience and to encourage more Filipinos to cultivate the habit of reading, the book sale promises exclusive deals and discounts including a special offer for Metrobank credit cardholders who can also enjoy a 0% 3-month installment for a single-receipt purchase of at least P3,000. 


Swedish furnishing brand IKEA is also returning to the book sale to give readers a cozy treat, plus a chance to win over P50,000 worth of prizes! More details on the exciting promo will come out on Big Bad Wolf Books’ social media pages, so stay tuned!


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Big Bad Wolf Books co-founder Andrew Yap


Big Bad Wolf Books co-founder Andrew Yap said, “This book sale is about making literature accessible to everyone, regardless of their background.” He added, “Our goal is to put books in the hands of as many readers as possible, to empower people, especially the youth, and to transform communities through the joy of books.”


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Big Bad Wolf Books Philippine Managing Partner Carol Chuaying


Big Bad Wolf Books Philippine Managing Partner Carol Chuaying spoke about the campaign to reach one million new readers saying, “Books have the ability to change lives. Through this campaign, we hope to ignite a passion for reading  that will drive educational growth and personal development across the country.” She expressed her enthusiasm and optimism for the campaign to drive an impact on the local communities. She remarked, “We are thrilled to see such an enthusiastic turnout, and we’re confident that together we can reach one million readers.”


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DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo


Guests came together to celebrate the official launch of the “Big Bad Tour: 1 New Million Readers” campaign. During the event, Yap and Chuaying ceremoniously turned over books donated through the Red Readerhood Program to Ambassador of Malaysia to the Philippines Dato’ Abdul Malik Melvin Castelino and Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs Fatima Aliah Dimaporo. 


The event was also graced by representatives of Big Bad Wolf Books’ partner organizations, including Metrobank Credit Card General Usage Head, Emily Koa; 2GO Business Unit Head for 2GO Forwarding, Francis Anne “Faye” Alonzo Babar; IKEA Marketing and PR Manager, Patrick Marcelo; IKEA Philippines Country Inspiration and Communication Manager, Jasmin Cruz; and Aseana City Chief Executive Officer, Delfin Angelo Wenceslao.

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Malaysian Ambassador to the Philippines Dato’ Abdul Malik Melvin Castelino


Malaysian Ambassador to the Philippines Dato’ Abdul Malik Melvin Castelino, lauded the initiative, claiming it will leave a lasting impact on countless lives. “Education is a cornerstone of progress, and promoting literacy is a vital step towards a brighter future for the Philippines,” he said. 


DSWD Undersecretary Fatima Aliah Dimaporo echoed these sentiments stating, “In a world where knowledge is power, initiatives like these serve as a beacon of hope. Encouraging reading and making books accessible to all is an investment in the country’s future,” she said. “I am proud to support Big Bad Wolf in their mission to cultivate a culture of reading in the Philippines.”

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Big Bad Wolf Books’ donations to DSWD


The book sale promises to be the most spectacular yet! Aside from jaw-dropping deals and discounts, it will also feature exciting activities and events. Attendees can also look forward to meet-and-greets with beloved authors, engaging literary workshops, and exclusive book signings with renowned figures like Bro. Bo Sanchez, Bernadette Sembrano, and many more!


As the doors open to an ocean of books, Big Bad Wolf Books invites seasoned and budding readers from far and wide to join the movement and be part of the campaign to reach a million new readers. Experience the Big Bad Wolf Book Sale on the 3rd floor of Parqal, Aseana City from May 24 to June 2, 2024. Doors open at 10:00 AM to 12:00 midnight daily, and admission is free! See you there!


For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)  

Wednesday, May 22, 2024

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While SM Center Pulilan continues to provide a great shopping experience for Bulakenyos, the mall also takes pride in bringing exciting food concepts for mallgoers to enjoy. In addition to the shopping center’s wide array of food tenants, SM Center Pulilan introduces its latest specialty brands that are certainly worth a try on your next visit.

Sweet tooth or not, no one can resist Caramia’s premium cakes, gelato, and shakes, which are ultimate favorites regardless of the season. You may now get Caramia’s bestseller cakes, such as ube, midnight dream, pistaccio cioccolato, and salted s’mores, at their branch located at the ground level of SM Center Pulilan. Also check out their bestselling gelato flavors, which include pistachio, chocolate therapy, and cookies & cream. While indulging in their latest offerings—mango cream pie and gelato in maltesers and peach mango caramel flavors.


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Korean food fans may rejoice as SM Center Pulilan welcomes Min’s Korean Grilling Station. This dining nook offers over 60 authentic Korean dishes and the best deals on meal selection, complete with the finest variety of side dishes and special sauces, for just P599 per person! From savory bulgogi to flavorful bibimbap, every bite promises an oriental taste of Korea. Visit them now at the ground level of SM Center Pulilan.

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Bring back the simple pleasures of eating snacks with Potato Corner at SM Center Pulilan. Grab your favorite flavorful fries at their bigger branch located at the second level of the mall.

Plan your next food crawl and visit the latest food destinations only at SM Bulacan malls. Stay on the loop, as the malls will unveil some of the best store concepts in the coming days. Follow the social media pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan for updates.


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