Every year, the world’s best-selling gin selects a Calendar Girl who embodies the spirit of the brand. For 2024, Heaven Peralejo is unveiled as Ginebra San Miguel’s Calendar Girl during a festive media launch at The Westin Manila, Mandaluyong City.

 

Best known for her acting in the movie ‘Nananahimik ang Gabi,’ which awarded her the Philippines Best Actress award from the Asian Academy Creative Awards, as well as starring in the youth series ‘The Rain in España,’ Heaven shared that it is a dream come true for her to endorse an iconic brand, Ginebra San Miguel. “It’s such a beautiful milestone of my life to be part of Ginebra. When I was 18 years old, gin bilog with pineapple juice was my first drink. It’s a dream come true, my first drink is also my first big endorsement,” she said.

 

With the theme “Philippine Fiesta,” the 2024 edition of the Ginebra San Miguel Calendar showcases Heaven in six vibrant fiesta layouts (Panagbenga, Lantern, Higantes, Pintados, Kadayawan, and Masskara), embodying the vibrant spirit of Philippine Fiestas.

GSMI Marketing Manager Ron Molina said that the 2024 Ginebra calendar serves as a symbolic expression of optimism, unity, and the resounding belief that brighter days are ahead. “Looking forward to 2024, we, at Ginebra, envision a year where the echoes of the pandemic are a distant memory. And the best way to move forward is to embrace a future filled with all-out celebrations, reminiscent of the joyous fiestas that define our culture,” he said.

GSMI Group Product Manager Paolo Jose Tupaz described Heaven as a captivating and talented actress who perfectly captures the Ginebra San Miguel attributes and the essence of the Philippine Fiesta. “Heaven’s authenticity, perseverance, courage, and zest in life embodies the spirit of Ginebra and reflects the beauty, grace, and dynamism of the Filipino culture,” he added.

HEAVEN IN THE VIBRANT WORLD OF FIESTA

Next year’s calendar showcases the beauty and diversity of Filipino culture, with stunning visuals inspired by the colorful and festive celebrations that take place across the archipelago. Heaven described Ginebra as a staple in every Filipino’s drinking occasion, particularly during fiestas. “Hindi magiging buo ang celebration ng mga Pinoy kung walang Ginebra,” says Heaven [The celebration of Filipinos won’t be complete without Ginebra].

As the next face of Ginebra San Miguel, she shared that the Heaven the public would see in the layouts would show her positive perspective on life— on being resilient and outgoing and on enjoying and loving life.



Heaven’s personality shined through the six festive layouts, bringing to life the colors, flavors, and traditions that make these events truly unique.

Heavenly Blossoms in Panagbenga

The first is “Panagbenga,” set in Baguio’s renowned flower-themed festival. Heaven is surrounded by vibrant floral displays in this set, showing joy and beauty.

Like how Ginebra San Miguel is a brand associated with joy for bringing people together to celebrate joyous and special moments, Heaven's infectious smile, bubbly personality, and cheerful spirit also bring joy to those around her.



Heaven holds a special affinity for this particular layout, considering her personal passion for flower arranging, making it a cherished and resonant experience for her.

Heavenly Lights in Lantern Festival

Emerging as one of the brightest stars of the new generation, Heaven sparkles in the next layout against a backdrop of vibrant giant lanterns and a myriad of dancing lights. The featured setting is the Giant Lantern Festival, also known as Ligligan Parul in San Fernando, Pampanga, a spectacle that symbolizes not only the brilliance of light but also the profound sense of hope it brings.

Just as Ginebra has inspired Filipinos to light their lives with choices that reflect their truest and most vibrant selves, Heaven sparkles hope for her family and followers. She constantly reminds others that even in the darkest times, there is always a glimmer of hope.

Heavenly Heights in Higantes

 

In the third layout, Heaven takes center stage amidst the larger-than-life papier-mâché puppets of the Higantes Festival in Angono, Rizal. Much like these symbolic giants that represent the aspirations of the people of Rizal to achieve greatness and make significant contributions to their hometown's progress, Heaven, too, aspires to excel in her role as an actress and performer, contributing to the enrichment of the arts.

Heaven is truly ‘ganado sa buhay’ as she managed to graduate with a degree in Business Management from the Southville International School while working her way up to become one of the most recognizable faces in the entertainment industry today.



Heaven in Higantes Festival layout aligns seamlessly with Ginebra's commitment to upholding traditions of excellence, emphasizing the shared pursuit of greatness and the celebration of achievements within the tapestry of cultural festivities.

Heavenly Design in Pintados

The fourth layout draws inspiration from the Pintados Festival in Leyte, where Heaven is showcased alongside intricate body paintings. Pintados, a festival steeped in historical significance, pays homage to the pre-Spanish tradition of warrior tattooing, where the bravest warriors showcased their valor through intricate ink designs.

Parallel to the festival's celebration of bravery, Ginebra San Miguel is a brand that reflects the bravery and compassion of every Filipino. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family, and the whole nation. Likewise, Heaven's strength and resilience in the face of adversity make her an inspiration to many, fueled by a deep sense of malasakit for herself, her family, and the nation she holds dear.

Heavenly Blessings in Kadayawan

The fifth layout is Kadayawan festival in Davao City, a celebration of life and thanksgiving for nature's bounty. Here, Heaven is portrayed with the abundance of fruits and vegetables, symbolizing the wealth of culture, the bounties of harvest, and the serenity of living.

Ginebra believes that the key to conquering tomorrow’s challenges lies in taking a moment to appreciate today’s accomplishments. After a tiring day during shoots and film, there’s no better way for Heaven to unwind and recharge than by having a Ginebra drink, taking a moment to be grateful for the things in life as she readies herself for the next challenge.

Heavenly Smiles in Masskara

The sixth and final layout is the Masskara festival in Bacolod where Heaven is seen together with big, vibrant masks and eye-catching outfits. Originally, the festival was born out of crisis in the 1980s to lift the spirit of the locals and bring back smiles on their faces.

Masskara perfectly captures the “never-say-die” attitude of Ginebra, which Heaven also mirrors in life. Throughout the challenging journey of her mom’s battle with cancer, Heaven has exemplified unwavering strength, resilience, and dedication to support, uplift, and bring smiles to her mom. She shared that, “My love for her would always be there and would always remind me to never give up and to persevere on what I love.”



The much-anticipated 2024 GSM calendar serves as a celebration of Filipino pride and heritage. Beyond its artistic showcase, the calendar holds a dual significance as Ginebra San Miguel commemorates its 190th anniversary. This milestone marks nearly two centuries of crafting iconic moments and flavors that have become an integral part of Filipino festivities.

This edition of the Ginebra San Miguel calendar also features a QR code that consumers can scan using their smartphones to see Heaven Peralejo’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers.

THE GINEBRA CALENDAR TRADITION

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), Christelle Abello (2021), Chie Filomeno (2022), and Yassi Pressman (2023). Heaven follows in the footsteps of her aunt, Rica Peralejo, who also served as Ginebra San Miguel Calendar Girl in 2002.

GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

Infinix ZERO 30 (4G version) reinvigorates mid-tier vlogging smartphone segment with 50MP 2K front vlog camera, 120Hz 3D curved AMOLED display, and 108MP Ultra-Clear rear camera

Manila, Philippines, December 1st, 2023 – Today, Infinix announced the launch of the new Infinix ZERO 30 (4G), a mid-tier smartphone that brings outstanding front-camera video and photography features, and a stunningly classy design to young people on a budget. Packing a 50-megapixel front camera with 2K video recording capabilities, and a beautifully 3D curved AMOLED 120Hz display, 108MP rear camera, the all new Infinix ZERO 30 (4G) satisfies the desire among young people to move beyond selfie photography, to produce more self-expressive, high-quality, cinematic vlogs. Other high-end features include a high-performance octa-core processor, and 16GB of Extended Memory.

“We created Infinix ZERO 30 to empower young people worldwide to ‘Capture your own story' with high-quality video blogs,” said Leo Chang, Deputy General Manager at Infinix. “ZERO 30 builds on the success of ZERO 30 5G, bringing 2K front camera video to more users, eliminating the technical obstacles that often hinder high-quality video production, and the means for ordinary users to share their stories.”

2K Front Camera Vlogging Made Easier for All

Infinix ZERO 30 redefines expectations, giving young people a front-facing 50MP camera capable of shooting 2K resolution video. Shooting content in 2K means that videos look more vivid and detailed compared to standard HD video. To further enhance the video experience, ZERO 30 boasts a fast and responsive Phase Detect Autofocus (PDAF) that ensures all video productions are crisp and clear in all situations, plus a Dual Micro-slit Flash that allows users to film the moment in all light conditions, night, or day.

To give users more control over their creative passion, young vloggers can also take advantage of several unique video shooting modes that make video recording more fun than ever. Young maestros can engage Movie Filter mode to create 2.35:1 ratio video content with a more authentic cinematic look. Dual View mode lets users simultaneously capture the action from both front and rear cameras, while Sky Remap offers the ability to alter and adjust the weather.

In terms of rear camera photography, Infinix ZERO 30 packs a 108MP rear camera that delivers stunningly vibrant photos in low light due to its 1/1.67” sensor. PDAF technology offers faster, more accurate image focus than conventional solutions, while Adaptive Pixel 9 in 1 technology adds more detail to photographs and captures colors that ‘pop’, fulfilling users’ needs in different lighting conditions.

Enhanced Visuals with a 3D Curved AMOLED Display

Infinix ZERO 30 has been meticulously designed to exude style from every angle. A narrow frame measuring a mere 2.8mm frame fits comfortably in your hand to provide an immersive and seamless visual experience. ZERO 30 features a stunning curved display that boasts a 60° Golden Curve that gives users a reassuringly solid in-hand feel. Equipped with drop-resistant Corning® Gorilla® Glass, Infinix ZERO 30 is constructed with exceptional durability and built to perform in all life scenarios.

Infinix ZERO 30 features a flagship-grade 6.78-inch FHD AMOLED display with 120Hz refresh rate, accurate DCI-P3 rated 10-bit-color, 10000000:1 high contrast ratio, 1920PWM Dimming, and 950 nits peak brightness. Infinix ZERO 30 also includes an eye-care mode with TÜV Rheinland Certification to protect users' eyes during extended screen time.

In terms of security, Infinix ZERO 30 integrates Safe & Fast technology, with fast 322ms fingerprint unlocking so users can enjoy absolute security with confidence and convenience. This is further bolstered by an anti-counterfeit detection algorithm, and Google BCR 13 security certification.

Unleash Creativity with Superior Performance

Infinix ZERO 30 is powered by an octa-core Helio G99 processor from MediaTek. The 6nm process allows the chip to have more transistors providing ultra-efficient performance and maintaining lower power consumption. Users can look forward to effortless multi-tasking, smooth UI navigation and substantial performance in processor-intensive tasks such as video and photo editing. Infinix ZERO 30 packs a large, long-lasting 5,000 mAh battery and supports 45W Super Charging so that users can achieve 75% energy in 30 minutes^[1] only, significantly reducing charging anxiety.

In terms of storage and system memory, Infinix ZERO 30 delivers an experience that compliments the needs of HD video blogging, providing a large 16GB of Extended memory and a substantial 256GB of internal storage. Having a larger memory footprint is essential for handling the demands of 2K video recording, while a large storage ROM allows users to record hours of extended 2K video content without concern.

Additional Features

Infinix ZERO 30 arrives with XOS 13, a customized version of Android 13 that includes a range of the latest features, including an updated Folax voice assistant that integrates ChatGPT. Ask Folax to help make calls, take photos, play music, set alarms, or even make travel plans. Users can also create their own unique wallpapers using the latest AI Wallpaper Generator app, while Smart Search allows users to quickly locate a desired image from among many pictures, even suggesting similar images online.

Infinix ZERO 30 features a dual speaker audio system with Hi-Res and DTS support that adds immersive sensory detail and clarity, as well as  JBL-tuned sound^[2] to provide optimum performance every time. Integrated multi-functional NFC connectivity makes it easier to live a cashless existence with easy and instant purchases in stores, cafes and restaurants, and public transport. IP54 certification ensures water and dust resistance in all weather conditions, while vacuum chamber liquid cooling prevents unwanted heat build-up of up to 7°C^[3] during intensive HD video recording sessions.

Pricing and Availability

Infinix ZERO 30 4G version will have a suggested retail price of ₱ 9,999, and available in Sunset Gold, Misty Green, and Pearly White color options. Catch the TikTok Shop live on December 4, at 6PM to get an early bird discount price on the ZERO 30. Also available via Infinix e-commerce stores on Lazada and Shopee.

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About Infinix

Infinix Mobility is a rapidly emerging technology brand that designs, manufactures and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013. Targeting today's youth with first in class technology, Infinix creates trendy, powerful and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want. 

For more information, please visit: http://www.infinixmobility.com/

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^[1][3] All data are theoretical values obtained by Infinix internal laboratories through tests carried out under particular conditions. Actual data may vary owing to differences in individual products, software versions, application conditions and environmental factors.

^[2] Requires over-the-air (OTA) updates.

Kids spend most of their weekdays in school. From classes to extracurricular activities, they deserve a fun treat when they get home, especially after a long day. This is the perfect opportunity for parents to get creative with after-school activities as a reward for kids doing an awesome job in their classes and finishing their assignments on time.

If you need ideas to make your kids’ after-school routine more fun and rewarding, here are some suggestions:

#1 Get crafty and make a calming jar

A calming jar is a sensory item that can help relax anyone that shakes it. You can easily make this with your kids by pouring glitters, hand soap, and watercolor in a clear jar – then mix! This will create a shimmery mixture that can be compared to a snow globe when shaken. This is a great artsy activity that you can do in just a few minutes.

#2 Sing your heart out

Music can uplift anyone’s mood. Once your kids are done with their homework, you can play their favorite songs on Spotify or put on lyric videos on YouTube to have a videoke party in your sala as a treat to them. To make it more fun and exciting, dress up as your favorite singers, so you’ll really feel like you’re in their shoes. Dancing is also highly encouraged!

#3 Get active and create new games at the park

Nothing beats park dates after school. Take your kids to a nearby park where you can spend time at the playground before going home. You can also organize a scavenger hunt but with a twist where kids are challenged to find as many items in different colors as they can. And by the end of a timer, the one with the most number of items wins. This can help kids de-stress and feel recharged before they start on their assignments and go back to school the next day.

#4 Whip up a fun, yummy drink

Chocolate is always a great reward after a long day or week in school. An easy recipe that you and your kids can do at home is the Funtasy Mallows Fudge Freeze, a colorful shake made with Swiss Miss Funtasy Mallows. The product is made with premium chocolate and real milk, topped with colorful marshmallows. Turn the day around and level up the fun with this snack time drink.

Here’s what you need to make a Funtasy Mallows Fudge Freeze:

INGREDIENTS (Good for two servings)

●      2 packs Swiss Miss Funtasy Mallows

●      ½ cup water

●      2 cups vanilla Ice cream

●      1 cup ice

●      Marshmallows

●      Whipped cream (optional)

INSTRUCTIONS

●      Dissolve 2 Swiss Miss Funtasy Mallows in ½ cup water

●      Add 2 cups ice cream, 1 cup ice, and Swiss Miss Funtasy Mallows mixture in a blender

●      Add marshmallows in a glass

●      Pour Funtasy Mallow Fudge Freeze mixture in glass

●      Add toppings

#5 Indoor movie nights made fun

Watching a movie together at home is a great bonding activity for the whole family. Decorate your sala with fairy lights and movie posters to add more ambiance for the best indoor movie experience. Get your snacks and Funtasy Mallow Fudge Freeze, and get cozy on the couch while enjoying your chosen flick. This is a fun way to reward your kids with an exciting viewing experience after school days.

***

These after-school activities are a great way to let your kids have fun before another school day, and also appreciated for their hard work. Your kids will certainly appreciate every treat that you give them.

Make them more special with a delicious drink made with Swiss Miss Funtasy Mallows, like the Funtasy Mallows Fudge Freeze. This will surely add a creative and refreshing spin to rewards.

For more recipe videos, follow Swiss Miss Philippines on Facebook.

Make after-school activities more fun and rewarding for your kids with Swiss Miss Funtasy Mallows

From left to right: Pru Life UK Sales Manager of Enterprise Business Jaime Navarro, Agency Financial Advisor Michael Gomez, Sales Manager of Enterprise Business Arlette Maratas, and Financial Advisor of Enterprise Business Eric Gabas

 

Leading life insurer Pru Life UK participated as a Platinum Sponsor in the 23rd Regional Conference of People Management Association of the Philippines (PMAP) Cebu Chapter with the theme, "RC23 People Experience in the 5th Industrial Revolution."






This initiative is under Pru Life UK’s latest banner campaign, “PRUgreso sa Negosyo: Katuwang Mo Kami sa Tuluy-Tuloy na Pag-asenso”, which aims to empower and inspire small and medium-sized enterprises (SMEs) on how life insurance can be a vital tool in providing financial protection and business continuity for entrepreneurs.






The two-day conference was attended by top people managers from Visayas & Mindanao in pursuit of revolutionizing employee experience in today's workplace.






To know more about Pru Life UK’s financial solutions, please visit bit.ly/MayPRUgresoSaNegosyo