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How Millennials Will Influence Positive Change in 2019

Tuesday, March 19, 2019



By: Kent Bradley, M.D., M.B.A, M.P.H., Vice President, Medical Affairs Nutrition Education, Herbalife Nutrition

By now, you probably have in mind a new type of training or cuisine you want to try. We often talk about fitness and nutrition trends, but is there such a thing as social support trend?

I’d like to think there is, and millennials are the heartbeat of it. This purpose-driven generation tends to care more about the environment and social responsibility.

This trend of people being more aware of their impact on the world is really an evolution based on significant experiences that have shaped an entire generation. Millennials are digital natives. They witnessed the economic hardships of 2008 and the Global War on Terrorism that began in 2001. Those factors seem to have crafted a generation that has a greater focus on self-care, wisdom in the crowd over authority, and a desire to simply make life better for themselves and others.

By 2025, millennials could represent up to 75% of the workforce. Can you imagine how this massive demographic shift will transform the world? In 2019, we will begin to spot some of these changes:

Ethical Consumption

study by Nielsen revealed that 73% of millennials are willing to spend more on a product if it comes from a sustainable brand. But this goes well beyond sustainability or corporate social responsibility.

Concerns about farming practices, animal welfare, food safety supply chain ethics and accountability may likely shift our diets to be more plant-based. Roughly 26% of millennials identify as vegan or vegetarians.

Consumers are trying to be responsible citizens of the world, and they expect the same from corporations.

Social Influence on Nutrition and Health

Humans have always had a need to belong, to be a part of something. It is in our nature to be social; groups provide us with identity and a support system.

There is wisdom in the community: the crowd is wiser than any single participant, simply because it adds up everyone’s knowledge, experience, and information.


When it comes to health, fitness, and nutrition, consumers will look to their peers and networks for news, advice, and testimonials. Inspiring stories of weight loss, gains, and recovery will be stronger than any type of advertising.

This is apparent when we look at the internet and social media. Key opinion leaders are still valued but in different ways than before. They are valued for their input, rather than their degree or status.  Authority is garnered by how you interact, contribute, and relate with the tribe – not your position of authority garnered by titles.

Take a look at influencers on Instagram and YouTube, who discuss workouts, recipes, diet success and body transformations. These stories inspire and give hope. Because of social learning, some people have taken a first step at attempting a healthier lifestyle.

Inclusive Betterment

Finally, because everything is connected, we are becoming less focused on winning at the expense of others.

Goals are set more in the context of evolving as a community. I call this “betterment.” In a more self-reflective way, there will be a push to connect our actions to a more inclusive goal of making life better for everyone.

We will see terms like “Individual Social Responsibility” take off. This encompasses two basic attitudes:

  • Minimizing our negative impact on others
  • The positive benefits we bring to society in general

This goes beyond volunteering. It includes our consumption decisions, vacation choices, and awareness of our environmental footprint.

Sure, we will still want to make life and health better for ourselves, but lavish lifestyles will become increasingly shunned by the crowd as it goes counter to the notion of betterment for all.

THE ANNUAL HOT AIR BALLOON FESTIVAL RISES TO EVEN GREATER HEIGHTS

Monday, March 18, 2019


(L-R) Serafin Tolentino, Safety Officer; Noel Castro, Consultant; Wilfredo Placino, Vice Chairman and President of Global Gateway Development Corp.; Bernie Bituin, Launch Master; and Joel Santos, Balloon Crew Chief.



The mere mention of the Hot Air Balloon Festival at Clark Global City brings to mind the eye-popping visual of larger-than-life gathering of hot air balloons in all shapes and sizes from all over the world. The sky is dotted with giant animals, happy faces, and other improbable flying objects alongside the classic striped hot air balloons. That moment when they all rise up to the sky in the sunrise is one of the most IG-worthy moments we’ll see all year. This year’s Frontrow International Hot Air Balloon Festival on April 12 to 14 promises to be even bigger, bolder, busier, and better. The event boasts of a bigger and more accessible venue at Clark Global City—a thriving hub of industry and commerce that you can literally get to by air, land, and sea.


This event brings people from all walks of life together. Around 50,000 to 70,000 people are expected to come that weekend, from families with young children, teens, students,tourists, to various groups such as motoring clubs, foodies and travel enthusiasts, even real estate groups, and government officials. A jam-packed weekend There will be balloon rides, of course, but the festival also has activities on the ground while people wait for their turn on a balloon, and for those who prefer to stay earthbound. There are over a hundred of food and shopping choices. There are fun activities for kids and families such as inflatable attractions and slides, shows for kids with their favorite cartoon characters.


The country’s hottest music acts, along with the best of Pampanga’s bands will take the stage every night over the weekend with the country’s hottest acts—Slapshock on Friday, Kamikazee on Saturday and Ely Buendia,Hale, and Unique Salonga on Sunday. Car and motorsport enthusiasts will gather together for several major events that include the National Drift Championship, Slalom Racing, Philippine Auto Cross Championship Series, Philippine Rally Cross Series and Motorcycle Stunt Show. We’ll also be witnessing groups dancing and grooving to the beat this summer as 20 dance groups from different cities compete on April 13, 2019.


The Frontrow International Hot Air Balloon Festival will be a feast for all the senses and a weekend that you wouldn’t want to miss. The Frontrow International Hot Air Balloon Festival hosted by Clark Global City, co-presented by SM City Clark, powered by Phoenix Pulse Technology, supported by Dickies and The Medical City Clark.


For more information on the event, follow on (Facebook, Twitter and IG) @clarkglobalcityhabf.

Tokenized real estate: A better way to buy and sell properties

Sunday, March 17, 2019






Are you a retiree who wants to live in the Philippines? Are you a businessman looking for properties to purchase? Did you know that there’s a better, faster, and safer way to do this? Welcome to the world of C Estates Inc.!

Housed at One Global Place in Bonifacio Global City in Taguig, C Estates will soon launch its tokenized real estate exchange platform that will make buying and selling properties easy for everyone. By using the platform which is based on blockchain technology, the company hopes to create attractive investment opportunities in the Philippines.

As the name implies, tokenized real estate means that ownership interest in real estate is represented by virtual tokens that exist on a blockchain. This is the same technology used in popular cryptocurrencies, but tokenizing real estate complies with security regulations.

Among others, the token can represent ownership in the asset, equity in the legal structure that owns the asset, or income based on cash flows from the asset. This is a far cry from the old and outdated way of regular real estate transactions that take time and rely heavily on documents.

By using the C Estates platform, investors can buy shares in various properties, earn rental income based on the tokens they have, and sell tokens at a higher price when the value of the property increases.




Tokenization and the blockchain have many advantages over traditional real estate methods like increased liquidity and transparency, enhanced security, and simplified management. However, some people may find it difficult. Fortunately, C Estates is here to make things easy.

“We hope to break the barriers that prevent investors from doing business in the country. I envision the platform to be a complete ecosystem and marketplace in the digital world where real estate companies can do business fast, easily, and securely. In this system, everyone wins because everyone will earn,” according to Teruo Sumida, C Estates founder and CEO.

“With the help of C Estates, investors from all over the world can buy local properties at the best prices, liquidate them anytime, and pay minimal transaction fees. Unlike the traditional way of doing things, buyers and sellers will have peace of mind,” he added.

Sumida is no stranger to the local real estate market. The young head of C Estates has lived in the country for the past 15 years. He started an online gaming company in 2003 and sold it in 2008 to concentrate on real estate.

“The Philippines was not affected by the financial crisis and the market had a big potential. I introduced local properties to Japanese investors and sold 2,000 condo units in Makati in the first five years. We have very affordable payment terms for OFWs until the condo is completed, and these attracted a lot of foreign buyers,” he explained.

Sumida and his hardworking staff speak from their experiences as property consultants for foreign-owned condominiums in the country. His team with the Capitarise Corporation once managed Versailles Stay at One Central, a high-end condotel mostly for foreigners in Makati City, and The 8 Newton that offers properties in Cebu for Japanese retirees. This project is in partnership with Megaworld Corporation, one of the most recognized and top developers in the country.

“We started as a traditional real estate company, but we found a better way of doing things. Investors no longer need to contend with long lines, wasted hours, and tiring legwork to confirm and validate documents. With C Estates, you can do everything online and all you need is the tip of your finger,” Sumida concluded. For more information about tokenized real estate, visit https://cestates.io/ or email info@cestates.io.

Nu Skin’s unveils ageLOC LumiSpa Accent and IdealEyes exclusive skin movement technology

Friday, March 15, 2019


Nu Skin’s ageLOC LumiSpa’s exclusive skin movement technology now works as a targeted treatment for the eye area


Nu Skin Enterprises, Inc. today announced the Philippine launch of ageLOC LumiSpa Accent and ageLOC LumiSpa IdealEyes, a new targeted treatment that harnesses the power of ageLOC LumiSpa to rejuvenate skin around the eyes.



Targeted Focus


Paired with ageLOC LumiSpa IdealEyes, the multitasking ageLOC LumiSpa Accent uses an oscillating motion to gently exfoliate the skin around the eyes while delivering key ingredients to promote brighter, fresher eyes. Together, the system delivers several benefits.
ageLOC LumiSpa Accent:


•Gently massages active ingredients into the skin for enhanced efficacy


• Increases the appearance of skin volume and density around eyes


• Promotes the appearance of stronger, healthier skin while refining fine lines and wrinkles


• Spot treatment head uses the softest silicone available


• Spot treatment head is embedded with antimicrobial silver which makes cleaning as easy as possible and helps keep the silicone tips hygienic
ageLOC LumiSpa IdealEyes:


• Fresher, brighter, hydrated skin around the eyes


• Softens, smooths and instantly hydrates skin while promoting radiance


• Eyes look awake and refreshed while minimizing the look of tired, stressed skin • Reduces appearance of dark circles


• Visibly reduces puffy eyes and under-eye bags


• Helps to visibly lift and firm the eyelids


• Helps improve skin texture and tighten skin around the eyes



Science-based Development 

ageLOC LumiSpa Accent and ageLOC LumiSpa IdealEyes were inspired by the multi-functionality and the patented Micropulse Oscillation technology of ageLOC LumiSpa paired with the treatment cleansers. The ageLOC LumiSpa Accent tip, made from the gentlest silicone available, has a unique topography with offset peaks and troughs and oscillates back and forth to precisely move skin without overstimulating it. Like ageLOC LumiSpa treatment heads, the ageLOC LumiSpa Accent tip is also designed to gently exfoliate skin and is embedded with anti-microbial silver, which is more hygienic than other topical devices used on skin. Nu Skin conducted several preliminary studies that revealed that individuals who used the ageLOC LumiSpa Accent product pairing experienced improvements in reduced appearance of puffiness, eye bags, fine lines and wrinkles.


“We’ve developed a topical formula that not only provides the correct cushioning and interaction between the surface and the skin, but also provides some key ingredients for this area,” said Dr. Joseph Chang, Chief Scientific Officer.


“The eye area’s unique characteristics make it a perfect candidate for this targeted treatment. It’s never too early to start caring for this area and keep your eyes looking glowing and healthy.” ageLOC LumiSpa and ageLOC LumiSpa IdealEyes System


The ageLOC LumiSpa system includes:


• The ageLOC LumiSpa Accent attachment: ageLOC LumiSpa Accent is a waterproof attachment head specifically designed to fit on the ageLOC LumiSpa handheld device. ageLOC LumiSpa treatment heads move at the precise frequency, validated by clinical studies, to promote skin renewal for a healthy and refreshed appearance.


• Silicone Treatment Head: ageLOC LumiSpa Accent features one treatment head made of the softest silicone available and is embedded with anti-microbial silver.


• ageLOC LumiSpa IdealEyes: the ageLOC LumiSpa Accent optimizes the effectiveness of this potent eye cream by enabling gentle interaction with the skin. ageLOC LumiSpa IdealEyes contains Nu Skin’s proprietary ageLOC ingredient blend that is designed to maintain healthy, bright, youthful looking skin.


The treatment also contains popular, effective ingredients including:


o A peptide complex to help visibly firm and tone skin.


o Tetrahexyldecyl Ascorbate (a form of vitamin C) to help protect against free radical damage and brighten the eye area.


o Plankton extract to help decrease the appearance of pigmentation in the undereye area and tone the eye area.


o Squalene to help prevent moisture loss and restore skin’s flexibility.


o An antioxidant complex to protect skin against daily environmental stress.


o Caffeine visibly reduces puffy eyes and under-eye bags o Ophthalmologist tested






Availability 
 
The ageLOC® LumiSpa Accent Launch kit includes the ageLOC LumiSpa device with Normal Surface Head, ageLOC LumiSpa Cleanser, ageLOC LumiSpa Accent with silicone head, ageLOC LumiSpa IdealEyes, and a quick start guide. It will be available on 13 March 2019 with a retail price of PHP 20,000.


For more information, please visit www.nuskin.com.ph

Get Fit with The 9th Studios Creative Hub

Tuesday, March 12, 2019



The 9th Studios Creative Hub opened in January 2019 and is fast becoming a favorite place for various activities, from fitness and yoga to dance and theater rehearsals to art events. It is located on the 9th floor of the Dominion Building on Arnaiz Avenue, Makati. The Creative Hub is composed of 2 rooms, a dance studio and a multipurpose hall. Both are ideal spaces for artistic expression as well as corporate activities like seminars, meetings and lectures.



Since its opening, the 9th Studios has been actively promoting its regular Fitness Sessions for beginners and enthusiasts alike. The sessions include Dance Fitness, Pop Jazz, Hip Hop and Yoga.



Aside form the fitness activities, the 9th Studios was also the venue for showcasing artistic expression such as painting demonstration of Brazilian Watercolorist Eudes Correia (#eudescorreia). The dimensions of the Creative hub are ideal to host such events.



The 9th Studios Creative Hub resides in the heart of Makati (across Greenbelt 1) the perfect location for holding rehearsals and classes for dance, theater and music. It is commuter friendly: near the P2P buses north and southbound, 15-minute walk to the Ayala Mrt Station, 1 jeepney ride from Libertad LRT.



Our growing family of Client/Partners include: Atlantis Theatrical, Japan’s Gumbo Theater and Align and Refine Yoga.



As the name suggests, The 9th Studios Creative Hub is opening its doors to collaborations with other groups for events such as lectures, seminars, private parties, rehearsals, and other artisitic activities limited only by the clients’ imagination.



For inquiries and reservations please contact the 9th Studios Creative Hub at (0917) 716 0278 or (02) 729 9685 or email us at the9thstudios@gmail.com. Follow us on Facebook https://m.facebook.com/The9thStudios/ and Instagram @the9thstudioscreativehub

Vicks’ #TouchOfCare campaign creates awareness for children infected with HIV





(Manila, Philippines) A strong follow up from its 2018 #TouchOfCare video, Vicks once again releases another true-to-life story on the transformative power of care, to celebrate the extraordinary stories of the people who have lived it by their actions. 

This time, it centers on a child infected with HIV and a woman whose love and care paved way for the transformation of both their lives. This is a powerful story that aims to challenge current beliefs, social norms, definitions, and stereotypes; a bold move aimed to address issues on discrimination.
Vicks, a brand synonymous with Generations of Care globally, continues its mission on transforming people’s lives with the power of care with the belief that it is Care that makes a family, and not the other way around. The brand’s #TouchOfCare campaign brings to the surface societal taboos and sheds light on them to inspire change in perspectives and preconceived biases. It reveals how anybody with a loving touch of care has the capability to transform another person’s life.


“The purpose of the Vicks brand is rooted in care. With our #TouchOfCare campaign, we aim to share stories where people have transformed lives of others through their extraordinary acts of care. The story of “Agnes” was one such story which just needed to be told. We hope the campaign inspires more people to transform lives and transcend social norms, definitions and stereotypes through their own acts of care.”
- Akhilesh Negi, P&G Brand Director Healthcare APAC

The 4-minute video heroes a child who was born with HIV infection. When his mom died from the disease, the 4-month old was handed by his immediate family to Agnes, his mom’s friend. Captured in the story is how Agnes later on found out about the child’s condition, and instead of turning away from the unexpectedly difficult situation, she committed to raise him and showered him with love and care. It was the start of a beautiful life transformation for the two; revealing how Agnes fought for child’s life against all ridicule and discrimination from the people around them. Today, with Agnes’ unfaltering love and care, the child is 4 years old and his HIV infection lays dormant in his body.
To watch the video visit: https://www.facebook.com/VicksPhilippines/videos/316478069224916/

“With the Touch of Care campaign, we are passionate about telling powerful stories of love. The story of Agnes just grabbed us from the start and we felt this moving tale of mother and son, amidst their challenges, was something we want to share with the world. This is the power of care that Vicks celebrates, for when you choose it, you have a hand in transforming another person’s life and make it better.”

- Lester Estrada, P&G Philippines Marketing Director Vicksbelieves that sharing Agnes’ story will create a ripple effect that inspires people to look past the current beliefs, social norms, definitions, and stereotypes placed on people, and ultimately creates a transformative power of care. The brand also wants to create societal awareness for children born with HIV in order to change society’s beliefs and perspectives towards them. Vicks is committed to amplifying inspiring stories that show the transformation of human lives when people give a touch of care.

“While brands have the power to lead conversations and influence culture, it is ordinary people in their everyday lives who actually inspire these brands to reflect relevant realities in our advertising. This extraordinary ability of a person to transcend every imaginable boundary to feel and care for another life, another human being, continues to be the inspiration for Vicks’ "Touch of Care" campaign across multiple geographies. To celebrate the lives, amplify the stories and support our everyday heroines and heroes is a privilege for our brand.”
- Ajay Vikram, Publicis Singapore Chief Creative Officer, Global Clients

Vicks has partnered with Project Red Ribbon (a partner of Department of Health - National AIDS/STI Prevention and Control Program and is associated with the World Health Organization and UNAIDS). This partnership aims to give the same love and care seen in the film to the children under the “Duyan Project”. “Duyan”, a Filipino noun which means “cradle”, aims to provide care and support to children with HIV in the Philippines. Through the said program, they will be given care, love and attention, to improve their quality of life until they are once again healthy and can go back to school.

To know more about HIV, Project Red Ribbon, and the “Duyan Program” visit https://www.hivphilippines.com/duyan-program
https://www.hivphilippines.com/definitions
http://www.unaids.org/en/regionscountries/countries/philippines
https://www.doh.gov.ph/aids-hiv

Wake up to a joyful morning with Jollibee’s Jolly Breakfast Day celebration

Saturday, March 9, 2019


The early birds get free delicious Bacon, Egg, & Cheese Sandwiches on March 11





Monday mornings can be the most difficult since it’s the start of another challenging week. But on March 11, 2019, get ready to start your week on an exciting note as Jollibee spreads more joy with Jolly Breakfast Day!



To bring more joy to customers on March 11, the country’s number one fast-food brand will be celebrating “Jolly Breakfast Day”, where free Bacon, Egg, & Cheese Sandwiches will be given to customers seeking a delicious and satisfying way to start their Monday.



From 8:00 to 9:00 AM, head to the nearest Metro Manila Jollibee Breakfast store and get a chance to get your hands on the new Bacon, Egg, & Cheese Sandwich!



“Breakfast is perhaps the most important meal of the day, and a flavor-packed, satisfying meal in the morning can spell the difference between a great day and an ordinary one,” said Mari Aldecoa, Jollibee Marketing Director for Core Category. “Jollibee’s New Breakfast Sandwiches offer breakfast favorites in a meal that’s easy to enjoy even when you’re on the way to a long, busy day at work or at school!”



The Bacon, Egg, & Cheese Sandwich brings together classic breakfast favorites in one easy-to-eat, affordable sandwich. Imagine your favorite Bacon, Egg, and Cheese sandwiched between two soft buns lathered with a butter and maple syrup spread for that extra hint of deliciousness. It’s a sandwich that truly delivers the joy needed to kickstart the day ahead. The Bacon, Egg, & Cheese Sandwich is available at P50 (solo). Jollibee also offers an Egg & Cheese Sandwich available for P39 (solo).



For more information on Jollibee’s Jolly Breakfast Day Celebration and other events, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.