Top Social

PH’s First Integrated Permit Application System Debuts in Valenzuela

Thursday, November 14, 2019
Present at the launch are: Department of Trade and industry (DTI) Secretary Ramon Lopez (center), Valenzuela City Mayor REX Gatchalian (to his right), Vice Mayor Lorena Natividad-Borja (to his left), and the City Council of Valenzuela.

Starting November 13, an integrated permit application system called the 3S Plus Valenzuela City Online Services will provide a single platform for the application of permits and request for documents. This is the first and the fastest of its kind in the country, which spares applicants from the cost and time required of personal applications at the city hall.

With the City’s commitment to be in full compliance to the Ease of Doing Business (EODB) Law, the highlight of the system is the “Paspas Permit”, the 10-second business permit application system. It allows the issuance of a provisionary business permits within ten seconds after the payment confirmation. Prior to this project, the issuance of business permits at the City Hall takes about 15 to 30 minutes.

The introduction of the ‘Paspas Permit’ system will accelerate Valenzuela’s adoption of digital technology to streamline services for more than 18,000 businesses in the city. According to Mayor REX Gatchalian, “the new platform demonstrates the local government’s commitment to make services more efficient and innovative, which in turn can attract more investors and spur further development. Entrepreneurs are indispensable to our country’s growth and so we are empowering them through improved systems of service delivery.”

“At this point, the adoption of digital technology has become essential to fostering growth. The launch of 3S Plus Valenzuela City Online Services shows how we are leveraging on the innovative use of new technologies for better, faster services to our constituents,” he added.

City of Valenzuela’s efforts uphold E-Governance have earned accolades from numerous reputable institutions. It is a Hall-of-Famer to the Most Business Friendly Highly Urbanized City award of the Philippine Chamber of Commerce and Industry (PCCI), a distinction that it held in 2012, 2014, 2015, and again, in 2019 after a mandatory three-year hiatus from the Search.

Using the 3S Plus Valenzuela City Online Services, permit applicants can apply for the following documents and services:

  • Renewal or Application of New Business Permits

  • Building and Construction Permit application

  • Real Property Tax (RPT) payments

Requests for Certified True Copy of Tax Declaration, Tax Mapping Certificate, Certificate of Non-Improvement and Appraisal of Real Property

Requests for Certified True Copy of Birth, Death, and Marriage Certificate, and Court Decision

Actual business permit and documents can be delivered within three to five working days through Wide Wide World Express (formerly DHL Philippines) or Grab Express.

Payments, on the other hand, can be processed via Visa, Mastercard, debit cards, Bancnet or PayMaya.

Documentary requirements submitted through the platform are reviewed realtime between 8:00 AM to 5:00 PM on Mondays to Fridays. Those who were applied beyond office hours shall be processed promptly on the next morning.

Provisionary Building and Construction permits shall also be obtained through the system within 10 second upon confirmation of payment. A provisionary permit shall be sent to the applicant’s email and they can commence construction. However, the applicant must submit the original documents to the Office of the Building Official (OBO) within 15 days, so they can get their actual permit. Failing to do so will revoke their provisionary permit.

“Simpler and faster processes reflect good governance and this is what we want to achieve through our 3S Plus Valenzuela City Online Services. This platform is a one-stop shop for permits and documents needed by residents, investors, and entrepreneurs who want to do business in our city,” Gatchalian concluded.

To register an account at the 3S Plus Valenzuela City Online Services and start applying for permits and documents, visit

SM launches sparkly, magical Christmas in San Jose Del Monte

Wednesday, November 13, 2019

SM City San Jose del Monte filled its event area with lots of red and gold Christmas decorations. Photo shows children are having fun with the confetti drop in front of the 30-foot Christmas tree, giant Christmas balls and gifts.

CITY OF SAN JOSE DEL MONTE – San Joseños was brought to the world of sparkles and magic as SM City San Jose del Monte recently launched its iconic Christmas centerpiece.

Along with this year’s theme, ‘Sparkling Christmas’, SM City San Jose del Monte set up a 30 feet high Christmas tree filled up with red and gold decorations. Around it are four 6-foot tall Christmas trees, four 8-foot tall Pointsettia trees, giant Christmas balls, and giant gifts. There are also two golden reindeers, two golden benches, a golden pathway above the red carpet, a golden arc, and two golden bells at both ends of the centerpiece.
Ken Chan

SM City San Jose del Monte Mall Manager Mr. Jose Mari Emmanuel H. Correa thanks every shoppers for coming and celebrating Christmas in SM. “Christmas is surely the brightest and happiest time of the year, and we thank you for creating unforgettable memories with your family and loves ones at SM” he shares.
The afternoon was filled with entertainment that started by San Jose del Monte’s very own Sining Tanglawan, a group of performers in the city, followed by performances from artists Ataska Mercado and Ken Chan.
Ataska Mercado

Mall goers especially the kids were also treated to an enchanting magical show from JB Dela Cruz. The audience was left amazed as Dela Cruz performed jaw dropping tricks, as he even invited some of the kids and engaged them in his magic.
JB Dela Cruz

Mr. Correa led the ringing of the golden bell that signified the start of countdown to the ceremonial lighting of the 30-foot Christmas tree and the whole Christmas centerpiece. The traditional lighting was complemented with red and gold confetti blizzard, cold fireworks, and playing of the new SM Christmas jingle, ‘SM Mallidays.’

Because Christmas will not be completed without sharing and gift giving, ‘SM Bears of Joy’ also highlighted during the launch. It is an annual charity project in partnership with Toy Kingdom that allows shoppers to share their blessings to the underprivileged kids through the simple act of bear giving. Shoppers can buy a pair of bear for only P200.00 wherein one goes for donation and one is for keep.
Children are seen playing and having fun after receiving bears of love from the ‘Bears of Joy project of SM donated by the generous shoppers.

Santa Claus is gracing the grand Christmas Centerpiece launch at SM City San Jose del Monte waving his hands underneath the Christmas tree and the golden arc amid confetti blizzard and cold fireworks.

In relation to the ‘Bears of Joy’, San Joseño kids also had the chance to meet, greet, and take photos with Santa Claus. The legendary generous man started to spread love as he led the gift-giving of bears to the invited kids. Bears that were shared were the initial collection from the donation from the equally generous customers. Remaining and to be collected bears will be donated to a charity. The program will run until December 25.

Aside from the Christmas centerpiece, SM City San Jose del Monte is also bursting with red and gold Christmas decorations such as illuminating and glittery Christmas balls, poinsettia flowers, and thousands of LED Christmas lights. 8-foot tall Christmas trees are also very visible around the mall from entrances to escalators and even in some stores.
SM City San Jose del Monte filled its event area with lots of red and gold Christmas decorations. Photo shows children are having fun with the confetti drop in front of the 30-foot Christmas tree, giant Christmas balls and gifts.

SM City San Jose del Monte’s sparkly Christmas will be on display until January 06, 2019.

ASUL: Reviving the Blue in Pasig River Through Music

Tuesday, November 12, 2019

To make Pasig River blue again, waters clear enough to reflect the blue skies above it—this is the vision that led NCCA, PRRC, and PETA to come together and create Taga-Alog 2019, a campaign that aims to voice awareness on environmental issues through the use of the arts. Taga-Alog, literally shakers, is inspired by the old Tagalog term for “people from the ford.” With this, the campaign wants to build a community of River Warriors—ambassadors who share the campaign’s values of environmental awareness and responsibility for the rehabilitation of the Pasig River.

After a series of efforts and activities throughout the year, Taga-Alog concludes with ASUL: The Taga-Alog 2019 Grand Concert held on November 9, 2019 at Rizal High School, Pasig City. Together with 4000 passionate people who gathered to support the event, the culminating concert hosted by Pepe Herrera and Yesh Burce celebrated the fruits of its cause through a night of music and commitment.

ASUL: The Taga-Alog 2019 Grand Concert was made possible through the support of the local government of Pasig City. “Hindi lang ito tungkol sa kasiyahan, kung hindi sa pag-raise ng awareness sa Ilog Pasig,” Pasig City Mayor Vico Sotto said in his opening remarks.

Advocating through the arts

Among the main highlights of the event was the awarding of the winning entries from the various capacity-building activities for different artistic channels that Taga-Alog and its stakeholders had hosted.

Wisik Short Film Making Workshop awarded the first place to “Kung Hindi Ikaw” by Royce Divine Oficial, Jessie Stephen Guevara, and Misty Shane Eneria for Public Service Announcement Category. Coming in on second place was “Hatol” by Kristel Joyce Micael and Marjorie Marciano, and on third place was “Eco Basura” by Jhon Rheymel Lunes, Queenie Valdoz, Sandra Aguzar, Joseph Aquino, and Shiela Marie Salas.

Himlayan” by Godwin Emmanuel and Benj L. Solania tops the competition’s Creative Category. “Obra” by Mary Franz D.R. Salazar, Emman Olasiman, Janaya Danielle Parungao, Ervin Miranda, and Sofia Chantal Perez won 2nd place while Geoffrey Jules N. Solidum and Christine Jane B. Almira’s “Tinig Ni Pasig” placed third.

Gian Lorenz M. Violago’s “Pinta” won the Audience Choice Award.

TampisAwit PhilPop Song Writing Competition 1st placer Suzanne Q. Samson showcased her musical masterpiece “Ilog Pasig Laban” live on stage with a powerful performance that was arranged by veteran songwriter Jungee Marcelo.

Bangon, Ilog” written by Gaerard Allen de Leon and Rica Jane U. Francisco and “Kayang Kaya” by Randy Quisora Pusing won 2nd and 3rd place respectively.

The piece “Patuloy” by Paul Arcega was hailed Maynilad Audience Choice Winner.

For the literary arts, Khamille Anne Linsag of Davao City bagged the first place for Lagaslas Children Story Writing Workshop Competition with her story “Budi.”

The winners received special Ipo trophies from Maynilad.

United with Music

True to the campaign’s advocacy of utilizing arts as platform of promoting environmental awareness, everyone’s commitment and oneness was strengthened as different performers light up the night with their melodies.

Taga-Alog ambassadors Noel Cabangon, Aicelle Santos, and Ben&Ben shared their talents through songs that went right through the hearts of the listeners. Other performers who supported the cause, including Gloc-9, KE, Talahib People’s Band, Pasig City Band, and singers and dancers from PETA, also made the musical moment special.

Everyone is a River Warrior

Everyone stood up and raised their right hand as Taga-Alog’s Project Director Mr. Raul Alfonso lead the oath taking of the River Warriors. Within the commitment setting is the enumeration of Taga-Alog’s signature campaign—the 6Rs of caring for the environment: refuse, reuse, reduce, recycle, respect the environment, and rehabilitation through the arts.

Ambassadors Noel Cabangon and Aicelle Santos also shared some ways everyone can do to help on the Pasig River’s rehabilitation. One of which is minimizing the consumption of single-use plastics by bringing one’s own utensils and tumblers especially when going out. The ambassadors also encouraged everyone to speak up and step forward if they witness activities that can harm the environment.

Dapat lahat tayo, maging ambassador. Lahat tayo magpamulat sa bawat isa at magtulung-tulong para sa rehabilitasyon ng Pasig River at kapaligiran natin sa kabuuan,” Taga-Alog’s ambassadress Aicelle Santos said.

Taga-Alog believes that the Pasig River is very alive, and with the 6Rs, it will someday be that same old beautiful river across the metro where children can swim and fish can live in.

May ningning na, mayroon nang sigla, may mga parte na na malinis, at tuluy-tuloy naman ang rehabilitasyon. Bilang isang ambassador, nais ko pong ipamahagi sa mga tao na mayroon po talagang pag-asa ang Ilog Pasig,” Noel Cabangon assures everyone.

With timeless platforms such as the arts, Taga-Alog’s advocacy not only breathes life to the revival of the Pasig River, but also inspires many Filipinos to stand as one in conserving the beauty of our natural resources.


Monday, November 11, 2019

A grandiose 25 feet high and 15 feet diameter Christmas tree amazed throng of shoppers as exhibition of lights and flood of colors are recently unveiled at SM City Baliwag. The unique attraction comes with contemporary embellishments outlined with LED lights that instantly captured the hearts of shoppers, young and old.

Kids and kids at heart had a merry blast as malls in Baliwag and Pulilan recently launch their iconic centerpieces to officially welcome Christmas in the province.

In SM City Baliwag, an attraction measuring 25 feet high and 15 feet diameter Christmas tree was unveiled in line with the theme Glittering Holiday Express. The grand centerpiece transport shoppers’ imagination into a holiday ride recreated through a gigantic Christmas tree with electrifying, blast of colorful led light installations. The fusion of lights bring to life the classic Christmas elements surrounding the tree. Shoppers’ may also relive the classic Warner Bros. Pictures’ Polar Express movie with a fun train ride found below the centerpiece.

Kids in their holiday express themed dress bring life to SM City Baliwag’s grand centerpiece. Measuring 25 feet high and 15 feet diameter, the Christmas tree transport shoppers’ imagination into a holiday ride recreated through a gigantic Christmas tree with electrifying, blast of colorful led light installations.

“We at SM City Baliwag always aspire to make every Christmas as memorable as possible for every Bulakenyos. This year, we hope to give them the best experience in lights and colors as we infused LED installations to form unique Christmas elements on our centerpiece” shares SM City Baliwag Mall Manager Rodora Tolentino.

The 25 ft. Christmas tree is a unique take from SM City Baliwag’s previous Christmas concepts. The exhibition of lights and play of colors served as a visual feast for the onlookers. The contemporary embellishments outlined with LED lights instantly captured the hearts of shoppers, young and old.

Asia’s Pop Sweetheart Julie Ann San Jose Jose enticed the ecstatic crowd as she sung popular songs of Christmas alongside dance performances by members of Baliwag Polytechnic College Performing Arts Society

SM City Baliwag’s Christmas launch drew cheers from the crowd as flood of lights blended with excellent musicality to signal the grand reveal. The Mall Atrium became a music hall filled with classic Christmas chants making shoppers feel more like Christmas. Singer/Actress Julie Ann San Jose enticed the ecstatic crowd as she serenade them with popular songs of Christmas.

Apart from the launching of their centerpiece, gift giving of Bears of Joy to the children of Baliwag also highlighted the program.

SM City Baliwag officially welcome Christmas with a futuristic, LED choreographed centerpiece to signal a glittering Holiday at the mall. Leading the celebration is SM Supermalls North 5 Region Asst. Vice President Ana Datu (3rd from right) and SM City Baliwag Asst. Mall Manager Rodora Tolentino (2nd from right). Joining the fun are some distinguished members of Baliwag LGU and Asia’s Pop Sweetheart Julie Ann San Jose alongside some adorable kids on their holiday train inspired costumes

Meanwhile, SM Center Pulilan unravel a grand centerpiece that brings back childhood memories—a dreamy 30 feet tall and 20 feet diameter, two-layered Christmas tower. With the theme Toy Factory, the centerpiece was made of playful colors and elements of fun with fancy Christmas icons and classic toys displayed underneath the tree. Actor Derrick Monasterio bring full swing entertainment as he swoon the crowd with his rendition of Christmas songs.

Little ballerina and her regal pose under SM Center Pulilan’s dreamy 30 ft. tall Christmas centerpiece. With the theme Toy Factory, the attraction is a hit among kids and their families this holiday season

"We are glad to take part on this year’s most wonderful time. This Christmas, we bring our classic centerpiece concept- The Toy Factory. Kids and even kids at heart are free to share moments and take wonderful pictures here, and reminisce the wonders of being child again” says SM Center Pulilan Assistant Mall Manager Apple De Leon.

Actor Derrick Monasterio share the honor of unveiling the 30 feet tall Toy Factory themed centerpiece at SM Center Pulilan. The afternoon was filled with good entertainment as the Kapuso actor serenade shoppers with wonderful Christmas performances

Wave of shoppers and spectators witness the unveiling of SM Center Pulilan’s gigantic centerpiece. Measuring 30 feet, the centerpiece was made of playful colors and elements of fun with fancy Christmas icons and classic toys displays following its kid inspired theme Toy Factory

Bulakenyos will feel a lot like Christmas with all the festivities and entertainments the malls have line up all throughout the Holiday season. Witness magic as SM City Baliwag will display incredible ice sculptures on December 8 with Glittering Ice Fest. In addition, SM Malls will illuminate the sky this Christmas with Holiday Drone Show slated at SM City Baliwag on December 7 and at SM Center Pulilan on December 20.

Shopee Unveils New Christmas Jingle with Jose Mari Chan on Shopee 11.11 Big Christmas TV Special

Sunday, November 10, 2019

On November 11, Shopee 11.11 Big Christmas Sale will offer all-day sitewide free shipping with ₱0 minimum spend

MANILA, NOVEMBER 10 2019 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kickstarts the festive season with star studded performances by Alden Richards, Maine Mendoza and Jose Mari Chan on the Shopee 11.11 Big Christmas TV Special aired on GMA and Shopee Live. During the TV Show, Shopee brand ambassador Jose Mari Chan amazed viewers with an exclusive live performance of the newest Shopee Christmas jingle. Shoppers can look forward to the official launch of the Christmas jingle on all online channels on November 12.

The newest Shopee Christmas jingle is a fun rendition of Jose Mari Chan’s highly popular original “A Wish on Christmas Night”, and was specially composed to welcome Shopee 11.11 Big Christmas Sale.

Ruoshan Tao, Head of Marketing, Shopee Philippines, said, “We’re very happy to once again work with the Father of Philippine Christmas Music, Jose Mari Chan, for our new Christmas jingle. Last year, our Christmas jingle with Jose Mari Chan received great success, garnering over 19 million views online. This year, we are bringing him back with a new jingle to bring more fun and joy for our shoppers as we usher in the year-end celebration. Together with Jose Mari Chan, we look forward to celebrating the festive season and invite everyone to lookout for our upcoming Christmas sales.”

Jose Mari Chan, said, “I am excited to be working with Shopee again to bring joy and laughter to Filipinos during this festive season. Christmas is one of the biggest celebrations in the Philippines and I am thrilled to be given an opportunity to work with Shopee to release a new jingle. I always have an enjoyable time with Shopee and hope my fans will look forward to what we have in store throughout the holiday season.”

Shopee 11.11 Big Christmas Sale with discounts up to 95% off

On November 11, Shopee 11.11 Big Christmas Sale will offer consumers unbeatable deals including all-day sitewide free shipping with ₱0 minimum spend. There will be up to 95% off from leading brands including Pampers, Silverworks, Bosch, Unilever, Maybelline, Olay, Pantene, Globe, Anker, Safeguard, Watsons, Huawei, and more. Viewers of Shopee Live can also tune in to a 12-hour livestream session with non-stop prizes including vouchers and iPhone 11 giveaways.

Catch these crazy deals during Shopee 11.11 Big Christmas Sale on November 11:
● Silverworks: Users can score up to 80% off on all Silverworks products including necklaces, earrings, and bracelets.
● Maybelline: Users can enjoy up to 60% off Maybelline best-sellers such as Maybelline Sensational Liquid Lipstick, Superstay Full Coverage Foundation, and Hypercurl Waterproof Mascara.
● Unilever: Users can get up to 50% off popular products such as Dove Intense Repair Shampoo, Ponds Cleansing Balm and Surf Detergent Powder at Unilever Official Store.
● Huawei: Users can anticipate exciting discounts and special bundles on Huawei products such as Huawei Band 4, Huawei Mate 30 Pro, and more at Shopee 11.11 Big Christmas Sale.
● Bosch: Users can look forward to up to 55% off on Bosch power tools and accessories such as cordless drills, hammers, and more.
● P&G: Users can watch out for discounts of up to 50% on favorite P&G brands like Pampers, Olay, and Safeguard.

Find out more about Shopee 11.11 Big Christmas Sale at

Download the Shopee app for free via the App Store or Google Play.

Want to Age Healthily? The Time to Start is Now

Friday, November 8, 2019

Dr. Zhen-Yu Chen, Herbalife Nutrition Advisory Board Member 

More often than not, aging is a topic that we would rather avoid rather than discuss head-on, as our latter years are often associated with the loss of independence, sickness, loneliness and social isolation. With Asia Pacific being one of the fastest aging regions in the world today, it’s only a matter of time that we, as individuals, have to look at aging in the eye, and consider with care, what we can do to live a longer and more fulfilling life into our golden years.

By 2050, older persons aged 60 and above will make up 24 percent of the population in Asia. At the same time, the Korea population is aging faster than the rest of the world, and the country is on track to become the world’s most aged society by 2067. This means that many of those in their 20s and 30s today would also have moved into the ranks of the elderly by then as life expectancy continues to improve with better quality care.

Taking an advance reality check, how could we then put ourselves on the path towards healthy aging earlier on in life? According to Herbalife Nutrition’s 2018 Asia Pacific Healthy Aging Survey, 97 percent of Koreans believe that active steps can be taken to help them age healthily. 81 percent believe that by this can be achieved by making better nutrition choices, while 74 percent believe that this can be achieved by engaging in more regular physical activity.

While many of you may be still enjoying life in the pink of health now, it is never too early to take steps towards healthy aging as your actions have cumulative effects in the long run. To help you along, here are seven positive lifestyle habits to kickstart your healthy aging journey.

#1: Keep a Healthy Digestive System

Our digestive tract contributes to our well-being by absorbing nutrients and eliminating waste. . Unfortunately, many people suffer from abdominal discomfort and other digestive issues, and that may increase as we age.

To maintain a healthy digestive system, be conscious of what you eat. Supporting your digestive health with a variety of different kinds of dietary fiber can help. It also helps to take regular meals and probiotics to aid digestion. Probiotics have been shown to benefit the intestinal microbiota, which recent science has shown to be important in digestive and overall health. Exercising and drink plenty of water can help lower your risk too.

#2: Prioritize Your Heart Health

Our heart is at the center of everything that gives our body life - from the transportation of oxygen to the success of the immune system, maintaining a healthy heart is vital for our well-being as we age.

Be good to your heart by eating a healthy diet, performing regular physical activity by engaging in cardio exercises at least three times a week, maintaining a healthy weight, and avoid smoking. It is important to keep your cardiovascular system in good shape as we age, and there is no better time than the present to start heart healthy practices including staying active and supporting a healthy diet with supplements that are beneficial to your heart.

#3: Take Good Care of Your Bones

Our bone mass peaks in our 30s and 40s, before we start to lose calcium and other minerals. This is especially true for women after menopause, who will experience a rapid decline in bone mass in their later years.

Maintain healthy bones early by incorporating strength-training or weight-bearing exercises into your routine. You should also up your calcium intake by consuming high-calcium foods such as milk or soybeans, or a calcium supplement daily.

#4: Preserve Your Joints

While age-related factors contribute to degenerative changes in our joints, taking active steps to preserve our joints can help maintain our mobility functions and joint comfort as we age.

Maintain healthy joints by incorporating flexibility and stretching exercises into your daily routine in the morning. You can also consume a glucosamine supplement for added joint support.

#5: Protect Your Eyesight

One of the first signs of aging is the reduced ability to see things clearly up close – a condition called presbyopia. You may also find it difficult adjusting to glare or distinguishing some colors as you age.

One of the key nutrients responsible for healthy vision is lutein, which helps eye cells filter harmful ultraviolet (UV) light. Consume more lutein by incorporating foods such as spinach, kale, carrots or a lutein supplement into your diet. Protect your eyes from UV by wearing sunglasses and practice good eye habits by taking a break from your devices every 30 minutes.

#6: Exercise Regularly

As metabolism slows with age, maintaining a healthy weight becomes a persistent challenge. Regular exercise can help to increase our body’s metabolism, build muscle mass and burn more calories.

Build a regular exercise plan with at least 30 minutes of moderate-intense physical activity each day. Incorporate exercises that you enjoy and reward yourself when you achieve your fitness goals to keep you motivated. For the time-strapped individuals, try sneaking in short walks throughout your day, park further away from the office or use a standing workstation to avoid being seated all day.

#7: Keep Your Mind Active

Beyond preserving our physical health, maintaining our mental health is also vital in keeping dementia at bay while enabling a fulfilling life into our golden years.

Maintain an active mind by engaging in activities that you enjoy – spend time in nature, pursue a new hobby or take up music classes. It is also important to get enough sleep to improve focus, concentration and reduce stress.

No matter how young or old you are, it pays to start taking steps towards healthy aging now. By making simple changes to your lifestyle early with the goal of improving your long-term health, this will put you on the right track towards living a long, healthy and fulfilling life.

Go North this Christmas with SM City North EDSA’s Magical Holiday celebration

Let it snow! SM City North EDSA unveils a Magical Holiday at the Christmas launch at The Block Atrium. Families and friends can explore a winter wonderland accentuated by a 45-ft. Snowflake Christmas Tree from November 8, 2019 to January 5, 2020.

"Year after year, we at SM Supermalls work tirelessly to bring Christmas experiences that awe and inspire our shoppers to create unforgettable moments at SM. This year, we bring the magic of ice and snow to life through a fun-filled Christmas experience a Magical Holiday at SM City North EDSA to light up the holiday season for our shoppers," said SM Supermalls COO Steven Tan.

Gracing the launch is the country’s very own queen, Miss Universe 2015 Pia Wurtzbach, complemented by magical performances from singer Marynor Madamesila and Ballet Manila.

One of the highlights of the celebration are activities celebrating the upcoming release of Disney’s “Frozen 2”. Kids and families are given the opportunity to meet and greet Elsa and Anna on November 29, 30, and December 1 at The Block Atrium. Frozen 2 merchandise will also be available at The Block Atrium to complete that magical shopping experience. Shoppers can look forward to a magical ballet featuring Ballet Manila on December 14 and 21 at The Block.

Shoppers can catch other holiday activities at SM City North EDSA, including a Magical Science Show on November 10 and December 14, Santa Meet and Greet on December 8, 15, 22 to 25, Christmas Carols by National University Chorale on December 15, all at The Block. Light up your holidays with the Firework Show on November 8, December 14, 21 and 28 and Skygarden Live: Christmas Series concert on December 6, 13, 20 and 27 at the Skygarden.

#GoNorthThisChristmas with your family and friends for a magical holiday celebration and #SparklingSMallidays at SM City North EDSA. For more updates, visit or follow SM City North EDSA at Facebook @smnedsa, Twitter @smnorthedsa, and Instagram @smnorthedsa.