BUM unveils its first-ever #BUMXPepsi Collaborative Collection

#BUMXPepsi is a collaborative, limited edition collection between the one of the most iconic global consumer brand—PEPSI and one of the country’s hottest streetwear retail brand—BUM. Indeed, the partnership will reflect BUM's core silhouettes and trendy looks with Pepsi youthful appeal.

 The limited-edition line is all about self-expression and the ‘Live for Now’ moments. "The BUMxPepsi collaboration promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation. The capsule collection will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal. 

“It will be available today in all our boutiques and leading department stores nationwide," says Nathan Luke Atienza, BUM's VP for Marketing and Finance. #BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands—BUM and Pepsi; fused design elements and street style that can draw that youthful appeal.

 The line consists of t-shirts, jogger pants and shorts and outerwear, as well as caps and bags. During the event, fashion and entertainment personalities came to grace the momentous event; the likes of BUM youth endorsers—Bianca Umali; Miguel Tanfelix; Jazz Ocampo; Joshua Camacho Bulot, Bryan Doronila del Rosario, Kim Lawrenz Ordonio of JBK Band; Janeena Chan, a TV presenter, online influencer, lifestyle blogger and host of Chinoy TV on ANC (ABS-CBN News Channel); DJ Jhaiho of MOR 101.9; and Kapamilya star—Andrea Brillantes.

For more information visit, bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram and Twitter--@officialbumph.

Vivo Launches Pioneering In-Display Fingerprint Scanning Technology in PHL with New Flagship Smartphone X21

Extraordinary AI Photography experience set new industry benchmarks for mobile innovation

Manila, 21 June 2018 – Vivo on Thursday released the X21 flagship smartphone in the Philippines to bring users a brand new and futuristic unlocking experience with industry-leading In-Display Fingerprint Scanning Technology. Combined with its FullView™ Display, AI photography and upgraded face recognition technology, the X21 is the ideal mobile partner for the tech-savvy consumer.

Through its continuous research into user needs, Vivo has consistently pursued innovation to solve consumer pain points. Having invested in long-term research and development to overcome the problems posed by mass producing In-Display Fingerprint Scanning Technology, Vivo is finally bringing this secure and intuitive unlocking solution to more consumers. Vivo has also made major technology breakthroughs with its FullView™ Display and AI photography featured in the X21.

Two unlocking technologies to bring double convenience

Vivo has been the industry pioneer of In-Display Fingerprint Scanning Technology from showcasing its first prototype demonstration to successful mass production. To ensure user expectations for this technology are being met, Vivo has tasked its teams to innovate and perfect this technology on the new X21 to provide a reliable and secure unlocking solution to all consumers.

Vivo X21 replaces the rear fingerprint sensor with the latest In-Display Fingerprint Scanning Technology. This allows the sleek and unified design of the smartphone to be preserved without the need for a rear fingerprint sensor. With mere a flick of the wrist and a press on the screen to unlock, this convenient and seamless process is intuitive for any user.

Other than In-Display Fingerprint Scanning Technology, X21 also offers upgraded facial recognition technology with Face Access which scans users’ facial features for enhanced security.

Impressive FullView™ experience with a screen-to-body ratio of over 90%

Vivo X21 has a 6.28-inch 19:9 FHD+ FullView™ Display. With a super slim notch, and 1.66mm side bezels, it achieves a 90.3% screen-to-body ratio to provide a wider viewing experience compared to other similar-sized phones. Vivo has even enhanced its software to support the notch and developed a notification bar that maintains an immersive experience. Maximizing the beauty of the display, Vivo X21 uses P3 display color management technology and supports a P3 wide color gamut to ensure more accurate, natural and saturated colors.

Taking phone design to the extraordinary, X21 has ditched the metal body for a new 3D glass back cover. Every arc and curve on the back cover are ergonomically optimized to ensure comfort in your hand, with only 3.1mm thick in the middle. More than just smooth to the touch, X21 uses a new color-blending technique, which creates a unique luster that creates its elegant look.

AI Photography Brings a Superior User Experience

X21 continues Vivo’s heritage of photography leadership, featuring 12MP (24 million photographic units) front and rear cameras with Dual Pixel Sensors. The secondary rear camera is 5MP. Thanks to the larger photographic area of each pixel, X21’s camera significantly boosts picture clarity. On top of this, the X21 features fast focusing technology that rivals DSLRs, which enables it to focus fast and capture depth of field data in every pixel.

Vivo X21’s AI Scene Recognition not only identifies night, sports, vibration or back light scenarios, but it can also detect and identify 18 tags and 140 scenarios such as portraits, food and plants as it shoots. It then actively adjusts photography settings and effects to make it easy for the user to capture a great photo.

By upgrading Vivo’s photography technologies with AI, Vivo’s AI Face Beauty and AI HDR features can identify the subject’s sex, skin tone and surrounding lighting environment to create the ideal facial enhancement settings, even in a backlit environment. With AI Face Beauty learning the user’s specific preferences for beauty, it can generate custom beautification effects tailored to each user. Think of X21 as your personal make-over team packed into one intelligent device.

System level optimization enhances mobile entertainment

Hardware forms the basis of any user experience. The X21 is powered by the Qualcomm Snapdragon 660AIE chip which can effectively utilize CPU resources for complex AI and neural computing. Its 6GB RAM + 128GB ROM increases the speed of launching, loading and switching even large and complex mobile games. With the large storage space, users can go wild downloading all the applications, movies and photos they want without the hassle of clearing space.

While gaming, the system will automatically adjust the CPU to optimize performance according to the game’s resources for a smoother gaming experience. The Game Mode on X21 even prevents accidental touch operations, ensuring gamers only make the moves they intended.

X21 continues Vivo’s Hi-Fi legacy and houses the AK4376A audio chipset. It is also equipped with Deep Field technology, which was developed by Vivo to provide panoramic surround, mega bass, clear voice effects and various environmental audio effects, allowing users to tailor their audio experience.

High-resolution images of Vivo X21 can be downloaded at this link: https://edelmanftp.boxcn.net/v/VivoX21

About Vivo

A global smartphone brand focused on introducing perfect sound quality and ultimate photography with cutting-edge technology, Vivo develops innovative and stylish products for young people. We now have over two hundred million users and are one of the preferred brands of young people around the world. As an Official Sponsor of the FIFA World Cup™, Vivo believes in the importance of encouraging young people to embrace self-expression and an energetic lifestyle. In the Philippines, Vivo is the top 3 smartphone brand in terms of market share with 1.5 million users nationwide.

For inquiries about Vivo, visit the Vivo website at vivoglobal.ph or check out their Facebook (https://www.facebook.com/vivophil), Instagram (https://www.instagram.com/vivo_philippines /), and Twitter (https://twitter.com/vivo_phil) accounts.

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PDRF, PCPPI to provide 20, 000-liter Water tanks for Marawi rehabilitation

(R) Holding the scale model of the 20,000-liter water tank to be deployed in Marawi is Lanao Del Sur Provincial Information Officer, Salma Jayne Alonto Tamano; Task Force Bangon Marawi Undersecretary, and Housing and Urban Development Coordinating Council Secretary General, Falconi Ace Millar; Pepsi-Co Products Philippines Inc. President Samudra Bhattacharya, and Philippine Disaster Resilience Foundation President Butch Meily

Marawi is on its way to recovery. As the efforts continue to revive Lanao Del Sur’s capital after being ravaged by war, private institutions and government organizations are partnering to address the need for water of Maranaos and others in the area.

As the country's major private sector driver and coordinator for disaster resilience, the Philippine Disaster Resilience Foundation (PDRF) linked with Pepsi-Cola Products Philippines Inc. (PCPPI) to provide the internally displaced people of Marawi with clean and safe water. PDRF tapped PCPPI to provide 12 cylindrical, 20,000-liter water tanks to various gravely affected barangays across the province. PCPPI will also partner with PDRF to conduct community training on water management and hygiene, as well as initiate various programs for the holistic, socio-psychological recovery of the Maranaos.

In full support of this partnership is Atty. Falconi Millar, Housing and Urban Development Coordinating Council Secretary General, who was present during the signing ceremony.
Millar also serves as Undersecretary of Task Force Bangon Marawi—the inter-agency task force group of the government dedicated to the recovery, reconstruction, and rehabilitation of Marawi and other affected localities.

“Much has been done by Task Force Bangon Marawi, yet much is still left to be done,” said Millar. “In the evacuation centers, we have 1,248 families as of last week while in ground zero about 10, 000 families are living there. There are about 12, 000 households who are currently home-based living with relatives, however they still want to return to their households. We are targeting the groundbreaking for the most affected area of Marawi for the last week of June. We are working double time.”

The Undersecretary underlined that PDRF was one of the first to send recovery teams to Marawi, and that with their partnership with PCPPI he sees an evolution of responsible corporate citizenship in the private sector.

“Everyone is being called to be a responsible corporate citizen. In trying times like these it now becomes a duty of every corporation to lend a helping hand,” Undersecretary Millar said.

The collaboration between PDRF, PCPPI, Task Force Bangon Marawi and the Lanao del Sur government helps mobilize the next phase of rehabilitation efforts in the war-stricken area, beginning with the need for water.

"Water is a critical need and a fundamental right," said Butch Meily, President of the PDRF. "It's been a year since the siege of Marawi, and until now more than 70, 000 families still have to live with the hardship brought about by the war. Today we are even more determined to turn the tide by providing them with the water they direly need." 

The PDRF implements an eight-cluster system model for private sector coordination aimed to provide a more robust platform for collaboration and interoperability with key partners in disaster preparation, response, and rehabilitation. PCPPI’s efforts fall under the Water and Sanitation cluster.

"This project will benefit the 12 most affected areas in Marawi, the biggest of which is Saguiaran," said Meily. "Community consultations will continue to ensure the project's viability, accessibility, and efficacy."

"Marawi has always been one of the key communities that patronize and support our products and we have great stories of partnerships with PCPPI built throughout the years. This is why when PDRF approached us and asked for help to rehabilitate the city, we did not hesitate," said PCPPI President, Samudra Bhattacharya. " By providing access to clean water to the 12 evacuation sites, especially in this time of Ramadan, we hope for a renewed determination for the residents to pursue the rebuilding of the city."

Also at the event was Lanao Del Sur’s Provincial Information Officer, Salma Jayne Alonto-Tamano. Millar reiterated the government's relentless pursuit of rebuilding Marawi, returning it to its vibrancy.

"With Pepsi and PDRF's partnership, it's evident that a scarcity of care does not exist--they have answered the call to be responsible corporate social citizens, with PDRF running toward the fire to lend a hand. Today, we find Task Force Bangon Marawi isn't an organization; it's all of us pitching in to help," said Meily. 

The Itchyworms ' Di Na Muli' official music video set to launch 12 pm today

Di Na Muli was written in 2016 by long-time friends Jazz Nicolas and Wally Acolola. They entered the song into the 5th Philippine Popular (PhilPop) Music Festival, performed by The Itchyworms, where it won the grand prize. Now, in 2018, the song has been given new life in the official soundtrack of the hit film Sid & Aya (Not A Love Story) (Viva Films, starring Dingdong Dantes and Anne Curtis, directed by Irene Villamor).

Somewhere in between PhilPop and Sid & Aya, the Itchyworms set out to immortalize the song in the perfect music video. Help came along in the form of director Juno Oebanda, longtime friend of the band, and the generous indulgence of none other than the Cultural Center of the Philippines. The link to the CCP is Teddy Hilado (d. 2015), recognized as the father of lighting design in Philippine theater, who is also the uncle of Oebanda.

The song's themes of love, loss, and words left unspoken, are embodied in the elegant performances of Rosky Balahadia Hilado (Teddy's widow, formerly of the Bayanihan Philippine Dance Company) and Carissa Adea (Ballet Philippines), and in the video's sweeping visuals, all captured within the hallowed halls of the CCP. The music video seeks to serve as loving tribute to Teddy, whose influence is still felt and recognized to this day.

The Itchyworms are now proud to share what is probably the first-ever music video shot inside the Cultural Center of the Philippines, and extend heartfelt thanks to those who helped bring the music video to fruition.

Youtube link for Di Na Muli official music video: https://youtu.be/rgHHJkzn5TU
For updates about The Itchyworms, you can follow them on Facebook, Twitter, and Instagram.
Listen to the music of The Itchyworms on Spotify, Deezer and iTunes.
Check out their music videos: Official Youtube channel

Video Credits
Di Na Muli
Words and Music by Jazz Nicolas and Wally Acolola

Starring
Rosky Balahadia Hilado
Carissa Adea
and The Itchyworms

Executive Producers: Juno Oebanda and The Itchyworms
Directors: Paolo Abella and Juno Oebanda
Director of Photography: Arvin Viola
Lighting Director: Shakira Villa-Symes
Drone Pilot: Paolo Jaminola
Editor: PJ Corpuz
Colorist: Marilen Magsaysay

Special Thanks to:
Audio Video Solutions Corporation
Soundcheck Inc.
Forerunner Technologies Inc.
JB Music
Forscink Inc.
Digital Fusion Productions
Aero 360 International
Creative Control Group

The administration and staff of the Cultural Center of the Philippines

Di Na Muli
Words and Music by Jazz Nicolas and Wally Acolola
Performed by The Itchyworms

Verse:
Nung araw kay tamis ng ating buhay
Puno ng saya at ng kulay
Di mauulit muli

Ang oras kapag hinayaang lumipas
Madarama mo hanggang bukas
Di mababawi muli

Chorus:
Ang dami daming bagay na hindi naman kailangan
Kung pwede lang bawasan natin ang mga tampuhan
Hindi mo lang alam hindi mo pa nararanasan
Kahapon sana natin di mo na pinahirapan
Patawad muli
Di na muli

Verse:
Ang oras kapag hinayaang lumipas
Madarama mo hanggang bukas
Di mababawi muli

(Instrumental)

Bridge:
At natapos ang himas ng sandal
Di kukubli aking tinig
Nang lumipas na't di man lang nasabi
Salamat hanggang sa muli

Chorus:
Ang dami daming bagay na hindi naman kailangan
Kung pwede lang bawasan natin ang mga tampuhan
Hindi mo lang alam hindi mo pa nararanasan
Kahapon sana natin di mo na pinahirapan
Patawad muli
Di na muli

Binawi buhay mo ng walang sabi
Binubulong ko sa sarili
Mahal kita hanggang sa huli
Mahal ko hanggang sa huli

Coke Studio receives industry nod for OPM advocacy

Coke Studio Season 1 was awarded the silver plaque under the Youth Brand category of the Asia-Pacific Tambuli Awards 2018. The Coca-Cola Philippines team that received the award was led by Winn Everhart, Coca-Cola Philippines President and General Manager (second from left), and (from left to right) Senior IMC Manager Jason Gervasio, McCann Worldgroup Account Director Teneil Ibanez, McCann Worldgroup Executive Creative Director Joe Dy, Coca-Cola Philippines Marketing Director Stephan Czypionka, IMC Director Jenny Cinco, Marketing Manager for Sparkling Nina Mahnik Marketing Manager for Stills Teejae Sonza, and IMC Manager Tanya Cinco.

The first season of Coke Studio was recognized for its outstanding contribution in the development of Original Pilipino Music at the recently concluded Asia Pacific Tambuli Awards. The Tambuli Awards is one of the longest-running award giving bodies that recognizes marketing campaign and programs that adhere to the promotion of human good.

For changing the OPM landscape, Coke Studio Season 1, a music platform of Coca-Cola Philippines, was given the silver award under the youth brand category.

“Bringing Coke Studio to the Philippines was a great experience for all of us – seeing how music is a huge part of the lives of Filipinos. This award is for everyone who was part of this milestone in the history of Coca-Cola and in the local music industry. It keeps us excited as we prepare for the second season of Coke Studio,” said Stephan Czypionka, Marketing Director of Coca-Cola Philippines.

Coke Studio aimed to strengthen the connection of Filipino teens with the brand by underscoring the language of music as a bridge. In the process, Coke Studio became a platform to showcase OPM and increase the interest of teens with local artists and their music. The program provided the local music scene’s newcomers with the opportunity to collaborate with the more established names. The collaborations resulted in the production of exciting new music.

The music platform engaged upcoming artists with some of the established names in the industry to create new music. Musicians like Abra, Gracenote, Ransom Collective, Sandwich, Franco, Gab and John f Urbandub, Moonstar88, Reese Lansangan, Ebe Dancel, Autotelic, Noel Cabangon, Curtis Smith, Jensen and the Flips, and BP Valenzuela were part of the first season.

The language of music as a unifying force is at the core of the Coke Studio campaign, underscoring the role of music in the lives of Filipino teens, especially in self-expression and as a way to connect with their peers. Like music, Coke is also one of the brands that brings people together.

Coke Studio in the Philippines was initiated by Stephan Czypionka, Jenny Cinco, Nina Mahnik, Jesus Ferreira, Jason Gervasio, Macy Magpayo, Jenna Macalagay, Kris Perez, Jonah de Lumen, JB Cajita, Kristine Macaraniag, and Krisha Iliscupidez, all from Coca-Cola Philippines, together with their partner agencies – McCann World Group as the creative agency, Ogilvy One as the digital agency, Ant Savvy as the events agency, Unitel as the production house, KPPR and Stratworks as the public relations agencies, and Starcom as the media agency.

Coke Studio Season 2 will air later this year, creating music with more local artists and more Filipinos.


About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.



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SM Supermalls wins “Shopping Centre of the Year” award in Ph Best Brand Awards

Philippines Best Brand Awards 2018. SM Supermalls bagged the prestigious ‘Shopping Centre of the Year’ award in the Philippines Best Brand Awards, at the recently concluded awarding ceremonies last June 8, held at Dusit Thani Hotel. In photo: SM Supermalls Chief Operating Officer Steven Tan (3rd from left) delivering his acceptance speech.

SM Supermalls was presented with the prestigious ‘Shopping Centre of the Year’ award in the first edition of the Philippines Best Brand Awards, at the recently concluded awarding ceremonies last June 8, held at Dusit Thani Hotel.

Accepting the award on behalf of SM Supermalls was its Chief Operating Officer Steven Tan. “We owe our success to our customers and partners who continue to support and trust the SM brand. This achievement motivates us to further innovate and to strive harder in bringing bigger and better activities and brands to the SM malls,” Tan said.

From its first shoe store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958 – the SM brand has come a long way as it celebrates its 60th anniversary this year. From a one-store operation, the brand grew to provide people with a range of shoes and clothes among others at The SM Store, their daily needs at SM Markets; affordable homes through residential condominiums of SMDC; and family fun experiences at SM Supermalls.

The Philippines Best Brand Awards recognize and celebrate outstanding brands and marketers who have achieved extraordinary success from effective and innovative marketing practices in the country. Held to promote marketing excellence and foster marketing awareness in the professional community, the Awards aim to disseminate and educate the industry on the importance of branding in the Philippines.

3 Best Things For Enhancing Motorcycle Experience?

Do you want to improve your motorbike driving experience? Do you want more fun and adventure in motorcycle driving? You should purchase several types of motorcycle products

Certainly, some products can protect injuries/cuts. The following information can definitely help you in purchasing better motorcycle accessories for getting better motorcycle riding experience:

MotorCycle Apparel

Motorcycle apparel includes specialized boots, gloves, jackets and shoes that are required during motorcycle driving. Here, you can get all these accessories/items at the best prices. Not only this, but you can also get some amazing deals and discounts.
If you are new in the world of motorcycles, you need to know about the importance of proper motorcycle shoes, gloves, chaps, and boots. Only after attiring the particular motorcycle apparel, you can avail safe and enjoyable driving experience.

Boot covers, rain suits, boot covers can also be included in the motorcycle apparel.

Motorcycle Riding Jackets

Cool, attractive motorcycle jackets play a crucial role in the improvement of motorcycle driving. Motorcycle riding jackets are manufactured with the specific materials that not only provide safety but also provide maximized comfort.

Our different color motorcycle riding jackets offer a unique, gorgeous look to different persons. By wearing motorcycle riding jackets, you can feel more confident and complete your ride easily/comfortably

3 Best Motorcycle Riding Jackets

1. Fly Terra Trek 4 Jacket – The Fly Terra motorcycle jacket is manufactured using poly-fabric textile material that provides comfort at all the times. They have a particular zipper that helps in attaching FLY riding pants
2. Tour Master Transition Series 5 Motorcycle Jacket – This durable jacket is made from the 600 denier Carbolex polyester fabric material. The jacket contains several vents that help in air circulation
3. Klim Kodiak Jacket – The Klim Kodiac can make you feel dry in heavy storms. This jacket contains specific YKK zippers that increase the overall comfort.

All Season Motorcycle Jackets

All season motorcycle jackets can provide the best bike riding experience in intense heat, fast storms, and rainy waters. These jackets are manufactured only after considering various types of climatic seasons.

Here, you can get the best all season motorcycle jackets at the decent prices. The 4 season jackets have some features that provide cooling and hotness in winter and summer seasons.

1. Scorpion EXO 1909 Jacket – The Scorpion EXO jacket contains several pockets and comes with specific armor that helps in providing safety
2. Joe Rocket Vintage Rocket Leather Jacket – The Joe Vintage jacket neoprene collar that increases the overall comfort
3. Icon 1000 Basehawk Jacket – The Icon Basehawk Jacket features a specific chassis. This is a durable jacket that provides effective performance for several years.

Bottom Line

With the help of above things, you can definitely improve your motorcycle riding experience. Boots, shoes, helmets all can provide you accurate performance at different times. All season motorcycle jackets are known for providing outstanding performance in hot and cold weather

Therefore, get the best results by spending money on these high-quality motorcycle products.