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Pushing the Boundaries of Beauty: L’Oreal Brandstorm 2018

Monday, April 16, 2018


As L’Oréal pushes for a culture that trains individuals to be inclined and empowered in shaping the future of beauty, they continue to host events like Brandstorm, a global innovation competition exclusively for students and one of the largest beauty competitions in the world. It has been a platform for talented students in bringing out their skills, and the Philippines has held this competition since 2009.

Brandstorm 2018 surpassed last year’s 1,500 sign-ups with more than 3,570 players from over 30 universities all over the Philippines. That makes the country the holder of the second biggest Brandstorm in the world.

L’Oréal Brandstorm 2018 National Champions, Team C^3 from the University of the Philippines Diliman, goes to Paris to represent the Philippines in the Worldwide Finals. Their winning idea called “Reign” centered around an innovation that allows a more personalized in-salon and aftercare experience. From left to right: Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Team C^3: Coleen Chua, Caitlin Yu, and Clarice Tee; and Thibault de Saint Victor, L’Oréal Philippines Country Manager

From more than 1,100 teams, only 24 were able to advance to the semi-finals last March 1. Top 8 teams were selected from them to battle it out in the National Finals held in Marco Polo Hotel in Ortigas last April 12. Out of the 8 finalists, Team C^3 from UP Diliman successfully took home the championship with a ticket to Paris to represent the country in the L’Oréal international Finals as they compete with other brandstormer all over the world.

L’Oréal Brandstorm 2018 1st Runner-up, Team Bellus from the University of the Philippines Visayas pitched a modern hair salon innovation that utilizes facial recognition and hair detection systems supported by digital activation. From left to right: Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Professor Tessa Albana of University of the Philippines Visayas; Team Bellus: Rizza Abaygar, Abigail Vivien and Mary Kei; and Thibault de Saint Victor, L’Oréal Philippines Country Manage

When asked about the whole experience, the team shares, “L’Oréal Brandstorm pushed the limits of innovation by encouraging us to think outside the box. It was a never-ending process of researching and revising our case until we were completely satisfied with it. With winning this year’s competition, we are excited to fulfill our dream to represent the country in the L’Oréal Brandstorm Worldwide Finals in Paris, France.”

L’Oréal Brandstorm 2018 2nd Runner-up, Team Team Tala from De La Salle University-Manila, proposed a fully digitized and interactive salon journey that can be experienced from the palm of your hands. From left to right: Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Team Tala: Dominique Jalandoni, Ellysha Felizarta, and Roberto Cabrera; and Thibault de Saint Victor, L’Oréal Philippines Country Manager

Following suit are Team Bellus from University of the Philippines Visayas (1st runner-up) and Team Tala from De La Salle University-Manila (2nd runner-up). Both teams win cash prizes and products.
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