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BusinesWorld: The Country's Leading Business Newspaper Launches Sparkup

Saturday, June 10, 2017
PRESS RELEASE


Businessworld has a long history to tell. It withstood decades and proved its leadership in professional economic journalism. It was formerly known as BusinessDay lead by its publisher/president and editor-in-chief Raul L. Locsin. It even survived martial law years and was relaunched after closure on June 1987. It saw full computerization during its rebirth under the updated name BusinessWorld.




After three decades of award-winning economic reportage, BusinessWorld, the country’s leading
business newspaper, introduces its newest successor in the age of disruptive innovation: SparkUp.
SparkUp is a space for the community of young, passionate, and wildly aspiring go-getters. Its assets
include the website sparkup.ph, social media pages including Facebook, Instagram, and Twitter
@SparkUpPH, and a quarterly published magazine.



The direction for a digital-first multimedia platform came from Lucien C. Dy Tioco, Executive Vice-
President of Philippine Star Media Group, which BusinessWorld is part of. “SparkUp will prove to be a useful platform for business-minded millennials and centennials because it will not only serve as a source of business knowledge, but also a community where they can share ideas and inspire each other to turn business concepts into reality,” he said.



Created and designed for the next generation of business people, SparkUp will not only turn
BusinessWorld’s text-driven reports into creatively executed insights, but will bring forth original content to excite its readers. A daily content hashtag categorizes the stories:

#MoneyMonday – Tips on money management, with the latest news on saving, investing, and spending;
#TrendingTuesday – Insights on the latest trends and their impact on entrepreneurs and consumers;
#WorkingWednesday – Workplace stories and tips for the Gen Y and Gen Z's work ethics and career
outlooks;
#TakeoverThursday – An insider tour of a day in the life of the members of the Sparkommunity;
#FreshFriday – Stories on the lighter side of business.



Aside from stories created by its team of journalists, SparkUp will also deliver insights from industry icons called Sparkfluencers who are young and trending business influencers who have made it to the top.



They will write columns and speak live in events to foster learning and inspiration.
In order to boost awareness of business terms, SparkUp introduces Sparktionary. This built-in dictionary provides digestible definitions through interactive executions readily available for every reader.



Signing up to SparkUp via sparkup.ph/signup will give users additional capacities, such as contributing their own content, highlighting passages of interest, taking down notes, bookmarking stories, and participating in a gamified platform.



First and only of its kind, SparkUp turns the need for daily business fix into a fun game. Logged-in users can earn as much coins as they can, especially when engagement in the website increases. In addition to this, badges can be collected by following a set of parameters, such as getting your contributed story to the home page, this leads to the accumulation of more coins which can be instantly used to buy items at the Marketplace, including actual copies of the print issue and passes to SparkUp events.



SparkUp will also regularly hold a series of events aimed at empowering the Sparkommunity. Among
these events are entrepreneurial summits, pocket forums, campus activations, start-up competitions, and case-study activities. These will enable members of the Sparkommunity to learn, meet up, network, and find potential partners.



To know more about SparkUp, visit www.sparkup.ph and follow @SparkUpPH.
For inquiries, e-mail hello@sparkup.ph.

About BusinessWorld:

BusinessWorld is the leading business newspaper in the Philippines with a nationwide circulation of more than 151,000 as of 2016. Founded in 1967 as Business Day, it is Southeast Asia's first daily business newspaper. Since then, BusinessWorld has been publishing business news coverage for the decisionmakers, trendsetters, and leaders in business, industry and government, both local and abroad, who are keen on Philippine business updates. Its digital assets include the website www.bworldonline.com, and its social media pages @BusinessWorldOnline for Facebook and @bworldph for Instagram & Twitter. In addition to these, BusinessWorld also publishes an annual magazine that provides readers with corporate financial data, BusinessWorld Top 1000 Corporations in the Philippines, and an award-winning luxury consumer monthly magazine, BusinessWorld High Life.

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