HIV awareness must be made more understandable for young adults

Durex Philippines recently launched its Always Come Prepared campaign that aims create HIV awareness and help prevent it. Key organizations--UNAIDS, Love Yourself, and advocates from the medical field, and Boys Night Out (BNO), joined hands with Durex on its mission to curb HIV in the country. (L-R) BNO's Slick Rick, Reckitt Benckiser Read for regulatory Atty. Ricky Salvador, Sex Therapist Dr. Rica Cruz, UNAIDS Country Director for the Philippines Dr. Louie Ocampo, Reckitt Benckiser General Manager Chris Ritchie, Infectious Diseases Expert Dr. Marion Kwek, Love Yourself and Safe Spaces advocate Losif Cadelina, and BNO's Toni Tony and Sam YG.

Only 15 percent of young adults aged 15 to 24 years old have knowledge about HIV prevention, a UNAIDS Philippines study showed. The lack of an extensive sex education in the curriculum is seen as a contributing factor—directly or indirectly—to the country’s high HIV growth rate.



Discussions on the human immunodeficiency virus or HIV have always been done in extremes – either it is too technical and clinical or it is peppered with myths and falsehoods – creating a large disconnect with young adults, the audience who matter the most.



“We believe that education is the best way to prevent HIV, especially among the young adults. If they are equipped with the right knowledge about HIV and its potential risks to their health, we believe that they stand a chance in protecting themselves against the chronic disease,” said (Karol Canlas) Durex Philippines (Brand Manager).



In September, Durex Philippines took the playful and quirky approach to bringing HIV awareness to mind with the launch of its “Always Come Prepared” campaign. Led by the radio trio of Sam YG, Tony Toni, and Slick Rick, the campaign aims to make the conversation on the threats and dangers of the disease lighter and easier to understand for the general public.



To pique the interests of young adults on the campaign, Durex also presented a unique visual of a toy soldier using the condom as a parachute.

UNAIDS Country Director for the Philippines Dr. Louie Ocampo shares that if the current trend of reported new HIV cases in the country, we are seeing tripling of numbers at about "265,000 cases by the end of 2028-2029."



“Their openness and tongue-in-cheek manner of talking about sex-related issues and concerns, particularly HIV, is a good way for us to reach the younger audience. Medical experts have long talked about the dangers of HIV, but why is it still rising in the Philippines? The message must have been lost somewhere,” said (Chrisel Segundo, Category Manager – Relief and Wellness).



Condoms are still the only known effective method of preventing the transmission of HIV and other sexually transmitted diseases. With its latest campaign, Durex Philippines aims to raise awareness and encourage the public to take active precautionary measures against HIV.

1 comment

  1. greetings frank from usa I was been cured from my hiv you can whatsapp me +18638882192 me from usa for more information
    Thanks to Dr for his good work I never believe that HIV has cure, I was HIV positive over 3 year now before I came across a comment about how
    Dr Osama cure HIV and herpes disease but when I saw it i have it in mind
    that he cant cure HIV I just decided to give it a try I contact him that
    night luckily to me he replied me, and i hold on to see the work of Dr Osama if he is saying the
    truth he ask for some details about me i gave him all he needed and I
    waited to see his reply to my problem after all, he told me to go for check
    up and I went for HIV test I cant believe I was negative,am so happy and
    grateful to God for using Dr Osama to cure me, that is the reason why i
    decided to write this wonderful testimony of our i was cured, i recommend
    Dr. Osama to you all around the world,contact me on his you can also reach me through WhatsApp +18638882192 me for more information
    Dr Osama Dr email Osamaomos52@gmail.comfor helping you at this young age if you need help contact

    ReplyDelete

Instagram

Klikd2. Theme by STS.