Technology for good, Fundraising goes social

Frontline workers receive meals from CloudEats, the country’s largest cloud kitchen company

MANILA, Philippines, May 29, 2020  In the new normal, doing good is much more digital. 

In this time of COVID, many millennials are showing their support for the country’s health workers by using social media to raise funds for Personal Protective Equipment (PPE) such as face masks, face shields and hazmat suits.
A eureka moment 
Last March, five friends in Quezon City got together in a eureka moment to start a PPE fund drive for the country’s frontline healthcare workers. With the help of friends, families and kind strangers, they have raised over P3.2 million as of April 28, 2020. 
According to 26-year-old Jonas Tamayo, it was his friend Chabeli Cua who came up with the idea. Cua, along with Choi Co, takes care of sourcing supplies as well as hospital relations. Meanwhile, their friends Frankie Cu and Ysa Syyap handle the finances and logistics while Tamayo is in-charge of communications. 
The group’s initial target was to help around 5-10 hospitals. However, the strong response of people who took part in their campaign enabled them to do much more.

“Our donations are more than what we expected when we first started this fund drive. This enabled us to produce or procure thousands of face shields, hazmat suits and N95 masks. We have distributed these various PPEs to over 100 hospitals and groups with the same beneficiary as ours, such as the Office of the Vice President’s Angat Buhay program,” Tamayo said. 

The group used three social media main channels as platforms for their campaign – Facebook, Instagram and a live Google Doc that is made available for the public.

“Social media has played a big role in helping raise awareness about our donation drive. It was also vital in terms of gathering more hospital contacts from different people who have seen our posts,” Tamayo said. 

“We did most of the legwork through different digital platforms, specifically on delivery and payment transfers.  Digital plays a big role on how we try to live in the ‘new normal’ and we have to learn how to use it responsibly to our advantage,” Tamayo added.

Over 60,000 meals for frontliners 

CloudEats founders Kimberly Yao and Iacopo Rovere have been helping out frontline workers by providing them with hot meals. To date, CloudEats has raised P3.8 million and has given over 60,000 hot meals through various partner hospitals and local government units (LGUs) in Metro Manila. 

CloudEats is the largest cloud kitchen company in the Philippines. A cloud kitchen serves as a restaurant kitchen that accepts incoming orders only through online ordering systems and offers no dine-in facility.

“Given that our business is under essential goods and that we could still operate, we wanted to make sure that we are able to help out to those who are in need,” Yao said. 

“We believe that in this time, our community needs to work together more than ever to survive the pandemic.  Food is a vital product that everyone needs. We gladly offered our services to help and feed the hard working and hungry,” Yao added. 

Yao and Rovera have distributed all their donations to partner hospitals and LGUs. These include the Philippine General Hospital, East Avenue Medical Center, the National Kidney Transplant Institute, Cardinal Santos Medical Center and the Philippine Heart Center. 

To raise awareness about their campaign, the two have relied on Spotify, Facebook and Instagram. With the help of families and friends, they gathered a lot of donations through Facebook and Instagram tags and shares. The group also constantly posts updates on their feed, stories and newsletters regarding the progress of the food drive.

“It helps that a lot of our family and friends share our materials on their personal pages, group chats and public groups,” Yao said. 

To utilize social media, the company put up a donation website for the food drive. For those who are interested to take part in this campaign, you may donate and learn more about the fund drive at 

Tulong Ilocano

24-year-old Kitkat Pajaro, along with her group of friends from Ilocos Sur, started a fundraising campaign called “TULONG ILOCANO”. It is a COVID-19 fund drive for frontliners based in Ilocos Sur. According to Pajaro, the group wanted to create a platform for other Ilocanos like themselves who want to help frontline medical workers in COVID-19 hospitals in Ilocos Sur. 

The group’s initial target was P150,000 but they managed to raise P162,158.40 of total donations. 

“We were able to purchase necessary medical supplies and various PPE to three designated COVID-19 hospitals in Ilocos Sur, including Gabriela Silang General Hospital, Magsingal District Hospital and Narvacan District Hospital,” Pajaro said.

To push their fund drive, Pajaro and her friends used three major social media platforms, including Instagram, Facebook and Twitter.

The Tulong Ilocano campaign turns over its PPE and medical supply donations to some hospitals in Ilocos Sur. 
“Our team created materials for everyday online posting. This mostly consists of daily updates across our social media platforms until we were able to reach our goal of P150,000. We even encouraged our other friends to repost and even tried to talk to some influencers so as to get the word out more,” she said.

"It is tough to navigate life and the new normal in the middle of a pandemic, but these generous and digitally adept millennials show us that we can still contribute and make things better for our communities. Their creative and responsible use of our network and digital services inspire us to work harder to make sure that more people will benefit from technology," said PLDT Public Affairs Head Ramon R. Isberto.

To know more about the efforts of the PLDT Group in beating the COVID-19 pandemic, please visit

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