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Gear Up WIth Atsui: A Proudly Local Performance And Athleisure Brand For Those Who Want To Move With Style And Confidence

Wednesday, September 27, 2017



27 September 2017, Manila, Philippines – Atsui recently unveiled its 2017 Pre-Holiday collection with an interactive pop-up showroom at the Raffles Residences Lounge. Showcasing a wide range of high-performance and athleisure pieces, this new collection also highlights the brand’s thrust in providing stylish, quality active wear for all kinds of movements.
Atsui started in 2014 with a strong vision to provide Pilates and Yoga wear that would match the needs of everyday enthusiasts in function, fashion, and price. Backed by a strong familial manufacturing background, it found its humble success within the community, and is now embarking on a bigger mission to provide the same comfort and confidence to all kinds of movements.


“I lived away and trained for Pilates for a few years, and when I decided to bring my experience back to the Philippines, I was taken aback to find that there were very limited options in the country; quality active wear was available, but it was often too expensive,” shares Leslie Silvestre, one of the founders of Atsui. “The response for Atsui within the community has been overwhelming, and we just want to extend and share the brand to everyone who enjoys an active, stylish and fun lifestyle.”
 
During the Atsui interACTIVE Pop-up Showroom last September 27, the brand gathered some of its VIP partners and friends from the media to officially announce this new movement, and also introduce its 2017 Pre- Holiday collection.

Inspired by the different and changing circumstances around the great rivers in Asia, Atsui’s newest collection called ‘Rivers’ represents the brand’s movement and progress, and includes a wide range of functional performance and lifestyle pieces in stylish designs, rich colour palettes and prints.
With Atsui’s strong commitment to quality, the brand also introduces airemov – a specially woven 4-way stretch and moisture-wicking fabric with increased elastane that allows each piece to move as you do. “We make sure we use the best fabrics to provide the support needed for high performance activities such as spinning, boxing, and crossfit,” says Homer Silvestre, co-founder and designer for Atsui. “Each product that we create at Atsui is carefully designed and engineered with uncompromised quality at honest, appropriate value.”

To check out and get a hold of Atsui’s latest collection, you can visit Atsui.ph. Select pieces are also available in activity centers such as Yoga+ Express, Bikram Yoga Makati and Cebu, Bliss Yoga, and Yoga Hub Cebu. You can also follow Atsuiph on Facebook and Instagram for more updates.

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ATSUI 2017 PR- HOLIDAY COLLECTION: RIVERS


HUANGPU | Inspired by the river that bisects Shanghai that highlights the two faces of the city – Puxi with its historical architectures and Pudong which is lined with modern skyscrapers




SUMIDA | Inspired by the river in Tokyo, Sumida is a study of contrasts juxtaposing the Japanese reverence of nature with its Sakura tree-lined banks against the electric energy of the big city



CHEONGGYECHEON |Taking from the changing view of progress of the Korean mega city of Seoul, where the Cheonggyecheon River is found, the collection features patterns that hint of technology, reworked urban camouflage and topological maps.




ATSUI BASICS COLLECTION

Stylish designs in neutral palettes and solid hues



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