Thursday, September 13, 2018

Mark your calendars for SM City Baliwag’s Singkaban Sale this September 27-30. Grab huge discounts of up to 70% off at The SM Store and countless items mall wide. 



            It is official! Ber months have finally arrived and with the Yuletide season fast approaching, SM Malls in Baliwag, Pulilan, Marilao and San Jose Del Monte prepared grand kick off festivities to stir up the Holiday spirit in everyone. Here are your guide to start your ber-months right:


  • Singkaban Sale. Start your early Christmas shopping and head on to SM City Baliwag’s Singkaban Sale from September 27-30. Grab great finds and fill your shopping carts, as huge discounts of up to 70% off will be applied to countless items mall wide. 

  • Bulacan Art Fest. In celebration of Bulacan’s Fun Food Art, SM City Baliwag will unveil the largest serving of Bulacan's pride, the classic Ensaymada on September 29. SM Center Pulilan, on the other hand, will bring Food Art workshop for kids on September 22. Join the fun art session and be amazed as kids develop their art skills using fruits and veggies. 

  • Coffee Festival. Calling all coffee-holics! Get ready as SM presents the biggest coffee festivity happening at SM City Baliwag on Sept. 14-28, SM City San Jose Del Monte on Sept. 24-30, and SM City Marilao on Sept. 25-30. Top coffee purveyor like Starbucks will hold talks about Coffee Pairings on Sept 28 and workshop on Coffee calligraphy on Sept 29. Join the unique celebration of the most curated and artsy fair on coffee culture and enjoy great offerings on coffee brews and concoctions. 

  • Mooncake Festival. Attract good luck with the unique showcase of Chinese mooncakes, charms and collectibles. SM Malls in Marilao, Baliwag, Pulilan and San Jose Del Monte invite shoppers to check out the mooncake festival that offers exclusive collection of artisanal Chinese cake variants. These bean paste moon cake pastries are delicious and fun gift for families, friends, and relatives. It brings good fortune, wealth, longevity, and success. Check out the eye-catching festive stalls this Sept. 17-24 at SM City Baliwag, SM Center Pulilan and SM City Marilao with last stop on Sept. 17-30 at SM City San Jose Del Monte.
          Be amazed as SM City Baliwag leads the grand unveiling of the largest serving of Bulacan’s pride- Ensaymada at Bulacan Art Fest this September 29. The fun continues as SM Center Pulilan take kids to a new level of excitement with Food Art workshop on September 22. 



SM City Marilao will likewise redefine fashion with New Level of Style 2018 happening this Sept. 17 – 24 with a Fash Clash event on Sept. 22.



        Also, don’t miss SM Center Pulilan’s 3 Day Sale and SM City Marilao’s Super Sale both happening on September 28-30. Discover great deals at affordable prices and big discounts of up to 70% off.
Attract luck with SM’s Mooncake Festival on the following dates: Sept. 17-24 at SM City Baliwag, SM Center Pulilan as well as SM City Marilao and Sept. 17-30 at SM City San Jose Del Monte. Bring home Chinese treats and goodies and join fun-filled dice games to win exciting prizes.




          Visit SM Malls in Baliwag, Pulilan, Marilao and San Jose Del Monte for great finds and awesome experiences. Malls are open from 10:00AM to 9:00PM daily. For updates, visit the official facebook pages of SM City Baliwag, SM Center Pulilan, SM City Marilao and SM City San Jose Del Monte.







Wednesday, September 12, 2018

Coke Studio returns with an amazing line up of local and international artists


Coke Studio Season 2 welcomes a new set of artists to share different stories of homecoming through great OPM songs and stellar collaborations.

There are many things that make us feel at home - laughing and spending quality time with our favorite people, munching on our go-to comfort food along with a refreshing drink, or even listening to a song that brings back precious memories.

When we return to where we feel valued and accepted, when we’re reunited with the things and the people we love, when we look gratefully at our past experiences both good and bad, and when we remember the passions that inspire us, we come home.

These unique instances are our own moments of homecoming. When we recall a special moment, the memory comes with a tune that was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand.

Coke Studio Season 2 artists and the Coca-Cola Leadership Team take a selfie after a successful launch.


With the perfect jam playing and a bottle of Coca-Cola, simple moments with our friends and family become more fun, more memorable and more uplifting. 

Music has always been weaved in the history of Coca-Cola. In the Philippines, each generation remembers a certain song they can relate to the brand, like “Tomorrow’s People” sung by Lilet along with hundreds of teens all over the world, and “Sana” performed by Nikki Gil as she hands over bottles of Coke with a smile while singing an inspiring message.  

Now, music and Coca-Cola come together once more to give young music lovers and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming.

Coca-Cola Philippines President and General Manager Winn Everhart raises a Coke toast to OPM.

In line with the Company’s thrust to empower the youth, Coca-Cola tapped into young Filipinos’ love for music through Coke Studio PH in 2017. Coke Studio PH shed the spotlight back on OPM and provided a platform for artists, both veteran and new, to showcase their talents and collaborate.

This year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.   


For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar lineup of local and international Filipino artists across various genres.

While the previous season brought together veteran artists and budding musicians, Coke Studio Homecoming calls Filipino artists who have shared their talents to the world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.  


Among the Season 2 artists are funk-rock band IV of Spades, spoken word artist Juan Miguel Severo, rapper Shanti Dope, hip-hop and R&B artist Quest, Filipina K-Pop sensation Kriesha Chu, singer-songwriter Moira Dela Torre, Fil-Am acoustic/pop singer and YouTube personality AJ Rafael, DJ Patty Tiu, alternative/indie band December Avenue, 22-year-old actor/singer Khalil Ramos, all-around performer Sam Concepcion, multi-awarded singer KZ Tandingan, nine-piece Filipino folk-pop band Ben&Ben, and a surprise artist!


Each episode of the season will focus on the artists’ own stories of homecoming – whether to their homeland, to a memory, or a person – a place or moment where they truly feel they belong. 


From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will feature groundbreaking collaborations between artists, as well as unique renditions of their songs, each a reflection of what coming home means to them.



“We received such an overwhelming response during the first season of Coke Studio PH and this really inspired us to work harder this second season and explore ways to take it further. Last year, Coke Studio became a home for OPM and now we want to continue and strengthen that legacy, making sure that the younger generation and the new lineup of artists can feel that same sense of belonging,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing. 



While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke Studio events, Coca-Cola encourages teens to deposit their PET bottles in designated recycling bins.  The Coke Studio TuneCycle, a stationary bicycle that also grinds PET bottles, will also be a staple in Coke Studio events. These ground PET bottles will later on be turned into eco-bricks.


Coca-Cola revealed its exciting lineup of artists at the Coke Studio Homecoming Launch on September 1, at the World Trade Center in Pasay City. During the event, memorable Coke Ambassadors Lilet, Nikki Gil, and Abra performed a mash up of iconic Coca-Cola songs, Tomorrow’s People and Sana.


Catch all seven episodes of Coke Studio Homecoming, as well as its Christmas special, every Sunday, starting September 16 on ABS-CBN at 11:15 a.m. and on the official YouTube Channel (YT.com/CokeStudioPH). There are plenty of mash-ups, covers, and surprises in store so stay tuned and let the sounds of OPM call you home!



Coca-Cola continues to strive for water leadership throughout its value chain

More than a main ingredient in Coca-Cola beverages, water is one of the most crucial resources essential to the health and survival of individuals, communities, and our business.

This is why The Coca-Cola Company developed and adjusted various aspects of its value chain in order to achieve water leadership status. From ensuring that raw materials are grown with efficient water use, to bottling facilities with minimal impact on the water supply, to bringing water access to water-deprived communities, and in ensuring that critical watersheds are cared for and conserved, the Company has stayed true to its commitment of returning to the communities and the environment every single drop of water used in the production of its beverages.

The beverage company initially looked at 2020 as the year to achieve 100 percent water replenishment, but this goal was achieved in 2015. To date, Coca-Cola has returned over 330 billion liters of water to the environment and the communities through various water programs and initiatives. 

In the Philippines, the Company has audited an estimated 108 percent water replenishment rate through its various programs and activities, primarily through the Agos program. Under the program, Coca-Cola provides water access to 180 communities in rural parts of the country, developed more efficient water use in all bottling facilities, and contributed in the conservation efforts of critical watersheds.

From one end of the value chain, Coca-Cola has partnered with the Department of Agriculture to bring water access to small sugar farmers in impoverished parts of the country. Sugar is one of the key ingredients in the various beverages under the Coca-Cola line.

The Agos program of Coca-Cola Philippines has provided far-flung water-deprived communities with access to safe water through simple technologies such as ram pumps that elevate water without the need for electricity, gravity installations that bring water to lowlands, and rainwater catchment facilities.
  
To further serve the water-poor communities, Coca-Cola also deployed a mobile potable water treatment plant which produces 2,000 liters of potable water per day. Earlier this year, the water treatment plant has helped 4,300 internally-displaced persons (IDPS) at the Upper Hinaplanon and Buru-un School of Fisheries Evacuation Centers in Iligan City. At present, the mobile potable water plant is being deployed across various barangays in Marawi and has served water needs of 55,800 returning residents in the city.
Aside from giving back to communities, the Company returns water to nature by supporting the restoration and conservation of critical watersheds including the Ipo Watershed-Sapang Munti and the Sapinit Sub-Watershed within the Marikina Watershed.
Despite achieving their global goal, Coca-Cola vows to continue with the commitment of returning to the community and the environment, every drop of water used in the production of its beverages.




The way consumers talk and transact in this millennial world is changing at a breakneck speed. With dwindling attention spans, an open market that has attracted challengers from all corners, and the need to get business done with a swipe of the screen, enterprises are now being asked to reconsider where they stand on this playing field today.

LBC Express, the leading logistics provider in the Philippines, knows that to sustain the success it has enjoyed for over 68 years, they have to embark on one of their biggest and boldest moves yet: a comprehensive digital transformation. The intent is to move differently and put themselves in a position to better respond to customers, clients, and corporations’ needs.

An upgrade from the ground up, LBC Express initiated a revamp of all its digital assets starting at the back is an integration of all their operations, breaking free from silos, aligning all the data they have of their clientele worldwide. From there, they are also introducing an all-new mobile app, relaunching the corporate site and consolidating dozens of different territory-initiated social media pages into one official Facebook account.



Because of this revolution, the company’s platforms and other solutions will allow people to benefit from LBC’s features in the most intuitive, simplest, efficient way possible. The use of technology is more responsive and proactive to what people truly need which is a service that allows them to focus on moving beyond the things they send to their families, loved ones and even business partners.

To bring all these impactful changes together, the new communications has also taken on a more progressive route inspired by the campaign’s manifesto “Let’s Move”. A refreshed tone, look and feel puts the customer at the center, with an even more comprehensive media plan that follows not just the customer’s journey, but also offers him customized solutions he can avail of as he grows with the brand instead of merely one-and-done transactions.

They have also taken digital transformation to the next level in terms of their relationship with their partner that debunks the old Client-Agency model in favor of a far more collaborative set-up with its new Partner of Record, The Havas Ortega Group.



LBC’s Chief Marketing Officer Javier Mantecon reflected on the decision to tap Havas Ortega. “We weren’t looking for just a communications agency. We were looking for a partner that will be directly involved in all of our marketing operations.

Their understanding of our business needs, their expertise in digital marketing and their insights on our new market through their Millennial Codes Study synced with our digital transformation goals. It is through this synergy, we are able to deliver more to our clientele through our services in the most efficient way with the help of technology,” he said.


Asked to elaborate on the unique alliance, LBC Express President & Chief Operating Officer, Mike Camahort shares, “We are excited to make a major move with our digital transformation and keep up with the demands. It is amazing that this is guided by a unique and non-traditional strategy of getting operations and communications together as an integrated whole. Havas Ortega understood the life stage of LBC Express and they were able to demonstrate on how we can help more lives, business and even communities”.

As LBC Express clears the runway on this journey towards complete digital transformation, even more impactful moves are being mapped out in the horizon. With an open invitation to everyone, LBC is more than ready to take on all the challenges that this Millennial World has in store.

Tuesday, September 11, 2018




Concentrix Philippines officially opened its 9th contact center featuring the most advanced amenities at the Exxa Tower in Bridgetowne, Quezon City. The new office occupies seven floors with 18,000-square-meter space and highlights the company’s focus on attracting the best possible talents by creating a live-work-play environment. It has a modern wellness center, day care hub and beaauty salon. The facility showcases innovative technology like a reward dispensing machine for top performers, state-of-the-art operations area with collaboration corners, mobile laboratory, modern lounge rooms, private acoustic spaces and learning pods. Concentrix’s newest site is close to major transport systems, top schools and universities, as well as large residential areas and lifestyle support services. Exxa Tower is part of a larger campus project Concentrix has planned at Bridgetowne. The site complements five Concentrix campuses in other parts of Metro Manila and in the cities of Naga, Cagayan de Oro, Davao and Cebu.





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Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up its biggest annual regional shopping event of the year, Shopee 9.9 Super Shopping Day, surpassing last year’s record at 7:43am on 9 September. This year’s Shopee 9.9 Super Shopping Day achieved a new milestone with the highest-ever single day sales performance in Shopee’s history, with a total of over 5.8 million orders recorded; amounting to 3 times more than an average day.

Over 15 million items were sold within 24 hours. Within the first 9 minutes of 9 September, a total of 99,999 items were snapped up by shoppers from all across the region.

Terence Pang, Chief Operating Officer of Shopee, said, “As the third instalment of Shopee’s annual regional shopping event, this year’s 9.9 Super Shopping Day is our biggest one yet. The performance of this year’s campaign far exceeded our expectations on all fronts, and we are proud to have achieved record breaking sales with the support of our loyal Shopee users, brands and partners.”

Shopee 9.9 Super Shopping Day boasted the support of more than 7 million sellers, and 10,000 brands across the region. In the Philippines, Health and Personal Care, Mobiles and Accessories, and Home and Living, emerged as the top performing categories as Filipinos shopped over the 11-day event from 30 August to 9 September. Both sellers and brands enjoyed extended reach and sales uplift, with the top performing brands including Maybelline, P&G, Colgate-Palmolive, The SM Store, Silverworks and Drypers, recording significant increase in order volume and traffic.

The debut of back-to-back themed days during this year’s Shopee 9.9 Super Shopping Day proved to be highly popular. Super Flash Sale Day and Super Brands Festival were the most well-received among Filipinos, as users shopped mega flash sales and exclusive deals from brands.



As a special surprise for users, celebrities including It’s Showtime hosts Teddy and Jugs; Hashtags dance group’s Zeus Collins and Jameson Blake; comedian and host, Ramon Bautista; designer, Avel Bacudio; and actor, Kyle Velino; joined Shopee in celebrating the success of Shopee 9.9 Super Shopping Day by personally delivering Shopee orders to users’ doorsteps. The event was broadcasted on Facebook Live with more than 200,000 people tuning in to the reactions of surprised users, and to take part in a special post 9.9 giveaway. A few lucky viewers of the live giveaway won themselves an Oppo F5, Infinix Hot 6 Pro, and exclusive bundles from different brand partners.


“We would like to thank everyone who has played a part in helping to make Shopee 9.9 Super Shopping Day a tremendous success. We look forward to bringing even more exciting initiatives in the months ahead,” closed Pang.

For more information, visit https://shopee.ph/
Download the Shopee app for free via the App Store or Google Play.

Monday, September 10, 2018



RCBC and its latest innovation, the ePiso, took the spotlight during the second International Telecommunication Union’s (ITU) Workshop on Standardizing Digital Fiat Currency and Applications held in Cornell University Bloomberg Tech Campus in New York City, USA. ITU is the United Nations’ specialized agency for information and communications technologies.

The three-day conference centered on discussions about digital fiat currency and how it can positively impact a country’s financial policies and regulations, technical and business dynamics, and security systems. More than that, it also aimed to present how such financial breakthrough can contribute to inclusion, economic growth, technological innovation, and improved transaction movements. 

More than 20 central banks presented their country’s studies and programs on creating a comprehensive digital platform for financial inclusion. Participants included central banks from Brazil, China, Egypt, India, Norway, and Sweden. The Bangko Sentral ng Pilipinas (BSP) and RCBC represented the Philippines.

RCBC on leading the digital financial inclusion with ePiso             
Margarita Lopez, RCBC’s Digital Banking Head, presented a convincing case on how the commercial bank utilized digital fiat currency technology to enable the unbanked market to have access to efficient financial services and solutions.

Supported by the BSP, the ePiso plays an integral part in RCBC’s core strategy to advance financial inclusion in the country. Melchor Plabasan, BSP’s core information technology specialist group head and deputy director, has given the nod of approval to the bank’s initiative to bring sustainable economic activities in communities. 

“The launch of RCBC’s ePiso is consistent with our ‘test and learn’ approach where we are encouraging local financial institutions to develop an innovative product that will bring economic benefits to the public while at the same time ensuring risks are adequately managed,” shared Plabasan.

The BSP underscored the importance of this project as it showcased digital inclusion in enabling an alternative to physical cash handling and instant receiving of agri-loans.
At the global conference, RCBC’s ePiso was recognized for its efforts to make day-to-day commerce and financial activities more convenient and efficient for consumers. “Because the Philippines is primarily a cash-based society, we wanted to encourage the shift from using actual cash to digitized form of cash to help many Filipinos manage their money easily and securely as they go about their daily activities,” Lopez said.

The ePiso launch is accompanied by a mobile wallet which allows unbanked cash users to easily have access to financial services without having to open and maintain a bank account. They simply have to download the RCBC ePiso mobile app in Google Play.

The commercial bank recently pilot launched the ePiso in Muntinlupa City and Valencia City in Bukidnon in line with its efforts to reach and enable grassroots communities. Lopez shared, “We hope that our ePiso initiative can open the possibility for BSP to establish a digitized currency in the country that will improve financial inclusion.”

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