Thousands of homeowners, architects, and builders searching for resilient building materials that combine refined aesthetics with protection from harsh environmental elements experienced a glimpse of their dream home at the spacious SHERA booth during the recently concluded Worldbex 2026, one of the country’s most influential building and design trade shows held at the World Trade Center in Pasay City.
During the four-day event, SHERA, a global leader in fiber cement home materials, showcased its complete range of fiber cement solutions—from roof to ceiling—designed to deliver strength, durability, and design versatility for modern homes. With products engineered for long-lasting performance, SHERA enables homeowners and designers to create spaces that are both visually striking and built to withstand the test of time.
According to Mr. Isabelo Dingal, VP commercial sales who led the the ribbon-cutting ceremony to officially open the exhibit, “today’s homeowners and designers are seeking building materials that go beyond basic function, with home solutions not only providing durability and refined aesthetics but also protect homes from harmful elements of nature and environment, including termites and pests.”
Among the highlights of the display was the Zedar Shake Roof, a wood-like roofing material produced through high-quality manufacturing processes to ensure durability. It also features termite-resistant properties and an interlocking system designed to prevent leaks while maintaining a natural wood aesthetic.
Complementing this robust roofing system, the booth also showcased a variety of wall solutions that combine functionality and design appeal. Visitors explored the brand’s selection of wall materials, including SHERA Bricko, Deline, Two Tone, Deco Board, and Plank, each offering unique textures and styles suitable for different architectural concepts.
For flooring applications, SHERA highlighted the SHERA Floor Plank Maestro, designed to deliver durability and structural strength and SHERA SPC which focused more on indoor aesthetics, and comfort. For decorative architectural elements, SHERA offers the SHERA Door and Door Jamb, which add finishing touches to modern living spaces. Completing the lineup of products were SHERA Putty–a high-quality, acrylic-based, moisture-resistant filler designed for wood, concrete, gypsum, and fiber cement boards, and the SHERA Paint, a quick-drying and ready-to-use primer and topcoat in one, specially formulated for fiber cement boards for walls and ceilings.
The showcase became even more exciting with the presence of notable guests. Adding more buzz to the brand were special guests who came to visit SHERA’s station, including Jugs Jugueta of the Itchyworms, Home Buddies’ Mayora Frances, and Engineer Yuri Pascual, construction influencers from Convengers Squad: Ms. Ina of GLI Construction, Architect Dax, Batangineer, Ms. Gila of Madhouse Design, Conrad Roofing, and Architect Sean (RK Thicc). Building a dream home starts with selecting materials that combine durability, resilience, and timeless design.
With its complete portfolio of fiber cement home solutions, SHERA offers homeowners and builders materials designed to elevate modern living spaces and stand strong for generations. To learn more, visit https://www.shera.com/en-ph and follow SHERA Philippines on Facebook, Instagram, and TikTok.
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