(R) Holding the scale model of the 20,000-liter water tank to be deployed in Marawi is Lanao Del Sur Provincial Information Officer, Salma Jayne Alonto Tamano; Task Force Bangon Marawi Undersecretary, and Housing and Urban Development Coordinating Council Secretary General, Falconi Ace Millar; Pepsi-Co Products Philippines Inc. President Samudra Bhattacharya, and Philippine Disaster Resilience Foundation President Butch Meily

Marawi is on its way to recovery. As the efforts continue to revive Lanao Del Sur’s capital after being ravaged by war, private institutions and government organizations are partnering to address the need for water of Maranaos and others in the area.

As the country's major private sector driver and coordinator for disaster resilience, the Philippine Disaster Resilience Foundation (PDRF) linked with Pepsi-Cola Products Philippines Inc. (PCPPI) to provide the internally displaced people of Marawi with clean and safe water. PDRF tapped PCPPI to provide 12 cylindrical, 20,000-liter water tanks to various gravely affected barangays across the province. PCPPI will also partner with PDRF to conduct community training on water management and hygiene, as well as initiate various programs for the holistic, socio-psychological recovery of the Maranaos.

In full support of this partnership is Atty. Falconi Millar, Housing and Urban Development Coordinating Council Secretary General, who was present during the signing ceremony.
Millar also serves as Undersecretary of Task Force Bangon Marawi—the inter-agency task force group of the government dedicated to the recovery, reconstruction, and rehabilitation of Marawi and other affected localities.

“Much has been done by Task Force Bangon Marawi, yet much is still left to be done,” said Millar. “In the evacuation centers, we have 1,248 families as of last week while in ground zero about 10, 000 families are living there. There are about 12, 000 households who are currently home-based living with relatives, however they still want to return to their households. We are targeting the groundbreaking for the most affected area of Marawi for the last week of June. We are working double time.”

The Undersecretary underlined that PDRF was one of the first to send recovery teams to Marawi, and that with their partnership with PCPPI he sees an evolution of responsible corporate citizenship in the private sector.

“Everyone is being called to be a responsible corporate citizen. In trying times like these it now becomes a duty of every corporation to lend a helping hand,” Undersecretary Millar said.

The collaboration between PDRF, PCPPI, Task Force Bangon Marawi and the Lanao del Sur government helps mobilize the next phase of rehabilitation efforts in the war-stricken area, beginning with the need for water.

"Water is a critical need and a fundamental right," said Butch Meily, President of the PDRF. "It's been a year since the siege of Marawi, and until now more than 70, 000 families still have to live with the hardship brought about by the war. Today we are even more determined to turn the tide by providing them with the water they direly need." 

The PDRF implements an eight-cluster system model for private sector coordination aimed to provide a more robust platform for collaboration and interoperability with key partners in disaster preparation, response, and rehabilitation. PCPPI’s efforts fall under the Water and Sanitation cluster.

"This project will benefit the 12 most affected areas in Marawi, the biggest of which is Saguiaran," said Meily. "Community consultations will continue to ensure the project's viability, accessibility, and efficacy."

"Marawi has always been one of the key communities that patronize and support our products and we have great stories of partnerships with PCPPI built throughout the years. This is why when PDRF approached us and asked for help to rehabilitate the city, we did not hesitate," said PCPPI President, Samudra Bhattacharya. " By providing access to clean water to the 12 evacuation sites, especially in this time of Ramadan, we hope for a renewed determination for the residents to pursue the rebuilding of the city."

Also at the event was Lanao Del Sur’s Provincial Information Officer, Salma Jayne Alonto-Tamano. Millar reiterated the government's relentless pursuit of rebuilding Marawi, returning it to its vibrancy.

"With Pepsi and PDRF's partnership, it's evident that a scarcity of care does not exist--they have answered the call to be responsible corporate social citizens, with PDRF running toward the fire to lend a hand. Today, we find Task Force Bangon Marawi isn't an organization; it's all of us pitching in to help," said Meily. 

Di Na Muli was written in 2016 by long-time friends Jazz Nicolas and Wally Acolola. They entered the song into the 5th Philippine Popular (PhilPop) Music Festival, performed by The Itchyworms, where it won the grand prize. Now, in 2018, the song has been given new life in the official soundtrack of the hit film Sid & Aya (Not A Love Story) (Viva Films, starring Dingdong Dantes and Anne Curtis, directed by Irene Villamor).



Somewhere in between PhilPop and Sid & Aya, the Itchyworms set out to immortalize the song. The result was a visually stunning and emotional music video, directed by Paolo Abella. Help also came along in the form of the video's co-director Juno Oebanda, longtime friend of the band, and the generous indulgence of none other than the Cultural Center of the Philippines. The link to the CCP is Teddy Hilado (d. 2015), recognized as the father of lighting design in Philippine theater, who is also the uncle of Oebanda

The song's themes of love, loss, and words left unspoken, are embodied in the elegant performances of Rosky Balahadia Hilado (Teddy's widow, formerly of the Bayanihan Philippine Dance Company) and Carissa Adea (Ballet Philippines), and in the video's sweeping visuals, all captured within the hallowed halls of the CCP. The music video seeks to serve as loving tribute to Teddy, whose influence is still felt and recognized to this day.

The Itchyworms are now proud to share what is probably the first-ever music video shot inside the Cultural Center of the Philippines, and extend heartfelt thanks to those who helped bring the music video to fruition.

Youtube link for Di Na Muli official music video: https://youtu.be/rgHHJkzn5TU
For updates about The Itchyworms, you can follow them on Facebook, Twitter, and Instagram.
Listen to the music of The Itchyworms on Spotify, Deezer and iTunes.
Check out their music videos: Official Youtube channel

Video Credits
Di Na Muli
Words and Music by Jazz Nicolas and Wally Acolola

Starring
Rosky Balahadia Hilado
Carissa Adea
and The Itchyworms

Executive Producers: Juno Oebanda and The Itchyworms
Directors: Paolo Abella and Juno Oebanda 
Director of Photography: Arvin Viola
Lighting Director: Shakira Villa-Symes
Drone Pilot: Paolo Jaminola
Editor: PJ Corpuz
Colorist: Marilen Magsaysay

Special Thanks to:
Audio Video Solutions Corporation
Soundcheck Inc.
Forerunner Technologies Inc.
JB Music
Forscink Inc.
Digital Fusion Productions
Aero 360 International
Creative Control Group

The administration and staff of the Cultural Center of the Philippines

Di Na Muli
Words and Music by Jazz Nicolas and Wally Acolola
Performed by The Itchyworms

Verse:
Nung araw kay tamis ng ating buhay
Puno ng saya at ng kulay
Di mauulit muli

Ang oras kapag hinayaang lumipas
Madarama mo hanggang bukas
Di mababawi muli 

Chorus:
Ang dami daming bagay na hindi naman kailangan
Kung pwede lang bawasan natin ang mga tampuhan
Hindi mo lang alam hindi mo pa nararanasan
Kahapon sana natin di mo na pinahirapan
Patawad muli
Di na muli 

Verse:
Ang oras kapag hinayaang lumipas 
Madarama mo hanggang bukas 
Di mababawi muli 

(Instrumental) 

Bridge:
At natapos ang himas ng sandal 
Di kukubli aking tinig 
Nang lumipas na't di man lang nasabi 
Salamat hanggang sa muli 

Chorus:
Ang dami daming bagay na hindi naman kailangan
Kung pwede lang bawasan natin ang mga tampuhan
Hindi mo lang alam hindi mo pa nararanasan 
Kahapon sana natin di mo na pinahirapan 
Patawad muli 
Di na muli 

Binawi buhay mo ng walang sabi 
Binubulong ko sa sarili 
Mahal kita hanggang sa huli 
Mahal ko hanggang sa huli

Coke Studio Season 1 was awarded the silver plaque under the Youth Brand category of the Asia-Pacific Tambuli Awards 2018. The Coca-Cola Philippines team that received the award was led by Winn Everhart, Coca-Cola Philippines President and General Manager (second from left), and (from left to right) Senior IMC Manager Jason Gervasio, McCann Worldgroup Account Director Teneil Ibanez, McCann Worldgroup Executive Creative Director Joe Dy, Coca-Cola Philippines Marketing Director Stephan Czypionka, IMC Director Jenny Cinco, Marketing Manager for Sparkling Nina Mahnik Marketing Manager for Stills Teejae Sonza, and IMC Manager Tanya Cinco.

The first season of Coke Studio was recognized for its outstanding contribution in the development of Original Pilipino Music at the recently concluded Asia Pacific Tambuli Awards. The Tambuli Awards is one of the longest-running award giving bodies that recognizes marketing campaign and programs that adhere to the promotion of human good.

For changing the OPM landscape, Coke Studio Season 1, a music platform of Coca-Cola Philippines, was given the silver award under the youth brand category.

“Bringing Coke Studio to the Philippines was a great experience for all of us – seeing how music is a huge part of the lives of Filipinos. This award is for everyone who was part of this milestone in the history of Coca-Cola and in the local music industry. It keeps us excited as we prepare for the second season of Coke Studio,” said Stephan Czypionka, Marketing Director of Coca-Cola Philippines.

Coke Studio aimed to strengthen the connection of Filipino teens with the brand by underscoring the language of music as a bridge. In the process, Coke Studio became a platform to showcase OPM and increase the interest of teens with local artists and their music. The program provided the local music scene’s newcomers with the opportunity to collaborate with the more established names. The collaborations resulted in the production of exciting new music.

The music platform engaged upcoming artists with some of the established names in the industry to create new music. Musicians like Abra, Gracenote, Ransom Collective, Sandwich, Franco, Gab and John f Urbandub, Moonstar88, Reese Lansangan, Ebe Dancel, Autotelic, Noel Cabangon, Curtis Smith, Jensen and the Flips, and BP Valenzuela were part of the first season.

The language of music as a unifying force is at the core of the Coke Studio campaign, underscoring the role of music in the lives of Filipino teens, especially in self-expression and as a way to connect with their peers. Like music, Coke is also one of the brands that brings people together.

Coke Studio in the Philippines was initiated by Stephan Czypionka, Jenny Cinco, Nina Mahnik, Jesus Ferreira, Jason Gervasio, Macy Magpayo, Jenna Macalagay, Kris Perez, Jonah de Lumen, JB Cajita, Kristine Macaraniag, and Krisha Iliscupidez, all from Coca-Cola Philippines, together with their partner agencies – McCann World Group as the creative agency, Ogilvy One as the digital agency, Ant Savvy as the events agency, Unitel as the production house, KPPR and Stratworks as the public relations agencies, and Starcom as the media agency.

Coke Studio Season 2 will air later this year, creating music with more local artists and more Filipinos.


About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, bringing economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.



Classified - Unclassified

Philippines Best Brand Awards 2018. SM Supermalls bagged the prestigious ‘Shopping Centre of the Year’ award in the Philippines Best Brand Awards, at the recently concluded awarding ceremonies last June 8, held at Dusit Thani Hotel. In photo: SM Supermalls Chief Operating Officer Steven Tan (3rd from left) delivering his acceptance speech.

SM Supermalls was presented with the prestigious ‘Shopping Centre of the Year’ award in the first edition of the Philippines Best Brand Awards, at the recently concluded awarding ceremonies last June 8, held at Dusit Thani Hotel.

Accepting the award on behalf of SM Supermalls was its Chief Operating Officer Steven Tan. “We owe our success to our customers and partners who continue to support and trust the SM brand. This achievement motivates us to further innovate and to strive harder in bringing bigger and better activities and brands to the SM malls,” Tan said.

From its first shoe store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958 – the SM brand has come a long way as it celebrates its 60th anniversary this year. From a one-store operation, the brand grew to provide people with a range of shoes and clothes among others at The SM Store, their daily needs at SM Markets; affordable homes through residential condominiums of SMDC; and family fun experiences at SM Supermalls.

The Philippines Best Brand Awards recognize and celebrate outstanding brands and marketers who have achieved extraordinary success from effective and innovative marketing practices in the country. Held to promote marketing excellence and foster marketing awareness in the professional community, the Awards aim to disseminate and educate the industry on the importance of branding in the Philippines.