Monday, October 6, 2025

Get hired on the spot through GJobs live hiring event, in partnership with PasaJob, ActivAsia
GCash GJobs, in partnership with PasaJob and ActivAsia, hosts four online hiring events via TikTok and Facebook




Teaming up with PasaJob and ActivAsia, the Philippines’ leading finance superapp and largest cashless ecosystem, GCash introduces GJobs HOTS (Hired On the Spot). GJobs HOTS a first-of-its-kind livestream hiring event for ActivAsia, designed to give Filipinos a faster and more accessible pathway to employment. The initiative provides an end-to-end, same-day hiring process to help address the challenge of underemployment.

 

For many Filipinos, landing jobs that match their skills and aspirations is still a struggle, pushing them to look for faster and more accessible ways to better opportunities. GJobs HOTS, powered by PasaJob, offers a digital solution where applicants can apply, be interviewed, and get hired all in a single day. This innovation helps streamline a process that traditionally takes weeks to complete.

 

At the center of the initiative is GJobs, a job platform feature within GCash that offers a convenient and accessible way for job seekers to explore various opportunities listed by PasaJobs for meaningful employment. During the first livestream, 88 vacancies were showcased, giving applicants a wide range of roles to choose from. The program is delivered in collaboration with the partner employer of GCash, ActivAsia, which is one of the country’s leading integrated marketing agencies known for its expertise in brand activations and consumer engagement.  

 

GJobs HOTS redefines the job search by using live selling to bring jobs to people in an engaging way. During the livestream, hosts present available blue-collar positions, highlighting the number of openings, job locations, and benefits. Interested applicants simply comment “Mine, Trabaho!” to signal their intent to apply.

 

Candidates are encouraged to complete their GJobs profile and apply for open job positions. They will be contacted, interviewed, and notified of their application status all on the same day by ActivAsia.

 

The high level of engagement underscores the potential of livestreaming as an innovative recruitment channel and highlights how technology can open new doors to economic opportunities.

 

“With GJobs, we’re transforming the way Filipinos find jobs by making the entire hiring process possible in one day,” said Kristen Mariano, Founder of PasaJob. “This innovation is driven by our shared vision of creating accessible and meaningful work opportunities for more people.”

 

GJobs represents a step forward in how digital platforms can help address underemployment. By combining livestreaming with recruitment, job-seeking Filipinos are linked to work opportunities immediately. 

 

This initiative also strengthens the GJobs platform and solidifies the commitment of GCash to using Tech for Good, driving financial inclusion and helping Filipinos connect with meaningful work opportunities.

 

The GJobs hire on the spot livestreams will run on the official GCash TikTok account, @gcashofficial, and will be cross-streamed on Facebook. The livestreams are scheduled for October 11 and 25, 2025, from 4-6 PM.

 

For more information, please visit www.gcash.com.

 
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Haier and Automatic Centre Showcase Smarter Cooling Solutions at Market! Market!








Shoppers at Market! Market! enjoyed a refreshing showcase as Haier Philippines, in partnership with Automatic Centre, introduced its latest line of air conditioners through a Mini Launch Event. The program gathered partners, guests, and media for a closer look at Haier’s newest cooling innovations designed for smarter living.
At the spotlight of the showcase was the Haier UV Cool AI Voice, a hands-free, voice-controlled air conditioner that allows homeowners to adjust comfort levels through simple voice commands—without Wi-Fi or external devices. It also features AI Eco technology for smart airflow management and UVC sterilization that helps keep indoor air fresh and safe.

Also introduced was the Haier Clean Cool Pro series, designed for families seeking reliable performance and easy maintenance. With its Self-Clean technology, the unit automatically reduces bacterial buildup in the evaporator, ensuring consistently clean air. Its Hyper PCB and anti-corrosion design help extend the unit’s lifespan, offering durable cooling solutions for Filipino households.

The event not only showed Haier’s new products but also emphasized the strength of its collaboration with Automatic Centre, the country’s oldest appliance store and a heritage brand trusted by generations. Known as a go-to destination for quality appliances, Automatic Centre has built its legacy on dependable products, after-sales service, and knowledgeable specialists who guide families in finding the right fit for their homes.

Automatic Centre continues to make appliance shopping more convenient with 0% installment plans, Shop Now Pay Later programs, exclusive bank offers, and partnerships with financing providers such as Home Credit, Skyro, and Salmon. With this customer-focused approach, the store remains a reliable partner for Filipino households—past, present, and future.

The Market! Market! mini launch served as an intimate preview, with Haier and Automatic Centre extending the experience through an in-store exhibit running from October to December 2025, giving mall-goers the opportunity to explore the new models firsthand.

Together, Haier and Automatic Centre continue their shared mission of bringing smarter, cleaner, and longer-lasting cooling solutions to Filipino homes, backed by a tradition of trust and innovation.
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Sunday, October 5, 2025

Labrador Site Proposed for Nuclear Energy Facility by Cong. Mark Cojuangco






Labrador, Pangasinan – October 04, 2025 – Pangasinan 2nd District Representative Mark Cojuangco, a staunch advocate of nuclear energy and principal author of the Philippine Atomic Energy Regulatory Authority (PhilAtom) Bill, spearheaded a townhall meeting in the Municipality of Labrador, Pangasinan to open public dialogue on nuclear power as a solution to the country’s high electricity costs and as a pathway to the town’s economic development.

The townhall, held with the participation of the Philippine Nuclear Research Institute (PNRI) Director Dr. Carlo Arcilla and attended by local government officials and residents of Labrador, placed nuclear energy at the center of discussions about sustainable growth. The gathering also underscored Labrador’s potential to become a host site for the country’s first modern nuclear power plant.

For Cojuangco, Labrador’s strategic location along Lingayen Gulf and the openness of its people make it a strong candidate for nuclear development. More importantly, he said, the benefits to the town and its residents could be transformative.

“With nuclear power, Labrador can access the cheapest and most reliable electricity in the country, down to PHP5/kWh. In fact, with the right framework, we can even extend free electricity for the people of Labrador. Imagine what that means: lower household bills, reduced farm and business costs, and a stronger foundation for local industries,” Cojuangco said.

Cojuangco also cited the recently released 2024 Social Weather Stations (SWS) Survey on Nuclear Energy, which showed strong public acceptance of nuclear power nationwide, including in Bataan where the Philippine Nuclear Power Plant (PNPP-1) is located. He expressed dismay that the Department of Energy (DOE) had initially embargoed the results before finally releasing them to the public in September 2025.

“The survey proves what many of us have known all along—the people want cheaper electricity and stable jobs that nuclear power can provide,” he said.

He further underscored that PNPP-1 is not just a single facility but represents the country’s valuable nuclear assets. The PNPP-1 site in Morong, Bataan can still accommodate three additional reactors of 1,100 MW each, bringing the total potential capacity there to 3,920 MW. Alongside this are other valuable nuclear assets such as the Nuclear Village in Bagac, the high

voltage transmission line to Manila, and the Caliraya-Botocan-Kalayaan (CBK) pumped storage facility. Together, these assets are valued at around $2 billion that can serve as equity to leverage financing for new plants.

“At PHP5/kWh, such facilities could generate over PHP154 billion annually while saving at least $1.5 billion in foreign exchange from avoided coal and LNG imports,” Cojuangco explained.

Dr. Arcilla reinforced these points, stressing that nuclear energy offers both stability and environmental responsibility. “Nuclear energy is one of the cleanest, cheapest, and most reliable energy sources available today. By embracing nuclear power, we can secure affordable electricity while reducing greenhouse gas emissions, ensuring that development comes hand in hand with environmental stewardship,” he added.








The dialogue also gave residents the chance to hear how nuclear power could reshape their everyday lives. Access to cheaper energy promises to reduce household expenses and cut costs for farmers and entrepreneurs, making local businesses more competitive. For Labrador’s youth, the project could open opportunities for scholarships, technical training, and careers in nuclear science and related industries, ensuring that the benefits extend to the next generation.

Labrador Pangasinan Mayor Noel Uson expressed optimism about the town’s prospects should it become a host community for nuclear power. “Labrador is ready to embrace this opportunity. We welcome this initiative because it aligns with our vision of raising our local economy, improving infrastructure, and uplifting the lives of our people. We are committed to working hand in hand with partners who share this vision of clean and sustainable energy,” Uson said.

Cojuangco used the town hall to highlight the significance of the recently enacted PhilAtom bill, which establishes the Philippine Atomic Energy Regulatory Authority as the country’s independent nuclear regulator. He emphasized that with the law in place, the Philippines now has the legal and institutional backbone needed to govern nuclear energy reliably, attract international vendors, and enforce strict safety standards.

“With the signing of the PhilAtom, we now have the institutional foundation to ensure the safe, secure, and reliable use of nuclear energy. This enables us not just to promise cheaper electricity, but to deliver it under a solid regulatory framework that global partners and investors can trust,” he said.

As the Philippines continues to struggle with some of the highest electricity costs in Asia, nuclear energy is increasingly seen as a game-changing alternative. Unlike renewables that require backup from fossil fuels, nuclear can provide continuous baseload power without greenhouse gas emissions.






For Cojuangco, the urgency is clear, stating, “If we want to break free from the cycle of expensive electricity, we must take bold steps now. Nuclear energy is not just an option; it is a necessity for progress.”

The town hall drew strong participation from Labrador residents and local officials, reflecting the community’s openness to nuclear power as a path toward affordable electricity and local development.

The Labrador town hall is part of this year’s Stand Up for Nuclear celebration, organized in the Philippines by Alpas Pinas, a non-stock, non-profit organization dedicated to promoting nuclear energy as a clean and sustainable source of power. Stand Up for Nuclear is a global movement advocating the use of nuclear energy for a sustainable, clean energy future. It is celebrated in 32 countries, and this year marks the Philippines’ seventh participation in the campaign.

“This is what Alpas Pinas has always stood for helping Filipinos understand that nuclear energy is safe, clean, and a key to progress. What we witnessed in Labrador today is genuine excitement about how cheaper, more reliable electricity can transform lives and uplift the community,” said Gayle Certeza, Alpas Pinas Convenor.


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Friday, October 3, 2025

Big Bad Wolf Books Roars to Its Last Metro Manila Stop at Filinvest

Don’t miss your chance to join the ultimate book celebration in the South!

Metro Manila, Philippines (October 3, 2025) – Big Bad Wolf Books has returned to Metro Manila with its highly anticipated massive book sale at the Filinvest Tent, running from October 2 to 13. With more than two million titles on display, the event welcomes readers to dive into an endless world of stories and ideas spanning genres that inspire, entertain, and enlighten.

At the Filinvest Tent, readers of all ages can dive into a world of selections from heartwarming novels and inspiring self-help books to creative reads and comforting stories—there’s truly something for everyone.


A Sneak Peek at VIP Day

The Big Bad Wolf Books Sale got off to a great start with an exclusive VIP Day, where early bird readers and members had the chance to pick from millions of books, enjoy special discounts, and join exciting raffles. The atmosphere was buzzing as book lovers explored a wide range of genres and found some amazing deals. If you missed VIP Day, don’t worry—there’s still plenty of time to jump in, discover hidden gems, and win fantastic prizes before the sale wraps up on October 13.

Celebrating Stories with Leaders

Ley Almeda, Country Head of Big Bad Wolf Books for the Philippines and Bernard Lee, Business Director of Big Bad Wolf Book

The event opened with warm words of celebration from Big Bad Wolf’s leaders and the presence of partners. Ley Almeda, Country Head of Big Bad Wolf Books Philippines, shared “We’re truly grateful to see such strong support from the media and our partners as we open another chapter here in the South. Big Bad Wolf has always been about changing the world, one book at a time, and it’s inspiring to know that every sale brings us closer to more Filipino families discovering the joy of reading.”

Bernard Lee, Business Director of Big Bad Wolf Books Malaysia, echoed the excitement saying “It’s always a joy to bring the world’s biggest book sale to new communities, and we’re thrilled to share this experience with everyone here at Filinvest. With millions of books, incredible deals, we hope every visitor takes home not only great reads but also lasting memories.”

The opening ceremony was graced with the presence of distinguished guests who joined the ribbon-cutting to officially launch the sale:

  • His Excellency Dato Abdul Malik Melvin Castelino, Ambassador of Malaysia to the Republic of The Philippines
  • Atty. Amorsolo R. Camara Jr., Director IV Office for   International Cooperation Office and Government Relations
  • Mr. Mitch Dumlao, First Vice President and Business Unit Head for Filinvest Malls
  • Ms. Denise Rae Lagayan, Vice President and Head of Corporate Marketing, Filinvest Malls
  • Mr. Don Ubaldo, Head of Filinvest Townships
  • Ms. Kristine Triviño, General Manager of Filinvest City Association, Inc.

Together with these valued partners, the ribbon-cutting kicked off a festive beginning, marking the start of days filled with stories to discover and exciting prizes to take part in. 


A World of Stories to Explore

Every shelf at the Big Bad Wolf Books sale features a wide variety of genres and authors. Whether you are looking for the latest bestsellers, motivational reads, or hidden gems, this sale promises a treasure trove for every kind of reader.

Fold-Out Timeline Planet Earth

Author: Rachel Firth

Original Price: Php 700

BBW Price: Php 340

The Happy Ever After Playlist

Author: Abby Jimenez

Original Price: Php 800

BBW Price: Php 340

Friends, Lovers, and the Big Terrible Thing

Author: Matthew Perry

Original Price: Php 1,500

BBW Price: Php 500

The Chimp Paradox

Author: Steve Peters

Original Price: Php 1,200

BBW Price: Php 560

Quiet Times with God Devotional

Author: Joyce Meyer

Original Price: Php 1,000

BBW Price: Php 440

Find Your Power: Tarot (Hardcover)

Author: Erin Regulski

Original Price: Php 1,000

BBW Price: Php 560

Exciting Prizes to Win

Shopping at the Big Bad Wolf Book Sale comes with rewards. For every ₱5,000 spent in a single receipt, customers get a raffle entry for a chance to win:

  • Minor Prize: IKEA bookshelf with decals plus 100 books worth P300 each
  • Major Prize: An iPad for the ultimate reading and digital experience
  • Grand Prize: A 3-day getaway for two with hotel stay included 

Submit your raffle entry with your receipt at the Raffle Booth in the Customer Service area. One winner per customer throughout the promo period. Winners will be announced on October 11 at 11:45 PM.








Don’t Miss Out on the Big Bad Wolf Books Sale at Filinvest

Every shelf at the Big Bad Wolf Books sale is packed with choices to explore.  Whether you’re searching for the latest bestsellers, motivational reads, or rare finds, this sale promises a rich collection for every kind of reader.

Event Details

  • Venue: The Filinvest Tent, Alabang
  • Dates: October 2 to 13, 2025
  • Sale Hours:
    • Monday–Thursday: 10:00 AM – 10:00 PM
    • Friday–Sunday: 10:00 AM – 12:00 Midnight
  • Registration: Starts at 9:00 AM on opening day
  • Admission: Free


With millions of titles, fresh-off-the-press reads, killer exclusive promos, and the crazy excitement of the raffle up for grabs, getting there early gives you the best shot at snagging hidden gems and awooo-some prizes! For more information on upcoming sales and updates, visit Big Bad Wolf Books’ website or follow their official social media pages on Facebook and Instagram.

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Thursday, October 2, 2025

GCash sparks dialogue at the Pulse 2025 on role of AI in helping MSMEs grow their business


As more and more Filipino businesses turn to digital solutions to streamline operations, digital leaders are prioritizing technologies that enable them to grow their business and reach new markets.


This shift was the central focus at Pulse 2025: B2B Innovation & Leadership Forum, organized by Asticom, a leading shared services and tech solutions company. Held at Shangri-La The Fort, Bonifacio Global City, Taguig, the forum brought together business leaders, technologists, and decision-makers from across industries to explore how responsible AI, platform partnerships, and digital transformation are redefining the business landscape in the Philippines.


Among the leading voices at the event was GCash, the country’s top finance superapp. G-Xchange Inc., (the mobile wallet operator of GCash) president and CEO Ren-ren Reyes, along with Jong Layug, general manager for GCash for Business, shared how the platform is evolving beyond consumer finance to drive financial empowerment and provide enterprise-scale solutions.
During one of the fireside chats, Reyes emphasized that the core purpose of GCash extends to both individual users and the broader enterprise landscape. He said, “Whether it's a consumer reloading RFID or a company streamlining collections, we aim to remove pain points through digital tools. Every efficiency gained contributes to a stronger, more empowered economy.”
He also addressed the question of emerging technologies, such as AI, and how GCash filters them through a practical lens:

“We don’t adopt tech for tech’s sake. We ask, does this solve a real problem? If it doesn’t, it’s not worth the distraction. If it does, we scale it in a way that’s intuitive and secure for our users. In the end, at the heart of GCash is our vision—Finance for All. We help Filipinos establish a digital identity and financial footprint, bringing them into the formal system. That small step unlocks services they never thought possible before.”


Noting the crucial role of B2B partnerships and how they’re foundational to GCash’s growth model, Layug shared how GCash has been expanding its enterprise focus through ecosystem collaboration and scalable solutions.

“If something defines who we are, we build it. If speed is critical and others can do it better, we partner. Either way, we always test side by side to ensure we’re delivering the best outcome. We’ve always solved for the Filipino consumer. Now we’re applying the same mindset to businesses—creating tools that remove friction, improve cash flow, and simplify interactions between brands and their customers.”


Also present at the event were industry leaders from McDonald’s Philippines, Globe, Google Philippines, Microsoft Philippines, LinkedIn, Entrego, and other key players in digital innovation and enterprise transformation.


The event was part of Asticom’s 10th anniversary celebration, marking a decade of enabling businesses through shared services, workforce solutions, and technology-driven innovation. Asticom supports organizations in scaling operations and navigating transformation by delivering smart, people-centered business solutions.


As GCash deepens its engagement with the B2B sector through responsible AI, scalable partnerships, and customer-first innovation, it reinforces its mission to support smarter, more inclusive business growth across the Philippines.
For more information, please visit http://www.gcash.com.

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Wednesday, October 1, 2025

Filinvest at 70: Giving Back through Loaves X Fish


10,000 meals pledged to support communities in need

Filinvest employees actively volunteer at Loaves X Fish, coming together on weekends to help prepare meals for beneficiaries.

Filinvest Group’s 70th anniversary was made more meaningful during the partners’ event on September 17 with a gesture of giving. For every guest in attendance, 70 meals were pledged by Filinvest to the Loaves X Fish Foundation, amounting to a total of 10,000 meals, for those most in need.

In line with its mission of Fighting Hunger and Feeding Hope, Loaves X Fish Foundation, Inc. operates a charity kitchen that provides free hot meals  for the poor, abandoned, marginalized and forgotten. Since opening its doors in Feb. 2024, the kitchen has served over 325,000 meals with the support of its  donors, its more than 1,700 volunteers and in partnership with 30 parishes and NGOs.

Filinvest employees join the Loaves X Fish charity kitchen in Alabang, Muntinlupa, supporting meal preparation for beneficiaries.

Filinvest employees have been part of this effort from the beginning, regularly joining other volunteers in the kitchen to prepare food for distribution. Their involvement reflects a culture of service that runs deep within the Group and its employees.

Volunteers from Filinvest preparing meals for beneficiaries at the Loaves X Fish kitchen.

“Filinvest’s 70th year is not only a celebration of our journey but also an opportune time to remind ourselves of our social responsibility. Supporting Loaves X Fish allows us to honor our partners while extending care to communities that need it most,” said Ysmael V. Baysa, Filinvest Development Corp. Chief Operating Officer.

What began in a Quiapo shophouse seventy years ago has grown into one of the biggest and most diverse business groups in the country, but the heart of Filinvest remains the same: to uplift lives and create opportunities. Through this initiative with Loaves X Fish, the Group celebrates its past while reaffirming its commitment to shaping a better future for the Filipino people.

Established in 1955, the Filinvest Group is one of the Philippines’ most diversified conglomerates, with businesses in real estate, banking and financial services, power and utilities, hospitality, and sugar.


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Cheesy & Beefy, Now in Two Flavors: Jollibee’s Cheesy Yumburger Levels Up with New Flavor Experience

 

Get ready for twice the cheesy-beefy goodness as Jollibee’s Cheesy Yumburger now comes in two irresistible flavors!


Jollibee, the home of the langhap-sarap experience, just leveled up their Cheesy Yumburger line, letting fans choose their own delicious bias. Still made with the same beefy langhap-sarap patty you know and love, the Cheesy Yumburger now comes in two crave-worthy variants:

    Original Cheesy Yumburger – The crowd-favorite classic with creamy cheese and signature Yum sauce.

     Special Cheesy Yumburger – A bold new flavor adventure with creamy cheese, tasty ketchup, pickles, and onions, available starting October 1, 2025.


Whether you're a loyalist to the OG or curious to try something new, there’s now a Cheesy Yumburger made just for you to satisfy any of your cravings. 
“Fans have always loved the Cheesy Yumburger for its beefy patty and cheesy goodness. With this limited-time offer, we’re giving them more ways to enjoy it — either sticking with the Original or switching things up with the bold Special variant,” said Pam Reyes, Assistant Vice President, Jollibee Philippines. “Kahit anong craving mo, there is a Cheesy Yumburger for you.”


The Original Cheesy Yumburger starts at just ₱69 Solo, and the Special Cheesy Yumburger starts at only ₱75 Solo. 
Flavor isn’t the only thing leveling up! This new campaign also marks the comeback of JolliBINI, with the launch of a new ad featuring the Nation’s Girl Group and a new Cheesy Yumburger jingle that hits all the right notes of cheesy-beefy goodness. 

This limited-time offer is perfect for flavor-seekers, burger lovers, and Jollibee fans who have multiple cravings and want their bites loaded with personality. Available now at all Jollibee stores nationwide for dine-in, take-out, and delivery.


For all the latest updates, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on X, Instagram, and TikTok.

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