Thursday, April 3, 2025
TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for its viral SIM Registration video, “Mother,” at ADFEST 2025, Asia's renowned international festival of advertising creativity.
This year, it won the prestigious gold award in the Effective Lotus category, continuing its winning streak after grabbing the gold award in the Film Lotus category last year, besting around 200 entries.
Produced in collaboration with advertising agency GIGIL and production company Arcade Film Factory, the one-minute and 28-second video tells the story of a mother soaked in the rain outside their house because her family could not recognize her mobile number.
True to its brand essence, TNT’s campaign used absurd humor to encourage subscribers to register their SIMs, in accordance to SIM Registration Act, which was enacted to protect mobile phone users from spam and scam texts, which have become rampant since the pandemic.
ADFEST described the Effective Lotus category winner as “works that are not only creative, but also have significant and measurable impact.” The juries based the recognition on four criteria, including Creativity/Idea/Insight with 30%; Strategy with 15%; Execution with 15%; and Results with 40%.
Launched in April 2023, TNT’s SIM Registration campaign videos immediately gained over 100 million views across social media platforms, including Facebook, YouTube, and TikTok, with viewers organically sharing them for being “unskippable,” “creative,” and “funny”. Within just 10 days since the videos were posted, over 7 million subscribers registered their SIM, proving the campaign’s effectiveness.
A string of local and international awards
As of end-2024, TNT remains the biggest mobile brand in the Philippines with almost 35 million subscribers.
“We thank our colleagues in the marketing and advertising industry in the region for recognizing TNT’s efforts to inform and protect our customers,” said Lloyd R. Manaloto, FVP at Smart. “We share this accolade with our almost 35 million subscribers who continue to put their trust in TNT,” he added.
TNT's back-to-back ADFEST gold awards adds to its string of local and international recognition for the campaign's creativity and effectiveness. It bagged a gold in Stevies 2024; silver awards at the 2024 APAC Effie Awards, Kidlat Awards 2024, and Boomerang 2023 Awards; crystal awards in South Korea’s MAD Stars 2023; and a bronze in Tambuli 2024.
Moreover, the campaign won the ‘Force for Good’ Award in the 2024 YouTube Works Awards Philippines and was cited as Best Ad of the Week by Bestads. The viral video was also shortlisted at the prestigious New York Festivals 2023 Advertising Awards.
The ADFEST 2025 Effective Lotus gold award is another milestone for TNT, which is celebrating its 25th anniversary this year. Aptly called “AniberSaya 25,” TNT lives true to its promise of being the people’s mobile brand as it caters to the mobile needs of ordinary Filipinos through its superior mobile network, affordable and value-packed data offers, and fun-filled experiences.
For more information, follow TNT’s official accounts on Facebook, X, and TikTok, or visit its official website at https://tntph.com. #
Manila, Philippines – EastWest and Puregold Price Club, Inc. have officially launched the EastWest Puregold Always Panalo Visa Credit Card, the latest game-changing financial tool designed to give shoppers even greater rewards and savings.
The much-anticipated launch event held last April 3, 2025 at Bonifacio Global City, Taguig, brought together executives from EastWest and Puregold, media representatives, and industry leaders to celebrate a winning partnership aimed at delivering unparalleled value and always going further for Filipino consumers nationwide.
“This card is a collaboration between EastWest and Puregold that delivers practical, real-world benefits. It turns regular grocery runs into opportunities to earn cash rebates, which can be converted into Puregold P-Wallet credits, helping cardholders stretch their budgets while enjoying the ease of cashless payments. This partnership is rooted in the shared goal of serving real Filipino households. Something Puregold has done for years by being a dependable part of their everyday routines,” shared Jerry Ngo, EastWest CEO, during his opening speech.
The EastWest Puregold Always Panalo Visa Credit Card turns every checkout into a win. With its industry leading Php30 is to 1 rewards point conversion for purchases at Puregold and Php100 is to 1 rewards point for all other transactions, grocery shopping and everyday spending become even more rewarding. Cardholders can also accumulate up to Php 3,000 in their Puregold P-Wallet monthly when they convert their rewards points at a 1 Rewards Point to Php1 conversion rate—ensuring more savings with every purchase.
The launch event featured a ceremonial card unveiling, a media roundtable discussion led by key executives, and activities that kept the energy high throughout the celebration. A specially produced jingle for the EastWest Puregold Always Panalo Visa Credit Card was also introduced and will be played in Puregold stores nationwide.
“The EastWest Puregold Always Panalo Visa Credit Card maximizes every peso spent, making shopping for the family more rewarding. For every transaction brings you closer to bigger savings and exclusive perks,” said Lawrence Lee, EastWest EVP and Head of Consumer Lending Cluster.
The event was also yet another perfect milestone during EastWest’s 30-year anniversary celebration, marking three decades of going further for Filipinos by introducing innovative banking solutions that empower customers to achieve more.
The EastWest Puregold Always Panalo Visa Credit Card is now available for application, allowing shoppers to experience a more rewarding way to pay. Consumers can visit any Puregold branch nationwide or go to https://ewbank.cc/puregold-eng to apply and start enjoying the exclusive perks.
For more information, visit eastwestbanker.com or follow EastWest and Puregold’s official social media pages for updates and promotions.
Maru Gamerpact Esports, the Philippine representative at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals, were named the Grassroots Team Champions after defeating five other national champion teams from Southeast Asia.
Maru Gamerpact Esports made the Philippines proud with their triumph over 882 registered teams. As MLBB’s largest cross-regional grassroots tournament, the event provided a vital platform for empowering emerging talent to pursue their esports aspirations.
All tournament matches were played on the OPPO Reno13 5G, designed even for the most competitive gamers. Delivering unparalleled smoothness, high-performance, and lag-free gameplay, players were able to compete at their best, worry-free!
The MLBB x OPPO Smooth Legend Cup APAC Grand Finals featured top teams from Cambodia, Indonesia, Malaysia, Singapore, Thailand, and the Philippines, who competed to claim the title for their nations. During the three action-packed days, the Grand Finals displayed MLBB esports passion with teams demonstrating strategic gameplay that thrilled the audience.
Celebrating the event and partnership
During the awarding ceremony that culminated the esports event, Andy Shi, APAC President of OPPO and Eric Wu, Senior Partnerships Manager, Esports Ecosystem at MOONTON Games, recognized the players’ dedication and tournament’s success.
Andy said: “At OPPO, we are committed to pushing the boundaries of mobile gaming by providing cutting-edge technology that enhances the mobile esports experience. The OPPO Reno13 5G has proven to be the ultimate device for competitive gaming, ensuring seamless and responsive gameplay. We are thrilled to see such an incredible display of skill and sportsmanship at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals.”
Eric said: “The MLBB x OPPO Smooth Legend Cup APAC Grand Finals has been a celebration of veteran and grassroots esports talent. This event is more than just competition – it highlights our commitment to nurturing emerging talent and honoring the contributions of veterans who have shaped our MLBB community. We look forward to more collaborations with OPPO, given our shared vision of growing the mobile esports ecosystem and providing fans with the best gaming experiences.”
With the MLBB x OPPO Smooth Legend Cup APAC Grand Finals setting a new benchmark for mobile esports as the MLBB’s largest cross-regional grassroots tournament, OPPO remains committed to supporting the gaming community with state-of-the-art technology and immersive innovation.
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Summer just got even more exciting as SM City Masinag and SM Center Antipolo Downtown bring you the Antipolo Cityhood Sale happening on April 4-6, 2025! In celebration of Antipolo’s cityhood anniversary, these two SM malls in Antipolo are rolling out exclusive discounts and summer must-haves for everyone!
Get ready to score up to 50% off on a wide range of items—from stylish summer outfits and trendy accessories to home essentials and the latest gadgets! Whether you're planning your next beach getaway, updating your summer wardrobe, or shopping for your home, you’ll find the best deals here.
This sale is exclusive to SM City Masinag and SM Center Antipolo Downtown—so mark your calendars and take advantage of these limited-time offers! Bring your family and friends, shop for summer essentials, and celebrate the vibrant cityhood of Antipolo!
The Antipolo Cityhood Sale is per DTI Fair Trade Permit No. R4A-RIZ 78, Series of 2025.
Wednesday, April 2, 2025
Global technology brand HONOR officially unveiled its most affordable line-up with the leading eCommerce platform Lazada Philippines – the HONOR X5b and X5b Plus. Shoppers can get HONOR X5b exclusively on Lazada this coming 4.4 Summer SuliTipid Sale (https://bit.ly/HONORxLazada44SummerSuliTipid) for only Php 3,499!
The event featured the signing of a Memorandum of Understanding between HONOR and Lazada, solidifying their collaboration to bring innovative technology to Filipino consumers. The partnership aims to leverage Lazada’s expansive reach and HONOR’s cutting-edge products to deliver an exceptional shopping experience.
“At Lazada, we’re committed to offering Filipinos something that’s Always Better. We are very proud of our continued partnership with HONOR and this exclusive launch of the HONOR X5b, offering the market a high-quality product at a great price,” said Alvin Ching, Head of Seller Operations at Lazada Philippines.
“Our collaboration with Lazada underscores our shared vision of making advanced technology accessible to everyone. The HONOR X5b is a testament to our commitment to providing stylish, reliable, and high-performing devices for Filipinos,” said Stephen Cheng, Vice President of HONOR Philippines.
Exclusive Availability on Lazada
The HONOR X5b is available exclusively on Lazada, further cementing the platform’s reputation as a hub for exclusive deals and innovative products. This partnership ensures that customers can enjoy a seamless shopping experience coupled with the reliability of HONOR’s advanced technology.
HONOR X5b: Stylish and High-Performing at an Affordable Price
Designed for budget-conscious users, the HONOR X5b offers an immersive 6.56-inch display with a 90Hz refresh rate for smoother visuals. It also boasts a 50MP AI-enhanced camera, allowing users to capture stunning photos with incredible detail. The device is powered by a long-lasting 5100mAh battery, ensuring all-day performance, while its sleek design makes it an elegant and practical choice for everyday use.
HONOR X5b Plus: Enhanced Performance and Premium Features
Complementing the X5b, the HONOR X5b Plus offers a more powerful experience with enhanced features. It retains stylish design and reliable battery life while incorporating additional performance upgrades, making it ideal for users who need a more robust smartphone experience. The X5b Plus is built for those who want an optimized blend of efficiency, power, and photography capabilities in an accessible package.
Availability and Pricing
The HONOR X5b is available exclusively on Lazada 4.4 for a special price of PHP 3,499 (discounted from PHP 4,199) until April 4 only. It comes in Midnight Black and Ocean Blue color options. To celebrate the launch, customers can enjoy special discounts, Lazada vouchers, and free returns for a seamless shopping experience.
The HONOR X5b Plus is available at an SRP of PHP 4,999 in Midnight Black and Ocean Blue color options. Customers can purchase it online through Lazada, as well as in HONOR Experience Stores and authorized retail partners nationwide.
For more information on the HONOR X5b, X5b Plus, and other exciting offers, visit Lazada’s website (https://bit.ly/HONORxLazada44SummerSuliTipid) or download the app. Stay updated on the latest from HONOR by following their social media channels on Facebook, Instagram, and TikTok.
For more information, visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
MANILA, PHILIPPINES, 02 APRIL 2025 – This summer, Grab is throwing open the gates to spontaneity, discovery, and flavor. For experience-hungry Filipinos who crave something different, #GrabIbaAngSummer is your golden ticket.
Ditch the overdone travel plans and routine takeout orders – Grab is making the search for hidden travel and food gems easier, smarter, and more fun. Through two all-new features – GrabCar Travel Guide and GrabFood 5-Star Eats – the superapp is transforming itself into your ultimate partner for a new and exciting summer.
“Grab is no longer just a utility–it’s a lifestyle companion,” says Grab Philippines Country Head Ronald Roda. “This summer, we’re embracing our role as a friend who always knows where to go, what to eat, and how to get there. From hyperlocal restos to underrated experiences, we’re un-gatekeeping the best of what the Philippines has to offer.”
Discover More with GrabCar Travel Guide
Let’s face it– finding unique plans beyond the usual mall or beach trip can feel like a full-time job. That’s why Grab is taking the stress out of spontaneity with the GrabCar Travel Guide: an in-app curation of emerging destinations based on real data – social media trends, search volume, and ride activity.
From tucked-away bouldering gyms in Quezon City to indie art cafes in Cebu and secret nature spots in Davao, users can browse theme-based recommendations like: Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners. And the best part? Tapping on a spot automatically sets it as your drop-off. No more switching apps, copying addresses, or overplanning.
“We wanted to simplify the way people discover and access these hyperlocal gems,” shares Roda. “Filipinos are naturally curious and adventurous–this tool is designed to reflect that energy and reduce the friction between interest and action. Now, anyone can go from ‘I want to try this’ to ‘I’m already on my way’ in seconds.”
How It Works:
Open the Grab app and tap on the GrabCar icon.
Scroll down to find the GrabCar Travel Guide section.
Swipe through curated lists of must-visit spots such as Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners
Choose an experience and it automatically becomes your drop-off point — no extra planning needed!
Savor Under-the-Radar Culinary Gems with GrabFood 5-Star Eats
Tired of scrolling through the same food options? GrabFood 5-Star Eats is here to shake up your flavor game. This new feature spotlights restaurants that are community favorites–beloved for their quality, creativity, and service. These are community picks, not just algorithm darlings.
To earn a spot in this coveted list, merchants must:
Maintain a 4.5+ average customer rating;
Excel in delivery reliability and fulfillment
Consistently receive stellar reviews from GrabFood users
These are the community MVPs of the local food scene—community culinary gems that deliver standout flavors, innovation, and an experience worth savoring.
How to Discover 5-Star Eats:
Open Grab and tap on the GrabFood tile.
Scroll and tap “GrabFood 5-Star Eats” on the GrabFood homepage.
Browse top-rated recommendations and order with confidence.
GrabFood 5-Star Eats merchant-partners The Kind Cookie, Sugarbee, and Ceci Korean offer guests of the #GrabIbaAngSummer launch a taste of their most popular dishes.
Joining the official launch of GrabFood Five-Star Eats at the BGC Arts Center was Ceci Korean Cuisine, a distinguished Korean culinary concept. "We are thrilled to be part of a program that champions entrepreneurs who may not compete in scale with larger chains but offer equally satisfying flavors. Platforms like Grab provide invaluable opportunities for community-based restaurants like ours to reach new diners seeking fresh gastronomic experiences. And we’ll continue to relentlessly capitalize on these opportunities to have more people experience the dishes we offer – innovations that we create with so much heart and attention,” remarks Ada Rojo, the General Manager of the restaurant.
With 5-Star Eats, Grab isn’t just helping users find their next favorite meal–it’s also supporting homegrown restaurateurs who put their heart into every dish.
New Travel Perks: Grab Travel Pack
And because every good summer deserves good deals, Grab is also rolling out the Grab Travel Pack, a limited-time offering designed for domestic travellers. For just P99, users get access to a bundle of discounts valid for 15 days:
P200 off on Advance Booking for airport rides
10% off on GrabCar ride (capped at P50)
P50 off on GrabFood with a P400 minimum spend
Exclusive deals from Agoda, Klook, Smart, 2Go, and Havaianas
With Grab servicing eight key airports across the country, getting to your next summer destination is easier than ever.
A Platform that Powers Summer Stories
“We are glad that Grab has joined us for this undertaking. With Grab's platform, tourists and locals alike will have a seamless experience in exploring our beautiful islands, from transportation to food delivery and other essential services. Through the campaign, you have become an integral partner of the Department in showcasing what the country can offer. Indeed, Grab’s services are integral to making every journey in the Philippines a memorable one.” said Sharlene Batin, Assistant Secretary, Tourism Digitalization and Resource Generation at the Department of Tourism.
“At Grab, we believe in a future where mobility is not just about movement but about access–to culture, to cuisine, to experiences that matter,” adds Ronald Roda. “That’s the north star behind our innovations: to help people experience more of the Philippines, one meaningful ride or bite at a time.”
So, whether it’s a spontaneous gallery hop, a midnight ramen craving, or a coastal weekend escape– this summer, let Grab lead the way. No gatekeeping, just real finds and fresh adventures.
Download the Grab app now and start planning your summer like never before!
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Tuesday, April 1, 2025
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Join the Hunt! Crack into savings with up to P22,000 in discounts & freebies from April 1 to May 31, 2025.
Get ready for an egg-citing Easter Tech celebration as MSI brings you incredible deals on selected laptops and handheld PCs! Whether you're a hardcore gamer or looking to boost your productivity, now’s your chance to level up your tech with cutting-edge performance and unbeatable savings—up to P22,000 in discounts and exclusive freebies!
Don’t miss out - upgrade your gear and make every moment epic with MSI.
Play anywhere!
Play your favorite PC games everywhere during your easter trips this summer with the MSI Claw!
The picks:
MSI Claw A1M-076PH - Not old but definitely gold!
It is now retailing at P35,995 Promo SRP - which is P15,000 less than its original price! Weighing in at just less than 700 grams, you can play PC games at the airport, or in the car or bus, or anywhere you go this easter season.
Equipped with Intel®’s Core™ Ultra 7 Processor 155H with 512GB SSD and 16GB of RAM, the Claw can definitely play your PC games on the go!
MSI Claw 8 AI+ A2VM-019PH - The new kid on the block.
If you are hunting for something new, a game changer, the MSI Claw 8 AI+ is definitely for you! At P59,995 SRP, this handheld PC is definitely a stacked beast. The Claw 8 AI+ is beefed up with Intel’s latest Core™ Ultra 7 processor 258V (with 47 AI TOPS), a lightning fast 32GB LPDDR5x-8533 RAM, and a quick access M.2 SSD with 1TB of memory (expandable up to 2TB SSD).
With one of the most comprehensive I/O ports in the handheld PC market, the Claw 8 AI+ is not only a handheld PC that you can use for gaming, it can also be used for work with its dual Thunderbolt 4.0 ports. Just plug a docking station on it, and you can set up your own mini PC anywhere!
Best companion for this easter trips:
Work, create, and unwind with the best laptops that you can take anywhere with no compromise!
Best picks:
Modern 14 C7M-287PH - For the bargain hunter!
The Modern 14 is a good bargain for you who is looking for a portable and capable companion that you can bring anywhere without compromising performance. At just P30,995 SRP you can perform your tasks anywhere and watch your favorite shows anytime with its ultra thin and ultra light chassis, 14” FHD IPS display, AMD Ryzen™ 5 7430U Processor, and Hi-Res audio.
Sword 16 HX B14VFKG-491PH - The indomitable sleeper!
Like a wolf in sheep’s clothing, the Sword 16 HX looks inconspicuous on the outside, but once you turn it on, you will be welcomed by its 15.6” FHD display and its 24-zone RGB keyboard. Despite the stealthy visuals, the Sword 16 HX is packed with Intel’s Core™ i5 14450HX processor that is overclockable, and NVIDIA’s GeForce RTX™ 4060 which is a good combination for gamers and content creators.
For just P68,995 Promo SRP, the Sword 16 HX is not something that you might want to overlook!
Easter Deal Treasure
This is definitely a steal with a P22,000 discount from its original SRP.
Vector 16 HX A14VFG-406PH - The performance bargain!
Work anywhere hassle-free with the Vector 16 HX. With a high performance hardware combo of an Intel® Core™ i7 14700HX processor, an NVIDIA® GeForce RTX™ 4060 laptop GPU and 2 cooling fans plus 6 heat pipes that totals in at up to 195W of TDP). Whether you are an avid gamer, a STEM professional or a content creator, the Vector 16 HX is your best choice.
(195W Max. CPU-GPU power with MSI OverBoost Ultra Technology *may vary by scenario)
Don’t miss your chance to upgrade at unbeatable prices—shop now before the treasure disappears!
Visit your nearest MSI authorized dealers today and join the hunt!
Check full promotion here: https://ph.msi.com/Promotion/Easter-Sale-2025/nb
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