Posts about: LG
Saturday, November 25, 2017
The leading producer of OLED TVs gets to the bottom of TV’s staying power
As the world’s Internet penetration rate increases, many doomsday heralds predict the demise of TV. However, fast-forward to 2017, the TV is not only still around, but also better and more high-tech models are being released every year. At this rate, one cannot help but wonder: What gives TV the staying power it is enjoying today?
TV affects society
The original philosophy behind the TV as a medium is to facilitate communication and globalization in the modern world. And as we find ourselves in a brand-new golden age of TV, no other medium does this as beautifully and as covertly as TV.
Cultural changes on a global and local scale have been fueled in one way or another by TV shows. Locally, variety shows are consistently influencing the way most Filipinos talk. And social scientists believe that teleseryes, like FPJ’s Ang Probinsyano, effectively preserve and promote Filipino family values and patriotism in a society that’s bombarded by various influences from abroad. These examples are just the tip of the iceberg.
Although some may argue that smartphones, tablets, and laptops are just as good as TVs when it comes to conveying society-altering messages, the clamor for high quality media cannot be ignored.
TV offers immersive viewing experience
While the big screen will always have a special place in the hearts of many cineastes, in front of the silver screen is where many families find themselves bonding over the latest episode of the hottest TV series. This is why more companies, like LG Electronics, deliver products that cater to the need for an immersive at-home viewing experience.
Early this year, LG released its latest OLED TV masterpiece – the 77-inch LG Signature OLED TV – in the local market. It features Active HDR with Dolby VisionTM and Dolby AtmosTM – an explosive combination in the visual and aural sense, significantly elevating the TV experience at home. This immersive entertainment formula is the perfect solution to stay true to the award-winning work many people put in cinematic masterpieces.
In an interview with The Hollywood Reporter, director Christopher Nolan said, “Sound is as important as picture. I don’t agree with the idea that you can only achieve clarity through dialogue. Clarity of story, clarity of emotions – I try to achieve that in a very layered way using all the different things at my disposal – picture and sound,” he said.
This is why LG’s TVs and sound bars come with Dolby Atmos technology to provide immersive audio with three-dimensional, object-based surround sound.
One of the company’s most notable sound bars is the advanced Multi-Dimensional SJ9 Surround Sound Bar. It is equipped with multiple speakers that deliver high-quality audio from every conceivable angle.
Meanwhile, the Sound Bar Flex SJ7 brings versatility by allowing users to position its two halves anywhere they like.
“We recognize the importance of good quality audio in delivering cinematic masterpieces to more people. We put in equal amount of effort in making our TVs and sound bars; they are designed to deliver excellent musical scores down to its last note,” said Mr. Tony An, LG Philippines Vice President for Home Entertainment.
As long as more people demand for high quality content, TV will still be around, continuously evolving to redefine what it means to achieve a complete viewing experience.
For more information about LG’s TVs and sound bars, please visit www.lg.com/ph
Tuesday, October 10, 2017
Featuring
Picture-on-Wall Design, Dolby Vision and Dolby Atmos, LG OLED TV
Delivers Unrivaled Home Cinema Experience
|
| (L-R) Inkwun Heo, LG Philippines Managing Director; James Deakin and Tony An, Vice President for Home Entertainment |
The
future of home cinema entertainment has arrived with the introduction
of LG Signature OLED
TV in the Philippines, via
an official launch ceremony at the Ascott, BGC. LG is the pioneer in
OLED technology (Organic Light Emitting Diodes). Thanks to OLED, we
can now enjoy more vivid visuals like never before. Over the course
of the past five years, LG has continually developed
a better, more vibrant viewing experience. The result is the LG
Signature OLED TV.
There
is indeed cause to be excited because the pinnacle of this 5-year
continuous improvement is embodied in the sleek 77-inch LG Signature
OLED TV, the first LG Signature TV to be made available in the
Philippines. LG Signature is the gold standard in design. Behind it
is an intuitive, responsive and functional design philosophy that
spells sheer elegance in simplicity.
OLED
technology makes perfect blacks and perfect colors come alive, and
the viewing experience is complemented by exceptional sound with the
Dolby Atmos audio system. This is the first time that the Dolby Atmos
has ever been featured in TV speakers. The result mimics reality on
your TV. Also because of OLED, the screen is so thin, it’s
picture-in-glass thin! The result is a perfect viewing angle,
wherever you are relative to the TV. Through the webOS, you can sit
back and binge-watch movies and shows on Netflix for hours of
non-stop excitement. No one can blame you if you never want to leave
the house again!
“With
Dolby Vision and Dolby Atmos integrated into our newest OLED
products, viewers will be able to recapture the magic of the cinema
and experience their favorite movies with their original clarity,
depth and imagination intact,” said Mr. Tony An, Vice President for
Home Entertainment, LG Electronics Philippines. “The stunning new
TVs on available in the market demonstrate our commitment to
innovation and leadership in OLED Technology.”
With the arrival of the LG Signature OLED TV in the Philippines, we welcome a new era in TV. It has elevated the home TV entertainment experience.
For
more details, visit www.lg.com/ph, like LG Philippines’ official
Facebook page or follow @LGPhilippines on Twitter and Instagram.
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