Thursday, August 2, 2018




Chooks-to-Go, the leading roasted chicken chain in the country, recently announced the nine winners of Chooks-to-Riches, its ongoing nationwide promo.



The winners are John Jervie Dee of Misamis Oriental, Emanuel Moreto of Leyte, Angelica Olinares of Negros Occidental, David Villanueva of Bicol, Leslie Naval of Malabon, Antonio Tiu of Tacloban, Emmanuel Asuncion of Bulacan, Ma. Elena Biyo of Iloilo, and Cecile Senining of Cebu. Each received PhP 100,000 pesos in cash, tax-free.



“Hindi ko po inakalang isa ako sa mananalo. Sa dami ng customers ng Chooks-to-Go, ako pa ang ma-swerteng nanalo. Masayang-masaya po talaga ako, malaking tulong po ito sa amin,” said Emanuel Moreto.


“Nagulat po ako nung may tumawag sa akin na taga-Chooks-to-Go. Nataranta po ako nun kasi hindi ko matandaan kung naitago ko yung resibo na nanalo. Maraming beses po kasi akong nagtext. Blessing in disguise po itong pagkapanalo ko at napakalaking tulong sa aming pamilya,” said Antonio Tiu.

With Chooks-to-Riches, Chooks-to-Go aims to reward its loyal and hardworking customers who have been making the deliciously roasted chicken a part of the family’s everyday meals. This promo is the brand’s way to return the love, appreciation, and support that the customers have shown Chooks-to-Go.

To qualify for the promo, customers must make a single receipt purchase of at least one (1) whole Chooks-to-Go oven roasted chicken of any variant (Sweet Roast, Pepper Roast, Fried Chooks). To earn entries, customers need to send CHOOKS (space) <COMPLETE NAME> / <COMPLETE ADDRESS> / <OR NUMBER> / <TOTAL TRANSACTION AMOUNT> via text message to 2256.
Valid receipts may be registered until August 11 to qualify for the promo. Chooks-to-Go will draw the last set of winners on August 13.Will you be one of the lucky six to win PhP100,000? Remember that the more entries you have, the more chances of winning! So what are you waiting for? Join now!





Microsoft is leading the discussion on digital transformation in the Philippines. The tech leader held several C-level roundtable discussions on the impact and necessity of digital transformation in today’s modern business environment. These discussions were attended by CEOs, CTOs, CFOs, CMOs, and CHROs from industries such as banking, professional services, retail, education, real estate, power & utilities, and telecommunications.




 Microsoft is committed to helping leaders understand the economic implications of digital transformation in the society. Digital Transformation is emerging as a key driver of sweeping change across industries globally. More than a mere buzzword, it now has the capacity to significantly improve business revenue and create broader social good,” said Christian Lim, Chief Operating Officer of Microsoft Philippines.




At the CEO Round Table event, Microsoft took a closer look at the economic impact of digital transformation in the Philippines. Andrea Della Mattea, Area President (APAC) for Microsoft, reported that the impact of digital products and services to the economy of SEA nations will skyrocket from 6% to a staggering 48% by 2021. This growth will result to an economic increase of more than $60 billion. But more than the rise of revenue and decrease in costs in businesses, digital transformation also has the capability of improving consumers’ lives and bringing about social good.




The highlight of these discussions was the different perspectives and insights from organizations like Union Bank, PhilCare, and Rustan Coffee Corporation, to name a few. UnionBank executives: Edwin Bautista, Director, Chief Executive Officer, Henry Aguda, Senior Executive Vice President and Chief Transformation officer and Arvie De Vera, First Vice President, Head of Fintech Group, shared the secret to the success of their work on digitizing finance. Aiming to resolve the problem of financial inclusion, UnionBank called in futurists and tech experts to help reach out to remote communities and give them access to financial tools.
As Microsoft gears up to host another series of C-level roundtable discussion this August, it remains focused on supporting business leaders in their journey towards shaping better opportunities for business and society through innovation.

For more inquiries, please contact Microsoft at enterpriseph@microsoft.com.


              From hot to cold coffee, Jollibee gives us more reasons to enjoy pick-me-ups!



Coffee lovers, rejoice! Jollibee has got exciting announcements for your caffeine fix: the improvedPremium Brewed Coffee and the all-new Coffee Mocha Float!

Kickstart the day with a delicious blend of premium coffee beans
There’s nothing better to kickstart a busy morning than a steaming cup of joe that smells and tastes just right.

Jollibee’s new and improved brewed coffee is the ideal partner for any Jolly breakfast favorite, the new brewed coffee boasts of leveled-up flavor and strength to get your day started with a satisfied smile.

Each cup of Jollibee’s brewed coffee is now made with high-quality premium beans for a stronger, full-bodied taste and richer, roasted aroma, in every sip.


The new Premium Brew from Jollibee is great to enjoy in multiple ways: with your Jolly breakfast faves, on its own, strong and black, or with your ideal amount of creamer and sugar.

Enjoy it for only P30.00* (Solo)! Available in the mornings for dine-in, take-out, delivery, and drive-thru in all branches nationwide.

A deliciously cool pick-me-up
When it’s time for another coffee concoction to lift your energy as the day goes on, and Jollibee has just the coolest treat: the new Coffee Mocha Float!

This new iced beverage offers a delicious combination of rich milk chocolate and creamy coffee for twice the indulgence. Sip your way to a mood lift with the cool, creamy, and chocolatey beverage that goes perfectly well with the snacks and meals that you have always loved.

Take the coolness and creaminess of the Coffee Mocha Float to the next level with an optional soft-serve ice cream topping! The Coffee Mocha Float is available for dine-in, take-out, delivery, and drive-thru in all Jollibee branches all day for only P55.00*.

“The kind of coffee that you have in the morning, afternoon, or after meals can definitely help shape your entire day,” said Kay Segismundo, Jollibee Senior Marketing Manager for Complementary Products. “Coffee is such an important beverage for many Filipino diners who look for it throughout the day. We hope that our improved premium blend and new coffee mocha float are able to provide the energy boost Pinoys need while satisfying their sweet cravings.

For more information on Jollibee’s latest products and promos, like Jollibee Philippines on Facebook and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations; delivery charge not included.

Homegrown empire celebrates legacy in Filipino snack culture



When it comes to Filipino snack time favorites, Rebisco is a household name among families, friends and working professionals. Who doesn’t have fond memories of munching on the creamy goodness of Marie as a child? Or opening their baon to find staples such as Rebisco Sandwich, Rebisco Crackers and Hansel?

With an extensive portfolio of some of the nation’s most beloved snack products, Rebisco has steadily expanded its portfolio to appeal to the changing preferences of Filipino consumers.

Today’s kids and kids-at-heart have a lot more to choose from—biscuits and crackers like Rebisco Sandwich, Hansel, and Combi; cakes and breads like Fudgee Barr and Topps; chocolates and wafers like Choco Mucho,Krimstix, and Superstix; nuts and seeds like Ding Dong and Happy; chips and curls like FunkyPotato Plus, and Pop-O; and candies and gums like LippsChubby, and Judge.

As the well-loved snack leader celebrates its 55th anniversary, Rebisco not only looks back on its legacy but more importantly, gears up for bigger plans ahead as it continuously grows its business and expands its market.

The company’s increasingly diversified portfolio reflects Rebisco’s drive toward innovation to meet the Filipino consumer’s changing preferences. One such product innovation is the country’s first commercially packaged donut, Doowee Donut, which was created for a growing market with a limited snack budget and access to popular donut shops in malls.

Another unique product is Mr. Keso, a savory candy filled with a delicious cheese filling that remains to be the first—and only—of its kind in the local market. This sweet-savory treat was named as one of the three Nielsen Southeast Asia’s Breakthrough Innovation Award winners in 2016 for Rebisco’s thoughtful combination of research, marketing, and consumer insight in developing and launching the product.

The launch of Hansel Premium Matcha, a limited-edition twist to one of Rebisco’s classic brands, further illustrate the company’s commitment to innovation. The product took the popular matcha trend straight from social media and digital magazine features to the production floor and the marketplace. Thanks to the efficiency of product development and on-point marketing, Hansel Premium Matcha took Philippine Facebook by storm and became viral within a few hours of launch. The product also sustained an upward trend in digital conversations until it exited the market as part of its limited-edition nature.

“Our company’s desire for continuous innovation has empowered us to increase efficiency, improve product quality, and test new concepts with record speed and accuracy,” said Rebisco President Jonathan C. Ng. “The preferences and market behaviors of the Filipino consumer are evolving swiftly and we want Rebisco to continue being their brand of choice for snacks and light meals.”

Beyond snacks
What started as a small neighborhood bakeshop in San Juan is now a homegrown empire. Buoyed by the triumph of various snack products, Rebisco has explored other markets where it can bring its successful production and business models, as well as the company’s reputation for stellar quality and affordability.

The company continues to expand its offerings to other food categories like ice cream with Creamline, spreads with Happy Peanut Butter and the Rebisco Yema Spread, and beverages like the Chalife Milk Tea.


Creamline offers a wide range of products such as cream bars, pinipig bars, ice cream cones, and family-sized tubs in flavors that Filipinos love and crave, at affordable prices. The ice cream brand will also be launched in the United States this July 2018—Creamline products will be available in Seafood City Supermarkets in the West Coast.

Ng added, “As we celebrate our company’s 55th anniversary this year, we want to express our gratitude to generations of Filipinos who have always loved our products and our people who have worked tirelessly to help us achieve milestone after milestone throughout the decades. Rebisco will continue to make deliciouslydelightful meals for everyoneevery day.”




(L-R) Ms. Cynthia Llanes, Vice President for Academic Affairs, Technological Institute of the Philippines; Mr. Angelo Q. Lahoz, Senior Vice President, Technological Institute of the Philippines; Ms. Ma. Corazon Halili-Dichosa, Executive Director, Board of Investments; Mr. Masashi Takano, Team Leader, DTI-BOI-JICA Project; Mr. Philip A. Gioca, Country Manager, JobStreet.com Philippines, Inc and Monica Palomares, Marketing Specialist, JobStreet.com. Philippines, Inc. Representatives from each partner organization sign a memorandum of agreement recently at the Department of Trade and Industry Head Office in Makati.

The automotive industry in the Philippines is experiencing a dramatic boom. 10 years ago, 100,000 cars were produced over the course of a year. Now, 400,000 are being manufactured annually. With projections showing that car sales will achieve 1 million between 2025 and 2028, companies across the entire automotive supply chain are stepping up their efforts to recruit more employees in response to increased demand.

One concern faced by the industry has to do with the human resources involved – there is a weak linkage between universities, whose fresh graduates will represent a large part of the new workforce, and the manufacturing and assembly segments of the automotive industry. Both students and university staff demonstrate limited knowledge of the companies and processes involved in automotive production, while most OJT programs for students are typically found in the servicing sector, far removed from assembly and manufacturing.

To address this concern, JobStreet.com Philippines has partnered up with the Department of Trade and Industry (DTI) and the Board of Investments (BOI) with the Japan International Cooperation Agency (JICA), and the Technological Institute of the Philippines (TIP), to help strengthen the ties between the academe and the automotive industry.

Recently, the parties involved signed a memorandum of agreement that underscored their commitment to the creation of the Philippine Auto Industry-Academia Linkage Congress (PAAL Congress), an event that will be attended by students and faculty from dozens of universities, officials from TESDA training centers with automotive courses, and engineers and executives from automotive companies. The goal of the PAAL


Congress is to bolster the connection between the automotive industry and the academe, catering especially to engineering graduates who may be future members of this workforce. It will be held on September 28, 2018, at the TIP -Quezon City Campus.

Mr. Philip Gioca, Country Manager of JobStreet Philippines, said that JobStreet’s main contribution will be connecting the best of the best graduates from different universities, including TIP, to the bigger value chain that supplies the entire automotive industry.

“Where we’ve previously focused on providing quality solutions for jobseekers across the entire market, this partnership gives us the opportunity to focus on a single industry and understand a value chain that we might not necessarily be aware of. This partnership represents an important learning experience for us, determining what kind of talents these automotive companies are looking for, and through what we learn, we’ll be able to match our millions of jobseekers with the needs of the more than 100 companies in the supply chain,” Mr. Gioca said.

The project predicts that the 2028 expected increase of annual car production will lead to an increase in direct employment in the automotive industry by between 700,000 and 1,170,000 jobs. In addition to this, there will be a significant increase in indirect employment, creating many new jobs in sectors such as manufacturing of the materials required to produce cars, automotive sales and maintenance, transport and storage, and petroleum stations, JobStreet’s participation in this project validates their vision of providing Filipinos with jobs. Through this and other partnerships with the government and the academe, JobStreet aims to refine its understanding of each industry, and create opportunities to connect even more jobseekers with their future careers.

University officials and students, in turn, are called to participate in the Congress, which will expose students to new careers and give a glimpse of a possibly hitherto unexplored industry.

The Congress is a component of a 2-year pilot project between JICA and DTI, known as the “Elaboration of Industrial Promotion Plans using Value Chain Analysis,” which started in late 2016 and aims to bolster the DTI’s efforts to promote the automotive industry through development of concrete policy directions and elaboration plans.



For those who want to register at the PAAL Congress this September, click here for
full details.

Wednesday, August 1, 2018

The Internationally- acclaimed Director Brillante Mendoza recently confirmed his partnership
with SM City San Jose Del Monte and SM City Marilao in bringing his film workshop in Bulacan
on August 9 and 10.


Dubbed as Brillante Film Festival, the event will feature one of Mendoza’s critically acclaimed
indie films ‘Ma’ Rosa’ that reaped the Best Actress Award in 2016 Cannes Film Festival and a
nomination in Palme d’Or including the Best Director award during the 54 th Gijon International
Film Festival in Spain.
Students from various schools and universities as well as aspiring filmmakers and actors in
Bulacan will have a rare opportunity to interact with the Director.
Director Brillante Mendoza will give an in-depth view of Philippine Independent Film Making.
His workshop will also include the never seen footages of indie film making that cover technical
know-how and comprehensive aspects of indie film making that include direction, screenplay,
cinematography, acting, production design, and sound and editing.
Mendoza, who is known for his advocacies on tackling social issues, hopes to inspire workshop
participants’ probing and critical thinking skills while improving their capacity in relating to
social issues and appreciating the alternative art movement called “indie-film”.

The Brillante Mendoza Film Festival is a joint project of Centerstage Productions, SM
Cinema, SM City San Jose Del Monte and SM City Marilao. It is also a part of Brillante
Mendoza’s advocacy to rethink and redefine cinema by sharing his knowledge and experience
in filmmaking with the new generation.
Grand launch will be on August 9. This will be followed by Film Workshop on August 10 at SM
City San Jose Del Monte.

Josephine Panganiban (right) receives her prize from Cebu Pacific Loyalty Division campaign manager Elia Soon.


The most exciting lifestyle rewards program of Cebu Pacific once more surprises its GetGo members with amazing treats and prizes. With GetGo’s Exclusive Island Escape promo, three lucky members are flying to Palawan for the once-in-a-lifetime opportunity to enjoy a whole island for themselves and their family.

From casually doing their everyday transactions and shopping at their favorite stores, Josephine Panganiban, Jivelle Ann Borcena, and Criza Mae Booc were able to earn GetGo points that were converted to raffle entries to win the 3-day all-expense-paid trips to the exclusive Bamboo Island in Coron.
“Usually, hindi ako nananalo sa mga ganitong raffle. I didn’t believe at first and I thought there was some catch na I have to buy or pay something to get the prize,” said Josephine, an IT consultant from Parañaque City. “I’m very surprised and happy. Also, I’m actually turning 50 years old this year so I thought this was a great birthday gift from GetGo.”

Jivelle Ann Borcena gets the best surprise of her life as Cebu Pacific Loyalty Division campaign manager Elia Soon (left) and Marketing and Distribution director Sahara Garnica give her a free Palawan vacation.

Meanwhile, for 28-year-old software engineer Jivelle, winning the promo meant that she could finally bring her son and parents for their first getaway to Palawan. She shared, “My son is ten years old and it will be his first time to ride a plane so I’m super excited. The same goes for my parents who are both senior citizens already. It will also be my father’s first plane ride.”
From snorkeling, diving, rowing, and island hopping, the winners are looking forward to trying all the water activities available in the island. They can also hike up the island’s mountain peak and enjoy a great 360 degree view of the picturesque landscape and crystal clear waters.
Exclusive Island Escape promo winner Jivelle reveals, “I mostly do my transactions with my CEB GetGo Credit Card because it’s convenient and I can earn GetGo points faster.”
         
“It was very generous of GetGo to start a promo like this. Sobrang na-appreciate ko talaga ‘yung program kasi ‘yung usual shopping ko mas nagiging rewarding. Nakakakuha ako ng points na pwede magamit for free flights and promos like this,” expressed Jivelle on how thankful she is for being part of GetGo’s program.
Aside from the grand prize, ten lucky members also won 10,000 GetGo points each. Like them, you can experience a rewarding lifestyle with GetGo and its wide network of lifestyle partners. Just sign up for a GetGo account online and you can have access to amazing deals and exciting promos in the future. Who knows? You might be the next winner of the next promo!

For more information on memberships and partners, visit www.getgo.com.ph. Stay updated on the latest promos by liking GetGoPH’s official pages on Facebook, Twitter, and Instagram.





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