This Christmas, Jollibee
takes a more heartfelt turn—focusing on what makes the season meaningful:
FAMILY.
In a time when life
feels busier, distances grow longer, challenges arise, and many Filipinos find
themselves away from home, Jollibee’s newest holiday campaign, “Buo
ang Saya ng Pasko,” uplifts our spirits and reminds us that true
joy is found in togetherness with family—however it’s formed: by blood, by
bond, or by choice.
Through a series of
touching vignettes in its new Christmas film, Jollibee captures how both
typical families and different versions of Filipino families now come together
-- There’s the nurse celebrating a night shift with hospital staff, a security
guard sharing laughs with fellow workers, a couple treating their beloved pets
like family, a single mother and her daughters finding joy in a simple Jollibee
meal and a large family celebrating Christmas reunions across generations.
Says Dorothy Dee-Ching - VP and Head of Marketing, Jollibee Philippines:
"What makes
Filipino Christmases so special is the love we share and the joy we bring to
one another. Family has always been at the heart of every Filipino Christmas,
but we also know that times have changed. By embracing the many ways we
now define family, we hope to rekindle in everyone the true meaning of joy this
season — that Christmas is complete not when everything is perfect or
traditional, but because no matter where we are or who we celebrate with, as
long as we’re together and there’s Jollibee on the table, Buo ang Saya
ng Pasko.“
Each story mirrors
real-life moments of warmth and connection that make Christmas feel whole
again. Accompanied with an original soundtrack, Jollibee’s new heartwarming
film reminds us that even as the faces around the table change, as long as the
family is together—Buo ang saya ng Pasko.
So, this Christmas,
Jollibee invites you all to share the joy of togetherness with your family. As
the film beautifully states, “Tunay ang ligaya basta’t tayo’y magkasama.
Dito, sarap ang pinagsasaluhan. Buo ang saya ng Pasko.”
Post a Comment