MANILA, Philippines, 13th March 2026 – For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm.

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources.

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale.

“SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience.

Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. “Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts,” said Silerio.

A first in the industry, SM City Baguio’s Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid.

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community.

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR).

“We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities,” said Silerio.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

About SM Green Movement:

SM Prime Holdings, Inc. (SM Prime) is one of the largest integrated property developers in Southeast Asia, committed to creating sustainable, innovative, and inclusive spaces for Filipinos. Guided by its vision of building a better future, SM Prime develops malls, residences, offices, hotels, and leisure properties that support the growth of communities across the Philippines.

Through the SM Green Movement, SM Prime champions sustainability by focusing on waste management, water stewardship, and energy efficiency for lasting impact. The movement empowers individuals, families, and communities to take part in simple acts that create shared prosperity for generations to come.

The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula.

ZAMBOANGA CITY, Philippines — As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

SM Supermalls executives  and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (L-R: DTI Zamboanga Sibugay Provincial Director, Ma. Rovie Manzanares; DTI Zamboanga City Office Provincial Director, Grace Aduca; SM Supermalls AVP for SM Communities Program, Royston Cabunag; DTI Regional Director Al-Zamir Lipae; SM Supermalls SAVP for SM Communities Marketing, Pats Dy;  DTI Assistant Regional Director, Maridel Dengal;  and SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin)

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture. 

More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

“We are very happy for the opportunity given to us by SM City Zamboanga… because of that, I have a growing market and a lot of suki na at SM,” shared Maria Donna of Marya Soaps and Scents from Pagadian, highlighting how increased visibility at SM has helped strengthen her customer base.

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations.

“Maraming salamat sa mga opportunity na mga ganito na pwede kaming magbenta para makahanap lalo ng market… kayo na ‘yung kasangga namin sa pag-promote ng aming weave,” said Evelinda Otong, a 4th generation Yakan weaver, underscoring the importance of platforms like SM in sustaining local craftsmanship.

Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

“With their trainings and seminars, we’ve learned a lot… we’re proud to say that we supply all over the Philippines—and with SM Supermalls, our products can reach around the country and are now in the mainstream market,” shared Shaun Alavar of Alavar Food Products, reflecting the broader growth opportunities enabled through the partnership.

Featured MSMEs proudly showcase their locally made products at the Vinta Market, highlighting the passion and dedication behind every creation.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.

Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

Intricately crafted local products showcase the artistry and cultural heritage of Mindanao’s talented artisans.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.

Locally made delicacies from MSMEs offer shoppers a taste of Zamboanga’s rich culinary heritage at the Vinta Market.

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.

As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

At this point, checking prices before buying anything is already a must. One minute you’re grabbing your usual coffee, the next you’re doing mental math like, “Wait… has this always been this expensive?” Between rising gas prices, pricier groceries, and everything in between, it’s getting harder to pretend your budget hasn’t changed.

Now more than ever, it helps to be more intentional with how your money moves—because even small shifts can add up over time.

Here’s what that can look like:

Know your “default gastos”

Everyone has a baseline: your usual transport, food, subscriptions. The tricky part is these are also the ones that quietly go up. Taking a closer look at your weekly spend makes it easier to spot where your money is actually going, and where small adjustments can make a difference.

From there, it’s not just about cutting back, but spending smarter. Using tools that give something back like cashback or fuel discounts can help offset rising costs without needing to sacrifice as much.

For example for fuel expenses, using your Maya Debit Card can get you 5% cashback[1] with a minimum spend of ₱500, capped at ₱300, a small but practical way to ease rising gas costs.

If you’re using the Landers Cashback Everywhere Credit Card, you can earn 1% cashback at Landers Caltex branches, plus up to 5% cashback at Landers Superstore, 2% on dining, and 1% on other transactions.

Even your regular purchases can stretch a little further. With the Maya Black Credit Card, your accumulated Maya Miles can unlock up to ₱1,500 worth of Pricelocq fuel vouchers in the app’s ‘Rewards’ catalogue, an easy way to turn routine spending into something more useful.

Because when it comes to rising prices, the goal isn’t just to spend less, it’s to make every peso go a little further.

If your money’s just sitting there, you’re losing a bit of it

With prices rising, idle money doesn’t stretch as far. That’s why more people are keeping their savings somewhere it can earn in the background, so even when you’re not actively saving more, your money is still doing something. With Maya, the country’s #1 Digital Bank and leading all-in-one fintech platform, you can earn up to 15% interest p.a. on your savings, just by using Maya for your everyday purchases.

Have a “just in case” fund, even a small one

Unexpected gastos hit harder now. A slightly higher grocery bill or a sudden fuel hike can throw things off. Setting aside a small buffer gives you a bit of breathing room.

For short-term needs, having access to something like Maya Easy Credit[2] can help you stay on track without dipping into your savings. It offers a revolving credit line of up to ₱50,000, payable in up to 30 days, helping bridge temporary cash flow gaps while giving you clear visibility into your repayment.

Use extra funds strategically

When you do have extra money, even small amounts, it helps to give it a clear purpose instead of letting it sit or disappear into everyday spending. Some are setting aside funds into goal-based savings, like Maya Personal Goals, where you can create up to five savings targets for things like emergencies, travel, or future plans. Each goal earns 4% interest per annum, with rates increasing the more you save, reaching up to 8% p.a. as you build your balance.

For those who prefer a more structured approach, options like Time Deposit Plus offer a way to lock in funds for a set period—whether 3, 6, or 12 months—earning up to 6% p.a. while keeping your savings untouched. With multiple accounts available, it’s a way to stay disciplined while steadily growing your money in the background.

Most of the time, it’s small tweaks like being more aware of your spending, letting your savings earn quietly in the background, and making smarter choices with everyday expenses, that make things feel more manageable.

At a time when everything feels like it’s getting more expensive, being a “smart saver” isn’t about doing less, it’s about being more aware of your finances. And with the right tools working quietly in the background, it becomes a lot easier to stay on track without overhauling your entire life.

To know more, visit maya.ph/MayaFuelCashback2026, maya.ph or mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok to stay updated. Approval and offer are subject to credit evaluation. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas (www.bsp.gov.ph). Deposits are insured by PDIC up to ₱1 million per depositor.  For 24/7 assistance, visit the Help Center in the Maya app or call us from 8 AM to 7 PM daily at +632 8845-7788.

Manila, Philippines — PLDT Enterprise is strengthening AI adoption within the PLDT Group with the launch of Ellie, an internal AI-powered digital assistant designed to boost productivity, collaboration, and operational efficiency—enabling faster and more responsive customer engagement.

Short for Enablement and Intelligence Engine, Ellie reflects PLDT Enterprise’s commitment to embedding AI into daily workflows. Accessible via Microsoft Teams, the platform provides teams with quick access to product information, sales materials, and a centralized, searchable knowledge base—helping employees work more efficiently and focus on higher-value activities.

“Championing AI within our own workplace allows us to lead by example as we transform into a TechCo - demonstrating how AI can enhance productivity and deliver more responsive outcomes for our customers” said Blums Pineda, Senior Vice President and Head of Enterprise Business Group and PLDT Group AI Business Lead.

Through Ellie, employees can easily access product bulletins across PLDT Enterprise’s portfolio of solutions  - from fixed and wireless to ICT - along with ready-to-use materials such as sales decks and client proposals. The platform also serves as a centralized, searchable knowledge base that enables teams to quickly find the information and stay aligned when engaging clients.

By consolidating key insights into a single interface, Ellie supports faster decision-making, smarter client engagement, and a more future-ready, AI-enabled workplace.

“Ellie reflects how we are approaching AI as a practical tool for everyday work - not just a future concept, but something our teams can use now to work smarter and respond more effectively to client needs,” said Nico Alcoseba, First Vice President and Head of Enterprise Product Management and Innovations at PLDT Enterprise. “As we continue to evolve the platform, our focus is on ensuring it delivers real value across the organization by supporting faster decision-making, better collaboration, and more impactful outcomes.”

Driving Digital Transformation from Within

The introduction of Ellie reflects PLDT Enterprise’s belief that organizations must embrace digital transformation internally to fully deliver its value to customers.

As the larger PLDT organization continues to advance AI initiatives, Ellie contributes to building a future-ready, AI-enabled workplace—one that leverages technology not only to support clients, but also to transform the way its own teams collaborate and innovate.

Learn more about PLDT Enterprise’s solutions, visit https://bit.ly/pldtenterprise-ellie-ai-tool-pr.

Three major malls in North Metro Manila joined the global observance of Earth Hour on March 28, switching off non-essential lights and hosting activities that drew communities into a shared call for environmental action.

At SM City Grand Central, the annual lights-off moment transformed into a Neon Dance Party, where shoppers gathered in dimmed spaces and took part in a high-energy celebration that underscored collective action for the planet.

In SM City Valenzuela, visitors participated in a bottle painting workshop, turning used containers into decorative pieces. The activity highlighted simple and creative ways to promote sustainability while engaging mallgoers of all ages.

SM Center Sangandaan also took part in the synchronized switch-off, joining millions worldwide in the symbolic gesture that has become a yearly reminder of environmental responsibility.

Beyond the lights-off hour from 8:30 p.m. to 9:30 p.m., the malls encouraged eco-friendly habits through green retail offerings, recycling drives, and eco activities such as arts sessions.

Observed in cities across the globe, Earth Hour continues to serve as a platform for communities and businesses to participate in small but meaningful steps toward sustainability.