Tuesday, March 31, 2026
Prudence Foundation and UNICEF Philippines launched their partnership through the REACH programme to help protect children and communities from climate-related health risks.
In photo (from left): Carmen Gonzalez Ortiz, Chief of Private Sector Fundraising, UNICEF Philippines; Kyungsun Kim, UNICEF Representative to the Philippines; Sanjay Chakrabarty, President and Chief Executive Officer, Pru Life UK; Atty. Calvin Kohchet-Chua, Chief Legal, Government Relations, and Sustainability Officer, Pru Life UK; and Ai Yoon Soo, Senior Manager for Climate and Health Resilience, Prudence Foundation.
Taguig City, Philippines, 31 March 2026 – Prudence Foundation, the community investment arm of Prudential plc, and UNICEF Philippines have launched a new partnership to help protect children and communities in the Philippines from the growing health impacts of climate change.
Through the REACH programme, the collaboration aims to strengthen health and social protection systems so they can better respond to climate-related risks such as extreme heat and air pollution that disproportionately affect children.
REACH, which stands for Resilience, Environment, and Child Health – Strengthening Health and Social Protection Systems in the Philippines, will support efforts to develop climate-adaptive primary health care systems, strengthen preparedness and response to heat stress and air pollution, and enhance shock-responsive social protection mechanisms for vulnerable families.
The programme will be implemented by UNICEF Philippines in partnership with the Department of Health, the Department of Social Welfare and Development, the Climate Change Commission, and local government units in Metro Manila and the Bangsamoro Autonomous Region in Muslim Mindanao.
With support from Prudence Foundation, the community investment arm of Prudential plc, and Pru Life UK, the programme highlights the importance of strengthening resilience for children and communities faced with increasing frequency and intensity of climate risks.
“As the community investment arm of Prudential plc, Prudence Foundation focuses on building climate and health resilience through long‑term, collaborative solutions. Our partnership with UNICEF Philippines under the REACH programme reflects this commitment, supporting stronger health and social protection systems to better protect children from climate‑related health risks,” said Nicole Ngeow, Executive Director of Prudence Foundation.
Sanjay Chakrabarty, President and Chief Executive Officer of Pru Life UK, said:
“Climate change is increasingly affecting the health and wellbeing of children and communities across the Philippines. Through the REACH programme, we are supporting efforts to strengthen systems that protect children from climate-related health risks such as extreme heat and air pollution. By working with UNICEF and government partners, we hope to help build stronger and more resilient health and social protection systems that can better safeguard children today, and in the future,” added Chakrabarty.
Kyungsun Kim, UNICEF Representative to the Philippines, highlighted the partnership’s significance in addressing the stakes for children:
“For children whose bodies are still growing, climate change can quickly become a health emergency. Protecting them requires climate‑adaptive, shock‑responsive systems, and strong partnerships. Through REACH, our work with the Prudence Foundation shows how government, civil society, young people, and the private sector can deliver solutions where they matter most. UNICEF mobilises private sector partners as advocates for child rights and responsible business, helping build a more resilient future for every child in the Philippines.”
Children are particularly vulnerable to environmental and climate-related health risks due to their unique needs and reliance on healthcare systems, clean air, and safe environments. Strengthening these systems will help ensure that communities are better prepared to respond to climate-related shocks and protect children’s health and wellbeing.
Monday, March 30, 2026
Manila,
Philippines — PLDT Enterprise is strengthening AI adoption within the PLDT
Group with the launch of Ellie, an internal AI-powered digital assistant
designed to boost productivity, collaboration, and operational
efficiency—enabling faster and more responsive customer engagement.
Short for
Enablement and Intelligence Engine, Ellie reflects PLDT Enterprise’s commitment
to embedding AI into daily workflows. Accessible via Microsoft Teams, the
platform provides teams with quick access to product information, sales
materials, and a centralized, searchable knowledge base—helping employees work
more efficiently and focus on higher-value activities.
“Championing AI
within our own workplace allows us to lead by example as we transform into a
TechCo - demonstrating how AI can enhance productivity and deliver more
responsive outcomes for our customers” said Blums Pineda, Senior Vice President
and Head of Enterprise Business Group and PLDT Group AI Business Lead.
Through Ellie,
employees can easily access product bulletins across PLDT Enterprise’s
portfolio of solutions - from fixed and wireless to ICT - along with
ready-to-use materials such as sales decks and client proposals. The
platform also serves as a centralized, searchable knowledge base that
enables teams to quickly find the information and stay aligned when engaging
clients.
By consolidating
key insights into a single interface, Ellie supports faster decision-making,
smarter client engagement, and a more future-ready, AI-enabled workplace.
“Ellie reflects
how we are approaching AI as a practical tool for everyday work - not just a
future concept, but something our teams can use now to work smarter and respond
more effectively to client needs,” said Nico Alcoseba, First Vice President and
Head of Enterprise Product Management and Innovations at PLDT Enterprise. “As
we continue to evolve the platform, our focus is on ensuring it delivers real
value across the organization by supporting faster decision-making, better
collaboration, and more impactful outcomes.”
Driving
Digital Transformation from Within
The introduction
of Ellie reflects PLDT Enterprise’s belief that organizations must embrace
digital transformation internally to fully deliver its value to customers.
As the larger
PLDT organization continues to advance AI initiatives, Ellie contributes
to building a future-ready, AI-enabled workplace—one that leverages
technology not only to support clients, but also to transform the way its own
teams collaborate and innovate.
Learn more about PLDT
Enterprise’s solutions, visit https://bit.ly/pldtenterprise-ellie-ai-tool-pr.
Three
major malls in North Metro Manila joined the global observance of Earth Hour on
March 28, switching off non-essential lights and hosting activities that drew
communities into a shared call for environmental action.
At
SM City Grand Central, the annual
lights-off moment transformed into a Neon Dance Party, where shoppers gathered
in dimmed spaces and took part in a high-energy celebration that underscored
collective action for the planet.
In
SM City Valenzuela, visitors
participated in a bottle painting workshop, turning used containers into
decorative pieces. The activity highlighted simple and creative ways to promote
sustainability while engaging mallgoers of all ages.
SM Center
Sangandaan also took part
in the synchronized switch-off, joining millions worldwide in the symbolic
gesture that has become a yearly reminder of environmental responsibility.
Beyond
the lights-off hour from 8:30 p.m. to 9:30 p.m., the malls encouraged eco-friendly
habits through green retail offerings, recycling drives, and eco activities
such as arts sessions.
Observed
in cities across the globe, Earth Hour continues to serve as a platform for
communities and businesses to participate in small but meaningful steps toward
sustainability.
Friday, March 27, 2026
Pru Life UK President and Chief Executive Officer Sanjay Chakrabarty
Taguig City, 27 March 2026 – Pru Life UK President and Chief Executive Officer Sanjay Chakrabarty underscored the importance of inclusive and values driven protection solutions in helping close the country’s protection gap during the Asian Banking & Finance and Insurance Asia Summit.
“Financial protection is no longer simply a financial product. It is an essential foundation for resilience,” said Chakrabarty. “As insurers, we have an opportunity and a responsibility to ensure that protection solutions are accessible, relevant, and aligned with the needs and values of the communities we serve.”
Speaking at the summit themed Financial Inclusion 2.0: Building Resilient and Intelligent Banking and Insurance Models, Chakrabarty highlighted how insurers can expand financial protection through innovative products, digital distribution, and data-driven insights. He also discussed how solutions such as Takaful and microinsurance can help extend protection to underserved communities.
The summit brought together senior leaders from across the banking and insurance sectors in Asia to exchange insights on strengthening financial resilience and expanding access to financial services.
Chakrabarty emphasised that in an environment marked by economic uncertainty and rising healthcare costs, accessible and relevant protection solutions play an increasingly important role in helping families manage financial risks and build long-term resilience.
He also highlighted the potential of Takaful, a Shari’ah compliant form of insurance based on mutual assistance and shared responsibility, in expanding protection access for Muslim Filipinos. Through initiatives such as PRUTerm Lindungi, Pru Life UK aims to provide culturally relevant protection solutions that resonate with the needs and values of diverse communities.
Pru Life UK participated in the summit as the sole life insurance company sponsor and hosted an on-ground booth showcasing protection and income solutions, while engaging with industry stakeholders and event participants.
Through its protection solutions, financial literacy initiatives, and partnerships, Pru Life UK continues to support efforts to expand financial inclusion and help more Filipinos build financial security and resilience.
Connecting with industry stakeholders at the Asian Banking & Finance and Insurance Asia Summit,
GCash introduces its new international transfers feature which enables Filipinos to send same-day transfers with transparent tracking and competitive forex
As part of its commitment to enabling Finance for All Filipinos, GCash, the country's leading finance app and largest cashless ecosystem, has launched GCash International Transfers. This first-of-its-kind e-wallet feature enables users to send money directly from their GCash wallet to international bank accounts, cards, and e-wallets.
The service is currently available in 16 countries, including the United States, China, Japan, South Korea, Australia, Canada, Singapore, India, Germany, Italy, Spain, France, United Arab Emirates, Qatar, Saudi Arabia, and Oman, with plans to expand to more countries soon.
Ideal for families that send support for loved ones abroad or micro, small, and medium enterprises (MSMEs) sourcing raw materials, inventory, or specialize services from overseas, this new feature enables GCash users to send money in Philippine pesos to international bank accounts, cards, and e-wallets in key countries. Recipients receive funds in their local currency, eliminating conversion concerns and ensuring straightforward access to transferred amounts.
This new initiative breaks down time and cost barriers for families who send allowances, educational support (including for "pasabuy" services), and business funds to suppliers abroad.
“GCash International Transfers reflects our commitment to extending financial inclusion beyond Philippine borders,” said Arjun Varma, GCash international general manager. “We want Filipinos to have access to fast, affordable, and transparent international transfers, whether they are supporting family abroad, sending allowances to students, or paying for goods and services across borders.”
Before the launch of this service, sending money abroad using traditional transfer methods was often complicated by slow processing times, high fees, and a lack of visibility on when funds would arrive. GCash International Transfers addresses these challenges by enabling same-day crediting for most corridors and next-day transfers to the United States, giving recipients faster access to funds when they need them most in just 5 easy steps.
Zero transfer fees from March 12 to 31 for Middle East transactions
Filipinos in the Philippines can now send money internationally to the United Arab Emirates, Saudi Arabia, Qatar, and Oman via GCash with absolutely zero fees and no minimum transfer amount. This special offer is available from March 12 to 31, 2026, making it easier for families back in the Philippines to provide financial support to their loved ones in the Middle East.
Users can easily complete an international transfer by tapping Transfer on the GCash dashboard, selecting International, choosing the destination country, channel, and recipient type, and confirming the payer. Throughout the process, the feature provides real-time tracking, giving both senders and recipients transparency on the transfer status, which is not typically available in traditional bank transfers. With service fees starting as low as ₱180 and designed to be up to 2–3 times more affordable than typical bank remittance charges, the service ensures more of every peso sent reaches its intended destination.
The fully digital experience means users can complete international transfers anytime, anywhere, without the need to visit physical remittance centres or banks, which is particularly valuable for Filipinos in provinces and remote areas who may have limited access to traditional remittance services.
By removing barriers of time, cost, and uncertainty in cross-border payments, GCash International Transfers strengthens the financial connectivity of Filipino families, students, businesses, and communities across 16 countries.
Reinforcing its vision of Finance for All, GCash ensures that Filipinos can access essential financial services and support their connections worldwide with ease, transparency, and security.
For more information, please visit www.gcash.com.
East of Metro Manila, Philippines, March 26, 2026 - The wait is finally over—global pop supergroup BTS has made their most-awaited return with their powerful new album, Arirang. Marking a new era for the icons who have redefined music and fandom culture worldwide, this comeback has sparked excitement across the globe—and at SM Supermalls, the celebration went all out for all ARMYs.
Bringing together through SM Fandom, ARMYs across the East Metro gathered for a series of immersive, music-filled events designed all for you—a true Gala to the Max experience that turned every moment into a shared memory.
ARMYs across the East Metro came together in full force as SM Supermalls delivered back-to-back comeback celebrations. At SM Center Antipolo Downtown, the BTS The Comeback Live Viewing Party turned Shakey’s into a concert-like experience, with cheers, lightsticks, and fan chants filling the space as fans witnessed BTS’ much-anticipated return.
Meanwhile, SM City Masinag mall facade was washed in red during the ARIRANG | ARMYRang Cupsleeve Event, where themed setups, fan-made merchandise, and exclusive freebies created a vibrant tribute to BTS’ new era. The excitement continues with the another cupsleeve event on April 9 at SM City San Mateo, promising more fan activities and shared moments as the SM Fandom celebrates the Arirang era together.
From live viewing parties to fan-led gatherings, SM Supermalls continues to be the home of unforgettable fandom experiences—bringing communities together in ways that are truly all for you.
Graduation is a time to celebrate, and for many Filipino families, that means coming together for a hearty meal. This season, SM Hypermarket Baliwag makes it easier to plan a memorable graduation feast without going over the budget.
A flavorful roasted chicken serves as the highlight, along with beef caldereta, a rich and comforting favorite that fits any special occasion.
No Filipino celebration feels complete without crowd-pleasers like juicy pork barbecue, crispy lumpiang Shanghai, and Pinoy-style spaghetti. These classic dishes bring back good memories and add a special touch to the gathering.
To end the meal on a sweet note, smooth and creamy leche flan is the ideal dessert. Combine it all with delightful sparkling juice for a festive feel that’s enjoyable for all ages.
Whether it's a small or big gathering, throwing a graduation feast does not have to be expensive..
With SM Hypermarket Baliwag’s smart selections, families can celebrate milestones with a delicious spread and great memories.
Wednesday, March 25, 2026
The excitement was undeniable as ARMYs gathered in full force across SM malls to celebrate one of the most anticipated K-pop comebacks of the year.
At SM City Valenzuela, excitement filled the air during a lively listening party as fans came together to enjoy BTS’ music. With synchronized chants and impromptu sing-alongs, each song became a shared moment, showing that BTS celebrations are best experienced with fellow ARMYs.
Over at SM City Grand Central, the celebration continued with a lively fan meet where ARMYs bonded over their love for the group through activities, games, and unforgettable fan moments. It was more than just an event. It was a heartfelt gathering of a community that spans the globe.
All of this buzz leads up to BTS WORLD TOUR ‘Arirang’, which fans can catch on the big screen at SM Cinema of SM City Grand Central and SM City Valenzuela on April 11, 12 , and 18.
Watch out for more events at your most-loved SM malls in Grand Central, Valenzuela, and Sangandaan, the home of everyday celebrations. Visit and gala to the max at your favorite SM Mall!
The Bank of the Philippine Islands (BPI), the Philippines’ first and Southeast Asia’s oldest bank, recently garnered eight distinctions from the 13th annual Asia-Pacific Stevie Awards and the 61st Anvil Awards.
The Asia-Pacific Stevie Awards—widely recognized as one of the region’s premier business awards programs—celebrate innovation across industries. Together with The International Business Awards and other Stevie programs, the Stevies are regarded globally as a benchmark of excellence in organizational performance and creativity.
BPI’s five Stevie wins highlight the Bank’s continued leadership in purposeful communication across video storytelling, public affairs, marketing, events, and B2B services. These recognitions include:
Gold Stevie – Innovation in Public Relations Videos
BPI #ProudToBePartOfIt – now on its fifth season, the series reimagines employer branding by shifting from scripted recruitment materials to authentic, vlog-style storytelling that gives audiences a genuine look into the culture, passion, and everyday purpose that drive BPI employees.
Gold Stevie – Innovation in Public Affairs Communications
AFASA: Blazing the Trail in Consumer Protection – an initiative that combined education, advocacy, and multi-sectoral engagement to help shape national policy, culminating in the passage of the Anti-Financial Account Scamming Act (AFASA), a landmark law that reinforces cybersecurity and strengthens safeguards for the public.
Silver Stevie – Innovation in Purpose-Driven Marketing
BPI Partner-serye – a social media video series that introduced the “Withdrawal via BPI app” capability, allowing customers to get cash at partner stores through an app-generated barcode while highlighting how partner stores help bring banking closer to everyday Filipino routines.
Bronze Stevie – Innovation in Business-to-Business Services
BPI Salary On-Demand – a service exclusive to BPI payroll customers that allows employees to access a portion of their earned salary ahead of payday, enabling employers to offer a financial wellness benefit without changing internal processes or adding administrative burden.
Bronze Stevie – Innovation in the Use of Events
BPI Cyber Protect Conference Series – launched in 2023, the initiative has grown into a multi-sectoral platform against digital fraud, bringing together leaders from government, industry, and civic organizations to elevate cybersecurity awareness and collective protection.
“These recognitions from the Asia-Pacific Stevie Awards affirm BPI’s ability not only to compete but to stand out across the region,” said TG Limcaoco, BPI President and CEO. “They inspire us to continue building programs rooted in collaboration, creativity, and the trust of our customers as we move toward our 175th year.”
The awards will be formally presented on April 17, 2026, in Macau.
BPI’s Public Affairs and Communications team celebrate the Bank’s three Silver Anvil wins at the 61st Anvil Awards on January 28, 2026 at Solaire Resort North in Quezon City.
Meanwhile, BPI also received three Silver Anvil Awards at the 61st Anvil Awards held on January 28, 2026 at Solaire Resort North in Quezon City, recognizing communication initiatives that deliver real impact.
Organized by the Public Relations Society of the Philippines (PRSP), the Anvil Awards are widely known as the “Oscars of Public Relations” in the country, celebrating programs and tools that meaningfully connect with audiences and help drive positive change.
BPI’s Silver Anvil Awards include:
Silver Anvil – Public Relations Tools (Multimedia)
BPI #ProudToBePartOfIt
Silver Anvil – Public Relations Programs (Best Use of Influencer Marketing)
BPI Circle: Championing Financial Wellness with KOLs – a program that partnered with content creators nationwide to make conversations on financial education, cybersecurity, sustainability, and digitalization more relatable and accessible to Filipinos.
Silver Anvil – Public Relations Programs (Government Relations)
CyberAcademy: A Public Private Partnership for Cybersecurity and Financial Protection – an initiative that brings together BPI and key government agencies to strengthen cybersecurity capabilities through specialized training and certification programs.
“These awards remind us that communication is most effective when it is anchored on service and shared responsibility,” said Maria Elena Torrijos, Head of BPI Public Affairs and Communications. “From telling the stories of our people, to working with creators, and partnering with government, our goal has always been to create initiatives that truly matter to the communities we serve.”
The recognition at the 61st Anvil Awards underscores BPI’s continued commitment to communication excellence, driven by empathy, collaboration, and a clear focus on making a positive difference for Filipinos.
Galaxy A57 5G and A37 5G feature a sleek design, powerful camera and upgraded Awesome Intelligence to give users the confidence for everyday use
SEOUL, Korea – March 25, 2026 – Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.
“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”
Enriched Awesome Intelligence Designed for Everyday Life
Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.
Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.
Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim for even easier video editing.
Circle to Search with Google adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.
The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby lets users intuitively control Galaxy settings and features using natural language, while Gemini navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.
Awesome Camera to Capture Clearer Photos and Videos, Day or Night
As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.
Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP). The devices feature a versatile triple-camera system, led by a 50MP main sensor , delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.
When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography , capturing clear and true-to-life photos and videos even in low light conditions.
Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.
Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.
Performance for Streaming and Multitasking
Galaxy A57 5G delivers the best of both design and performance , combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.
Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh battery supports up to two days of use — powering everything from filming and editing to viewing on the go. Slimmer bezels and a bright Super AMOLED + display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.
Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68 for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.
Long-Term Support and Foundational Security
Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates – giving users the confidence to rely on their device for years to come.
Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault , a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.
Availability
Galaxy A57 5G and A37 5G is now available in Samsung Authorized Stores nationwide. Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac, while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen, and Awesome White. For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users' device needs, including tailored benefits that protect the devices’ value.
Every purchase comes with a free travel adapter (worth P1,190) and phone case (worth P990), alongside two-year Samsung Care+ warranty for total peace of mind. And for a limited time only, you can get the 256GB variant at an additional P1,500 off! That's up to P5,170 worth of savings.
Looking to upgrade to the Galaxy ecosystem? Take 40% off the Galaxy Fit3, Watch8, Buds3 FE, and Buds Core with every purchase of the Galaxy A57 and Galaxy A37 5G too.
Offers valid until June 30 only*. For more information on the latest Galaxy A series devices, please visit:
Galaxy A57 5G: http://smsng.co/GalaxyA57-PR
Galaxy A37 5G: http://smsng.co/GalaxyA37-PR
DTI Fair Trade Permit No. FTEB-252295, 251225, and 251388 series of 2026
MANILA, PHILIPPINES—Legendary frontman Ely Buendia is back on our playlists with new song “Ate” to be released March 26 under his own label, Offshore Music Philippines.
After a year of the release of his tumultuous solo album “Method Adaptor” (2025), which garnered a string of praise from critics and fans alike, noted by Rolling Stone PH as “a sprawl of metaphors that thrive in paradoxes…”, and a continuously successful run of his intimate bar tour which shares the same name as the album, Buendia is far from taking a step back and is gearing up to expand his range and discography with solo single, “Ate”.
Official artwork for “Ate”
“I wanted to change the atmosphere a bit,” says Buendia in an interview about his upcoming single, noting the contrasting nature of his previous sonic masterproject and the new single, he pinpoints his intentions for shortly following up his grittier and more serious album, Method Adaptor, with a more “light and optimistic" new track.
The song carries a softer tone in both instrumentation and lyricism, not novel to Buendia’s prowess but a stark difference to what the artist is currently known for. “The melody had such a nursery rhyme-feel which came directly from the harmonized lead guitar lines that go up the major scale,” Buendia discusses his rationality behind the inception of “Ate”. Saying as if the song itself embodies the mindset of seeing the positives in life’s ebbs and flows.
In addition with the idea of “Ate” being a break from the norm of the OPM icon’s current sound, the place where it was recorded was also something different for the “Bulaklak sa Buwan” singer, “I needed a change of pace. I love the weather there [Baguio],” citing a change in scenery was crucial in influencing the project. This overall chase for fresh air, perspectives, and sound were also present due to the inclusion of Shadiel Chan, music producer and label head of Nine Degrees North, where Buendia and his band recorded “Ate”. This marks the first collaboration between the Baguio producer and the singer. “Shad[niel] had a fresh take on everything. He works fast which I really like and had spot on instincts. I’m always up for working with new blood, there’s a lot you can learn from them.”
Speaking of young bloods, “Ate” was recorded by a slightly new set-up, with rising artists Dani Mendoza on keys and Jian Nisnisan on guitar, and alongside them were Chan on bass and Pat Sarabia on drums.
“Ate” by Ely Buendia is set to release on March 26 and will be available on all digital streaming platforms.
Ely Buendia Socials
FB: https://www.facebook.com/profile.php?id=61560884825570
IG: https://www.instagram.com/elybumbilya/
X: https://x.com/elybuendia9001
YT: https://www.youtube.com/@elybuendia9000
TT: https://www.tiktok.com/@theelybuendia
Friday, March 20, 2026
The GSave Ipon to a Million raffle gave GCash users a chance to win up to ₱1 million in GCash credits, plus other prizes, by opening a GSave account and depositing funds during the promo period.
When Ronaldo from Muntinlupa suffered a stroke, life paused without warning. He lost much of his mobility, his job, and the steady income his family depended on. Recovery became more than a medical journey; it became a financial challenge as well.
To replace lost income, Ronaldo opened a sari-sari store in their neighborhood. The earnings were modest at first, but steady. By chance, a customer asked him about GCash which touched his curiosity. This prompted him to use the e-wallet at the store, which led to more customers, he shares. What started as a simple question led to new possibilities.
With his business gaining traction, his daily sales and earnings steadily improved. This pushed him to be more intentional about saving, transforming everyday income into a habit of setting money aside.
But with limited movement and his own full-time business to look after, access to traditional banking no longer felt realistic. Physical branches, paperwork, and minimum balances felt distant from his daily reality. In that uncertain stretch, digital savings offered a way forward, giving him a sense of control.
Through GCash, Ronaldo discovered GSave, allowing him to earn interest by depositing his savings with the app’s partner banks. Having access to a financial service right from his mobile phone enabled him to manage money independently and rebuild confidence at a time when financial agency mattered most.
This is how GSave became part of Ronaldo’s daily routine. It removed the usual barriers that often make saving difficult for small store owners and informal earners. There is no maintaining balance, paperwork requirement, and savings are insured by the Philippine Deposit Insurance Corp. The small entrepreneur finds the interest competitive, and transactions easy. Without the burden of fees or complex requirements, saving becomes accessible and sustainable.
Each night after closing his store, Ronaldo sets aside the excess funds from the day to deposit, converting daily earnings into savings. These routine micro-deposits steadily grew into working capital that helped him manage daily needs and continue his fledgling business.
“[GSave] was a big help for me. My deposits grow even while I’m asleep because of the daily interest. It's also easy to withdraw and easy to make a deposit,” Ronaldo says. What seemed small at first accumulated into something meaningful.
After two years of consistent saving, Ronaldo has reached an unexpected milestone. He won the ₱1 million grand prize through the GSave Ipon to a Million e-raffle in December.
The e-raffle encouraged Filipinos to save by giving users a chance to win ₱1 million in GCash credits, a motorcycle, or a laptop by depositing funds into their GSave account. Fully verified GCash users aged 18 and above could earn raffle entries by opening a GSave account with a ₱100 deposit or gain additional entries for every ₱5,000 deposit made during the promo period.
Becoming a millionaire didn’t change Ronaldo’s habit of saving. In fact, the reward strengthened his resolve to save more for his child’s education and future. “Winning the raffle motivated me to remain committed to my savings routine. This huge amount will also help set more funds aside for my child,” Ronaldo said.
More than the prize, GSave brought peace of mind. It gave him the confidence to manage his money in a way that works for them, reassuring him and his family they could move forward despite setbacks. By making saving simple and accessible, GSave helps create a more level financial environment, where resilience and discipline matter more than the starting point. It shows how digital finance can help ensure no Filipino is left one crisis away from instability.
Ronaldo is among millions of Filipinos proving that digital savings can be a practical tool for everyday resilience—turning small, consistent habits into long-term financial security. As of 2025, GSave serves over 15 million registered users. One in four Filipino bank account holders has a GSave account, powered by partner financial institutions such as Bank of the Philippine Islands, CIMB Bank, Maybank, UNOBank, and Cebuana Lhuillier Bank.
For more information, please visit www.gcash.com.
Thursday, March 19, 2026
Developed with Microsoft, “Pera Coach” converses in English, Tagalog, Cebuano, and Hiligaynon to make financial services easier to understand for all Filipinos.
Reinforcing its role in advancing financial literacy and inclusion nationwide, finance super app GCash introduces the Philippines’ first artificial intelligence–powered financial coach to be embedded in an e-wallet. Developed with support from Microsoft and powered by enterprise-grade AI, it converses in English, Tagalog, Cebuano, and Hiligaynon to make financial services easier to understand for all Filipinos. Pera Coach responds contextually to user prompts like financial goals, budget considerations, and risk appetite, delivering guidance personalized to each user’s financial journey.
Despite improvements in the country’s financial inclusion agenda in recent years, the ability to meaningfully use a broader range of financial services, like insurance and investments, remains limited. Persistent gaps in financial literacy contribute to this low adoption, with many Filipinos lacking access to clear and credible guidance. According to a 2021 survey by the Bangko Sentral ng Pilipinas (BSP), just 2% of Filipino adults were able to correctly answer six basic financial literacy questions.
Pera Coach aims to address these challenges by providing always-on access to clear and tailored financial education within a platform millions of Filipinos already use daily.
“Financial literacy should not feel intimidating or out of reach,” said Winsley Bangit, Group Head of New Business at Mynt, the parent company of GCash. “With Pera Coach integrated directly into the GCash ecosystem, Filipinos can receive real-time guidance that’s practical, contextual, and easy to understand, helping them make more confident financial decisions.”
“Even everyday moments like deciding how much to set aside for a weekly budget, comparing different savings accounts, or choosing a potential stock, can shape long-term outcomes, and we want to support users through those moments,” he added.
Leveraging AI for inclusion
Beyond the launch itself, the launch signals a broader GCash strategy aimed at leveraging emerging technology to solve real-world financial challenges. “We firmly believe innovation should go beyond adopting the latest technology. Rather, the true value of innovation is measured by the impact it has on the lives of everyday Filipinos, especially the underserved,” Bangit continued.
Likewise, Microsoft echoes the transformative potential of generative AI when applied to real, everyday use cases.
"Millions of Filipinos already carry a financial platform in their pockets, but only one in four is financially literate. We've made real progress in financial access, but access without understanding isn’t inclusion—it’s an empowerment gap. And closing that gap is nation building," said Microsoft Philippines Country General Manager Jonathan Que.
"In working with GCash, we are putting a personal AI financial coach in the hands of every user, from the sari-sari owner in Davao to the OFW family in Pampanga. Responsible AI, built into the app millions already trust, turns everyday transactions into everyday learning. When every Filipino can understand their finances, save with confidence, and invest in their dreams, we don't just strengthen households, we strengthen the nation." he added.
To access Pera Coach and begin receiving personalized financial education content, GCash users need to open the app, go to ‘Invest’ and tap the Pera Coach banner. For more information, visit the Help Center.
Wednesday, March 18, 2026
As Lent approaches, many Filipino families switch things up and adhere to modest, meatless meals. It's all about vegetables, fish, and plant-based cuisine that everyone enjoys. At SM Hypermarket Baliwag, customers will find fresh, healthful foods, making it simple to stick to tradition without feeling deprived.
Kimchi Pancake is a guilt-free side dish you should try this Lenten season. Grab yours now at SM Hypermarket Baliwag.
Kimchi Pancake is a guilt-free side dish you should try this Lenten season. Grab yours now at SM Hypermarket Baliwag.
Curious about new options? SM Hypermarket also stocks more plant-based products lately. Tofu and meat substitutes such as vegetable dumplings are right there on the shelves, so going meatless feels less like a sacrifice and more like something to actually look forward to.
Kimchi Pancake is a guilt-free side dish you should try this Lenten season. Grab yours now at SM Hypermarket Baliwag.
Put it all together, and SM Hypermarket Baliwag really helps families whip up meals that feel meaningful, nourishing, and affordable all throughout Lent.
Women’s Month this year opened with a clear message: women are done settling for less. Across social media, conversations about respect and accountability have been louder than ever.
But empowerment isn’t just about calling things out. For many, it’s also about making sure they never feel financially stuck in the first place. Because independence doesn’t only show up in conversations or personal choices. It shows up in everyday decisions, including how we manage our money.
As the country’s #1 Digital Bank and leading all-in-one fintech platform in the Philippines, Maya is helping more Filipinos take control of their finances with tools that make saving, spending, and borrowing easier to manage.
If you’re thinking about strengthening your own financial independence, here are a few places to start:
Start by Building Your Own Safety Net
One of the most empowering things you can do for yourself financially is having a buffer.
Life happens: a medical bill, an urgent repair, or a sudden trip. And when those things come up, having savings means you don’t have to rely on anyone else or scramble for solutions.
With Maya Personal Goals, you can create up to five savings targets for things like emergencies, travel, or future plans. Each goal earns 4% interest per annum immediately, and every ₱20,000 added increases the rate, reaching up to 8% p.a. on deposits of up to ₱100,000.
If you prefer a more structured way to grow your savings, Time Deposit Plus allows you to lock in funds for 3, 6, or 12 months, earning up to 6% p.a. on deposits of up to ₱1 million per account. With up to five accounts available, that’s as much as ₱5 million growing through disciplined saving.
Spend for Yourself. Not for Expectations.
Another part of financial independence is deciding what your money should actually go toward.
Used responsibly, credit cards can make everyday spending work in your favor. The Maya Black Credit Card, for example, turns routine purchases into rewards. Cardholders earn instant Maya Miles on all transactions — from groceries and bills to flights, hotel bookings, dining, and more.
At Maya Black Preferred merchants, you can earn up to 10X Maya Miles, helping rewards build faster on select purchases. Those Miles can later be used to offset future travel and lifestyle expenses.
With no annual fees for life, Maya Black also comes with premium perks like complimentary quarterly global lounge access, making travels more comfortable without the typical annual costs associated with premium cards.
For those who prioritize everyday savings, the Landers Cashback Everywhere Credit Card offers a practical way to make the most of your spending. Cardholders can enjoy up to 5% cashback at Landers, 2% cashback on dining, and 1% cashback on other transactions, turning routine expenses into real savings.
Borrow When You Need To — But Borrow Smart
Independence doesn’t mean never seeking help. It means knowing your options.
For short-term needs, Maya Easy Credit[1] offers a revolving credit line of up to ₱50,000, payable up to 30 days, helping bridge temporary cash flow gaps while giving you clear visibility into repayment.
For big goals or unexpected expenses, Maya Personal Loan[2] provides up to ₱250,000 with flexible repayment terms of up to 24 months, making it easier to manage obligations without unpredictable balances.
Having a variety of borrowing options means you can stay in control of the situation, not the other way around.
Let Your Money Grow Alongside Your Goals
Financial independence rarely comes from one big move. More often, it’s built through small decisions like saving consistently, spending intentionally, and making sure your money is working for you.
Keeping funds in Maya Savings can earn up to 15% interest per annum, credited daily, helping balances grow steadily while remaining accessible when needed.
Women’s Month is often about celebrating progress. But it’s also a reminder of something important: Independence isn’t just social or cultural. It’s financial too. And increasingly, more Filipinas are making sure they have both.
To know more, visit maya.ph or mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok to stay updated. Approval and offer are subject to credit evaluation. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas (www.bsp.gov.ph). Deposits are insured by PDIC up to ₱1 million per depositor. For 24/7 assistance, visit the Help Center in the Maya app or call us from 8 AM to 7 PM daily at +632 8845-7788.
Manila, Philippines, March 6, 2026—HUAWEI, the no. 1 smart wearable brand, in collaboration with HONMA Golf, a Japan-based premium golf club manufacturer and sports lifestyle brand, recently supported the Malbon Buckets Club 004 Golf Tournament. Held at the Canlubang Golf and Country Club, the event allowed participants to explore the newly released HONMA x Huawei Watch GT6 Pro and experience its features in real playing conditions.
Players competed across four divisions where they delivered strong performances and closely contested scorecards throughout the day. The tournament showcased both seasoned golfers and rising talents, reinforcing the inclusive and competitive spirit of the Buckets Club.
HONMA x HUAWEI WATCH GT 6 Pro: Luxury Golf Technology on the Course
Beyond the competition, the Malbon Buckets Club offered players the chance to experience the HONMA x HUAWEI WATCH GT 6 Pro at the tournament. Attendees explored its suite of professional golf features that are designed to elevate every aspect of their game.
With over 17,000 zoomable 3D course maps worldwide, including over 100 courses in the Philippines, players could visualize fairways, hazards, and landing zones before taking each shot. Green Slope Direction and Play-Like Distance provided accurate insights into putting breaks and yardages that account for elevation and wind conditions, helping golfers make informed decisions at every swing.
The watch’s AI Caddie analyzed each player’s performance trends and swing history, offering tailored club and strategy recommendations in real time, while Shot Distance Tracking and digital scorecards automatically captured every stroke for review later in the HUAWEI Health app. Players could even share their best shots via Ball Trajectory Sharing, turning each round into a data-driven and social experience.
Luxury craftsmanship is equally front and center. The watch features HONMA-exclusive dials from the traditional Pine Leaf Pattern to the vibrant BERES 7S Mt. Fuji design, paired with an aerospace-grade titanium case, sapphire crystal glass, and a HONMA-engraved gold buckle. The 1.47-inch AMOLED display, with 3,000-nit peak brightness, ensures clarity even under bright sunlight, while the black-and-gold color scheme balances elegance with sporty functionality.
Two tournament winners took home the HONMA x HUAWEI WATCH GT6 Pro as part of their prizes, underlining the connection between performance on the course and innovative golf technology.
Paul Martires of Malbon Buckets Club
Paul Martires, one of the first Eagles members and part of the highest tier of Malbon Buckets Club membership, used the watch throughout his round. “Super helpful watch on the course. It’s light on the wrist, easy to check mid-swing, with GPS and yardages that stayed on point my whole round,” he shared.
Players and collectors also had the opportunity to purchase the watch on-site, making the experience interactive, exclusive, and a true celebration of golf innovation.
With its combination of professional-grade golf intelligence, real-time performance insights, and premium Japanese craftsmanship, the HONMA x HUAWEI WATCH GT 6 Pro sets a new standard for golfers seeking precision, style, and innovation on the course.
From advanced course mapping and AI-driven caddie recommendations to its luxurious titanium build and exclusive HONMA dials, the device offers a full-featured golf companion designed to elevate every round.
The HONMA Premium Collection Gift Box, an exclusive gift set designed for discerning golfers and collectors alike, completes the experience. The premium box includes the limited-edition HONMA x HUAWEI WATCH GT 6 Pro alongside curated HONMA golf essentials such as a commemorative golf ball, tee, divot tool, and ball marker. These are carefully arranged in a signature black-and-gold case inspired by HONMA’s iconic pine leaf motif.
For a limited time, the Premium Collection is available for only PHP 17,999 (from PHP 19,999). The package also includes added digital benefits such as VIP watch faces and a HUAWEI Health+ membership, along with trade-in incentives and exclusive vouchers available in-store and online. Flexible payment options, including 0% installment plans, make owning this luxury golf companion even more accessible.
Golfers and collectors can shop the Premium Collection through Shopee, Lazada, TikTok Shop, the official HUAWEI Online Store, and at your nearest HUAWEI Experience Stores.
For more information about HONMA x HUAWEI WATCH GT 6 Pro collaboration, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).
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